Match Review

Morgan Mandriota

In a Nutshell

My mom has been telling me to find love on for years now. Thanks to, now the time has finally come — and she’s beyond grateful. People from every walk of life have found lasting relationships with Match. Using an algorithm that keeps your needs in mind, the site connects you based on true compatibility.


  • Highly compatible matches
  • High percentage of second dates and follow-up dates


  • Not as diverse for the younger audience
  • No direct phone number for customer service

Match Match Visit Site

Match Review Video

Match at a Glance

Best for: Serious relationship seekers, casual dating

Number of members: 21.5 million

Recommended age: 35-50+

Favorite features: Lara chat box & live events

How Much Does Match Cost? 

Match doesn’t charge you a penny to sign up, so you can delve into the world of online dating without pulling out your credit card. You can create a profile, upload some photos of yourself and browse potential singles - all for free. You can also send and receive “Winks,” a special online dating flirt.

Though anyone can sign up for a free Match membership, but only subscribers are privy to certain features including:

  • Contacting other members
  • Priority access to exclusive match events
  • Email and IM capabilities
  • Mobile emailing
  • See who’s viewed your profile
  • One-click searching
  • Match with people ypu've crossed paths with in real life with the Missed Connection tool.

For those interested in subscriber features, the pricing model offers numerous plans and subscription tiers: you can choose from 3-month, 6-month and 12-month subscription in either a basic or bundle plan. The longer the membership, the larger the savings on the per month cost. The 12-month trial is a commitment but it works out best for your buck. Cost Breakdown

Basic Plan

Bundle Plan

3 months



6 months



12 months



The basic plans are slightly cheaper, but it hardly seems worthwhile considering all that you get with the bundle plans. The bundle packages come with email read notifications, first impressions, and highlighted profiles, and for only a few dollars more per month, it seems like a better investment.

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Signup Process

Match is definitely one of the best dating sites for people who know exactly what they want in a partner. This website is for someone who’s ready to settle down and get married within the next year or so. As a woman looking for a man, I entered that information into the homepage popup along with my age and zip code. I was then prompted to enter my email address, password, and name followed by a bunch of questions about my ethnicity, weight, height, and dating preferences. 

The entire signup process should take between 20-30 minutes; not a huge commitment in the grand scheme of things. You can also save your progress and continue later to make the process more palatable. 

Here's a basic breakdown of the signup process:

  • Give Match your date of birth, zip code, and email address to kick things off.
  • Define the nature of the relationship you are interested in.
  • Give some more details including marital status, height, level of education, smoking preferences, religion, ethnicity, and more.
  • Then, the detailed questions begin. You’ll be asked about all sorts of things such as hobbies and drinking penchants. The whole application can be divided into 3 major categories including the About Me, About My Match, and In My Own Words sections. Each section can be as long and as detailed as you’d like, but the more information you give, the more likely you are to find suitable matches (and faster).

Once the signup process is complete (you can also skip sections and come back to them later), you can start viewing profiles.

Matchmaking & Search Functions

The statistics seem to be in favor of Match. In fact, almost 40% of members have stayed in a Match-formed relationship for months. This is, in part, because the user base is more serious than on more casual dating sites, but it also speaks to the efficacy and efficiency of Match’s matchmaking abilities.

 Match is super easy to navigate and offers a bunch of specific search features to help people find that perfect match ASAP. As user John explicitly states in his profile bio, “I’m looking for something serious and not a pen pal,” which felt like a direct hit because most of my online dating matches become forever virtual pen pals. Shout out to all of my dating app matches who have become good friends!

Match quote about love

You can browse profiles on your own or have Match do the work for you. With a paid membership you can view profiles and pictures, email or IM other members, and get read notifications. 

Match has an incredibly sophisticated search function, so you can get exactly the kind of profiles you want. The search capabilities allowed me to find someone who perfectly fit my requirements, which was really amazing. You can search via:

  • Match words for specific tags (soccer, bubbly, etc.)
  • Reverse search to see who’s looking at you
  • Daily mutual match for matches with shared interests
  • Location-based searches

The Daily Five is one of the most useful matchmaking options. This feature delivers 5 suitable matches every day based on your preferences. Match uses behavioral learning (just like Zoosk) to learn your preferences, based on your interactions and activity on the site. Then, it uses this information to make better match suggestions. The idea backing this technology is that we sometimes have preferences of which we aren't even aware. Let's say that you write on your profile that you are looking for white/Caucasian women. Yet, when searching, you constantly like Asian women. The algorithm will pick up on this innate preference of yours and start showing you some Asian women in your results to provide for the underlying preference.

