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Top 10 Best Website Builders in 2023 - Stand Out with a Professional Website

Lauren Gillan
Top 10 Best Website Builders

To grow your business, you definitely need a website—and not just any website; one that's beautiful, functional, and easy to navigate. A slow website that provides a poor user experience leads to visitors leaving without looking back, according to Arun Arora, senior partner at McKinsey & Company.

The good news is that you no longer need to hire a designer to build a sleek website. You can do it yourself, even if you're a complete beginner. The best website builders are affordable, easy to use, have lots of visually appealing templates, and let you scale your online presence as your business grows. 

In this article, we'll review and compare the top 10 website builders on the market to help you pick the one that truly fits your needs. 

Our Best Website Builders in 2023:

  • Wix - Best website builder overall
  • GoDaddy - Best beginner website builder
  • - Best for design flexibility
  • Squarespace - Best for image-heavy sites
  • Network Solutions - Best for getting online fast
  • IONOS - Best for launching an online store
  • Jimdo - Best for those seeking guided assistance
  • SITE123 - Best for building a simple website
  • HostGator - Best for budget-conscious business owners
  • Fiverr - Best for affordable outsourcing services
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A Closer Look at the Top 10 Website Builders

    Wix templates are easy to use
    A versatile and powerful website builderVisit Site
    • Best for - Versatility and its large selection of templates
    • Price - From $16/month
    • Free version - Yes
    A versatile and powerful website builder
    Visit Site

    Wix, which serves more than 220 million users, states that its main mission is to provide a platform that anyone can use to build their online presence. It boasts a library of 800+ professionally-designed templates divided into dozens of categories—you can simply pick the best one and use Wix's built-in drag-and-drop editor to customize it. 

    Chris Priebe, founder of Zelt, tells us that his team used Wix to build their website and launched it in just one weekend. Zelt stayed with the platform for much longer than they initially thought they would, as it gave them everything they needed "a web presence, a blog that is easy to set up, an agile way of iterating copy and content."

    Need a feature that Wix doesn't have? You can almost certainly find the right plugin on the Wix App Market, which has over 300 third-party apps to help you customize your webpage. 

    Why we chose Wix: For beginners, Wix's Artificial Design Intelligence (ADI) feature enables you to build a professional website quickly. Plus, Wix has everything you need to build an online store—abandoned cart recovery, multi-currency support, and much more. 

    Our experience: We tried the ADI feature and started with a standard template. Both were effortlessly customizable. It's just as easy to publish a new blog article as it is to create a new product page or build a portfolio.

    Read Wix Review


    800+ templates to choose from
    Powerful e-commerce features
    Over 300 apps on the Wix App Market


    You cannot switch between templates
    Templates may require tweaks to display properly on a mobile device
    wix logo
    Visit Site
    GoDaddy website builder
    A versatile website-building solutionVisit Site
    • Best for - Simple, code-free website creation
    • Price - From $16.99
    • Free version - Yes, free trial
    A versatile website-building solution

    The GoDaddy website builder is a versatile option that caters to users of all skill levels. You shouldn’t have any trouble using its intuitive editor, and there are loads of additional tools to help you grow your site, from powerful online booking and marketing tools to an online store builder. 

    GoDaddy has an excellent help center, and the main user dashboard enables you to manage all of your GoDaddy products in one place. Its editor does lack design flexibility, the SEO tools are a little basic, and there are only 22 templates available. But with its competitive prices and wide range of tools, overall, it stands out as an excellent option for everyone from beginners creating their first site to advanced webmasters who want an online store. 

    Why we chose GoDaddy: Works great for mobile sites

    Read GoDaddy Review


    Easy to set up and use
    Includes advanced marketing tools
    Integrations with eBay, Etsy, Facebook, and more


    Unable to add custom code
    Unable to export content
    godaddy logo
    very good
    8.8 website builder
    Basic websites with plenty of design optionsVisit Site
    • Best for - Beginners looking for a simple solution
    • Price - From $4.95/month
    • Free version - No
    Basic websites with plenty of design options is a US-based company providing website-building services, domain name registration, and web hosting to small and mid-sized companies. It's been around since 1999, making it one of the pioneers in this industry.'s website builder is beginner-friendly and intuitive (albeit a bit lacking in customization options) and offers 150+ industry-specific templates that enable you to get online quickly, even if you have zero experience building websites.

    According to Abhishek Shah, founder of Testlify,'s power lies in the "variety of services it offers beyond just website building", such as SEO and PPC, web security solutions, and hosting.

    All its plans come with free hosting services, domain registration, and basic marketing features. Plus, with, you get one hour of dedicated support from expert web designers for free. 

    Why we chose We like that is straightforward and simple to use, making it a great choice if you're looking to get online fast. 

    Our experience: We think is a solid option for beginners, although its editor may feel a bit clunky until you get the hang of it. We especially liked the variety of templates you can use when getting started. 

