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Shopify Alternatives: Top 5 E-Commerce Website Builders to Try in 2024

Head and shoulders photograph of Milena Alexandrova
Woman surrounded by boxes, scheduling deliveries.
If you're building an online store, you should try these Shopify alternatives for greater design flexibility, affordable plans, and enhanced simplicity.

Running an e-commerce store doesn't have to be difficult. With the right website builder, management can be a breeze. Shopify is a versatile option whether you're a beginner or advanced user, or whether you already have a large store or want to scale. Plus, adding new features to your online store requires minimal effort if you use the best Shopify apps for online stores.

So, it's no wonder that Shopify hosts over one million online stores in 175 different countries. But, if you only recently started a business, you're probably looking for a more straightforward platform to build your website. This list will help you learn about the top e-commerce website builders like Shopify so you can make the most informed decision.

Top10's Best Shopify Alternatives at a Glance

» Want even more options? Check out our top choices for the best website builders for small businesses.

Our Top Picks for the Best Shopify Alternatives

1. Wix

A powerful website builder that balances functionality and simplicity

Best for - An extensive template library

Price - From $16/month

Free version - Yes

Wix gives you a wide range of theme options for building your website. It has over 800 professionally-designed templates for different types of e-commerce stores and a powerful editor that's even suitable for first-timers.

Plus, with its integrated features for selling digital products and online memberships, you can even create and sell courses with Wix.


  • Versatile and user-friendly editor
  • Wide variety of themes
  • Top-notch customer support


  • Designs not mobile-responsive
  • Limited SEO features

2. Squarespace

An all-in-one solution with stunning website themes and responsive designs

Best for - Unlimited bandwidth and storage

Price - From $16/month

Free version - 14-day free trial

Squarespace has an intuitive drag-and-drop editor (called Fluid Engine) that offers robust customization options, letting you create a design that is truly yours, even if you have no experience with web design.

Squarespace's themes are unmatched in terms of design quality. So, if you're looking to build a striking online store and have high-quality product images to go with it, Squarespace will be your best bet.


  • Phenomenal design themes
  • High-quality e-commerce features
  • Extensive customization options


  • Slow load speed
  • Unsuitable for deep hierarchical structures

3. Web.com

A no-frills website builder for smaller businesses

Best for - One-on-one expert design service

Price - From $4.95/month

Free version - No

Web.com is the right choice if you need an easy solution to launch your online store quickly. Its editor feels a bit clunky at times, but thanks to its various design elements (features and blocks), it provides a lot of design freedom.

Plus, Web.com offers web hosting with unlimited storage and bandwidth, conveniently letting you create and manage your website in one place.

» Follow these steps to add an e-commerce store to your website.


  • One-on-one customer service and tech support
  • Simple platform ideal for beginners
  • 150+ responsive templates


  • Can't sell digital products
  • Editor usability could be improved

4. Weebly

An inexpensive e-commerce site builder with a built-in marketing suite

Best for - Affordable e-commerce features

Price - From $10/month, billed annually

Free version - Yes

Weebly is ideal if you want all the features you need to launch an e-commerce store while on a budget. The user-friendly drag-and-drop page editor makes it easy to build a professional website in minutes.

If you need to test the platform before you commit, there's even a free version you can use to sell an unlimited number of physical products.


  • Easily switch between themes
  • App Center with over 350+ plugins
  • Free hosting with unlimited bandwidth for all plans


  • Limited customization options
  • No media library

5. WordPress.com

A powerful and versatile e-commerce platform with thousands of templates

Best for - Unparalleled customization options

Price - From $4/month, billed annually ($45 for e-commerce plan)

Free version - Yes

WordPress.com is extremely popular—over 43% of all websites use the platform. And with its abundance of templates and plugins, it's extremely versatile.

If you want complete design freedom and all the add-on functionalities you can imagine, WordPress.com is exactly what you're looking for.


  • Thousands of themes and plugins
  • Solid community support
  • Flexible and scalable


  • Steep learning curve
  • Pricey e-commerce plan

Why Choose These Shopify Alternatives?

For Increased Design Freedom and Customization

Customization is not one of the Shopify editor's main strengths. If you want true design freedom, you either have to edit the code or use another platform entirely.

So, good alternative options for beginners are Squarespace and Wix, while WordPress.com is ideal for advanced users.

For More Affordable Pricing Options

If you're new to website builders, you're probably looking for a cheaper solution. Weebly is a more affordable option for small businesses, followed by Squarespace and Wix because of their excellent price-to-quality ratio.

» Here's how small businesses can save money in their first year.

For Enhanced Simplicity and Ease of Use

For genuinely beginner-friendly options, Wix and Weebly are very intuitive and easy to get used to. Plus, both have app stores for third-party plugins to extend your online store's functionalities. Check out our selection of the best Wix plugins for e-commerce to find out more.

Shopify Alternatives: Grow Your Business

Shopify is an excellent option for larger e-commerce stores, but it might not be the best fit if you're just starting out and not planning to scale quickly—or if you simply need more design freedom without having to meddle with the code of your site.

Any of the five options above are solid Shopify alternatives with sleek templates, design flexibility, and robust e-commerce features.

» Experiencing rapid growth? This is how a dedicated server can improve your e-commerce site speed.

Head and shoulders photograph of Milena Alexandrova
As a Top10 writer, Milena Alexandrova crafts content to help people make tech-related decisions and promote their businesses. She has a master's degree in economics and social sciences from Pantheon-Sorbonne. Milena has a strong background both in marketing and as a legal and technical consultant and has contributed to services like TestGorilla, Zelt, and LeadPost.