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Top 10 Best Website Builders in 2023 - Stand Out with a Professional Website

Daniel Blechynden
Website Builders Header

For your website to be successful, you’ll need more than any website: You need one with all the right features for your business to grow and scale. There are countless options on the market, which can make it difficult to decide which one best suits your needs. An industry leader site builder can help you access a suite of versatile design tools that you can use to easily create anything you want. You will be able to get your dream site running in a fast, hassle-free way.

To help you make the right choice, we’ve analyzed leading website builder options, taking into account their prices, main features, user interfaces, and more, and created a handy guide to what you need to know.

Our Top 10 Best Website Builders in 2023:

  • Wix - Best website builder overall
  • GoDaddy - Best option for beginners
  • Web.com - Basic website with design flexibility
  • Squarespace - Responsive design and image heavy websites
  • Network Solutions - Easy to use customizable templates
  • HubSpot - Easy drag-and-drop website building
  • IONOS - Simple DIY websites with expert support
  • HostGator - Simple point-and-click website editor
  • SITE123 - Excellent support resources for beginners
  • Jimdo - Best for well-designed sites

The Advantages of Website Builders

Website builders are usually much easier to use than traditional content management systems (CMSs), and you don’t need any coding or special tech skills. This makes them especially useful for small business owners who want to create their own website or who can’t afford to hire a web developer to do it for them. 

What is a website builder? 

A website builder is a platform that enables you to create a website without a large number of special tech skills. Most website builders offer a selection of pre-designed templates that you can base your site on, user-friendly drag-and-drop interfaces to design your pages, and SEO support. 

The key takeaway here is that if you can use a computer, you can use a website builder. 

Why it makes sense to invest in a website builder

When you invest in a popular website builder, you will get access to a suite of tools for creating a website and managing ongoing operations. You won’t have to hire skilled web developers or other professionals to help you get online, which could lead to large savings. 

Plus, website builders come with various features for customization and ongoing management, and they are usually all-inclusive—which means they come with web hosting, built-in security, and most management tasks taken care of. 

Take a look at our Top10 ranked and reviewed best and most reliable website builders: 

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A Closer Look at the Top 10 Website Builders

  • 1
    Wix

    Wix

    exceptional
    9.9
    • Best forVersatility
    • PriceFrom $16
    • Free versionYes

    Wix has a powerful editor, a massive list of templates, and great e-commerce tools. Wix offers a great balance of functionality and simplicity. Wix's smart ADI (Artificial Design Intelligence) editor makes creating a complex website with all the bells and whistles as easy as answering a few quick questions. If you do run into problems, Wix's customer support is outstanding and help is available from within the editor. In-depth video tutorials, step-by-step exercises, and examples can guide you if you're the type that likes to figure things out on your own.

    With nearly 1,000 great designs, excellent e-commerce tools, and superb support, you’ll find Wix offers all the features you need in a website builder. It makes creating and managing a website a cinch. If you want to use Wix's full editor, it might take a little longer to get started as you learn how the interface works, but it’s arguably the most versatile website builder available today. Just beware that Wix websites don’t always work well on mobile devices without some fine-tuning and its SEO tools aren't the greatest.

    Why we chose Wix: Editor X advanced design tool

    Pros
    • Great editing tools
    • Strong e-commerce support
    • Long list of pre-designed templates
    Cons
    • Editor intimidating at first
    • Templates can’t be changed
    • Can’t export to HTML
  • 2
    GoDaddy

    GoDaddy

    excellent
    9.3
    • Best forSimple, code-free website creation
    • PriceFrom $16.99
    • Free versionYes, free trial

    The GoDaddy website builder is a versatile option that caters to users of all skill levels. You shouldn’t have any trouble using its intuitive editor, and there are loads of additional tools to help you grow your site, from powerful online booking and marketing tools to an online store builder. 

