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Which Free Website Builder is Best for Your Daycare Business?

Norman Brauns
Websites for Daycare
When it comes to your daycare business, your number one client is trust. Parents are entrusting their children to you, and that’s a major responsibility, for them and your business. Your first impression is key, and you want to reflect a sense of professionalism and caregiving, otherwise, your daycare business won’t earn much trust in the community.

Creating a dynamic online presence for your daycare helps you connect with parents in a professional and friendly way. If designing a website sounds exhausting after a day of washing small sticky fingers and changing diapers, turn to a daycare website template to do most of the work for you. Templates take care of formatting, complicated coding, and even provide daycare website design. Here are great tips for how to find the best free website builder for your business:

Look for Vibrant Templates

Your website should scream child-friendly as soon as a parent lands on the homepage. To achieve this look and feel, it’s a good idea to implement primary colors, basic shapes like circles and squares, and a font that doesn’t have sharp edges. 

When you’re deciding on a website builder, browse the catalogue of available templates to make sure you find one that meets these requirements. Remember that even if free daycare website templates aren’t offered by a particular provider, they may still have a template that works for you. For instance, Wix has a “Little Tots Preschool” template that is easy to customize for use as a daycare business website.

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Seek Out Calendar Widgets

Parents love to know the activity schedule of your daycare and placing it online makes it very easy and useful for busy parents to check on the go. Look for childcare website templates that let you post a regular calendar on your site. 

Not only can you attract new clients by showing off the fun activities you do with kids, such as art projects or scheduled outdoor time, but your current clients can also remain up-to-date about what their kids do during the day. Many website builders, including Wix and Weebly, let you install a calendar widget into your template in just a few minutes.

Make Sure Parents Can Contact You

Parents you currently work with and potential clients will both need a way to contact you. Make sure you choose a website maker that allows you to easily advertise your contact information. On top of adding your business’ phone number and email address, choose a template with a contact form. 

When parents come across your site and want to know more about your business, a form lets them easily submit questions and provide their own contact information. Once the contact form data is forwarded to your email address, it’s easy to follow up at your own convenience.

Free childcare websites are a blessing for daycare providers who have a passion for kids, but lack Web development savvy. With a pre-designed template, photos of yourself with the kids (but remember to get permission first!) and written copy, you can personalize your site in just one day and start attracting new business now. Best of all, updating your free site takes just a few minutes, so you can add more information as your daycare business grows.

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Norman Brauns
Norman Brauns writes for and is the founder and CEO of PACIFIC, a digital marketing agency based in San Diego, California.