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Popular DIY Builder

Wix Website Builder Review 2023

A versatile and powerful website builder
By Richard SutherlandRichard Sutherland -
Last updated: Jan 08, 2023
149 reviews
exceptional
9.9
exceptional
9.9
logo-WIX
Visit Site
Pricing
From $16
Free version
Yes
Online store option
Yes

Our Verdict

Is Wix Website Builder Worth It?

A top choice for individuals and SMEs alike, Wix’s editor is powerful without being overwhelming. It offers nearly 1,000 attractive templates, and the customer support is great. On the downside, Wix websites don’t always work well on mobile devices without first requiring some tweaks, and the SEO tools are basic. But ultimately, Wix is easily one of the best website builders out there.

Pricing
From $16
Free version
Yes
Online store option
Yes

Wix Pros & Cons

PROS

Highly versatile editor
Huge list of templates
Great documentation and support

CONS

Designs are not responsive
Relatively slow page load speed
Basic SEO features

Top Wix Reviews

La
Lauren
, TN
It's easy to use, especially with the templates available for building a website.
Ma
Matt
, ME
Wix has great pre-made templates to make a website. I learned it can be done in under one hour and be a well run site once created.
Cr
Crystal
, NY
WIX is easy to use and user friendly. It tells you step by step basically how to set up and create your own website, with premade designs, as well as designs you can make yourself.
See all Wix reviews

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Wix Wix Visit Site

Overview

Wix Website Builder at a Glance

Wix Website Builder is a powerful tool that offers nearly 1,000 attractive templates, and the customer support is great. On the downside, Wix websites don’t always work well on mobile devices without first requiring some tweaks, and the SEO tools are basic. But ultimately, Wix is easily one of the best website builders out there.

Wix Website Builder Video Review

Check out this short video and learn why Wix’s website builder is one of the best out there:

 
How Wix Website Builder Works

Getting started

Getting started with Wix is easy. When you sign up, you’re asked whether you want to jump into editing your site immediately or use the ADI (artificial design intelligence) tool. ADI asks you a few questions about the type of site you plan on running and automatically sets up some defaults for your Wix website, saving you time.

Creating a Website with Wix

How to Create, Design, & Edit Your Wix website

Wix made a smart move in giving users the option of starting with the ADI wizard first or jumping right into using the Wix editor. The ADI wizard does an excellent job of setting up a Wix website for you based on your responses to a short questionnaire.

Next, you’ll choose from one of almost 1,000 templates. While Wix’s templates aren’t always as visually impressive as competitor Squarespace’s templates, it offers many more options, so you’re more likely to find a relevant theme for your business or project from the get-go.

Then, it’s simply a matter of dragging and dropping elements onto your pages. Notably, Wix allows you to place elements anywhere on the page while most website editors force you to stick to a grid. This ultimately makes Wix more powerful, but it can mean your website looks a little weird on mobile devices until you tweak the mobile version.

Wix Features and Tools

Free website hosting

Besides access to the easy-to-use website editor, a Wix plan includes many of the things you need to host a website, all rolled into one monthly subscription. This includes website hosting. Your website is hosted on Wix servers and there’s no additional setup required.

Free Wix websites get 500MB of storage. Each paid plan has its own amount of storage, ranging from 3GB on the Combo plan to 50GB on the Business VIP plan.

Open platform development

Wix has a platform for building advanced web applications called Velo. This means you can develop bespoke website functionality, offering you more power and freedom than most website builders. 

Velo includes a rapid visual front-end designer, unified database manager, and an integrated development environment for designing and coding a more complex Wix site.

Adding Multimedia to Your Wix-site

Adding images and videos to your site is as simple as dragging and dropping the relevant element to your pages. Once you’ve uploaded images and videos to Wix, you can reuse them throughout your sites and marketing. You can even import media from Facebook, Instagram, and Flickr, use Wix’s free images, or buy images from Shutterstock from within the Wix interface.

Wix includes both an excellent photo studio and a basic video maker that allow you to edit and manipulate your media after you’ve uploaded it.

Marketing Functionality

Wix has its own basic app for email marketing called ShoutOut, or you can choose third-party apps in the Wix App Store. Site traffic reporting is equally bare bones.

This is because Wix sells a separate marketing product called Ascend. It starts at $10/month, and you get email marketing, chat boxes, forms, and social media marketing. Ascend is quite sophisticated, allowing you to send posts on a schedule or when users perform particular actions.