    GoDaddy has an excellent help center, and the main user dashboard enables you to manage all of your GoDaddy products in one place. Its editor does lack design flexibility, the SEO tools are a little basic, and there are only 22 templates available. But with its competitive prices and wide range of tools, overall, it stands out as an excellent option for everyone from beginners creating their first site to advanced webmasters who want an online store. 

    Why we chose GoDaddy: Works great for mobile sites

    Pros
    • Easy to set up and use
    • Includes advanced marketing tools
    • Integrations with eBay, Etsy, Facebook, and more
    Cons
    • No way to add custom code
    • Only 22 templates available
  • 3
    Web.com

    Web.com

    very good
    8.9
    • Best forBasic websites with design flexibility
    • PriceFrom $4.95/mo
    • Free versionNo

    Web.com is a simple website builder that enables you to create a professional website from more than 150 templates. The platform offers decent customization options, but the site editor can feel clunky. In addition, Web.com only offers limited support for marketing and eCommerce.

    While Web.com might work well for some basic sites, we think that most users will be better off with an alternative website builder. For a similar price, builders from Weebly, Wix, and GoDaddy offer substantially more features.

    Why we chose Web.com: Their "Hire an Expert” service

    Pros
    • Nicely designed templates
    • Pre-built content blocks
    • Includes a blog
    Cons
    • Expensive to unlock essential features
    • Page editor feels clunky
  • 4
    Squarespace

    Squarespace

    very good
    8.9
    • Best forImage-heavy sites
    • PriceFrom $14
    • Free version14-day trial

    Squarespace is an excellent website builder with some of the best designs on the market. Its minimalist interface takes some getting used to, especially if you're already familiar with more complex website building tools. Once you're past that initial learning stage, you can build gorgeous responsive-design websites in no time. Overall, Squarespace’s interface strikes the right balance between accessibility and complexity but is probably best suited for people with a decent understanding of computer applications.

    Squarespace is relatively pricey, and some important eCommerce features are reserved for the most expensive plans, but it makes up for it with unlimited bandwidth and storage, fully responsive designs, and a fantastic support team that answers quickly (during its slightly limited business hours).

    Why we chose Squarespace: Sleekest designs out there

    Pros
    • Great-looking themes
    • Unlimited bandwidth and storage space
    • Good blogging features
    Cons
    • Expensive
    • Abandoned shopping cart recovery requires the top-tier plan
    • Limited number of templates
  • 5
    Network Solutions

    Network Solutions

    very good
    8.8
    • Best forBeginners who want a basic website
    • Price$14.95-$109.80
    • Free versionNo

    The Network Solutions website builder is designed to help you launch a basic website in minutes. It provides a straightforward experience for beginners and well-made templates, but the platform leaves a lot to be desired. For example, Network Solutions doesn’t offer many customization options and its eCommerce plan doesn’t support inventory management. 


    While these problems might be overlooked, it’s hard to ignore Network Solutions’ expensive and non-transparent pricing structure. This website builder is far more expensive than competing builders that offer more flexibility and features, especially for online stores. Overall, we think there are many alternative website builders that provide more bang for your buck than Network Solutions.


    Why we chose Network Solutions: You get a personalized email address 

    Pros
    • More than 150 well-designed templates
    • Very easy-to-use drag-and-drop editor
    • Marketing tools available
    Cons
    • Very expensive after introductory pricing
    • Limited design flexibility
  • 6
    HubSpot

    HubSpot

    very good
    8.6
    • Best forCurrent HubSpot users
    • Price$25-$1200 per month
    • Free versionNo

    Although it’s best known for its advanced customer relationship management (CRM) and workflow automation tools, HubSpot also offers an integrated content management system (CMS). The CMS Hub comes with a suite of tools to help you create your own websites, and it links seamlessly with the rest of the HubSpot ecosystem. Its website builder is easy to use, and it boasts enough power to create scalable, high-performing sites. 

