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Square Online Store Review

Dave Platt

In a Nutshell

Square Online Store helps power your online business with tons of eCommerce features. With their free plan, there’s no monthly fee. You pay only 2.9% + 30¢ per transaction. Online stores built through the platform are only available for customers based in the US, Canada, UK and Australia. But for merchants living in those countries, Square is an affordable and reliable provider.


  • No coding knowledge needed
  • Supports syncing with internal inventory-tracking systems
  • Integrates with Square payments and other solutions


  • Online stores available for US and Canada residents only
  • Loading times can be slow depending on inventory

Square Square Visit Site

Ideal for

Square is a great choice for US and Canada-based businesses that want an easy-to-set-up online store, but who don’t ship internationally. 

Why Go With Square?

Square has some advantages over other website builders that cater to businesses. These include:

  • Its user-friendly website builder allows online merchants to have a professional online store without coding experience   
  • Its cost structure, which is based upon a small commission and fixed fee
  • The fact that it can seamlessly integrate with an externally managed inventory management system
  • Square automatically syncs orders and inventory to facilitate complete control of sales 


Custom Site Builder 

Square’s custom layouts make it easy for even the most code-averse merchants to create a professionally designed online store. You can tweak images, experiment with branding, and have creative control over the look and feel of your website. 

Build Your Store Using Instagram

Square allows you to turn your Instagram feed into an online shopping experience. You simply connect your account to Square, tag items you want to sell and click "publish" to launch your own shoppable page, complete with checkout and payments.

Easy Inventory Management

With Square, it’s easy to quickly add items to the store catalog. Users simply need to input the item name, assign it to a category, add a product image, and assign it a price. They can also configure low stock alerts and assign a Stock Keeping Unit (SKU). 

Discount Code Creator

If you want to incentivize your marketing contacts by offering them a promotional code, then Square makes it easy to do so. Shop owners can either create percentage-based discounts or fixed-priced discounts.

Easy Shipping Manager 

Square makes it easy to fulfill orders and keep track of retail products going out for delivery. Retail merchants can set flat shipping rates or use the built-in shipping calculator to calculate shipping costs based on price, weight, quantity, and more. You can also print out shipping labels directly from the dashboard. 


Free Plan

Square’s free online store includes a generous amount of features that could cover most Ecommerce business owners’ needs. The only costs are the transaction fees, which come out to 2.9% + 30¢ per sale. Square also offers 3 paid plans that include custom domains, removal of all Square branding, discounted shipping rates, and extra services such as abandoned shopping cart alerts. The transaction fees for the paid packages are also 2.9% + 30¢ per sale.


Square lets users customize many details of their online stores. 

For instance, users are able to apply their preferred color scheme for their digital receipts and invoices. 

Additionally, users can add custom logos and locations to their automatically generated documentation as well as text annotations about return programs. 

Finally, users are able to add contact information, including their store’s website and social media accounts, to all receipts and invoices produced through the system. 

For those that want to take things further and pull out customized reports based on activity in the online store, Square also integrates with a number of analytics platforms such as IFTTT. For those managing large inventories, the tool also integrates with Shopventory, Stitch Labs, and DEAR Systems.

Using these tools, stores can freshen and customize their displayed inventory without having to manage everything directly through the Square backend.

Of course, merchants are also able to edit the appearance of their online stores themselves. This can be achieved by selecting from one of the themes on offer and altering header image sizes.

Payment Processing

As well as offering an Ecommerce online store builder, Square is also a payments processing gateway. This works with all major credit cards—so merchants can take these directly via their Square websites. 

Additionally, Square offers a Payments API, which can be used to integrate with third party systems

SEO Tools

Square doesn’t include an out-of-the-box SEO toolset. However, their site builder includes an SEO setting that will index a site title and description for major engines. Square also encourages store owners to optimize their pages to make them as visible as possible for search engines. 

Customer Support Services

The Square Support Center is the 1-stop shop for support for all Square products, including Square Online Store. 

Unfortunately, at the time we wrote this review, we found that documentation about Square Online Store was badly lacking. While there are a few FAQ packages and some community threads, the online documentation provided could be a lot more extensive. 

Nevertheless, those that do need to reach out to the company for support can do so by opening a support ticket. The average estimated waiting time is in the region of 24-48 hours.

Square Square Visit Site

Review in Short

Square Online Store is a great platform for online sellers that are based in the US or Canada. For those selling internationally, this might not be the best fit on the market. Since Square acquired Weebly it has been able to integrate its drag-and-drop functionalities into the builder, allowing users to easily create pixel perfect product listings. Additionally, users can integrate third party inventory management tools with the product, although it’s not the ideal Ecommerce platform for large international merchants. The one downside is its support documentation, which is currently quite limited. 


Led by CEO Jack Dorsey, Square’s mission is to simplify access to Ecommerce. The company now has more than 3,000 global employees and is headquartered in San Francisco, California.

David Platt writes for He developed an extensive working knowledge of background check and data management services in his time providing support for military access credentials with respected biometric security service provider SureID. He has further developed his internet security skills in completing a Bachelors of Science degree at Portland State University.

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11 Oct 2021

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