Match also has a quiz which lets you add up to 20 questions to your profile for other members to answer. It can help with compatibility and to getting to know one another. Match also has games you can play to promote positive, fun interaction between singles.

Features & Communication Tools

There are several communication options on Match, though you have to pay for them (you can wink for free, though!) Subscribers can opt to wink, email, or IM other singles that they’re interested in. As mentioned, you’ll get email read notifications when an email you sent was read by the other member. You can also send out VIP emails that will be highlighted in the other person’s inbox (1 per week). Match also has a What’s New newsfeed with all of the latest activity on your account including emails, winks, likes, call requests, and more.

Match's Missed Connections feature lets users know when a possible match just recently left somewhere in their vicinity. The feature uses geolocation to find a user’s location and pair it with that of another Match user who has opted for the feature and fits their dating criteria. Members will get notified of the match and can choose whether or not to connect.

Match Missed Connections feature

For singles looking to meet their potential lover in real life, Match’s Events tab offers a ton of really incredible experiences to do just that, including, but not limited to, speed dating parties, food tours, and even cruises to Cabo. I want to go to Cabo?!

In 2021, Match rolled out a new feature, the Lara Chat box. This is a well-branded live chat type of feature that helps new members get started. If you don't really know where to start on Match, Lara can walk you through the process. This friendly face chat box feature asks you basic questions and holds your hand while you get your bearings in this new system.

Like most dating sites, Match has a mobile app that makes dating on the go easier for everyone. You can browse profiles, send messages, or respond to emails from the comfort of your mobile device via Match’s smooth and clean mobile interface. When you download the app, you’ll also be able to get an SMS notification when activity is happening on your account. You’ll even get location-based services with the app. 

Match Love Stories nailed my perfect match on the first try and we haven't looked back since. We fell in love, got married, and had a beautiful daughter, Jayde. So if it wasn't for, Jayde wouldn't be here, so all of the good things she does in life will be a direct result from this site… Thanks!” - Joshua of Augusta, GA

I am absolutely in love with my husband, who I met March, 2010. After talking for two weeks we met, moved in about a month later and started a family shortly after. We are expecting our fourth child together and have been married for almost 5 years. I am sooo happy with Match.” - Kayla of Moorhead, MN

I went on Match in October of 2008. I met my husband November of 2008. He got into a suit of armor and proposed on bended knee on Valentine's Day 2009. We were married in August of 2009. That was seven years ago and we are still happily married! It worked for me! I would recommend that anyone (especially women) go onto the site without doing your own due diligence. My experience was that people who pay for a dating website were more serious.” Christian of San Jose, CA

Safety & Security

Match makes safety a priority for all of its members and promotes safe dating practices on every front including messaging, connecting, and meeting in person. It has a full section on the site with pointers on how to stay safe while dating in the digital era. This includes videos and tips on protecting your finances, spotting suspicious behavior, and in-person meeting safety. It also promotes the NCSA standards of Stop Think Connect, an initiative that is striving to make cyber security stronger and safer for everyone.

Additionally, Match has a feature called MatchPhone that lets you speak to other members directly without showing your phone number.

Help & Support

Match has a customer support team that is available via an online contact form Monday-Friday 8AM-5PM CST. It also has an incredibly extensive help center with loads of FAQs and an easy to search database of information.

How Match Compares to Other Dating Sites

Best for 
Anyone ready to find real love
Finding a serious partner
Meeting new people
Free app
Average age range
From $29.99 per month
From $16.99 per month

Match vs. eharmony

Match may be one of the main apps for people looking for a serious relationship, but eharmony also has a lot going for it. Match’s signup process is super easy and the platform offers features that genuinely make it easy to find a suitable match. At the same time, eharmony boasts a number of amazing features, and offers various options to find a compatible partner with ease (just from spending time answering the fun questionnaire and browsing local singles). With both offering what most singles are really looking for, they are both winners in my book. 

