Online dating has become one of the most popular ways to meet a romantic partner, with more than one-third of all couples now meeting online. According to a recent report by Statista, the online dating market is projected to reach $3.2 billion by 2025, with the number of users expected to grow by 25% over the next few years.
With such a large market to choose from, it can be difficult to know which apps to trust and which ones best suit your needs. In this article, we'll take a closer look at the top 10 best online dating apps for 2023, helping you to find the perfect app to meet your dating needs.
Our Top 10 Best Online Dating Apps in 2023:
- eHarmony - Best dating app overall
- Hinge - Best for finding deep connections
- Zoosk - Best for long-term relationships
- Tinder - Best for quick, local matches
- Bumble - Best for women taking the lead
- OkCupid - Best for compatible personality matchmaking
- BeNaughty - Best for women and Android users seeking hookups
- Grindr - Best for queer hookups and casual dating
- Badoo - Best for singles looking for a fun relationship
- Match - Best for serious relationship seekers
Our Methodology: How We Reviewed the Best Dating Apps
To compile our list, we utilized a combination of extensive research, including user reviews and expert analysis, and our own firsthand experience with each of the dating apps we evaluated.
While reviewing dating apps, we consider the following:
Accessibility
Cost
Customer service
Number of users
Safety
Communication options
A Closer Look at the 10 Best Dating Apps in 2023 - Quick Reviews:
1. eHarmony
Matches users based on compatibility quiz results
- Best for: Thirty-somethings looking for a serious relationship
- Compatibility: Android/iOS/Desktop
- Cost: 6 months: $55.90/month, 12 months: $35.90/month, 24 months: $25.90/month
- Free version: Yes
- Number of members: 10+ million
- Users' age range: 30-44
- Communication options: Messaging, video calls
eHarmony is more of a matchmaking app than a dating app, which is why it tops our list of the best dating apps ranked.
Our favorite features are the Compatibility Quiz and Personality Profile. The Compatibility Quiz asks you a mixture of fun, curious, and probing questions designed to reveal your character and relationship traits. eHarmony analyzes your answers and uses them to compile your unique Personality Profile. After that, the app curates a Match List highlighting your most suitable matches.
Using the app, you can communicate over messages and via video chat. And since eHarmony requires paid memberships to message other users, you know that everyone using this feature is equally serious about dating.
Why we chose eHarmony: Its features help users find long-term relationships, prioritizing compatibility over proximity.
Pros:
Personality-based matches
Customized Personality Profile
Has messaging and video chats
Cons:
Time-consuming sign-up process
Expensive
2. Hinge
Detailed filters help focus your search
- Best for: People in their late 20’s who know what they want
- Compatibility: Android/iOS
- Cost: 1 month: $29.99, 3 months: $59.99, 6 months: $89.99
- Free version: Yes
- Number of members: 20 million
- Users' age range: 24-32
- Communication options: Messages, voice notes, video calls
Hinge is a free dating app that works to pair you with your most compatible matches. It requires you to include a minimum of three prompts in your profile—giving it a very personalized feel, in our opinion. Hinge also offers unlimited messaging, voice notes, and video chats, plus eight free likes per day. It even provides you with a daily “most compatible match.”
With various filters and dating preference options, you can find users who are aligned with your relationship goals—whether that’s finding a romantic connection, new friends, or casual flings.
Why we chose Hinge: Its extensive filters are the perfect tool for singles who know exactly what they’re looking for in a partner..
Pros:
Free membership
“Most compatible match” feature
Detailed filters
Cons:
Lack of customer support
Must pay for premium subscriptions upfront
3. Zoosk
Quality matches through Behavioral Matchmaking
- Best for: Serious daters who want guidance finding the right partner
- Compatibility: Desktop/Android/iOS
- Cost: 1 month: $29.99/month, 3 months: $19.98/month, 6 months: $11.00/month, 12 months: $8.33/month
- Free version: Yes
- Number of members: 40 million
- Users’ age range: 25-45
- Communication options: Messaging
With over 40 million users around the world, Zoosk is one of the most popular dating apps—and for good reason. The high volume of users means you’re more likely to connect with more matches in general, but I appreciate that Zoosk doesn’t prioritize quantity over quality.
