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How to Make Money Blogging: The Complete Guide

Luis Santiago Saldivar - Writer for Top10
a woman sitting at a table using a laptop computeHow to Make Money Blogging The Complete Guide
Blogging is not only a rewarding creative outlet but also holds potential as a dependable source of income.

You can turn your passion into profits with the right website builder and strategies. I'll draw from my experience as a web developer and eCommerce expert to walk you through everything you need to monetize your blog.

We'll explore income streams like affiliate marketing, sponsored posts, ebooks, online courses, and memberships. I'll provide actionable tips to attract an audience, convert site traffic into sales, and continue growing your income over time.

» Explore the five best blogging platforms to launch your website.

How Much Money Can You Make Blogging?

The income potential varies, but top bloggers can make over $87,000 annually. In contrast, the average blogger can expect a yearly salary of $60,960. Your earnings depend on your experience, audience size, traffic, and niche.

Newcomers likely won't make much blogging income at the start. But don't get discouraged. You can steadily grow your income as you build your blog's reach and expertise. Then, gradually add monetization strategies as your audience and traffic increase.

How Long Does It Take To Make Money Blogging?

Creating a money-making blog takes time and consistent effort. But, there are some general phases you might go through.

  • Phase 1: Establish your blog's brand and style in the first six months. Work on creating quality content to attract an initial group of readers organically.
  • Phase 2: After building up your audience, use the next six to 12 months to turn readers into a community of loyal followers. Now, you can implement options for making money, like ads or affiliate links.
  • Phase 3: After about one to two years of optimization and high-quality posts, generating a full-time income from the blog becomes feasible. This relies on the loyal audience you retain.

How Long Does It Take To Make Money Blogging

Join Affiliate Marketing Programs

Affiliate marketing is a revenue-sharing model where a company commissions third-party publishers (like bloggers) to drive sales or leads. As an affiliate, you'll promote big brand products on your blog, and it's a fantastic way to make passive income. Popular affiliate programs include Amazon Associates, eBay Partners, and ShareASale.

Website builders like HostGator make affiliate marketing easy by handling links and tracking commissions. However, promoting poor-quality products could hurt your reputation. Affiliate earnings can also fluctuate. For example, Amazon Associates pays 1-20% commission depending on the product category.

Sell Your Own Digital Products

Once you've established authority as a blogger, you can sell digital products. You'll be able to diversify income streams while leveraging your audience reach and authority. The backend sales potential is an excellent benefit of building an audience through blogging.

Craft Ebooks

Creating and selling ebooks is a popular way to monetize your blog. You can repurpose content directly from your website into a convenient, downloadable format to sell or use as a lead magnet. 

It also allows you to cover a topic extensively and establish yourself as an expert. You can include more affiliate links with long-form content than a regular blog post. It can generate passive income for years with little additional effort. A website builder like Elementor lets you craft an attractive ebook sales page with drag-and-drop features.

Sell Online Courses

Online courses allow you to present in-depth content in a monetized digital format. You can easily create and sell online courses with Wix or even use AI prompts to build your website and host your course material there.

First, envision what skills and knowledge you want learners to gain. Then, design interactive activities to engage students and bring lessons to life. You can leverage Squarespace's built-in email marketing integrations to market your online courses. 

Sell Your Own Digital Products

Remember to update the course content periodically to keep it fresh, accurate, and valuable. But only make changes when the existing material is genuinely outdated. This balances your time investment while providing a solid learning experience.

Create Printable Digital Products

You have many options for printable digital products that your readers would love. For instance, you could design editorial calendars, social media planning templates, blog planners, and custom graphics. Tools like Canva make it easy to create these.

Sell your unique printable products on Squarespace or Weebly. These platforms smoothly handle payment processing and delivery. Readers pay and download it right away. The best part? You put in the work once when designing each product. Then, every additional sale brings passive income.

Start Brand Partnerships

Write Promoted Content

Brand partnerships allow you to get paid for creating content that features or promotes outside companies. Reach out directly to brands you genuinely like and align with your blog's niche. Propose ideas tailored to them for sponsored posts, product reviews, giveaways, or social media features.

Become a Brand Ambassador

Brand ambassadorship is another way to get reliable income while establishing a long-term relationship with a brand you admire. You can continuously promote and endorse their products over time through unique partnerships.

For example, you might represent them at events, feature their products on your social media channels, or write about them on your blog—all in alignment with your official brand ambassador agreement.

Provide Consulting Services Related to Your Niche

You can make money blogging by offering consulting services related to your niche. For example, as a dating and relationships blogger, you could provide services like:

  • Dating profile consulting: Review and optimize dating app profiles.
  • Texting/messaging consulting: Provide messaging strategies to improve conversations.
  • Date coaching: Give guidance before and after dates to improve chances.

You can use Squarespace portfolio templates to showcase your work and attract clients. Services related to digital marketing, search engine optimization (SEO), and social media are especially in demand.

Consulting provides multiple income streams—you can charge hourly fees, package services into fixed-rate bundles, or keep a retainer with clients. It cements you as an authority in your niche and lets you use your knowledge practically.

Provide Consulting Services Related to Your Niche

Use Display Ads

You can join an ad network like Google AdSense that will place relevant text and image ads on your site. When visitors view or click on these ads, you earn money. Start by choosing an AdSense-friendly platform, like Wix.

Remember to place ads thoughtfully within your content so they don't disrupt the user experience. Some of the best places to include them are above the header, in the sidebars, and in between paragraphs in longer posts. Be strategic and monitor over time to see which ad types and placements drive the highest click-through rates.

