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The Best Wine Club Subscriptions for Discovering New Wines

Tom Wark

If you’re a bit of a wine novice, it can be hard to know which wine to try, which bottle to buy for which occasion, and how to know if what you’re buying is good or not. The world of oenophiles can seem as murky as a rich Shiraz. However, it’s easier than ever to make sense. of wine: join a wine club. 

Joining a wine club is a great way to get hand-selected wines sent to you every month, helping you learn which wines you like, which recipes and foods they go great with, and how the whole symphony of aromas and flavors got from the grape to your bottle. But different wine clubs have different strengths. Knowing what each one has to offer can help you choose the best subscription service for your needs.

With going out to the store to buy wine less appealing than ever in the age of social distancing during the COVID-19 pandemic, and planning which wines you want to drink for the year, subscribing to a wine club makes a lot of sense. 

Discovering new favorites
Diversifying your wine cellar
Discounted award-winners
Expanding your palate
Wines tailored to your taste buds
Diving into Napa wines
Small-batch and unique wines
Discovering organic and biodynamic wines
Filling your cellar and knowledge-bank
Highly curated top-rated wines
From $6.65 per bottle
From $13 a bottle
From $5.93 per bottle
$20 per bottle
From $13 per bottle
From $20.25 per bottle
From $6.99 per bottle
From $23.75 per bottle
From $12.49 per bottle
From $5.80 per bottle
6 bottles per month
3 bottles per month
12 bottles quarterly
4 bottles per month
12 bottles every 2 months
2, 3, or 4 bottles per month
6 bottles per month
4 or 12 bottles per month
2, 6, or 12 bottles a month
12 bottles every 3 months
43 US states
40 US states
40 states
41 states
38 US states
42 US states
First 3 bottles are $5 each
Free shipping with 4 or more bottles
Free shipping on first order
First 6 bottles at discounted price
Free bottles upon joining
2 extra bottles in your first month

Our Top10 Best Wine Clubs

  • 1


    • Best forDiscovering new favorites
    • PricingFrom $6.65 per bottle
    • Ships to43 US states

    If you’ve never equated mat with wine before, you haven’t experienced Firstleaf’s unique wine-tasting algorithm. Developed by an in-house computational therapist, this unique system uses your feedback as fuel for an ever-evolving flavor profile that predicts the perfect matches for your palate.   

    But forget the math for now. Firstleaf offers a heady selection of award-winning wines from across the globe. Every month, you’ll receive delivery of 6 bottles chosen specifically for you and your palate. The selection includes top reds and whites from Italy, California, Spain, and more, including 100-point wines and gold medal winners.  

    Firstleaf’s subscription is easy to understand. After an introductory quiz, you’ll receive your first custom order. As you taste and rate the wines your palate profile will evolve and each month you'll receive a new batch of delicious wines tailored to your tastes.

    • Customized to your tastes
    • Award-winning wines
    • Featured on Paste and Thrillist
    • Shipping costs extra
    • Shipping restrictions may apply
    • Best forDiversifying your wine cellar
    • PricingFrom $13 a bottle
    • Ships to40 US states

    Winc’s approach is as whimsical as its wines. This winemaker and curator-driven wine club offers a refreshing take on the typical wine subscription service, rotating its own labels and partner wineries in an assortment that’s sure to please, surprise, and broaden your taste buds.  

    When you begin a membership with Winc, you’ll create a palate profile based upon your responses to a taste quiz and your reaction to subsequent wines. The result is a sort of personalized sommelier. As you progress with future deliveries, you’ll receive deliveries from Winc’s own selection of house-made wines as well as bottles from sustainable labels around the globe.  

    The Winc selection includes vegan and specialty wines as well as classics. Wines come with descriptions that include ingredients, origin stories, and serving and pairing suggestions. Memberships net you 3 bottles of wine a month with the option to add more to your monthly delivery.

    • Wide selection of small-press wines
    • Sustainable and vegan wines
    • Includes ingredient info and pairing suggestions
    • Doesn’t ship nationwide
    • Focuses on lesser-known wines
  • 3
    Wine Insiders

    Wine Insiders

    • Best forDiscounted award-winners
    • PricingFrom $5.93 per bottle
    • Ships to40 states

    Wine Insiders is an apt name for a company that partners with some of the top wine-sellers globally in order to provide prized wines at wholesale prices. 

    A scroll through Wine Insiders’ online shop reveals plenty of award-winning reds and whites from around the world. You can purchase by the bottle or join the wine club, which gets you 12 bottles every 3 months. You can choose an all-red, all-white, or mixed case, all of which include nice little bonuses like 3 free bottles of 2014 Les Chartrons Bordeaux Superieur on your first order, and a corkscrew wine case on your second order.

    • Shop a la carte or purchase membership
    • Top-rated wines from around the world
    • Free gifts with deliveries
    • Delivery limited to certain US states
    • Not customized to members’ tastes
  • 4
    Bright Cellars

    Bright Cellars

    • Best forExpanding your palate
    • Pricing$20 per bottle
    • Ships toNationwide

    Wine lovers looking for a balance of familiarity and discovery might want to consider Bright Cellars’ wine club. Its experts scour winemaking meccas like Italy, Portugal, South America, and California for small, artisanal wines and then hand-select bottles for its members based on their tastes.  