With a Behavioral Matchmaking algorithm, Zoosk tracks your preferences, likes, and dislikes. Then, it sends you one profile per day that the algorithm thinks would be a good match.
Why we chose Zoosk: It has a huge user base, increasing the odds of finding your perfect match.
Pros:
Behavioral Matchmaking
Simple sign-up process
Large pool of singles
Cons:
No video or voice chat
Limited free options
4. Tinder
Fast, intuitive, swipe-to-like-based matching
- Best for: Casual daters looking for company or a hookup
- Compatibility: Desktop/Android/iOS
- Cost: Plus: $7.99/month, Gold: $24.99/month, Platinum: $29.99
- Free version: Yes
- Number of members: 75 million
- Users' age range: 18-44
- Communication options: Messaging, video chat
Tinder is great for finding both casual hookups and serious romantic connections. Simply swipe right to “like” a match and swipe left to see the next person in the match pool. There are also the “Free Tonight” and “Let’s Be Friends” features to help refine your search for matches.
The app offers a robust free membership that provides 50 likes every 12 hours and a variety of fun features. In addition, Tinder has collaborated with GLAAD to add additional gender and orientation options.
Why we chose Tinder: The app caters to a variety of singles—whether they identify as LGBTQ+, are looking for a new friend, or are searching for a date.
Pros:
Online safety quizzes
Ability to search for “vibes” to find matches
Great free membership option
Cons:
Limited preference filters
Purchases are non-refundable
5. Bumble
Encourages women to take the lead
- Best for: Women who want to make the first move
- Compatibility: Android/iOS
- Cost: Boost: $9.17-$35.96, Premium: $79.99-$229.99
- Free version: Yes
- Number of members: 150 million
- Users’ age range: 18-35
- Communication options: Messaging, voice notes, video chat
In the world of online dating apps, Bumble sets itself apart. Women must message first—unless the match is between two men or non-binary people. The match ends if the person doesn't reply in 24 hours. I find this a great way to promote responsiveness.
Bumble offers different membership options. While paid memberships offer premium features like travel mode and advanced filters, the free app includes features like unlimited messages and video calls that help you meet people.
Why we chose Bumble: Its unique approach to communication allows women to make the first move.
Pros:
Empowers women to make the first move
Free unlimited messages and video calls
Safe and secure profile verification process
Cons:
Might miss out on matches if you aren’t checking the app daily
Limited filter options on the free version
6. OkCupid
Match with other singles based on personality
- Best for: Daters seeking singles with a compatible personality
- Compatibility: Desktop/Android/iOs
- Cost: Basic: $14.99-$44.99, Premium: $22.49-$54.99
- Free version: Yes
- Number of members: 50 million
- Users’ age range: 25-40
- Communication options: Messaging
With OkCupid, you can look for everything from casual hookups to serious relationships—and know that you and your matches’ personalities are compatible. I also appreciate the fact that OkCupid offers more than 22 gender and 13 orientation options.
OkCupid requires you to answer a 15-question personality test, which helps the algorithm suggest potential partners to you. The free version includes features like a daily selection of matches based on their profile, limited SuperLikes, and an option to connect with international users. Free members can also send and receive “Intros,” which send an alert to introduce a user to your profile.
Why we chose OkCupid: Its personality test ensures users are matched with compatible singles.
Pros:
Many gender and orientation options
Personality-based matching algorithm
Many free features
Cons:
No video chat
Can view only one Intro at a time with free version
7. BeNaughty
Free for women
- Best for: Android users seeking no-strings hookups
- Compatibility: Desktop/Android
- Cost: 1 week: $1; 1 month: $28.80; 3 months: $16.20; free for women
- Free version: Yes
- Number of members: 500,000
- Users age range: 18+
- Communication options: Messaging, video chat, exchanging photos and videos, group chats
BeNaughty recognizes and celebrates the fact that not all singles are looking for something serious, which I find refreshing. Its goal is to create a fun, judgment-free environment for adults to connect with matches for no-strings-attached meet-ups and dates—and it definitely delivers. Plus, BeNaughty is free for all women. Since it doesn’t have an iOS app, it’s great for Android users, too.
