Zoosk Review

Morgan Mandriota

In a Nutshell

Zoosk is a fun and easy-to-use dating website that can help connect you with the right person. With over 30 million app downloads and a database of more than 40 million singles, your chances of meeting someone special are high. I’d heard a lot about this popular site, so I was really excited to finally see what all the fuss is about. Here are my thoughts on the features, pricing and pros & cons.

pros

  • Personalized dating insights and reports
  • Behavioral matchmaking
  • Zoosk Insignia system provides added security

cons

  • Must pay for advanced features
  • No video chat option

Zoosk Zoosk Visit Site

Zoosk at a Glance

Best for: Anyone looking for a long-term relationship

Number of members: 40 million

Recommended age: 25-45

Gender breakdown: 52% female, 48% male

Who's on Zoosk?: Mainstream dating, LGBT-friendly with a wide range of ethnicities, religions, and backgrounds

Favorite features: Behavioral matchmaking, dating insights reports, Zoosk Insignia

How to Sign Up for Zoosk

The signup form is right at the top of Zoosk.com, which is super accessible and receives an A+ from me, someone who doesn’t like to search for things and a former project manager who appreciates quality site designs.

You can sign up for Zoosk in under a minute, which is pretty quick compared to other dating sites and apps. At any time, you can go back and spend more time filling out additional details about yourself if you want a more thorough profile and better search results. The initial process is simple:

  1. Zoosk will ask you some basic info (name, email address, birthday)
  2. Then, you’ll need to put in your location
  3. Next, upload a photo; you can do this from your desktop or a Facebook/G+ account
  4. Add some more personal details like your body type, ethnicity, and level of education
  5. Once you’ve confirmed your account via email, you’re ready to start
Zoosk signup

Allow me to start this off by saying that THERE ARE VERY ATTRACTIVE PEOPLE ON ZOOSK. Aside from that, my first impression with the app was a rather rocky one. The appropriate profile photo that I uploaded of myself standing in front of a painted mural was removed within the first few minutes of signing up for “not following Zoosk’s photo guidelines,” which is a party foul IMO. I switched it to a full-body and fully dressed photo of me on a plantation in Savannah and it was removed again.  

How Does Zoosk Work?

Here are 3 features that I loved the most. The photo verification system enables people to literally verify that they look like the photos they’re uploading to their profile, so you can avoid falling for a catfish. After you answer a few questions based on your dating “requirements” and keep using the website, Zoosk will use its SmartPick™ AI system to introduce you to people who you might be interested in.

One of Zoosk’s strongest points is its matchmaking algorithm that finds you the best matches and can prevent you from wasting time while swiping at home. With more of us spending time at home and not going on “traditional” dates, it’s good to know that Zoosk takes its features seriously and gives you the chance to find what you’re really looking for. 

There are 3 ways to get matched:

1. Behavioral Matchmaking

Behavioral Matchmaking is kind of like machine learning in the dating field. The system learns your preferences, likes, and dislikes, so it can continuously give you more accurate results. It is one of the most sophisticated ways to find matches and is known to be incredibly successful. Zoosk will send you 1 match a day that you can respond to or decline.

2. Manual Search

If you have more of a hands-on approach to dating, you can manually search through Zoosk’s database to find your own matches. This is easy to do; simply click from one profile to the next until you see one that is appealing to you. You can see other members’ profile pics, age, and location to make a quick decision as to whether or not you’re interested in going further. If you are, there are quick messaging options (we’ll discuss that in the communications section below). You can also edit your search to get more specific results, using filters like age, location, distance, ethnicity, and relationship status.

3. Carousel

This is a quick match feature that will let you swipe through lots of profiles at a glance. You’re shown a profile pic and click Yes, No, or Maybe to rapidly move through multiple profiles each minute, kind of like Tinder-style. This is a good way to see lots of profiles, so if you are good at snap decisions, this is the route for you. You can also star the member, signaling to them that you have taken an interest. Then, it's up to them to make the next move. Note that carousel searching is a limited feature, which you'll need to pay for with virtual coins after a certain number of views.

How Much Does Zoosk Cost?

Duration
Price per Month
Total Price
6 Months
$12.49
$74.95
3 Months
$19.98
$59.95
1 Month
$29.95
$29.95


Zoosk’s pricing is pretty standard for the dating industry these days. You can get a single month subscription to try out the full set of features. If you like the experience, you should sign up for a full 6-month subscription to get the most savings. You’ll save 50% by doing it that way and it gives you the opportunity to see if you like it before fully committing. 

