Blogging can be used to help grow your brand and build an audience. You can offer value to your readers to entice them to return to your site and check out your products and services. Blogging helps you establish authority in your niche, build rapport with your customers, and create new growth opportunities.
By using a site builder for your blog posts, you can get a professional site up and running in a matter of hours. In this guide, we’ll look at the advantages of using blog builders, the best content management systems you can choose, and how to decide on the best blog website builder for your needs.
The Advantages of Using a Blog Platform
Whether you’re blogging as a hobby, opening a new business, or expanding content on an existing website, using an established blog platform is crucial.
When you create a blog using a website builder, you can choose from a set of pre-designed templates and just tweak the images and text. All the code for things like page navigation, social media integration, and search engine optimization (SEO) has been done for you. Additional tweaking can be done with SEO tools built into the website building software.
Blogging sites are rarely just blogs, too. You’ll likely want other features, such as an Ecommerce shop, image gallery, or discussion board. The best website builders make it easy to add these alongside your blog.
Breaking Down Our Top 10 Choices: Which Is Best For You?
Squarespace – Best overall website builder for blogging
Wix – Best for more specific designs
WordPress.com – Best for its massive plugin library
GoDaddy – Best blogging tool for beginners
Weebly – Best for bloggers on a budget
Zyro – Best for neat and tidy blogs
Web.com – Best for customer support
SITE123 – Best for a stripped-back, simple blog
Strikingly – Best for one-page blogs
HostGator – Best performing website builder
The Top 10 Best Blogging Website Builders
1. Squarespace
Great-looking designs for an image-focused blog
Best for: Photography blogs and image-heavy sites
Price: From $14/month
Free version: No
Squarespace stands out in the website builder market for its modern design templates. Its SEO tools are also excellent, and its learning curve isn’t too steep.
Squarespace’s blogging features are great, with blog categories, comments, really simple syndication (RSS) feeds, social sharing, and post scheduling. This makes Squarespace not only one of the best website builders around but also one of the best blogging platforms.
Pros:
Impressive professional designs
Great blog editing tools
Good integration with Ecommerce and marketing tools
Cons:
Lacks built-in site analytics
Limited customization
2. Wix
The most flexible website editor around
Best for: Users who like a lot of control over how their blog looks
Price: From $4.50/month
Free version: Yes
The most powerful website builder on our list, Wix has excellent blogging features and is one of the best design tools for creating a professional website. You can choose from nearly 1,000 templates, and the website editor is excellent.
Consider choosing Wix if you want greater control over how your blog will look, as you can drag and drop the elements of your website to exactly where you want them with the Wix editor. It might take a little longer to get to grips with Wix’s user interface, but it can pay out in dividends with a professional, fast blog.
Pros:
Massive template library
Sites work great on mobile
Excellent built-in analytics tool
Cons:
High-tier price plans are expensive
User interface has a steeper learning curve than most
3. WordPress.com
The world’s most popular blogging tool
Best for: Traditional blog-focused websites
Price: From $15/month
Free version: Yes
The world’s most-used blogging tool, WordPress.com is the most blog-centric website builder on this list, with a huge number of plugins and templates specifically focused on blogging.
Though WordPress.com has a drag-and-drop site design tool like Wix and Squarespace, as well as an Ecommerce solution called WooCommerce, it remains a more traditional blogging tool at heart. Its blog editor gives you all the power you need to create professional blog posts that rival the best online publications.
Pros:
Huge number of plugins and widgets
Good performance
Advanced blogging tools
Cons:
Limited customer support
Relatively steep learning curve
4. GoDaddy
Set up a blog in a matter of minutes
Best for: Quickly building a small blog
Price: From $6.99/month
Free version: Yes
GoDaddy shines for its Artificial Design Intelligence (ADI) builder, which essentially creates a website based on the answers you give to a questionnaire. If you need a website quickly and you’re not fussed about getting every detail exactly as you envisioned, GoDaddy is a great choice.