Offer Paid Subscriptions

Offering exclusive content and perks in exchange for a subscription or membership fee is an effective monetization strategy. This gives loyal readers access to things like:

  • Virtual courses, ebooks, or other premium downloadables
  • Curated resources, toolkits, or templates
  • Private community and direct access to you
  • Live Q&As, behind-the-scenes videos
  • Discounts on products, services, events
  • Early access to content, sales, announcements

You can provide subscription-only content on your main blog using a WordPress plugin like MemberPress that manages different access levels. Or, you can create a separate membership website using a platform like Memberful and provide exclusive content to subscribers instead of limiting access to your main blog.

Get Paid for Freelance Services

Transform your blogging expertise into a profitable freelancing career by offering content creation services. Platforms like Contently, Skyword, and BloggingPro connect you with publications, companies, and agencies needing quality content.

If you prefer a more direct approach, consider contacting websites and businesses that align with your niche. Your blog can serve as a portfolio, showcasing your writing style and expertise. Platforms like Fiverr can be invaluable if you need assistance finding freelance opportunities or designing your website.

Earn Money With Donations and Crowdfunding

Support your blog's growth by inviting fans to become regular contributors through Patreon. For those who prefer one-time donations, Buy Me a Coffee is a fantastic way to let readers tip for their favorite posts. Remember to capture feedback with a customer review template on your blog to gather their valuable input.

For a straightforward approach, you can integrate PayPal buttons on your site, allowing readers to donate any amount they choose. Accepting credit cards directly on your website can further streamline the process. Place these payment buttons on individual posts for targeted support or feature a general donation option site-wide. 

Earn Money With Donations and Crowdfunding

4 Additional Tips for a Successful, Money-Making Blog

1. Find Your Niche

Standing out is key if you want to succeed among the 600 million blogs online. Discover your passion and niche to attract the right readers. Don't simply chase trends—select a topic that excites you based on your interests and expertise.

Once you identify this hook, dig into that niche by actively sharing distinct perspectives. Grow an engaged community eager for your specialized knowledge and unique take. Potential high-interest niche ideas include travel, fashion, food, fitness, or personal development. You must deliver value to build an audience that keeps coming back. 

» Ready to give tips on style? Follow these steps to build a profitable fashion blog.

2. Build Your Online Presence

Social media is indispensable for bloggers and content creators. That's why you should prioritize building an online presence through platforms like Instagram, TikTok, and YouTube.

Guest posting is another effective way to promote your website. Whether you write articles for other blogs or invite experts to contribute to your own, consistently engaging with your audience is key.

Make sure to align the tone and messaging across articles and social media to enhance your online presence. As you introduce your business on social media, try these first-post ideas to connect with your audience.

3. Consistently Create Quality Content

With 90% of all organizations using content in their marketing efforts, you must prioritize creating value consistently. Aim to publish at least one to two weekly posts to establish an audience. Staying up-to-date on trends will allow you to sprinkle current affairs and timely topics on your blog. 

Remember that networking and collaborating with fellow creators can bolster your messaging and help generate new ideas. Focus on providing value for your readers through actionable tips and unique perspectives.

4. Track and Analyze Metrics

Most website builders, like Jimdo, have SEO features or plugins to help you analyze traffic and metrics. You can also try tools like Google Analytics and Google Search Console. Here are some examples of key website metrics you should track:

  • Traffic volume: Monitor the number of visitors to your blog, including new and returning visitors, to understand your blog's reach and reader loyalty.
  • Bounce rate: Shows the percentage of visitors who leave your blog after viewing only one page. It suggests the relevance and engagement level of your content.
  • Average time on page: Measures visitors' duration on your blog pages, with longer times, typically indicating more engaging content.
  • Conversion rate: Tracks how effectively your blog achieves specific goals like newsletter sign-ups, product sales, or downloads.
  • Top performing pages: Identify which blog posts or pages attract the most traffic or engagement to understand what content resonates with your audience.
  • Site speed and performance: This metric is essential as it influences user experience, bounce rates, and SEO rankings. Optimizing your images can significantly enhance your site's loading speed. Use tools like Google's Page Speed Insights to assess your blog's performance.

Earn a Living by Creating a Blog Today

You can turn your hobby into a profitable business with the right combination of monetization and audience-building approaches. Focus on providing value, diversifying your income streams, and staying relevant as your blog grows.

You can create a successful money-making blog with a professional website builder like IONOS, a well-defined niche, and dedication to producing quality content. Now, what topics will you start blogging about? The floor is yours. 

» Ready to get started? Find out how much it costs to build a website in 2024.


How much should I blog when starting?

Aim for one to two posts per week. This allows you to establish consistency while avoiding burnout.

What niches are the most profitable for blogging?

Personal finance, digital marketing, lifestyle, food, health/fitness, and technology are popular, profitable niches. Choose one aligned with your expertise and interests.

Can I make money blogging without a lot of traffic?

Yes, by joining affiliate programs, selling products, or offering consulting services. But higher traffic will maximize your earnings long-term.

Should I use paid ads to promote my new blog?

Start with organic promotion on social media, SEO, and networking. Once you have an established audience, limited paid ads can help grow your reach.

Luis Santiago Saldivar - Writer for Top10
Luis Saldivar is a technical writer specializing in web development, e-commerce, and SEO. He's contributed to business newspapers and web development blogs in the US and Paraguay. He aims to simplify the latest in technology, AI, web development, and digital marketing.