BeNaughty lets you filter by simple preferences like appearance, age, and location. With features like icebreakers, live group chatting, games, and even a “naughty mode,” this app makes it easy to put yourself out there.
Why we chose BeNaughty: It encourages users to embrace their sexuality.
Pros:
Free for women
Many communication options
Sex-positive environment
Cons:
No refunds
Not available on iOS
8. Grindr
Location-based matches for the LGBTQ+ community
- Best for: LGBTQ+ singles
- Compatibility: Android/iOS
- Cost: XTRA: $19.99-$99.99; Unlimited: $39.99-$239.99
- Free version: Yes
- Number of members: 6 million+
- Users’ age range: 18+
- Communication options: Messaging, photo messages, video messages, voice notes, and video chat
Grindr is one of the top-rated dating apps among LGBTQ+ singles. A location-based app, Grindr helps connect all members of the LGBTQ+ community looking for hookups, dates, friendships, or serious relationships.
This app values privacy and safety. I especially like that it allows you to browse anonymously to protect your identity. Plus, Grindr’s moderation team works to block inappropriate content on profiles and respond to flags placed on reported profiles and messages. If a user flags a message or account, the team investigates it to determine if a ban is appropriate.
Why we chose Grindr: It focuses on creating a safe space for the LGBTQ+ community.
Pros:
Free option
Can browse anonymously
Free resources for members of the LGBTQ+ community
Cons:
No desktop version
Limited customer service
9. Badoo
A broad selection of fun, flirty ways to interact
- Best for: Singles looking for a fun relationship
- Compatibility: Desktop/Android/iOS
- Cost: 1 month: $12.99; 3 months; $10.66; 6 months: $8
- Free version: Yes
- Number of members: 300 million+
- Users’ age range: 25-45
- Communication options: Messaging, sending digital gifts and stickers, video chatting
Badoo understands that dating should be fun and safe. With Badoo’s easy-to-use app, you can connect with other singles in many different flirty ways. You can send messages, digital gifts, and stickers, and even video chat with matches.
Badoo also prioritizes user safety, which I appreciate. All users must verify their identity with a selfie before creating their profile, which immediately weeds out fake profiles. Plus, Badoo has features like “request a selfie” and live video chatting that allow you to further vet the identity of the person you’re chatting with before you meet them in real life.
Why we chose Badoo: It takes a lighthearted, playful approach to dating and aims to keep users safe.
Pros:
Free trial
Identity verification features
Ability to see who liked you and viewed your profile
Cons:
Free version has limited features
No advanced search filters
10. Match
Boasts a finely tuned matchmaking algorithm
- Best for: Singles over 30 seeking a serious relationship
- Compatibility: Desktop/Android/iOS
- Cost: Basic: $19.99-$23.99; Bundle: $20.99-$27.99
- Free version: Yes
- Number of members: 21.5 million
- Users’ age range: 35-50+
- Communication options: “Winks,” emails, and live chat
Match has been a big name in the online dating industry since 1995 and is best suited for serious relationship seekers. I like Match’s approach because it prioritizes users finding a relationship without making the process complicated, expensive, or time-consuming.
It utilizes features like keyword searches and The Daily Five, which provides you a customized selection of five matches a day, to help you find that special someone. It’s also cheaper than some of its competitors.
Why we chose Match: Match requires users to pay to contact other members, ensuring people who contact you are ready to invest in finding love.
Pros:
Users tend to be more serious about finding a long-term commitment
Matchmaking algorithm
Relatively affordable
Cons:
Limited features in free version
Not for casual dating
How Do Dating Apps Work?
Each dating app works a bit differently, but most use an algorithm to match you with other users.
Some apps, like OkCupid and eHarmony, use personality quizzes and questionnaires to inform their algorithm, connecting you with users based on your answers to each question.
Others, like Tinder and Hinge, base their algorithm on how you interact with other users’ profiles—as well as how they interact with yours. These apps track who everyone “likes” and “dislikes” in order to connect people who are most likely to like each other. The more active you are on the app, the more information the app will have about your preferences.