    The subscription plans are straightforward and the process is simple: when you first sign up, you’ll be given a 7-question quiz about your favorite chocolates, fruit preferences, and other palate preferences that will create your taste profile. You’ll then be shown a sample list of wines selected for you, which you can edit to your palate’s desire.   

    From there, you’ll receive 4 bottles each month of boutique and hidden-gem wines. Bright Cellars is low-commitment and allows you to suspend orders at any time.

    • Global selection of small-press wines
    • Every bottle hand-picked for you
    • Cancel at anytime
    • Limited membership options
    • No a la carte purchases
  • 5
    Tasting Room

    Tasting Room

    • Best forWines tailored to your taste buds
    • PricingFrom $13 per bottle
    • Ships to41 states

    Many wine clubs begin with an online questionnaire. Tasting Room provides a liquid questionnaire.  

    When you start a membership, you’ll be shipped 6 mini bottles of wine to sample and rate. Your feedback will help Tasting Room customize their picks for you, which will continue to evolve as you rate subsequent wines.  

    As for the wine itself, Tasting Room pulls wine from around the globe that it bottles in its own California-based bottling facility. Expect a wide selection of reds and whites with eye-catching labels and detailed information on origin, growing techniques, and pairing suggestions. Tasting Room also lets you preview and tweak your deliveries before they’re shipped. A typical membership includes 12 bottles every other month, though members can alter the amount of wine they’d like to receive.

    • Picks customized based on taste test
    • Top-rated wines from California and overseas
    • Cancel anytime
    • Shipping costs apply
    • Not ideal for collectors
  • 6
    The California Wine Club

    The California Wine Club

    • Best forDiving into Napa wines
    • PricingFrom $20.25 per bottle
    • Ships toNationwide

    For almost 30 years, The California Wine Club has been introducing the drinking public to artisanal, handcrafted wines from small producers in its home state and beyond. More than just a wine club, it acts as a wine concierge of sorts by supplementing its monthly shipments of wines with detailed tasting notes, winery guides, and other ephemera that both broaden your wine cellar and your wine knowledge.

    The main focus, however, remains the wine. Featured wineries span California, Oregon, and Tuscany, and they’re united by their boutique, artisanal focus. With carefully selected reds and whites from across the globe delivered straight to your door, and supplemental materials designed to inform and educate you, California Wine Club manages to retain a homey feel while traversing borders and refining your palate. 

    California Wine Club sends you 2 bottles of premium wine a month, though it offers numerous membership options that focus on aged wines, award-winning labels, and specific winemaking regions.

    • Focus on boutique, handcrafted wines
    • ncludes guides and supplemental information
    • Personal wine consultants
    • Only 2 bottles per month
    • Not as large of a selection as other clubs
    • Best forSmall-batch and unique wines
    • PricingFrom $6.99 per bottle
    • Ships toNationwide

    Vinesse Wines introduces you to wines that you won’t find at your local liquor store. With its focus on boutique and hidden-gem labels, Vinesse is certainly more suited to discriminating wine drinkers than beginners, though its signature “American Cellars” subscription has an everyman’s appeal.  

    Founded in 1993, Vinesse has some history and pedigree to its name. Its tasting panel includes experts who hand select wines each month to send to members. The selection includes a border-hopping variety of reds and whites from California, France, Spain, and Australia. Every delivery includes 6 bottles of wine, though members are free to tweak the frequency and quantity of wine they receive.

    • Spotlights smaller boutique wines
    • Selection by an in-house tasting panel
    • Customized to your tastes
    • Smaller selection than other wine clubs
    • Limited membership options
  • 8
    Plonk Wine Club

    Plonk Wine Club

    • Best forDiscovering organic and biodynamic wines
    • PricingFrom $23.75 per bottle
    • Ships toNationwide

    Plonk’s focus on organic and biodynamic wines is a perfect match for sustainability-minded wine lovers. While its featured wines are free of pesticides and commercial additives, they’re better defined by what they contain than what they don’t. And that’s the story. 

    Plonk’s goal is to spotlight wine that tells a genuine story. The story could be of the region from which a wine came, the small-batch winery that made it, or the wine’s unique vineyard sources and winemaking techniques. Members will be taken on a veritable tour of hidden-gem wineries throughout the world while being introduced to, say, a dry-farmed Vinho Verde from Portugal’s famed Minho region, or a smoky Blaufrankisch from Burgenland, Austria. 

    Plonk’s membership plans come with many options. You can choose between 4 or 12 bottles a month and sign up for monthly, quarterly, half-year, or annual plans.

    • Organic, biodynamic wines
    • Worldwide network of small-batch wineries
    • Free shipping and flexible plans
    • Limited choice over what wines you receive
    • Can only choose 4 or 12 bottles a month
  • 9
    Wine of the Month Club

    Wine of the Month Club

    • Best forFilling your cellar and knowledge-bank
    • PricingFrom $12.49 per bottle
    • Ships to38 US states

    Wine of the Month Club pioneered the wine-club concept back in 1972 and remains a perennial favorite to this day.  