    Read Review


    Well-designed templates
    Free stock images and photos
    One hour of support from a web design expert


    Limited customization options
    No free trial
    webcom logo
    very good
    SquareSpace website builders
    Create a sophisticated website in just hoursVisit Site
    • Best for - Creating a beautiful, image-heavy website
    • Price - From $16/month
    • Free version - 14-day free trial
    Create a sophisticated website in just hours

    For a visually impressive website, Squarespace is one of the best choices out there, thanks to its wide variety of striking templates. With Squarespace, you get access to advanced SEO capabilities, robust e-commerce features, unmetered bandwidth, responsive designs, and more. It's one of the more expensive website builders, but it offers flexible pricing options with its personal and business plans.

    The intuitive and powerful Fluid Engine, Squarespace's new and improved drag-and-drop editor, has a ton of customization options while completely simplifying website building and providing an incredible end product.

    Why we chose Squarespace: We were impressed with the quality of Squarespace's templates and varied design styles—it feels as though the templates all have their own unique structure. 

    Our experience: We found the Fluid Engine editor very easy to use: the grid makes it a snap to rearrange elements and even add animations. We could quickly switch between the desktop and mobile versions of a website and adjust designs at the same time. 

    Read Squarespace Review


    100+ beautifully designed templates
    All templates are mobile-responsive
    Strong SEO and blogging features


    Only suitable for websites with a flat navigation structure
    No phone support
    squarespace logo
    Network Solutions
    very good
    Network Solution website builder
    A surprisingly expensive builder for basic sites Visit Site
    • Best for - Getting your website online fast
    • Price - From $14.95/month
    • Free version - No
    A surprisingly expensive builder for basic sites

    With Network Solutions, you can build and launch a basic website fast. It offers a wide range of templates, an intuitive drag-and-drop editor, a personalized email address, free hosting, and a domain name. 

    Network Solutions' pricing structure isn't very transparent, however. While the subscription fee for the first month is quite affordable (from $2.95), consecutive months cost significantly more (from $14.95 for the lowest tier plan). 

    On the upside, many customers are pleased with the efficacy of Network Solutions' technical support team and their ability to resolve complex problems quickly. The quality of customer support was an important consideration for us when building this list: business owners need speed and efficiency when dealing with technical problems, and Network Solutions offers just that.

    Why we chose Network Solutions: Network Solutions makes website building simple and straightforward, even if you're a complete beginner. It's a solid choice for small businesses looking to establish their online presence.

    Our experience: We liked that Network Solutions offers website building services. It has a team of web designers who can build your website for a fee (pricing is not transparent, but you can speak to an expert to get a quote). After that, you get access to your website from the standard editor, where you can make changes as needed. 

    Read Network Solutions Review


    Easy-to-use editor
    150+ templates for different industries and use cases
    Domain name, web hosting, and SSL certification included in all plans


    Unclear pricing structure
    Limited customization options
    network-solutions logo
    Network Solutions
    very good
    Marketing & ecommerce tools for small businessesVisit Site
    • Best for - Launching an online store quickly
    • Price - From $1/month
    • Free version - No
    Marketing & ecommerce tools for small businesses

    IONOS is a reliable e-commerce website builder geared toward small business owners. With IONOS, creating a website is hassle-free—even if you've never done it before. You can easily cross-sell and upsell products on individual product pages to boost your profits, and you get a comprehensive abandoned cart recovery feature (which not all website builders offer). 

    It's easy to scale your business with IONOS, and even sell across the most popular social networks and marketplaces, such as Facebook, Instagram, Google Shopping, and Amazon. It has a limited number of templates (we counted 19), but they're all well-designed and built for mobile responsiveness.

    Why we chose IONOS: IONOS is a top choice if you want to build an e-commerce store fast. Its subscription fees (even for the premium plans) are quite affordable, especially in the first 6-12 months. After this period, subscription fees increase but IONOS is transparent with its pricing—no nasty surprises.

    Our experience: We found IONOS' dashboard, known as the Presence Suite, to be an intuitive system for managing your website and online presence. Plus, the website builder is specifically designed for beginners, so it's pretty easy to figure out. 

    Read IONOS Review


    Powerful e-commerce features at a reasonable price
    Mobile-responsive templates
    Track your competitors' activity on Google and social media


    Limited number of templates
    Only 10 pages with the first-tier plan
    very good
    Jimbo website builder
    Build a personalized website in minutes with AIVisit Site
    • Best for - SMBs looking for an AI-powered design assistant
    • Price - From $9/month
    • Free version - Yes
    Build a personalized website in minutes with AI

    Jimdo is a German website builder specifically geared toward self-employed professionals, aiming to empower them and help them thrive. Jimdo's founder, Matthias Henze, has dedicated his career to helping small businesses build an online presence because he believes small business owners "form the foundation of our economy."

    Small business owners who want assistance building a website will find Jimdo Dolphin very useful. It's an AI-enabled design assistant that streamlines and simplifies the design process. In only a few minutes, you can create a basic website with industry-specific photos and content, which you can customize later. It's a budget-friendly option and even features a logo designer. 

