It's a powerful WordPress plugin that helps you add an online store to your WordPress website and start selling online and control most aspects of your online store.
That being said, the control it gives you comes at the price of convenience: there are platforms that are more intuitive and easier to use. Plus, to use WooCommerce you need to have a WordPress site, which comes with its own learning curve.
In this article, I'll explore the top 5 alternatives to WooCommerce and help you pick the right platform for you. The website builders I've selected are very user-friendly and provide the right balance between functionality and ease of use.
Our Best WooCommerce Alternatives in 2023:
- Wix: Best for a feature-rich online store
- GoDaddy: Best for its user-friendly editor
- Web.com: Best for simple online stores
- Squarespace: Best for e-stores with lots of product photos
- Network Solutions: Best for launching your store fast
A Closer Look at the Best WooCommerce Alternatives in 2023:
A powerful all-in-one website builder for online stores
Best for: Those looking for advanced e-commerce features
Starting price: $16/month ($27/month for an e-commerce store)
Wix is a versatile website builder that you can use for any type of website, including an online store. Even with its lower-tier e-commerce plan (Business Basic) plan gives you access to some of its advanced e-commerce features, such as abandoned cart recovery and the option to sell on social media channels.
- You can list up to 50,000 products
- Subscriptions, plans, and recurring payments support
- Lots of templates to choose from (800+)
- Multicurrency payments available at higher tier plans
- You can't switch between templates easily
An uncluttered, easy-to-use solution from an industry leader
Best for: Those looking for a platform that has all the essentials
Starting price: $9.99/month ($16.99/month for e-commerce)
GoDaddy is a solid choice if you're looking for a platform that covers all the essentials, including marketing and SEO, and that is very straightforward and user-friendly. It comes with a secure built-in system that enables you to accept online payments from all major payment providers, including credit cards, Apple Pay, and Google Pay.
- Intuitive website editor suitable for beginners
- Powerful marketing features
- Accept payments via credit card, PayPal, Apple Pay and Google Pay
- Checkout is not hosted on your domain
- Limited design freedom
A simple, no-frills solution for beginners
Best for: Business owners looking for simplicity
Starting price: $4.95/month ($13.95/month for online stores)
If you're looking to launch your online store quickly and aren't bothered by giving up some design freedom in exchange for simplicity, Web.com is a good choice.
You can use it to book appointments, sell services, and offer your products on online marketplaces like Amazon and eBay.
- You can use it to sell products and services
- 1 hour expert design support for all plans
- Unlimited appointments for all plans except Basic
- Limited design flexibility
- Prices nearly double after the first year
A robust platform with beautiful templates
Best for: Online stores featuring lots of product images
Starting price: $16/month ($25/month for online stores)
Squarespace is one of the best platforms out there if you're looking for a scalable, versatile solution and top-notch design. It features tons of beautiful themes, which are ideal for image-heavy websites, so if you have a large product catalog with lots of professional product photos, Squarespace is a great choice.
- Lots of templates with excellent design quality
- You can sell products, services, and memberships
- 0% transaction fees
- Abandoned cart recovery only in the highest-tier plan
- No phone support
5. Network Solutions
A basic website builder to get online fast
Best for: Those looking to launch quickly
Starting price: $2.95/month ($74.80/month for online stores)
If you're looking to launch your website quickly, Network Solutions is a good choice: it offers a selection of 150+ industry-specific templates, complete with copyright-free images you can use straight away. On the downside, the online store option is rather expensive and the pricing is not very transparent.
- Simple and intuitive drag-and-drop editor
- 150+ industry-specific templates to get started
- Royalty-free stock images you can use
- Pricing isn't transparent
- Limited customization options
Why Choose These WooCommerce Alternatives?
WooCommerce is great if you already have a WordPress site to which you want to add an online store. If you're starting from scratch, however, and are interested in designing an e-commerce homepage as quickly as possible, you might be better served by an alternative solution.
To use a simpler, all-in-one solution
If you'd rather use a single all-in-one platform to build your store (rather than WordPress and its plugins), Wix and Squarespace are premium choices. And even if you don't intend to start selling products or services straight away (but are interested in starting a profitable fashion blog, for example), it's a good idea to choose a multifunctional platform that can grow with you as your business grows.
To launch quickly
Do you want to have your store online tomorrow? WooCommerce takes a while to set up. If you're looking to launch quickly, I recommend trying GoDaddy.
To get better support
Customer support is essential if you get stuck: the costs of downtime can be heavy for small businesses, with 37% having lost customers for that reason. Solving issues quickly is essential, so if you're not fully confident in your tech skills, Wix and GoDaddy are great options with their support teams ready to help 24/7.
Build an online store easily with the right platform
Excited to start selling products or services online? Then the choice of the right e-commerce platform is essential.
WooCommerce is a good option for more experienced users who already have a WordPress website, but if you're starting from scratch, other, more user-friendly options exist, such as Wix, Squarespace, or GoDaddy, for example. Check out our selection of expert-backed web design tips if you're ready to start building your website.