Its simplicity does hinder you if you want a more complex blog, as it lacks things such as visitor analytics or even a search function. But it does offer SEO, social sharing, and user commenting, all at a very low price.
Pros:
Simple to use
Includes the most important blogging features you need
Low price
Cons:
Limited customization
Lacks features useful for a growing blog
5. Weebly
A website builder with a good balance between features and simplicity
Best for: Personal bloggers who aren’t concerned about customizability
Price: From $5/month
Free version: Yes
Weebly is a popular website builder for personal websites, thanks to its ad-supported free plan and overall good pricing. Its blogging features are great, with support for different user profiles, social bookmarking, built-in search, and viewer comments.
However, Weebly lacks site customizability. If you don’t like the templates on offer, it’s not easy to change them. But Weebly’s excellent pricing may make up for this if you’re happy with the default look of your site.
Pros:
Good pricing
Easy-to-use drag-and-drop editor
Strong blogging features such as built-in search
Cons:
Lacks customizability
Limited customer analytics
6. Zyro
Build a blog based on a simple grid layout
Best for: Simple, classic blogs
Price: From $8.99/month
Free version: No
A newer website builder, Zyro is one of the simplest options on the market and lacks some of the design customizations of products like Wix. But it has a solid ADI builder that will create a site for you based on your answers to a few questions, and the drag-and-drop editor is super easy to use.
For blogging, Zyro includes social sharing and SEO features. You can also have multiple writer profiles. But there’s no blog search or the ability for visitors to leave comments, limiting Zyro’s use if your blog will be a central part of your website.
Pros:
Easy to use
Stylish templates
Impressive introductory pricing
Cons:
No blog search
No user commenting
7. Web.com
A simple website design tool with a fast, easy setup process
Best for: Bloggers who value customer support
Price: From $14.95/month
Free version: No
Web.com is a website builder that includes blogging features. It’s simple to set up, and pricing is highly affordable.
Looking at blogging features, Web.com lacks the power of industry giants like WordPress, but you may prefer the more stripped-back approach. We also like that Web.com has 24/7 technical support via phone, email, and live chat. Check it out if you want a website builder that doesn’t leave you to fend for yourself.
Pros:
Cheap pricing
24/7 customer support
Easy setup
Cons:
Limited third-party app support
Blogging features are basic
8. SITE123
A website builder with basic templates
Best for: Simple blogs
Price: From $5.80/month
Free version: Yes
One of the simplest website builders around, SITE123 is great for those new to blogging. Best for small, personal blogs, SITE123 includes a commenting system, RSS feeds, blog post scheduling, and social media interaction.
There’s some scope for extending the functionality of your website through the App Market, but SITE123 is squarely designed for beginners. The 24/7 free live chat support really helps here, too. If you’re new to blogging and website design in general, building your site with SITE123 is one of the easiest ways to get started.
Pros:
Easy, step-by-step publication process
Good blogging features such as social media interaction
24/7 live chat support
Cons:
Limited customization
Very basic designs
9. Strikingly
An effective platform for small blogs
Best for: Personal, one-page sites
Price: From $12/month
Free version: Yes
Strikingly has a simple onboarding process that makes building a small website quite simple. For blogging, you can schedule your posts in advance and share them on social media. Visitors can leave comments on your posts, too.
Strikingly, however, has very few templates and limited customizability. The free plan limits you to just one page, and the paid plan pricing is relatively expensive compared to the other options above. We’d recommend Strikingly primarily for small personal sites.
Pros:
Free-forever plan
Blog commenting
Easy to get started
Cons:
Free plan is very limited
Paid plans are expensive
10. HostGator
A versatile drag-and-drop website builder with blogging features
Best for: Bloggers that value performance
Price: From $4.99/month
Free version: No
HostGator Website Builder is a surprisingly versatile tool with well-designed templates, royalty-free stock photography, and Ecommerce support. Blogging features are impressive, too, with a highly intuitive blog post editor. The only thing we miss is the ability to schedule a blog post in advance.
Besides blogging tools, you get traffic reports, customer analytics, and a nifty website editor. Support is available 24/7. And perhaps best of all, your blog will be hosted with HostGator, which is known for its excellent uptime and speeds.