    More than just a wine-shipping service, Wine of the Month Club has become a trusted source for connoisseurs and neophytes alike. Every shipment includes 2, 6, or 12 bottles of expertly chosen wines from producers around the globe, along with a newsletter that features guides, pairing suggestions, and expert tips. 

    The wine selection runs the gamut of grape types, regions, occasions, and flavor profiles. Members can opt for the classic package of one red and one white, or choose a specialty package such as the Napa Series or Bordeaux Club.

    • Nearly 50 years in business
    • Known for superb selections
    • Informative newsletter with every shipment
    • No customization
    • Does not ship to all of US
  • 10
    Laitwait's Wine

    Laitwait's Wine

    • Best forHighly curated top-rated wines
    • PricingFrom $5.80 per bottle
    • Ships to42 US states

    Laithwaite’s Wine began in 1969 in the United Kingdom. Today, it boasts more than 700,000 members across the world that wait eagerly for shipments of hand-selected merlots, chardonnays, cabernets, and pinots.  

    Though Laithwaite’s is a wine retailer, it offers 2 intriguing wine club packages: the 4 Seasons package and the upgraded Reserve Club, both of which net you 12 distinct bottles of wine every 3 months. Those who wish to add to a wine club package, or purchase wine a la carte, have hundreds of 5-star rated wines from across the globe from which to choose.

    • In business for 50 years
    • Huge selection of 5-star-rated wines
    • Purchase wines a la carte
    • Doesn’t ship to all of US
    • Limited membership options
Frequently Asked Questions
What is the best wine club to join?
It depends on what your tastes are. Firstleaf is a solid choice for those looking to discover new wines, while The California Wine Club is better for those with specific tastes and preferences. Winc is another favorite for those looking to discover hidden gems and indie wines.
How much do wine clubs cost?
Wine clubs may charge by bottle or package and can vary greatly in price. Some wine clubs charge as little as $5 per bottle while other premium clubs may charge as much as $25 and up depending on the vintage.
Are wine clubs worth it?
Wine clubs are great for those looking to discover new wines, build or diversify a wine cellar, or save themselves constant trips to the liquor store.

How Do Wine Club Services Work?

Wine clubs are typically operated by companies that either source wine from wineries around the world or purchase wine and bottle it under their own labels. 

Customers sign up for a plan—typically a monthly one, but there are also quarterly plans and other setups—and are usually asked about their wine preferences, or given a short set of questions in order to determine what their tastes are and which types of wine they may prefer. The wine club will then either select wines for members or let members choose from a selection of wines curated or produced by the club. 

Most wine clubs will allow you to choose whether you’d like reds or whites or a mix, and if you’d like any sparkling wines. Some also allow you to purchase wine related accessories and gifts. Wine clubs tend to send between 2-4 750 ml bottles per shipment, but some allow you to order significantly more. 

With your shipment, many wine clubs will also send informational sheets on the wine, as well as recipes to pair with the wines in the shipment. 

How Much Does it Cost?

There is a wide range of prices you can expect to pay for a wine club subscription, depending on the club you join and the quality of the wine. Most companies will allow you to sign up for a basic plan or a premium wine plan, with the latter having a significantly higher price per bottle. Others, like Firstleaf, keep the prices affordable, with 6 bottles for $79.95, or a little over $13 per bottle. Companies like Naked Wines have a wider range of prices, with wines costing between $9 to $39.99 per bottle. California Wine Club takes it even further, with 2 bottles per month for between $40.45-$231.00, and single bottles for order at anywhere between $8 to $135.  

Finally, with most wine clubs, you can also expect to pay a shipping fee with each order, typically around $10 or less. 

How to Choose the Right Club For You

Your first step in choosing a wine club is to determine how much you want to pay for wine, how often you want to receive it and how much you want to receive. Once you determine this, you should think about why you are looking to receive regular shipments of wine. Perhaps you just want good, affordable wine to show up at your doorstep on a regular basis. If this is the case, then look for an affordable wine club option that tries to match your tastes in wine. If you want to use a wine club to learn more about wine, look for a club that provides a wide variety of wines from a number of different wine regions around the world. 

The beauty of each and every one of the above wine clubs is the remarkable convenience they offer. Without ever thinking about it and without having to waste time browsing over walls of wines at crowded grocery and retail stores, wines that match your tastes show up at your door on a regular basis. 

The other great advantage to joining wine clubs is the savings. Every wine club on this list is able to provide its members with tremendous value and savings by either having bought large amounts of a given wine from wineries or having produced the wine themselves and disposing of the middlemen that jack up the price. 

More than anything, though, it’s the sense of fun and discovery that comes with every box of wine delivered straight to your door. And we could all do with happy discoveries these days.

Tom Wark
Tom Wark has worked in the wine industry for 30 years and has become a go-to source for wine information via his blog, “Fermentation: The Daily Wine Blog”. Wark’s blog has won multiple “Best Wine Blog” and “Best Wine Business Blog” awards at the American Wine Blog Awards. He has written for numerous publications and has been a featured speaker at wine industry events.