    For example, there are loads of integrated marketing and customer retention tools that you can use to maximize your conversion rate. You will be able to take advantage of integrated A/B testing, there’s a versatile membership manager, and you can add multi-language support if required. All things considered, HubSpot’s CMS Hub is an attractive option, especially for existing HubSpot users who will be able to integrate it with their systems, but for anyone else looking for a beginner-friendly, marketing-focused CMS too. 

    Why we chose HubSpot: Great, full-featured free version

    Pros
    • Backed by the power of the HubSpot ecosystem
    • Multi-language support
    • Powerful landing-page builder
    Cons
    • Higher-priced than some alternatives
    • Limited features with low-end plans
  • 7
    IONOS

    IONOS

    very good
    8.7
    • Best forSmall businesses that want to launch online stores
    • Price$1-$25
    • Free versionNo

    1&1 IONOS MyWebsite is a capable website builder for small businesses looking to get online. The platform offers 2 versions of its site builder to cater to both new designers and experienced creators, as well as 18 templates to help you get started on the right foot. 1&1 IONOS’ more advanced editor offers plenty of design flexibility as well as excellent support for blogging.

    What really makes 1&1 IONOS MyWebsite stand out is its marketing, SEO, and eCommerce features. This platform has all the tools that small businesses need to start selling online, including options for local pickup. You can also personalize visitors’ experiences on your site, which makes it easier to convert new visitors into loyal customers.

    Why we chose IONOS: Responsive customer service

    Pros
    • Beginner and advanced versions of site editor
    • Excellent ecommerce features for the price
    • Options for personalized visitor experiences
    Cons
    • Blog features require an upgrade
    • Limited selection of templates
  • 8
    HostGator

    HostGator

    very good
    8.7
    • Best forSmall businesses looking to grow online
    • PriceFrom $3.84/mo
    • Free versionNo

    HostGator offers an excellent website builder that’s easy to use, extremely functional, and surprisingly affordable. HostGator offers an AI design process or a drag-and-drop page editor. The range of customization options is impressive, and we found the overall process of creating a website to be pretty pleasant.

    HostGator offers email marketing tools and eCommerce capabilities with all of its plans. The 2-year introductory pricing makes it one of the cheapest eCommerce website builders around, and the cost of this platform is competitive even after the promotional pricing ends.

    Why we chose HostGator: True-to-word 24/7 support

    Pros
    • Flexible, easy-to-use page editor
    • Email marketing and Ecommerce with all plans
    • Cheap introductory pricing for 2 years
    Cons
    • Limited number of email campaigns
    • Abandoned cart recovery is not automated
  • 9
    SITE123

    SITE123

    very good
    8.7
    • Best forGetting online fast
    • PriceFrom $4
    • Free versionYes

    Site123 is one of the best beginner-friendly website builders we’ve used. It lacks advanced marketing and SEO features and its design flexibility is limited, but it does a great job of catering to those with little web development knowledge. 

    There’s a decent free plan available that you can use to test the builder, along with excellent support resources to help if you run into any problems. The prices are a little on the high side, but they certainly aren’t a deal-breaker. You can even add a basic store to your new website if required.

    Why we chose SITE123: Multilingual capabilities

    Pros
    • Great selection of well-designed templates
    • Foolproof, easy-to-use editing interface
    • Excellent range of guides and tutorials
    Cons
    • Design flexibility is very limited
    • Ecommerce, blogging, and marketing tools are basic
  • 10
    Jimdo

    Jimdo

    very good
    8.8
    • Best for Quick automated website design
    • PriceFrom $9
    • Free versionYes

    Jimdo is a simple website builder that lets you launch a website in minutes. It uses AI to get your site off the ground instead of requiring you to choose a template. While your customization options are limited, Jimdo is very user friendly and doesn’t require any experience with website design.


    Jimdo offers excellent SEO features to help get your site noticed, but it lacks even basic marketing tools. You can’t launch a blog with Jimdo, for example, and there’s no email marketing capability. Overall, Jimdo is best for creating basic websites and online stores quickly and affordably.


