Firstleaf review

Top10.com Staff

In a Nutshell

“Buying Great Wine Should Be Easier” is the call to arms of Firstleaf, a wine club that provides personalized wine selections to users at prices that put the retail stores to shame. The company learns which wines you like based on the computational analysis of a biochemist and uses this data set to determine which wines to send you and which to recommend in the future. Regular orders can be amended based on your personal preferences.

pros

  • Uses your feedback to decide which wines to offer you
  • 100% satisfaction guarantee
  • Reasonably-priced, high-quality wines

cons

  • Shipping only free for orders of 12 bottles or more
  • Does not ship to all 50 states

Firstleaf Firstleaf Visit Site

Firstleaf at a Glance

Price Range
6 bottles of wine for $79.95
Best For
Clearing up the confusion of buying wine by getting matched with selections that match your preferences
Order Frequency
You can receive wines every 1, 2, or 3 months.
Bottles per Shipment
6 (750ml)

Wine Types and Quality

Firstleaf offers a wide variety of red, white, rosé, and sparkling wines from across the world, including from vineyards in Argentina, South Africa, France, New Zealand, Spain, Chile, Portugal, Italy, United States, and Australia. These award-winning wines include Chardonnay, Malbec, Pinot Noir, Riesling, and Sauvignon Blanc, among others. By cutting out the middlemen, the company gets directly to the winemakers, developing an intimate connection to the wine shipped out to club members. 

Firstleaf provides personalized wine selections at reasonable prices

Membership Options

When you sign up with Firstleaf, you’ll get a special introductory shipment of 6 bottles for $39.95 with free shipping, after which you’ll have the option of staying on for 6 bottles per month. The first box is shipped almost immediately and you should receive it within a few days. You can then set the frequency for all subsequent orders. The company will ask you for feedback on the wines you received, and your input will be used to determine which wines to send you in the future.

Pricing

First leaf has a rather unique pricing system for the wine club industry. When you sign up, your first order will be of 6 bottles—which the company’s wine experts select for you—priced at $40. 

Your next shipments will be 6 bottles each, and the recommendations will be based on feedback that you give the company. You can switch out any of the recommendations before they ship. You can also buy individual bottles at any time through the company’s online store, and Firstleaf will waive the shipping fee for any orders of 12 bottles or more.

Plan
Bottles/month
Price per bottle
First order
6
$40 for the 6 bottles
All following orders
6
$79.95 for the 6 bottles

Featured Wines 

Cantharos - 2014 

It may sound like a supervillain set on world-domination, but this Grenache is one of the top offerings of a winery that has won 2 gold medals as “French Grenache Winery of the Year.” There are hints of herbs and spice in this Grenache, which Firstleaf says has a bouquet that brings to mind the very earliest origins of wine.

Cost per bottle: $16.80

Goes great with: A beefy winter stew, a braised pot roast with roasted carrots, a fireplace and a blanket.

Aromatherapy - 2016 Chenin Blanc  

One of the great things about wine is that it hits you before it even touches your lips. The bouquet, the bottle, the way it cascades down the glass. This aptly-named Chenin Blanc has hints of fruity and floral notes, and at less than $20 a bottle, this is an hour of therapy anybody can afford. 

Cost per bottle: $17.10

Goes great with: Grilled fish with a healthy squeeze of lemon, chicken picatta, a Saturday afternoon in the late spring when you get that first hint that summer’s on its way. 

Isolde's Rapture - 2016 red blend 

We’ll be honest, we selected this one because the bottle is so cool. Seriously, there’s a lot happening on this label. It turns out it’s also a double gold medal winning 95 point red blend. So maybe you should just judge a bottle by its label—sometimes.      

Cost per bottle: $20 

Goes great with: Barbecued steaks on the patio while you wait for the rapture (we mean another glass of this wine).

Giving the Gift of Wine

With Firstlead you can easily buy an E-Gift card on the company website. They run in increments of $25, $50, $75, $100, $150, and $200. Couldn’t be easier. 

Firstleaf Firstleaf Visit Site

Customer Service

Firstleaf has a customer queries email on its website where you can send questions, as well as a lengthy FAQ section that should answer most questions you may have. The company also operates a 1-800 number where you can speak to a representative. 