    Why we chose Jimdo: Jimdo is a great choice when you're looking to automate and streamline the website design process as much as possible. We were impressed with how easy it was to create our own website with Jimdo Dolphin. 

    Our experience: When we tried the platform, we were pleasantly surprised at how quickly we could set everything up. We simply had to answer a few questions about our business, the type of website we wanted, the pages we wanted to add, as well as the style and colors we preferred. We even had the option to import photos from social media. After that, Jimdo Dolphin gave us a few website options to choose from. 

    Read Jimdo Review


    Quick and easy web design process
    Good SEO tools
    Free forever plan available


    Limited design flexibility
    Email-only customer support
    very good
    Site123 website builder templates
    A simple, beginner-friendly website builderVisit Site
    • Best for - Building a simple website fast
    • Price - From $12.80/month
    • Free version - Yes
    A simple, beginner-friendly website builder

    SITE123 is one of the most intuitive and simple website builders out there, making it ideal for beginners. It's an all-in-one solution for all your site-creation needs, featuring an intuitive no-code editor, free hosting, powerful SEO tools, and responsive templates.

    Creating an online store is very straightforward, too. Since its e-commerce features are limited, it might not be the best choice if you're planning to scale your business fast. It'll serve you well should you be looking for an easy way to start selling online. 

    Why we chose SITE123: SITE123 is a beginner-friendly, hassle-free platform that can help you launch your site in no time. Plus, it offers a free version for you to test before you commit.

    Our experience: Compared to other website builders we've tested, SITE123 was perhaps the easiest to use. All we had to do was pick the type of website we wanted to create, the name we wanted to use, and our favorite template. 

    Read SITE123 Review


    Free version with 250 MB of storage
    Hundreds of mobile-responsive templates to choose from
    24/7 live chat support and a knowledge base with lots of tutorials


    Basic customization options
    Unable to export your website
    site123 logo
    very good
    HostGator dynamic website templates
    Email marketing and Ecommerce at a great priceVisit Site
    • Best for - Budget-conscious business owners
    • Price - From $3.84/month
    • Free version - No
    Email marketing and Ecommerce at a great price

    HostGator is a budget-friendly web-building solution with all you need to get started: over 200 templates, an intuitive drag-and-drop editor, and solid email marketing tools included in all its plans. You can get three, five, or 10 email campaigns per month, depending on the plan you choose. 

    HostGator's editor is extremely versatile, especially considering the price. It offers two options: the AI-powered design assistant or a template, where you can customize everything yourself. 

    Why we chose HostGator: HostGator is an affordable option with excellent hosting. Its intelligent site builder (included in all plans) is ideal if you're looking to build your website with minimal effort. 

    Our experience: We found HostGator's dashboard to be super easy to navigate—and you even get to create your own logo with its LogoMaker. While we found customization options to be a bit more limited with the AI-powered website creator, it's still an ideal choice if you're looking to launch your website as soon as possible.

    Read HostGator Review


    AI-powered design assistant included in all plans
    Affordable introductory plans
    Powerful marketing tools, including HostGator's LogoMaker


    No free plan
    Limited number of products except for the premium plan
    hostgator logo
    Visit Site
    • Best for - Customized design at an affordable price
    • Price - From $5/gig
    • Free version - No

    For those of you looking for a tailor-made website, marketplaces like Fiverr are invaluable resources in helping you find a talented web designer or developer. Fiverr stands out to us because of its transparent pricing, excellent user interface, and how easy it is to find the right web design specialist.

    Here are a few things to consider before hiring someone on Fiverr: 

    • The type of website you want to build (e.g., an interactive website, a large online store, a portfolio website, etc.)
    • Your specific needs and requirements 
    • Your budget and timeframe
    • Your preferences about platforms and tools you'd like the web designer to use (such as Adobe Photoshop, Figma, WordPress, or a website builder like Wix or Squarespace)
    • The services you need (responsive design, prototypes, etc)

    Then, you simply need to head to the website design category and use the search engine to find the right person. After you've selected a few freelancers that look promising, you can look at their portfolios, reviews, and the packages they offer to find the perfect fit.

    Why we chose Fiverr: You can find professional web designers on Fiverr who can build anything according to your specifications, usually at a very competitive price. You can also use Fiverr Pro to find hand-vetted professionals who offer stellar quality and service.

    Our experience: We found Fiverr to be really easy to navigate. Simply select the type of service you're looking for and use the search engine and filters to narrow it down. Going through the top listings of a specific category proved to be much faster than trying to sift through hundreds of listings in broad categories like website design. 

    Read Fiverr Review


    Global marketplace that gives you access to talented professionals
    Outsource website building to get a truly custom design
    Easy-to-use search engine


    Quality may vary depending on the person you pick
    Custom design is more expensive
Compare the Best Website Builders