Zoosk offers free and paid plans. You actually get a lot from a free account including the Carousel and Behavioral Matchmaking tools and unlimited manual searches. You can also buy Zoosk coins so you can do things like read messages, promote your profile and send gifts even without signing up for a membership.

What Does the Zoosk Free Trial Include?

With a free membership on Zoosk you can surf around and see what members are online in your area. You can also see which users have expressed interest in your profile, but it pretty much ends there. If you want to contact other users and chat, you’ll need to upgrade to a paid membership.

Another thing you can do with a free membership is buy Zoosk coins. This is an online currency used by the website, which you can use to boost your profile and buy digital “gifts” for other users.

With the Zoosk coins, you can buy gifts like a virtual box of chocolates for 20 coins, a virtual cocktail for 20, or splurge on a digital teddy bear for 25. You can also purchase 75 boosts for 150 coins, which could really help your profile get noticed. A package of 180 Zoosk coins costs $19.99, 480 costs $39.99, and 1,800 is $99.99.

Zoosk Zoosk Free Trial

What Don’t You Get?

Without paying for a membership, there’s only so much you can do. While you can get an idea of the users who are available in your area, you won’t be able to send messages or chat with other users, or connect with users who have viewed your profile. You also won’t be able to take advantage of Zoosk’s “SmartPick” behavioral matchmaking, which determines matches for you based on your preferences and behavior.

Zoosk’s matchmaking technology plugs your preferences into the “carousel” feature that greets you on the site so that the best possible matches come your way. To make full use of this smart dating technology, you'll need a paid membership.

Zoosk Features & Communication Tools

One of the most unique and useful features of the Zoosk membership are the dating insights reports. Here are some of the major benefits:

  • It gives you some real insight into your dating preferences and even your own personality to help you learn more about yourself and how or whom you like to date. 
  • It makes the selection process faster and easier, and can sometimes be a real eye-opener. 
  • The more you make use of the site, the more information it collects, and the more insights you are given.

If you want to get in touch with someone on Zoosk, you can Smile or Like their profile. Additionally, you can send a member a text message. Or, if you really like someone, you can send them a virtual gift. As a digital marketer obsessed with analytics and geeky tech, ALL OF THIS IS AMAZING.

Zoosk App

Zoosk also has a convenient mobile app that makes it easier to connect with people throughout the day. Here are some of the main highlights:

  • The Zoosk messenger app lets you send SMS to anyone on the network, making that initial communication a lot easier and less awkward. 
  • It is also useful if you are looking for a more casual dating experience because it’s really easy to search and quickly filter through profiles. 
  • You can link your Zoosk profile to your Facebook account, which means you can get updates to your news feed about your account, like when a potential match updates their profile, adds photos, or is active in some other way.
  • There's even a "Super Send" feature that allows you to reach out to multiple users at once. 
  • You can choose from pre-selected icebreakers which will be sent to a variety of users who can then gauge their interest and reply, thereby initiating a deeper conversation. Another helpful tool, SmartPick, uses technology to choose matches for you based on compatibility and your history of likes.

How Zoosk Compares to Other Dating Sites


Zoosk
Match
Tinder
Best for 
Short and long-term relationships
Finding a serious partner
Meeting new people
Free app
Yes
Yes
Yes
Average age range
25-45
35-50
18-40
Price
$12.49
$16.99
Free

Zoosk vs Match

Zoosk and Match are 2 of the heavyweights in online dating. Match was the first official dating site on the scene, with over 20 years of experience. Yet Zoosk has taken online dating by storm with its Behavioral Matchmaking technology.

Zoosk is a high-quality dating app with millions of attractive singles to connect with, and Match also stands out as a worthwhile platform to use. Match is far more user-friendly with genuine people to chat with and better features to enjoy. If you’re looking to meet people who want to have meaningful conversations and get to know you, then signing up for Match is your best bet. On the other hand, Zoosk is slightly cheaper than Match, and it’s specifically designed to find you the ideal casual or long-term relationship that you’ve been seeking with its custom profile settings and features. If you’re looking to find your perfect partner both of these dating giants should do the job.