Pros:
Comprehensive website editing tools
Traffic reports and customer analytics
Powerful yet easy-to-use website editor
Cons:
Ecommerce reserved for high-tier plans
No free account
How to Choose the Best Blogging Platform in 2023
Choosing a blogging platform isn’t easy, and with many different options available, it can be difficult to know if you’re making the right decision. Below are several things you need to consider when selecting a blogging platform.
Features
Every blogging platform should enable you to create posts, embed pictures and multimedia, and configure the appearance and layout of your blog. You’ll also want some way for visitors to comment, a moderation system so you can remove unwanted comments, and integration with third-party social media platforms so readers can spread your message.
The other features you need depend on your specific case. For example, if you run a blog for a high-profile fashion brand, you’ll likely want advanced analytics so you can monitor web traffic and see how customers are arriving on the blog. But if you just keep a personal blog for fun, you may not care how many people visit your site.
Think about your long-term goals when choosing the features your blogging platform requires. Something that isn’t important to you today, such as an email marketing tool, could be indispensable a year down the line.
Great Templates
One major advantage of blogging platforms is the availability of pre-designed templates for your website. Website builders like Wix and WordPress offer the most templates to choose from, so you’re more likely to find one in your niche.
But depending on your application, you may prefer design-focused builders like Squarespace that offer fewer templates that are arguably better quality.
Some website builders charge extra for premium templates, so factor that into your buying decision.
Price
The price of any service is always important to a business. Though some blogging platforms seem impressively inexpensive at first, it pays to check how much you’ll pay for more advanced features.
If you might want an Ecommerce store in the future, for instance, check how much this will cost you on an ongoing basis. Many blogging platforms require you to subscribe to their most expensive plans to unlock Ecommerce and advanced marketing tools, so weigh them up carefully.
Ease of Use
A significant reason why you’ll want to use a blogging platform is that it will be easy for you to create a website, usually without touching a line of code at all. Take advantage of free trials to try out all the different blogging platforms you’re considering, as you’ll undoubtedly prefer the user interface of one over the other.
For example, Wix has a more complex user interface than SITE123 but offers more flexibility over website design choices. Whether you need this added versatility or find all the options too complicated comes down to personal preference.
Profit Potential
Most blogs are built to help drive sales of products or services. If this is indeed your goal, consider how well the website builder you choose integrates with features like an Ecommerce store, payment gateways like PayPal, and site traffic monitoring tools like Google Analytics.
Once you’ve built authority through your blogs, people will be more likely to buy from you. A great blogging platform should seamlessly segway between the value you offer the reader through your content and the products and services you offer.
SEO and Audience Building Tools
The greatest blog in the world won’t get any views if it’s not easy to find. SEO tools in a website builder help you tweak your pages so they’re more likely to appear higher in search engine results for important search terms.
Other audience-building tools you should consider include email marketing, social media marketing, and pay-per-click (PPC) ads. The best website builders for blogs include tools that support your marketing efforts via newsletters, social media, and online advertising, so you can build an audience quickly and efficiently.
Site Speed and Tech Support
The speed at which your blog loads greatly affects how your visitors will perceive your content. Fast-loading websites make for a much better user experience, so choose a blogging platform that’s optimized to load quickly on desktop computers as well as mobile devices.
The cheapest blogging platforms leave you to fend for yourself when it comes to finding and fixing problems with your blog. If you’re new to blogging, it’s better to choose a website-building platform with a technical support team you can call on for advice, preferably over the phone or via live chat.
Is a Free Blogging Platform Worth It?
Most website builders and blogging platforms include a free tier you can use to get started. It’s an excellent way to check out the features and user interface of each product.
The free plans of blogging platforms usually have some tight limitations, though. Often, you can’t use your own domain name, ads are displayed on your pages, Ecommerce features are limited, and you get very little storage space. As soon as you’ve settled on the right blogging platform for your needs, it makes sense to upgrade to a paid plan.