How to Use Dating Apps
Choose the right app for you
There are many dating apps out there, each with its own target audience and features. Take some time to research and choose the app that suits your needs and preferences the most.
Fill out the questionnaire
Most dating apps have a questionnaire that helps the algorithm suggest potential matches based on your interests, values, and personality. Take the time to answer these questions honestly to increase your chances of finding compatible matches.
Create a winning profile
Your profile is your first impression on the app, so make sure it reflects who you are and what you are looking for in a partner. Include clear and recent photos, write a concise and interesting bio, and don't be afraid to showcase your unique personality.
Invest time into matching and messaging with users
While it can be tempting to swipe quickly and match with as many people as possible, taking the time to read profiles and message potential matches can increase the chances of a successful connection. Try to personalize your messages and ask open-ended questions to keep the conversation flowing.
Stay active on the app and stay open
Consistency is key when it comes to using dating apps. Log in regularly to check for new matches and messages, and stay open-minded about the people you encounter. Remember that dating is a numbers game, and it may take some time and effort to find the right match.
How to Choose the Best Dating App
When comparing different dating apps to determine the right one for you, consider your current dating preferences, financial limitations, and relationship goals.
Maybe what you’re looking for can be more easily found in niche apps, like BeNaughty. Or, perhaps you want to use an app with a free membership option, like Hinge. If you're interested in casual dating or hookups, apps like Tinder or Grindr can be great options.
And if a long-term commitment is what you’re after, eHarmony or Match may be perfect for you. Once you’ve gotten clear on your relationship goals, you can then consider other factors such as the app’s communication options or additional features.
How Much Does a Dating App Subscription Cost?
The cost of dating apps can vary depending on the app and the type of membership you choose. Some apps offer a free version with limited features. Others require a paid subscription for full access, which can range anywhere from $8-$60+ per month.
Spending more doesn’t always mean better options, features, or more compatible results, so do your research before investing your money. Ultimately, the amount of money you spend on a dating app will depend on the features you need and the app that best aligns with your preferences and goals.
How to Stand Out on Dating Apps
To stand out from other singles using dating apps, it’s important to put effort into creating your profile. First, use high-quality photos that show you in a variety of settings, such as traveling, doing a hobby, or spending time with friends. Include some of your favorite photos of yourself, too.
When it comes to the written part of your profile, be creative and concise. Don’t just list adjectives that describe you—write a bio that highlights your unique qualities. For instance, instead of just saying you like adventure, share a time you were adventurous. Instead of just saying you’re family-oriented, talk about the family traditions you cherish the most.
How to Start a Conversation on a Dating App
When messaging matches, avoid generic conversation starters like “Hey” or “What’s up?” These are less likely to generate a response. Start your message by mentioning something specific that caught your eye about your match’s profile. For example, if they mention a favorite hobby, you could ask for more information about it or share your interests with them in return.
If they don’t offer much personal information on their profile, break the ice with your favorite joke or fun fact. Avoid starting conversations by commenting on their appearance, or any topic that might come across as aggressive or inappropriate. Always end your message with an engaging and easy-to-answer question—like “What’s the coolest trip you’ve ever been on?”—to help keep the conversation flowing.
Dating Apps Safety Tips
- Avoid sharing sensitive personal information, like your full name or address, until you’re comfortable with your match
- Be cautious when sharing photos of yourself and report any inappropriate or suspicious behavior. If something feels off, end the conversation.
- Before meeting in person, consider having a video call with your match.
- Always make sure to meet for the first time in a public place.
- Tell a trusted family member or friend who you’ll be meeting and where you’ll be meeting them.
- Move at a pace you’re comfortable with, and end the date if you feel uneasy.
Summary
We’ve tested and ranked these 10 dating apps on a variety of qualities. Our list provides diverse options for users with all types of preferences, relationship goals, and budgets.
However, while each of these apps could help you find success, eHarmony comes out on top due to its in-depth approach to compatible matchmaking. Though it has a higher price tag than other apps on our list, it’s well worth the cost if you’re looking for a serious relationship.