Zoosk vs Tinder

There are as many differences as there are similarities between these 2 online dating monoliths. Tinder, for one, is exclusively a mobile app, and its straightforward use—swipe, message, repeat—echoes its reputation as more of a tool for spontaneous or casual hookups. Zoosk, meanwhile, is a fully loaded website with plenty of space for building a profile, expressing your personality, learning about others, and using compatibility matches to meet like-minded people. Nonetheless, both Tinder and Zoosk are enormously popular, and there’s no doubt they can be used interdependently when it comes to relationship status. 

Success speaks for itself and there are plenty of good reasons that both Zoosk and Tinder have become major names in the online dating world in recent years. Ease of use, simple sign-up, and extensive features abound, and Zoosk was the clear winner in our head-to-head. It simply offers a more in-depth online dating experience, and is a better option for those looking to find something to write home about.

Zoosk Love Stories

“Our first date was a complete success... We’ve been dating ever since then, and last Saturday I proposed to her. She said YES! Thank you Zoosk for introducing me to the woman of my dreams.” - Scott, CA

I never thought I would find my match on Zoosk (let alone any dating website). But then I found Jake! He became one of my closest friends in a short period of time... I have never been so happy in my entire life. We continue to push each other to be more positive and caring every day. I can’t thank Zoosk enough for helping me find my match.” - Casey, PA

Scott and I started chatting on Zoosk in January 2017. He was well-traveled and funny in a corky way, which attracted me to his profile… As time went on, we became inseparable… you name it and we have done it! He is the most thoughtful, loving and caring person I know. The way he loves me has changed my outlook on life for the better. I can’t thank Zoosk enough for introducing me to my future husband.” - Keena, MI

Is Zoosk Safe?

For one thing, Zoosk has a photo verification step that requires new members to snap a photo of themselves using their smartphone. This helps prove you are who you say you are and minimizes the chances of getting involved with a spammer or bot.


In 2020, Zoosk rolled out a trailblazing new verification system, Zoosk Insignia. Zoosk Insignia provides an extra level of safety against romance scammers claiming to be members of the US military. Zoosk members who choose to submit valid proof of their U.S. Military service status, will be given a military verification badge that shows up on their profile.

Additionally, Zoosk has a strong no-harassment policy and makes it simple to block someone who is bothering you or being inappropriate. Zoosk also features a helpful online dating safety guide. It’s an entire section dedicated to offering tips to make the dating experience safer and more comfortable for everyone. It offers useful advice about making your profile safe, connecting online, meeting in person, and even sniffing out spammers.

How to Boost Your Zoosk Dating Profile

Create a Winning Profile

Your dating profile is the first impression you send out to the virtual dating world. With Zoosk you can easily & quickly create a profile—also known as a Date Card—and add to it later when you have more time. When you do come back to it, Zoosk will walk you through finishing your profile by prompting you to fill out a few answers about yourself and your ideal match. The more information you add, the higher the chances you’ll attract a good quality match.

Choose the Right Photos

Yes, we live in a superficial world. We all look at profile photos first, before reading the profile itself. Since photos are so important, it’s essential you choose the right type of photo to add to your profile. Use a flattering shot, but stay away from a Kim Kardashian-styled ‘selfie’ in the bathroom, and include photos of you actually enjoying yourself and doing things you love. Upload a selection of photos so you have a range of different poses and environments.

Promote Yourself

What makes Zoosk different from other sites is that it takes the best parts of dating & social networking and combines them together. Using social media can help get you more views on your profile and raise your chances of meeting the right person. Get involved on Zoosk’s community pages where you can receive invaluable advice and have your say about dating (not to mention get your profile seen). Comments on the boards are added to your Zoosk status feed, which shows up on your Date Card and on the Zoosk front page that is seen by singles in your local area.

Get Your Friends Involved

Another perk of Zoosk is that you can actually invite your friends to write testimonials about you that are visible to potential matches (yes, your friends can act as virtual ‘wingmen’). After all, your friends know you best and can brag in ways you might feel embarrassed to do yourself!

Improve Your Visibility

A super smart, effortless way to promote your profile is the Zoosk Boost feature. Purchasing Boost with Zoosk coins will help you get noticed and highlighted in different places on Zoosk including in people’s messages and Carousel (the search tool). Zoosk coins can be purchased, or you can earn them through onsite activities such as becoming a fan on Facebook or installing the mobile app.

Zoosk Help & Support 

Zoosk has an extensive help center including a searchable FAQ section. You can speak with a customer service representative directly via one of the Zoosk social media outlets including Facebook, Twitter, G+, or Instagram.