SEO Functionality & Add-Ons

Wix pages include all the basic details you need to make your site search engine optimized. The Wix SEO Wiz is a step-by-step wizard that takes you through everything you should do to boost your website’s online presence. This includes making your site accessible, submitting structured data to Google, and optimizing your site for mobile.

You can extend the functionality of your site with apps from the Wix App Market. There are loads of third-party apps here, around 300, which is many more than competitors like Squarespace but fewer than WordPress. Most apps add ways to collect leads, analyze traffic, and interact with visitors.

E-commerce

Wix pages include all the basic details you need to make your site search engine optimized. The Wix SEO Wiz is a step-by-step wizard that takes you through everything you should do to boost your website’s online presence. This includes making your site accessible, submitting structured data to Google, and optimizing your site for mobile.

You can extend the functionality of your site with apps from the Wix App Market. There are loads of third-party apps here, around 300, which is many more than competitors like Squarespace but fewer than WordPress. Most apps add ways to collect leads, analyze traffic, and interact with visitors.

Security

Wix offers enterprise-grade security to each and every user. By operating under the best cyber security practices and managed by experts 24/7, Wix allows users to focus entirely on their business. There are no extra steps to take to enable security features—once you're done building your site with Wix, it automatically receives the security needed to safeguard your online business.

Wix Apps

The Wix App Market is full of useful tools from Wix and third parties that extend the functionality of your website. Wix Ascend is an all-in-one marketing solution, Wix Bookings adds the ability to take bookings through your site, and there is a whole heap of other great apps like Wix Hotels, Wix Events, and Wix Restaurants that can totally change how your website works.

Wix Customer Support

Wix has an excellent help center that’s available from within the editor itself. The developer mode has its own superb support website, with video tutorials, step-by-step exercises, and examples.

Human support isn’t far away, either. Impressively, 24/7 ticket and callback phone support is available to all Wix users, even if you only have a free account. In our testing, we always got a call back within five minutes.

Wix Pricing

How Much Does Wix Website Builder Cost?

Wix has no fewer than 7 paid plans and a free-forever plan. Every plan has a 14-day money-back guarantee and you get half off your first term if you buy a year or more in advance.

Plan type/ Feature
Combo
Unlimited
Pro
VIP
Business Basic
Business Unlimited
Business VIP

Cost per month

$14

$18

$23

$39

$23

$27

$49

Free domain

 

 

 

 

Unmetered bandwidth

X

X

 

Logo tool

X

X

X

 

X

 

X

Priority support

X

X

X

X

X

Secure payments

X

X

X

X

Wix Alternatives

How Wix Compares to Other Website Builders

Wix is priced broadly in line with its main competitors, but you typically get more for your money. It has nearly 1,000 templates, for example, many more than most others. It also offers the most flexibility in its editor, although it doesn’t have responsive designs as you’ll typically find in other website builders.


Wix
Weebly
Jimdo
Pricing
$14 to $49 per month
$9 to $29 per month
$9 to $40 per month
Hosting included?
Yes
Yes
Yes
Number of templates
950+
40+
100+
Blogging functionality
Good
Good
Limited
Ecommerce functionality
Advanced
Advanced
Good
Email marketing functionality
Good
Advanced
Limited
Responsive design
No
Yes
Yes
Analytics & Reporting
Basic
Basic
Good

Wix vs. WordPress.com

Wix has better, more intuitive editing tools than WordPress.com. You can drag and drop elements anywhere on the page, making it more flexible as well. Their add-on library is what really sets them apart, though, with nearly 1,000 different types of apps. However, WordPress.com allows you to take your website much further when it comes to third-party add-ons.

Wix vs. Squarespace

Squarespace isn't as beginner-friendly as Wix is, and doesn't have as many template designs. However, Squarespace's templates are higher in quality. While Wix has a lot more options for add-ons than Squarespace, their responsive designs are lacking in comparison to those the latter has to offer. If you want to read more about how Wix compares to Squarespace, we have the full breakdown right here.

Wix vs. Weebly

When it comes to e-commerce features, design, and marketing features, Weebly falls slightly behind Wix. Site owners have more design flexibility on Wix, as well as a wider range of templates to use. It also offers users online appointments and other features that need to be downloaded from the Weebly App Center in order to match. Weebly's plans, however, are much cheaper - making them a better option if you're on a budget.

Wix Wix Visit Site

Bottom Line

While many website builders restrict your creativity, Wix offers a great balance of functionality and simplicity. It might take a little longer to get started as you learn how the interface works, but it may ultimately pay off because you have more control over your website. 

