Overview
Wix Website Builder at a Glance
Wix Website Builder is a powerful tool that offers nearly 1,000 attractive templates, and the customer support is great. On the downside, Wix websites don’t always work well on mobile devices without first requiring some tweaks, and the SEO tools are basic. But ultimately, Wix is easily one of the best website builders out there.
Wix Website Builder Video Review
Check out this short video and learn why Wix’s website builder is one of the best out there:
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How Wix Website Builder Works
Getting started
Getting started with Wix is easy. When you sign up, you’re asked whether you want to jump into editing your site immediately or use the ADI (artificial design intelligence) tool. ADI asks you a few questions about the type of site you plan on running and automatically sets up some defaults for your Wix website, saving you time.
Creating a Website with Wix
How to Create, Design, & Edit Your Wix website
Wix made a smart move in giving users the option of starting with the ADI wizard first or jumping right into using the Wix editor. The ADI wizard does an excellent job of setting up a Wix website for you based on your responses to a short questionnaire.
Next, you’ll choose from one of almost 1,000 templates. While Wix’s templates aren’t always as visually impressive as competitor Squarespace’s templates, it offers many more options, so you’re more likely to find a relevant theme for your business or project from the get-go.
Then, it’s simply a matter of dragging and dropping elements onto your pages. Notably, Wix allows you to place elements anywhere on the page while most website editors force you to stick to a grid. This ultimately makes Wix more powerful, but it can mean your website looks a little weird on mobile devices until you tweak the mobile version.
Wix Features and Tools
Free website hosting
Besides access to the easy-to-use website editor, a Wix plan includes many of the things you need to host a website, all rolled into one monthly subscription. This includes website hosting. Your website is hosted on Wix servers and there’s no additional setup required.
Free Wix websites get 500MB of storage. Each paid plan has its own amount of storage, ranging from 3GB on the Combo plan to 50GB on the Business VIP plan.
Open platform development
Wix has a platform for building advanced web applications called Velo. This means you can develop bespoke website functionality, offering you more power and freedom than most website builders.
Velo includes a rapid visual front-end designer, unified database manager, and an integrated development environment for designing and coding a more complex Wix site.
Adding Multimedia to Your Wix-site
Adding images and videos to your site is as simple as dragging and dropping the relevant element to your pages. Once you’ve uploaded images and videos to Wix, you can reuse them throughout your sites and marketing. You can even import media from Facebook, Instagram, and Flickr, use Wix’s free images, or buy images from Shutterstock from within the Wix interface.
Wix includes both an excellent photo studio and a basic video maker that allow you to edit and manipulate your media after you’ve uploaded it.
Marketing Functionality
Wix has its own basic app for email marketing called ShoutOut, or you can choose third-party apps in the Wix App Store. Site traffic reporting is equally bare bones.
This is because Wix sells a separate marketing product called Ascend. It starts at $10/month, and you get email marketing, chat boxes, forms, and social media marketing. Ascend is quite sophisticated, allowing you to send posts on a schedule or when users perform particular actions.
SEO Functionality & Add-Ons
Wix pages include all the basic details you need to make your site search engine optimized. The Wix SEO Wiz is a step-by-step wizard that takes you through everything you should do to boost your website’s online presence. This includes making your site accessible, submitting structured data to Google, and optimizing your site for mobile.
You can extend the functionality of your site with apps from the Wix App Market. There are loads of third-party apps here, around 300, which is many more than competitors like Squarespace but fewer than WordPress. Most apps add ways to collect leads, analyze traffic, and interact with visitors.
E-commerce
Wix pages include all the basic details you need to make your site search engine optimized. The Wix SEO Wiz is a step-by-step wizard that takes you through everything you should do to boost your website’s online presence. This includes making your site accessible, submitting structured data to Google, and optimizing your site for mobile.
You can extend the functionality of your site with apps from the Wix App Market. There are loads of third-party apps here, around 300, which is many more than competitors like Squarespace but fewer than WordPress. Most apps add ways to collect leads, analyze traffic, and interact with visitors.
Security
Wix offers enterprise-grade security to each and every user. By operating under the best cyber security practices and managed by experts 24/7, Wix allows users to focus entirely on their business. There are no extra steps to take to enable security features—once you're done building your site with Wix, it automatically receives the security needed to safeguard your online business.
Wix Apps
The Wix App Market is full of useful tools from Wix and third parties that extend the functionality of your website. Wix Ascend is an all-in-one marketing solution, Wix Bookings adds the ability to take bookings through your site, and there is a whole heap of other great apps like Wix Hotels, Wix Events, and Wix Restaurants that can totally change how your website works.
Wix Customer Support
Wix has an excellent help center that’s available from within the editor itself. The developer mode has its own superb support website, with video tutorials, step-by-step exercises, and examples.
Human support isn’t far away, either. Impressively, 24/7 ticket and callback phone support is available to all Wix users, even if you only have a free account. In our testing, we always got a call back within five minutes.
Wix Pricing
How Much Does Wix Website Builder Cost?
Wix has no fewer than 7 paid plans and a free-forever plan. Every plan has a 14-day money-back guarantee and you get half off your first term if you buy a year or more in advance.
Cost per month
$14
$18
$23
$39
$23
$27
$49
Free domain
✓
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Unmetered bandwidth
X
✓
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X
✓
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Logo tool
X
X
✓
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X
X
X
Priority support
X
X
X
✓
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Secure payments
X
X
X
X
✓
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Wix Alternatives
How Wix Compares to Other Website Builders
Wix is priced broadly in line with its main competitors, but you typically get more for your money. It has nearly 1,000 templates, for example, many more than most others. It also offers the most flexibility in its editor, although it doesn’t have responsive designs as you’ll typically find in other website builders.
Wix vs. WordPress.com
Wix has better, more intuitive editing tools than WordPress.com. You can drag and drop elements anywhere on the page, making it more flexible as well. Their add-on library is what really sets them apart, though, with nearly 1,000 different types of apps. However, WordPress.com allows you to take your website much further when it comes to third-party add-ons.
Wix vs. Squarespace
Squarespace isn't as beginner-friendly as Wix is, and doesn't have as many template designs. However, Squarespace's templates are higher in quality. While Wix has a lot more options for add-ons than Squarespace, their responsive designs are lacking in comparison to those the latter has to offer. If you want to read more about how Wix compares to Squarespace, we have the full breakdown right here.
Wix vs. Weebly
When it comes to e-commerce features, design, and marketing features, Weebly falls slightly behind Wix. Site owners have more design flexibility on Wix, as well as a wider range of templates to use. It also offers users online appointments and other features that need to be downloaded from the Weebly App Center in order to match. Weebly's plans, however, are much cheaper - making them a better option if you're on a budget.
Bottom Line
While many website builders restrict your creativity, Wix offers a great balance of functionality and simplicity. It might take a little longer to get started as you learn how the interface works, but it may ultimately pay off because you have more control over your website.
With nearly 1,000 great designs, excellent e-commerce tools, and superb support, Wix should be near the top of your list if you need a versatile website builder.