    Why we chose Jimdo: Great for portfolio creation  

    Pros
    • Automated website design
    • SEO tools
    • Free version available
    Cons
    • Limited site design options
    • Customer support by email only
Breaking Down our Top10 Choices: Which is Best For Your Needs:
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Wix-Versatility and eCommerce tools
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GoDaddy-Beginner website builders
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Web.com-Basic website with design flexibility
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Squarespace-Responsive design and image heavy websites
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Network Solutions-Easy to use customizable templates
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HubSpot-Easy drag-and-drop website building
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IONOS-Simple DIY websites with expert support
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HostGator-Simple point-and-click website editor
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SITE123-Excellent support resources for beginners
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Jimdo-Best for well-designed sites
Compare the Best Website Builders
1
Wix
2
GoDaddy
3
Web.com
4
Squarespace
5
Network Solutions
6
HubSpot
7
IONOS
8
HostGator
9
SITE123
10
Jimdo
Reviews149 reviews151 reviews95 reviews123 reviews103 reviewsWrite Review88 reviews96 reviews83 reviews61 reviews
Best for
Versatility
Simple, code-free website creation
Basic websites with design flexibility
Image-heavy sites
Beginners who want a basic website
Current HubSpot users
Small businesses that want to launch online stores
Small businesses looking to grow online
Getting online fast
Quick automated website design
Price
From $16
per month
From $16.99
per month
From $4.95/mo
Renews at $9.99
From $14
per month
$14.95-$109.80
per month
$25-$1200 per month
$1-$25
From $3.84/mo
From $4
per month billed annually
From $9
per month billed annually
Free version
Yes, free trial
14-day trial
14-day free trial
and 14-day free trial
Image editor
Basic
Basic
SEO features
Online store option
Basic
Frequently Asked Questions
Who uses site builders?
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Website builders are powerful tools that are used by everyone from at-home hobbyists to small business owners and professional web developers. They offer streamlined, all-in-one solutions for building websites and online stores, and they usually come with a selection of extra tools,often tools that make it easier for beginners to make a site.
How can I make my site look more professional with the help of a website builder?
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To make your site more professional, you can choose a template you like and customize it with your own content rather than starting from scratch. With top-rated website builders like Wix, templates are clean and professional.
Are there any drawbacks to using a website builder?
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Yes, even the best website builders have their constraints. Customization options are virtually always limited when compared to advanced content management systems like WordPress.org, and some website builders have poor performance and limited SEO tools. Even some paid plans put limitations on the size of your website and the number of visitors you can have.
How can I add additional functionality to my website?
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Most website builders come with the ability to add extra elements to your site, such as a blog or online store (where supported). Some also offer a variation of an app market or store where you can add extensions to your site.
How much should I pay for a website?
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The price you pay for a website depends on numerous factors. A low-budget, DIY site can cost less than $100 to get up and running, while high-end ecommerce stores can cost hundreds of thousands to launch. At the end of the day, the best thing to do is to set your budget and stick to it.
What is the cheapest way to get a website?
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Many website builders offer a free-forever plan that enables you to build a basic website for free. However, these are usually quite limited, and it’s usually worth at least upgrading to the cheapest pricing plan. Prices here will set you back anything from a few dollars to $10+ per month.
Is web hosting necessary?
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Every website needs hosting, but website builders often come with web hosting services built in, which means that you won’t need to find hosting separately. This makes them a convenient, out-of-the-box option for those who just want to create a simple website in the easiest way possible.
How scalable are website builders?
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In general, website builders have poor scalability. Some limit the number of pages you can add to your site, and most limit your storage. On the plus side, many website builders offer unlimited bandwidth, which means that high visitor numbers shouldn’t be a problem.
Are SEO tools included with website builders?
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Some website builders come with excellent SEO tools, while others perform very poorly on the SEO front.
What is the difference between a website builder and web hosting?
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Web hosting provides the behind-the-scenes hardware, software, and storage needed to run a website and deliver it to visitors, but it does not include a platform to view or design the front end of the site without coding. A website builder is an all-inclusive solution that at the very least comes with hosting, as well as some sort of site editor (to design the front end of your site), and a management panel (for you to change settings and add content).
Which one is better: hosted or self-hosted software for website building?
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Both hosted and self-hosted website creation solutions are attractive options for different people. Hosted options such as website builders (Wix, Squarespace, GoDaddy, etc…) are simpler and require less hands-on maintenance, while self-hosted options (WordPress.org, Drupal, etc…) offer more control and are generally more versatile.
Should I just use a website builder, or hire a web designer?
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There’s no easy answer to this question, as it depends on your situation. If you have a tight budget and are confident that you can create your own site, a DIY website builder is probably the right option. But if you’ve got a bit more money to spend and want a larger site, you might want to hire a professional web designer.

