We earn a commission from brands listed on this site. This influences the order and manner in which these listings are presented.
Advertising Disclosure

Picked by Wine.com Review 2024

Emma Street

In a Nutshell

Picked is a wine club with a human touch. You’re assigned a sommelier who takes note of your likes and dislikes, the wine-growing regions you want to explore, and your preferred food pairings. Your “somm” then handpicks a personalized selection of wines for you. Each delivery contains six bottles—red, white, or a mixture. After you’ve tried your wine, you let your somm know what you thought, which will help them curate your following selection.


  • Personalized selection picked by a wine expert
  • Feedback taken into account for your next selection
  • 100% satisfaction guarantee


  • Red and white wines only—no sparkling or rosé options
  • No discount for choosing the most frequent delivery option

Picked Picked Visit Site

Picked By Wine.com at a Glance

Price Range

$15-$45 per bottle

Best For

Wine connoisseurs and novices who want to discover new wines

Order Frequency

Every 1, 2, or 3 months

Bottles per Shipment


Wine Types and Quality

Wine.com is the largest wine shop in the world, with an inventory of over 50,000 wines from 8,000 wineries, so Picked members have plenty to choose from. While the maximum price cap of $45 per bottle means that premium wines aren’t included in Picked selections, the quality is nevertheless excellent. 

They offer a comprehensive variety of red and white wines from vineyards across the world, including the United States, France, Italy, Spain, and Australia, as well as more unusual growing regions such as Uruguay, Israel, and the United Kingdom. Wines available include Sauvignon Blanc, Chardonnay, Albarino, Merlot, and Burgundy, among many others. 

Membership Options

The price range is $15-$45 per bottle, and you select your target amount in your preferences. Deliveries can be made monthly or every two or three months. All deliveries contain six bottles, and you determine the number of reds or whites included. All your preferences can be updated at any time.

You’ll receive a notification seven days before your next shipment is due to go out so that you can adjust your preferences or snooze your subscription. There’s no minimum period before you can cancel your subscription—the process is straightforward and can be done at any time.


The cost of your boxes will vary slightly as it will reflect the true cost of the wines included. However, Picked by Wine.com guarantees that the price won’t differ from the target amount by more than $10. So, for example, if you choose the $20 per bottle option, Wine.com will send you bottles worth between $15 and $25. The target total for the shipment would be $120. This means that the actual cost will be between $110 and $130.

If you choose a mixed selection of red and white wines, you can choose a different price per bottle for red and white—a feature we found particularly helpful.

Plan / Price per bottle


Total Price






















*Free to all US states with the exception of Hawaii and Alaska, where shipping costs are at the expedited rate. Sales tax is extra where applicable.

Featured Wines:

1. Ancient Peaks Paso Robles Cabernet Sauvignon 2019

This is a smooth and fruity Cabernet Sauvignon, reminiscent of boysenberry and blackcurrant.

Cost per bottle: $19.99

Goes great with slow-roasted pork.

2. Ostertag Les Jardins Pinot Gris 2019

A light-colored, yet surprisingly robust, wine with a nutty aroma.

Cost per bottle: $42.99

Goes great with a selection of mature cheeses and cured meats.

3. Bell 'Aja Bolgheri 2019

A dark, smooth wine, almost purple in color, with the aroma of wild berries.

Cost per bottle: $34.99

Goes great with meaty pasta dishes.

Giving the Gift of Wine

Gift cards are available and can be used by your recipient either to buy wine or to set up their own subscription. Suggested amounts are $100 (to get them started), $150 (the approximate cost of one box), and $300 (two boxes). 

Picked Picked Visit Site

Customer Service

You can contact customer services via live chat, which is available 5am-8pm (PT) daily. Phone lines are open Monday to Friday, 6am-5pm (PT). Alternatively, you can email the team at CS@wine.com, or consult the FAQs on the website. 

We particularly like Picked’s 100% satisfaction guarantee. If you don’t like one of the wines selected for you, Wine.com will refund the cost of the bottle and apply it as a credit to your account.

Bottom Line

Picked by Wine.com offers something unique: wine selections chosen by an individual rather than a computer algorithm. It has an impressively large selection of wine and guarantees to refund the cost of any wine you don’t like. While it would be great if more premium wines were available to members, there’s definitely something here for everyone.

Emma Street holds a BSc in Computer Science and has worked in software development for 15+ years as a support analyst, developer, and technical writer. Emma writes for Top10.com and has extensive experience in the fields of InsureTech and FinTech, with strong understanding of the intersection of personal and corporate finance and technology.

Copyright © 2009 - 2024 Natural Intelligence Ltd. All Rights Reserved.

Mailing address:

4023 Kennett Pike #50055

Wilmington, DE 19807

Top10.com is designed to help users make confident decisions online, this website contains information about a wide range of products and services. Certain details, including but not limited to prices and special offers, are provided to us directly from our partners and are dynamic and subject to change at any time without prior notice. Though based on meticulous research, the information we share does not constitute legal or professional advice or forecast, and should not be treated as such.

Reproduction in whole or in part is strictly prohibited.

As an Amazon Associate we earn from qualifying purchases.