Bottom Line

With a friendly price point ($79.95 for 6 bottles) and a wide selection of highly-rated wines that are selected based on your input and preferences, Firstleaf is a great wine option if you’re looking to try out a wine club. It takes your specific wine tastes seriously and regular orders easily be amended according to your schedule and preferences. This means that your wine cellar is always stocked.The company also keeps things flexible so you get the wine you want to suit your lifestyle—when you want it.

Top10.com's editorial staff is a professional team of editors, writers and experts with dozens of years of experience covering consumer, financial and business products and services.

Firstleaf customer reviews

Based on 30 reviews

Ease of use

Brand satisfaction

Value for money

Service quality

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30 Sep 2020

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Top Reviews

Betina, SC
a year ago

Ease of use

Brand satisfaction

Value for money

Service quality

Love the 60% off and the selection. My quiz let them know what I enjoy. Opportunity to try other wine and enjoy it. Mailed directly to home

JS, IL
a year ago

The price point is good. They only select wine, which I have indicated that I prefer. They allow substitution.

J, SD
10 months ago

Fantastic service without issues; great selection and wonderful tasting wines shipped right to my door

Mary Jo, AZ
a year ago

Very easy to receive the wine shipments. Firstleaf makes it easy to use with no hassles or too much work.

Steve, FL
9 months ago

They constantly have the wine we like in stock and the cost is quite reasonable and they ship it at no charge

Michelle, NY
a year ago

Firstleaf offers amazing new membership deal for the first order. The shipping is very quick and reliable, using FedEx. Great choice for both Reds and White wines. Compare to other companies, it's a bit more expensive, about $5 more per bottle. But the quality is consistent.

Sherralyn, MD
a year ago

The wine is really good quality. I have tried other clubs and Firstleaf has the best. Also they are very flexible in their delivery service. I was allowed to skip two months with no penalty. They are great to work with! Also, great customer care. The price is a little higher than the other club but the wine is a lot better.

Winnie, MD
8 months ago

Bottles arrived quickly, not damaged, and were delicious. No push to buy more. Informative info included with wines about my purchases.

Chris, TX
a year ago

Firstleaf is a great service that personalizes selections just for me. I haven't received a wine I didn't like.

Brandon, FL
7 months ago

Firstleaf offers my favorite brands at a great price, and they offer high quality customer service.

Anthony, PA
10 months ago

Firstleaf is great. It is quality wine and great service that I have not gotten anywhere else. I look forward to using them for a long time.

Gen, CO
7 months ago

Good product and always on time and also a fair price .They also offer a wide selection of red, white or mixed

Barb, OH
a year ago

Easy to use, but wines don't taste the best but easy to leave the club. No hassle, customer service was great!

Lex, AZ
8 months ago

They have a great variety of wines and I love their options. Firstleaf has very nice customer service

Sandy, TN
7 months ago

They were quick and easy, although they don't have a lot of selection, and the cost of shipping was too high.

Cathy, AL
8 months ago

They have good wine selection and the price is reasonable. I am a new customers, haven't had any problems and hope it will be like this forever.

Angie, OH
9 months ago

I felt overall everything was a pretty good deal & the wine was pretty good. I liked their reds better. It was a mixed collection. The whites were a bit tart. But the reds were delicious. It was a really good collection. Ranging from merlot, shiraz, pinot,& cabernets. I liked the red blend. It had a delicious berry fragrance & the acidity level was right where it should be for a wine of this caliber. The delivery was very fast considering. Overall I was pleased.

Cheryle, FL
9 months ago

The first offer is excellent. I like the way FirstLeaf can pair my tastes to wine. 5 out if 6 were perfect for me. The credit process is fair. They respond to emails by next day. Just not sure I will continue since each bottle will cost approximately $13.My maximum for wine purchase is $9.00.

Mae, IN
10 months ago

Wine prices are somewhat over price. Other than that Firstleaf is fine, they offer wide variation of wine.

Krista, MA
a year ago

They had great wine selections of both reds and whites. Great price for the amount you get. It's cheaper than buying at the store.

30 reviews