What to Consider When Choosing a Website Builder Platform

What kinds of sites can be created with a website builder?

There are endless possibilities for site creation with today’s technology. The truth is that if you don’t have a website, it can be very hard to sustain your business or brand. Here's a list of just some of the ways you can use a website builder:

How to Pick the Best Website Builder For You

Here are a few crucial tips to help you choose the right site builder for your next project. 

  1. Make the most of free trials and free plans -  Most website builders offer excellent free trials or free-forever plans that enable you to create a free website. These usually lack power, but they offer an excellent way to test different platforms. 
  2. Think about what you want to make - Do you want to make an online store, or maybe a music portfolio for your band? The purpose of your website will play a big part in helping you decide which website-building platform you use. For example, you might use Squarespace if you want to create an attractive blog, while Wix is a decent option for portfolios and online stores. 
  3. Factor in your budget -  Subscription prices for different website builders vary widely. By setting a budget, you will be able to find a website-building solution that meets your needs.

  •  A quick note here: It could be tempting to try to stick with a free website builder, but it’s difficult to create a professional site with these. Upgrading to a premium pricing plan is usually a good idea for a professional website. 

How Much Does it Cost to Build a Website? 

If you decide to use a website builder to create your new website, your main cost will probably be your monthly subscription fee. This can range from as little as a few dollars per month with budget platforms to hundreds or even thousands per month with high-end eCommerce builders. 

Unless your subscription comes with a free custom domain, you will also have to pay a domain registration fee. This also ranges from a few dollars to hundreds per year. But don’t worry, you shouldn’t have to pay more than $15 to $20 per year unless you want a premium domain name. 

Other costs include developer fees, premium app subscriptions, and subscription fees for things like SEO tools.

Free Website Builders: How Do They Work?

Many website builders offer a free forever subscription option that enables you to create a new website without spending a cent. These may appear like great choices at first glance but remember, nothing is ever truly free. 

Using a free website builder has several limitations. Usually, you will have a very small amount of storage, a limit on the number of pages you can add to your site, and some restrictions on the design and management tools you can access. 

You may also be stuck with a platform-branded subdomain. In the case of Wix, for example, this looks something like “yoursite.wix.com,” which is far from professional. Many website builders will place adverts on your website if you use their free plan, and some will limit the available customer service options. 

At the end of the day, free website builders can be useful for testing platforms, creating simple personal websites, or learning how to build a website from scratch. However, we would highly recommend paying a few dollars per month for a premium subscription if you want to build a high-quality business website - whether it's for small businesses or big ones. 

Do I Need a Website Builder?

If you’re looking to create a website with very little effort and lots of DIY tools, a website builder may be the perfect solution. Website builders are great for those who aren’t tech savvy and don’t know how to code. They provide a nice way to get your site online with many up-to-date and modern design options. Basically, website builders provide a great starting point for web design and development. 

If you have experience in web design and know how to code, then an online website builder might not be necessary. You can get everything done in an offline website builder by downloading a software and launching your site to a server through it. 

Making Money From Your Website

For many people, making money is the main goal of creating a website. There are a few ways to do this, from selling products through an online store to marketing your small business and its services. 

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