Match vs. Tinder

A full Match membership unlocks similar features as well as other cool ones, like selective visibility, email read notifications, private mode, super likes, and seeing who’s viewed your profile. Match also hosts fun local events for singles to meet up in their area, which is something that Tinder lacks. Tinder offers a “Feed” under the Matches section of the app where previous matches can upload photos and other updates. Match beats Tinder with activity status, though, which is a feature that lets you see how active a potential match is on the dating service depending on the different colored dots that show up. 

Find Love on Match

One of the best places to find love online, Match proudly boasts more dates, relationships and marriages than any other dating site. You can start meeting new people with a free account. For someone like me who’s looking for something less serious at the moment, I prefer a more casual app.  If, or when, the time comes that I’m an older, crazy cat lady who’s still single, I’ll definitely consider hopping back on this app because I can tell it’s extremely effective for those who want a serious relationship. 

Frequently Asked Questions
Is it worth paying for
+ is one of the largest and most popular dating sites out there, with more than 20 million members and a time-tested matchmaking algorithm to help you find a compatible partner. The site is easy to use and boasts many features to help you find matches and communicate with other singles.
Is Match a good dating site?
Match is perenially voted one of the best dating websites available. It has more than 20 million users, advanced matchmaking capabilities, and a user-friendly website that makes it easy to meet others who share your interests.
Does really work?
Match boasts thousands of success stories of couples who met online and went on to marry or forge long-term relationships. It's one of the largest and longest-running dating websites, and is constantly being praised as one of the most reliable sites to meet a partner.
Morgan Mandriota writes for and is also a freelance sex and wellness writer with bylines at Betches,, and BuzzFeed. Her insight has been quoted in Cosmopolitan, Tinder, The New York Times, and more. When Morgan isn't writing about orgasms, dating struggles, or CBD, she loves traveling, eating tacos, and training in Brazilian jiu-jitsu.

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18 Apr 2021

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Top Reviews

Yari, CT
a year ago

Ease of use

Brand satisfaction

Value for money

Service quality

You could find anybody from anywhere and match with your personality in your life or whatever you're looking for

Bill, FL
a year ago

Pretty easy to use. Like it. New biography every day. Easy to respond and get in touch with other

Ashley, GA
a year ago

It has a lot of options and people to choose from. It is very easy to use and get used to.

Anna, FL
a year ago

I didn't like being part of it ,so I canceled my membership. And I joined another dating site anddoesn't cost as much.

Dennis, MS
a year ago

I didn't like the cost, the application was too long and the setup with potential partners wasn't that good

a year ago

I gave match a great rating because they found me the love of my life

Lynn, CA
a year ago

It's about the same as all the others. It's pretty good. Just how people meet now. There are a lot of fake accounts or non active accounts that will seem like active matches.

a year ago

It is one of the better dating websites. It can be frustrating but online dating is generally frustrating.

Marianne, MO
a year ago

Lots of people on there to date. Mostly good quality, but some phony and mass daters.

a year ago

Site gets stagnant at times. Too hard contacting non members who have dropped out.

Stephanie, IN
a year ago

It was an interesting experience but there weren't enough people in my area that met what I was looking for

Bailey, OH
a year ago

It's easy to use and better quality than free apps. I find people are actually looking for the same things as I am on match.

Laura, PA
a year ago

Only tried free version and did not find it worth it to upgrade to paid version. More features should be available on the free version.

Kierstin, PA
a year ago

I feel like there's a lot of money to subscribe to find a potential mate online, there's no significant checks and balances to ensure the people are who they say they are.

Jennifer, NV
a year ago

Easy to use, a lot of matches. Convenient to use. I matched with a lot of people

Harmony, CO
a year ago

I like it. I can look and read about the people. I want to meet before I meet them

Kate, CA
a year ago

It wasn't what I had hoped it would be. I haven't been able to really connect with anyone on the site.

a year ago

Haven't had much luck. The service is too expensive and everyone isn't a member which makes it hard to communicate.

Gee, TX
a year ago

It's just an okay site, not that many good matches. It's also very, very expensive. did I say it was very expensive?

Cebrina, PA
a year ago

Was matched with my ex-brother-in-law and a former coworker. Quality matches were few and far between. Cost too much for poor matches.

30 customer reviews