Find Love on Zoosk

In summary, Zoosk is an affordable dating app for casual or serious relationships with over 40 million sexy singles to choose from. If you’re searching for love online, with Zoosk you can enjoy the benefits of an easy-to-use system and compatible matches.This is probably my favorite dating app because of its usability and dating pool. I should’ve started using this app when it first popped up on my social media advertisements.

Frequently Asked Questions
Is Zoosk safe and legit?
-
+
Zoosk has a number of privacy and security standards in place for its users. It's verification process, Zoosk Insignia, provides safety measures that block spammers and fake accounts. It also requires new users to submit to a photo verificaiton process, and imposes a strict no harassment policy and includes safety guides for all users who want additional tips.
Is Zoosk just a hookup site?
-
+
No, many of Zoosk's subscribers use the site for long-term relationships. Users can select what kind of relationship they're looking for to match with those interested in the same thing. Zoosk also boasts numerous success stories of couples who have gotten married after meeting on the site.
How much does zoosk cost?
-
+
Zoosk has free and paid subscriptions. A paid subscription costs $12.50 per month for a year membership. The site also sells optional 'Zoosk coins' that you can use to boost your profile or send gifts to other users.
Morgan Mandriota is a freelance sex and wellness writer with bylines at Betches, Health.com, and BuzzFeed. Her insight has been quoted in Cosmopolitan, Tinder, The New York Times, and more. When Morgan isn't writing about orgasms, dating struggles, or CBD, she loves traveling, eating tacos, and training in Brazilian jiu-jitsu.

Zoosk customer reviews

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Top Reviews

Daniel, NC
a year ago

Ease of use

Brand satisfaction

Value for money

Service quality

Very easy to use. Easy access to potential dates. Easy to communicate. On time prompts when contacted

JD, GA
a year ago

It's a fun way to meet people. It's also a way that you might meet the person of your dreams.

SJ, OH
a year ago

It's fun and entertaining and it allows you to do a lot for free! My experience was definitely worthwhile

Fiona, MI
7 months ago

Because it's great site to find love, it's easy to find friends too. I liked it over 5 yrs now

Leia, VA
8 months ago

I used this dating website in the past.I have problems with it at first but then I stared to like it..the cost of it didn't take alot.its worth it

Anthony, NM
a year ago

It's a great dating app. I wish that it was free, but unfortunately it is not.

David, VA
a year ago

Offer a great product and customer service. It helps you to solve the problem in the app in dating site

William, PA
a year ago

I have been using Zoosk for a number of years and even though I have not found the right one yet, I have met some really nice people.

Saul, CA
10 months ago

I was using several dating sites and it was OK compared to others. However, it was definitely user friendly and I did meet a few potentials and did however have a good time.

Cassidy, PA
a year ago

It was the best way to meet a nice girl and go out and have fun. Also, my friend met his wife in this site.

Derek, FL
10 months ago

The site has a lot of people so that's a positive, but they also have a lot of fake profiles, they also lead you on with saying you were sent a message when that isn't the case

Michael, PA
a year ago

I think Zoosk has realer people, and more of a variety of people, than other dating sites. Very seldom do I ever meet someone to have a conversation with, much less anything further, but I blame a lot of that on me for having a weak profile and maybe being too honest and picky about people.

Aaron C, FL
8 months ago

Everything was up to par with what I expected I found it to be extremely easy to navigate and enjoyed my overall experience

Curtis, CA
8 months ago

I enjoy the app layout and great user interface. Also enjoy the customer service provided within the app

Bob, ME
10 months ago

I have only browsed it and not tried to reach out for a contact. I need to decide what I want before I subscribe. The ratings are mostly an impression

Carrie, CA
a year ago

Only able to communicate with paid members so when you get a message you cannot respond without paying

AI, CA
10 months ago

I did not find potential partner in Zoosk. It required me to pay. I cannot see choices without paying for premium membership.

Helen, NH
a year ago

When you click on someone and match, you don't get to go back and see that person. High price for monthly service. No match yet.

Reg, OK
9 months ago

I've used Zoosk a number of times in the last three years. I feel they are too high-priced. Also, some of the clients are someone that is now desirable. I know they don't screen you. But maybe they should because I feel it would draw better clients.

Roger, TX
10 months ago

The site is too slow and nothing's free. I would much rather use Plenty of Fish and not pay and get the same quality.

42 customer reviews