Wine clubs are typically run either by a particular vineyard that is looking for a way to connect with customers and sign them to a regularly scheduled wine purchase, or by big wine clearing houses that curate wines from across the world.
Customers sign up for a plan—typically a monthly one, but there are also quarterly plans and other setups—and are usually asked about their wine preferences, or given a short set of questions in order to determine what their tastes are and which types of wine they may prefer. The wine club will then either select wines for you or let you pick the ones you want in your shipment.
Most wine clubs will allow you to choose whether you’d like reds or whites or a mix, and if you’d like any sparkling wines. Some also allow you to purchase liquors and wine related accessories and gifts. Wine clubs tend to send between 2-4 750 ml bottles per shipment, but some allow you to order significantly more.
With your shipment, many wine clubs will also send info sheets on the wine, as well as recipe pairings to help you learn how to cook with wine and pair it with food.
How Much Does it Cost?
There is a wide range of prices you can expect to pay for a wine club, depending on the company you go with and the quality of the wine you order. Most companies will allow you to sign up for a basic plan or a premium wine plan, with the latter having a significantly higher price per bottle. Others, like Firstleaf, keep the prices affordable, with 6 bottles for $79.95, or a little over $13 per bottle. Companies like Naked Wines have a wider range of prices, with wines costing between $9 to $39.99 per bottle. California Wine Club takes it even further, with 2 bottles per month for between $40.45-$231.00, and single bottles for order at anywhere between $8 to $135.
With most wine clubs, you’ll also be expected to pay a shipping fee with each order, typically around $10 or less.
How to Choose the Right Club For You
Your first step when considering a wine club is to decide if your goal is to explore new wines and learn about the world of vino, or to look for deals on wines fit for a seasoned connoisseur. If it’s the former, then you’re probably best off looking for an introductory wine club that will take the time to learn what wines you are likely to enjoy, and will start you out with affordable, quality wines. If you’re a more seasoned wine drinker, perhaps look for a club that offers more expensive, premium wines that you may not be able to find in your neighborhood grocery store.
Regardless, you’ll also need to decide how many bottles you want per month, and you should find a plan that you can quit anytime, so you aren’t tied into a long-term membership. And also? Have fun, and clear your schedule—if you join a wine club you may have more dinner plans than you expected.