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Bright Cellars Review 2023

8.9
very good
Top10.com Staff

In a Nutshell

You might think of beer when you think of Milwaukee, but the Wisconsin-based Bright Cellars Wine Club is driven to help members discover the world of wine. The company matches users with 4 new, unique bottles per month, based on answers to a special sign-up quiz. The company also provides more than enough wine options for the more seasoned aficionado as well. The plan is flexible and has a simple, straightforward pricing structure.

pros

  • Flexible—skip an order or cancel anytime
  • Easy, transparent pricing structure

cons

  • Doesn’t have a la carte option for purchasing single bottles
  • Rather limited membership options

Bright Cellars Bright Cellars Visit Site

Bright Cellars at a Glance

Price Range
$20 per bottle
Best For
People who want a low-commitment wine club that will hand-select them wines
Order Frequency
Monthly
Bottles per Shipment
4

Wine Types and Quality

You can pick from a wide variety of reds and whites from all types of grape varietals. There is a big emphasis on California wines, but you can also find wines from Australia, France, Italy, and beyond. No matter how acclaimed the wine is, it never costs more than $20 per bottle. 


Bright Cellars helps its members discover the world of wine


Membership Options

When you sign up with Bright Cellars you will first be asked to carry out a short, 7 question quiz to determine what types of wines you’re likely to prefer. These include questions like “what is the one type of chocolate you could eat for the rest of your life,” or how do you like your tea,” just to name two. It’s not a scientific test, but it should get you in the right direction. 

You can then peruse the wine selections chosen by the company, and change any that you don't like. 

You will receive 4 new wines matched to your profile each month for $80, plus $8 shipping and the sales tax that corresponds to your area of residence. 

The company is very flexible, and you can suspend or skip orders, or cancel your membership at anytime.

Pricing

Plan
Bottles/month
Price per bottle
Shipping
Total price
Standard
4
$20
$8
$88 + tax

Featured Wines

1. Up in Smoke Red Blend 2017, California 

This is a full-bodied, bold red blend that is chock full of fruity flavors, though despite the name, none of these fruits appear to grow on the Cannabis Sativa plant. This wine also gets aged 3 months in bourbon barrels, which gives it a nice smoky flavor. 

Cost per bottle: $20

Goes great with: Pot roast, grilled steak, watching an old Cheech and Chong film with friends in 2019. 

2. Hideout Zinfandel 2017, California

Lock the doors and draw the blinds, because this Zinfandel is a world all its own. From Lodi in California’s Central Valley, Hideout has a fruity, peppery note that is sure to please. 

Cost per bottle: $20

Goes great with: Spicy steak tacos, ribs and potato salad, killing time in your backwoods cabin until the heat dies down.

3. Drosera Chardonnay 2018, Riverina, Australia

This medium-bodied chardonnay is creamy and loaded with ripe, tropical flavors. The bottle has a brilliant picture of venus fly traps, but it won’t bite, not in a bad way. 

Cost per bottle: $20 

Goes great with: A camembert and brie plate with crackers, pasta with lobster and cream sauce, showing the summer that you are prepared.

Giving the Gift of Wine

Bright Cellars makes it easy to give the gift of wine, though the options are relatively limited. You can purchase a 1, 2, 3, 6 or 12 month wine membership for someone, at the cost of $75, $150, $225, $450, or $900, respectively. You can also do bulk orders for multiple people. The company does not allow you to purchase gifts of single bottles of wine or gift baskets of any sort. That said, the company also has an online store that features t-shirts, slate cheese boards, and slate wine coasters which you can order as a gift. 

Bright Cellars Bright Cellars Visit Site

Customer Service

If you have any questions about your Bright Cellars membership, you can easily fill out an online contact form or send an email to concierge@brightcellars.com. You can also give them a call at 844-223-5527 during regular office hours, Central Standard Time. 

Bottom Line

Bright Cellars offers an easy, straight-forward, low commitment wine club option that is suitable for all types of wine lovers—from novices to true oenophiles. The club puts effort into knowing what types of wines you’re likely to enjoy, and keeps the prices reasonable. 

Top10.com's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.

Bright Cellars customer reviews

Based on 30 reviews

Ease of use

Brand satisfaction

Value for money

Service quality

Top Reviews

Ease of use

Brand satisfaction

Value for money

Service quality

3 years ago

There is always something new and different to try. The shipments are always on time and products are great quality especially for such a low price

3 years ago

I enjoy this service, it is well worth the money and the shipments are always accurate and on time.

3 years ago

It's a little pricey but not too bad. They're amazing and I've never received a wine I didn't like. It's like it's extremely personalized for me and they always nail it!

3 years ago

I had no issues with the company and thought they were very professional. I enjoyed the wine they recommended.

3 years ago

Over all ease to use great wine choices customer satisfaction is excellent. Because fast response time with my order

3 years ago

I have used Bright Cellars for over a year closer to two years. On several occasions I have corresponded with customer service, on each occasion I was given a prompt response and a very sutable solution. I am able to pause my subscription when I have a need. I love the great variety of wines and will continue to use this service for a long time.

3 years ago

I love them. They always ask what types of wine I'd like and hit the nail on the head every single time. I'm not sure how they do it, but it's amazing. I love not having to go anywhere to find great wine.

3 years ago

Very friendly and helpful customer assistants, site is easy to use and the wine was very good

3 years ago

bright cellars is a good company and provides great products I use this often to buy great wine

3 years ago

I like the convenience of ordering online and it being delivered to my home in several days.

3 years ago

I really like it. They have a lot of perks and it's a very convenient service, specially for people with fast paced lives who still want to enjoy good wine.

3 years ago

I like being introduced to micro vintners who are adventurous in creating blends for various dinner occasions. Bright Cellars does that, and the overall value of each bottle is higher than I had expected from the very first time I contracted with them. I will stay with Bright Cellars so that I build my own wine collection.

3 years ago

The wine was delicious but it just cost a little too much money for me to use it on a frequent basis

3 years ago

Value for the price paid and good quality wines that fill in the gaps in my wine collection

3 years ago

Very good wine club, extensive selection, fair pricing, good delivery times, and product guarantee.

3 years ago

Quality wines at a reasonable price. Many wines to choose from. Fast delivery. Very nice customer service.

3 years ago

Had some issues with wine leaking during shipment and they immediately sent out replacement bottles. Great assortment of wines each shipment and clearly marked bottes. Great customer service and low prices on orders.

3 years ago

Best out there. The service and help with selection and fast shipment is beyond helpful. Everything is what you hoped for. A leader of the pack. No substitutes!

3 years ago

Excellent customer service, they do a fantastic job of matching your palate to what they send you. They are also quick to fix mistakes and make sure you're happy with the fix!

3 years ago

The wines are reasonably good, as are the prices. The delivery speed is usually pretty good.

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