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How to Grow Your Business Online in 10 Steps (2024)

Luis Santiago Saldivar - Writer for Top10
A man sitting and doing online website work in front of a laptop computer.
So you want to get your business noticed on the internet, but feeling lost in a sea of competitors. Don't worry, there are plenty of ways to make your business stand out and for you to find success.

These days, establishing a robust web presence is crucial for your business to thrive. The journey begins with choosing the right tools, and a significant first step is selecting the best website builder that not only enhances your brand's visibility but also aligns with your diverse business needs.

But the path to online success extends beyond just getting started. As a seasoned web development expert, I've compiled a comprehensive list of 10 essential strategies to effectively grow your business online.

These insights are designed to guide you through each stage of enhancing your digital footprint, ensuring you have a well-rounded approach to achieving online growth and success.

» Here are all the benefits you can expect from having a website for your small business.

1. Consider Using a Website Builder

Website builders offer various design possibilities to present your brand attractively and engage your customers. But which will work best for you?

Consider these factors when choosing a website builder:

  • Business goals: Ensure the tool aligns with your business objectives and scale. For example, if you want to build an online store, consider an eCommerce website builder.
  • User-friendly design: Think about your brand presentation and user experience. Customization options like animations and scrolling features provide dynamic and appealing elements.
  • Ease of use: Look for a website builder like Wix or GoDaddy that allows you to construct and manage customizable websites with beginner knowledge.
  • Design templates: Check if the platform offers the customizable or website templates for your eCommerce store you need. This can help you create a professional-looking website even if you don’t have design skills.
  • Extensions: Some website builders offer extensions for e-commerce and mailing lists. These can be useful if you plan to sell products or services online or want to build an email list.
  • Cost: Consider your budget. Some website builders offer free plans, but these often come with limitations. Paid plans offer more features and vary in price.

» Not quite sure where to start? Try these Wix templates.

2. Create High-Quality Business Site Content

To make your business stand out, you need high-quality content to attract customers.

Try these tips:

  • Understand your audience: Know your audience’s needs and interests to create content that resonates with them.
  • Create valuable content: Provide value to your audience through education, entertainment, or problem resolution.
  • Use various content types: Use a mix of content types like blog posts, videos, and infographics to engage your audience differently.
  • Measure your success: Use analytics tools to track engagement and improve your content strategy.
  • Equity: Create content that anyone can access and understand. Cater to the hard of hearing or visually impaired to include them in your audience.

3. Optimize Your Website for Search Engines

Without search engine optimization (SEO), your business won't show up on search results when people use Google or Bing.

Try these tips to optimize your website for search engines:

  • Conduct keyword research: Use relevant keywords in your website content to make it easier for users to find.
  • Produce quality content: Include text, images, and videos to engage users and enhance your SEO. Learn how to create high-quality content for marketing success.
  • Populate meta descriptions: Implement meta tags with optimized titles, descriptions, and headers on each page for professional structure. You should also know how to optimize your images.

» Check out our top picks for the best website builders for SEO.

4. Improve Your Business Website Loading Speed

Improving your business website's loading speed involves several key factors. Lastly, enhance loading speed by avoiding excessive plugins and JavaScript code to allow visitors a faster and more efficient user experience.

If you have an eCommerce business, you can consider using a dedicated server to improve your website's loading speed.

5. Optimize Your Site for Mobile Users

When optimizing your website for mobile user experience, it’s essential to put the design first. This includes making elements like the hamburger menu easily visible and ensuring that all items and calls-to-action (CTAs) are easy to find.

Aligning your content in the center can significantly enhance readability on mobile screens, which leads to a better user experience. It’s also essential to establish a clear font hierarchy to improve readability and visual appeal.

Lastly, consider reducing the use of images and videos on the mobile version of your site to develop a smoother browsing flow for your users. By following these best practices, you can create a mobile-friendly site that effectively engages your audience.

» Learn more about making your desktop-only website mobile-friendly.

6. Use Email Marketing to Your Advantage

Email marketing is a powerful tool that can significantly contribute to the growth of your online business. Like planting seeds in a garden, building a loyal customer base through email marketing may take time, but the results can be rewarding.

It’s a timeless method for engaging with your audience and keeping them informed and interested in your brand. Moreover, it is an ideal strategy for sharing content such as promotions, discounts, new blog posts, product launches, events, and other updates.

You can use email marketing to cultivate a thriving business, much like a flourishing garden.

7. Promote Your Business on Social Media

Social media has evolved into a sophisticated field of worldwide digital marketing. Understand the benefits to drive growth and achieve success.

Here are some of the benefits of promoting your website on social media:

  • Reach a global audience: One of the best benefits of social media marketing is that your business can reach your audience on a global scale and grow your customer base.
  • Customer engagement: Social media allows your customers to engage directly with your business businesses, giving the feeling of personal involvement.
  • Brand awareness: Post valuable content regularly to keep your brand in your audiences' minds.
  • Customer feedback: This feedback can help you improve your products or services.
  • Cost-effective marketing: Social media marketing allows you to reach a large audience at a lower cost than traditional marketing strategies.
  • Increased traffic: Sharing content on social media can drive traffic to your website, creating leads to more clicks and increased sales.
  • Competitive advantage: If your competitors are using social media and you’re not, you could miss out on opportunities to reach potential customers.

8. Try Pay-Per-Click (PPC) Advertising

PPC advertising can be worth it for many businesses, including those building their first website.

Here are some reasons why:

  • Fast results: Unlike other advertising forms, PPC can quickly produce results. This can be especially beneficial for a new business looking to attract customers immediately.
  • Targeted advertising: With PPC, you can choose the keywords or phrases that trigger your ads. You'll benefit from targeted ads for people interested in your products or services.
  • Visibility: Even if people don’t click on your ads, they can still see them. This can help increase awareness of your brand.
  • Measurability: With PPC, you can track your business metrics, like how many people saw your ad, how many clicked on it, and more. This knowledge can help you improve your strategy.

9. Start a Blog

It can feel like a challenging task if you are unsure how to start a blog. First, you need to understand its importance for your online business. Blogs are versatile and cater to a wide range of industries, offering a platform to discuss the benefits of your products, share lifestyle tips, and educate your audience.

They contribute to the organic growth of your business by providing valuable and engaging content for your viewers and clients. Blogging establishes authentic and emotional connections with your audience, growing a sense of community around your brand.

10. Retain Online Customers

A few key strategies are involved in retaining your online customers. It’s essential to understand your industry. Customer retention rates vary across different industries, so knowing the average retention rates in your specific industry can help you set realistic and achievable goals.

Personalize your marketing efforts to boost customer retention and satisfaction. By tailoring your marketing strategies to meet your customers' unique needs and preferences, you can build stronger relationships and ensure a more satisfying buying experience.

Achieve Online Success in 2024

Choosing the right website builder is the first and most important step to a successful future. Keep your customers happy and up to date. Remember, success online comes from adapting, engaging, and always giving value to your audience.

» Busy building your first website? Try GoDaddy.

Luis Santiago Saldivar - Writer for Top10
Luis Saldivar is a technical writer specializing in web development, e-commerce, and SEO. He's contributed to business newspapers and web development blogs in the US and Paraguay. He aims to simplify the latest in technology, AI, web development, and digital marketing.