With nearly 1,000 great designs, excellent e-commerce tools, and superb support, Wix should be near the top of your list if you need a versatile website builder.

Frequently Asked Questions
How do I use Wix with a domain name that I already own?
-
+
With any premium plan from Wix, you can use your own domain. If you bought a domain elsewhere, you can either connect your domain to the Wix name servers or transfer your domain to Wix.
Is Wix actually good for SEO?
-
+
Wix is fine for SEO, but it’s not outstanding. Wix has all the basic on-page SEO options like meta titles, descriptions, alt texts, and SSL encryption. But when we compare it to industry juggernaut WordPress, Wix sites load more slowly and there are far fewer third-party SEO tools available.
What is Wix Editor X?
-
+
Editor X, from the makers of Wix, is an alternative website editor. Most notably, it creates responsive designs where the Wix editor does not. This means that Editor X websites will look and work great on mobile devices without requiring any additional tweaking. Editor X is a separate product from Wix with its own website and pricing. But we may see the Editor X website editor being integrated into the main Wix product in the future.
Richard holds a Bachelor's degree in Computer Science from Heriot-Watt University, Scotland, and he has worked in the tech sector for over 20 years. Highly skilled in website development, SEO, and marketing, Richard has worked with and developed software for huge brands like Samsung, ASDA, and Prudential Insurance. He has written for an array of popular tech websites, covering topics that include web hosting, consumer and business technology, and SaaS platforms.

Wix customer reviews

Based on 149 reviews

Ease of use

Brand satisfaction

Value for money

Service quality

Top Reviews

Ease of use

Brand satisfaction

Value for money

Service quality

5 months ago

It's easy to use, especially with the templates available for building a website.

5 months ago

Wix has great pre-made templates to make a website. I learned it can be done in under one hour and be a well run site once created.

6 months ago

WIX is easy to use and user friendly. It tells you step by step basically how to set up and create your own website, with premade designs, as well as designs you can make yourself.

6 months ago

WIX is easy to navigate and the instructions are very understandable when trying to build/create your own website.

6 months ago

I like being able to build my very own website, and WIX makes it very easy. I like their service and the brand.

6 months ago

Wix is super easy to use when setting up a website and very fun. It shows you a lot.

6 months ago

They are so easy to use and create beautiful sites. If you don't have any web experience, it doesn't matter! They have beautiful templates that are straightforward and simple. It's especially helpful if you are on a team of one and don't need very complex sites.

6 months ago

It is easy to use with professional results. Their platform is very intuitive and has a very low learning curve.

6 months ago

Going into it I was very intimidated. However, WIX made it very easy to create my own website and I was very satisfied. They helped me out along the way and gave me ideas that I wouldn't have thought of on my own. I definitely give them five stars.

7 months ago

Easy set up, great free templates and quick to help when I'm stuck on creating site. There are cheaper options for those on a budget. Little knowledge of site building is needed, making it perfect for beginners

7 months ago

Wix is very helpful and guides you through the entire process of building your app. Good monthly subscription prices.

7 months ago

It's so easy to use! I love that there is a free version but I do wish the monthly and yearly prices weren't so high.

7 months ago

They have knowledgeable technicians to help you build a compelling website that will bring in more customers. They have package deals where you can get your website and business cards as well as flyers or whatever you need through WIX.

7 months ago

They have good information about various wines and help me understand what I am looking for and what to buy. I don't drink that much and it is nice that they can advise you about what to pair with different meals.

7 months ago

Easy to navigate instructions. It's great that WIX is free and is helpful to new business owners who do not have unlimited funds when starting a business. I like that there are many templates to choose from.

7 months ago

I really enjoy using WIX, and I find it's easy to use. They have a simple user friendly UI that separates them from other builders. The price is really good.

8 months ago

Easy to use and well known. I have used it many times in the past and found it to be a very comprehensive site.

a year ago

Very easy for website building. I had some issues with tech support specifically, but the builder portion specifically was great especially with all the various and specific templates that were available.

a year ago

Wix customer service is the easiest in the world, you get help building your website, help advertising and even help with transactions. Their customer service is spot on when there is a problem. The only thing I can say they could fix is the responses' tabs if you own a website through them - I don't get why there are the random messages I receive as a seller sometimes, maybe It's just spam.

a year ago

It's super easy. Anyone can use it. The sites look nice and polished. The free version is also really good. Good value for money.

149 reviews