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Wix Pricing Breakdown: Evaluating the Best and Least Favorable Plan

Luis Santiago Saldivar - Writer for Top10
Small team building a website
When I created my first personal blog, I chose a Wix plan that seemed a steal—until my site's needs outgrew it almost overnight. Now, with a bit more wisdom and a few more web pages under my belt, I'm breaking down Wix's pricing to help you spot the true gems.

Finding the best website builder for your unique requirements isn't easy, especially when seeking a balance between functionality, aesthetics, and affordability.

Among the many options, Wix stands out as the world's #1 ranking website builder, well-known for its ease of use and wide range of features.

But with such a diverse scope of plans and pricing options, how do you determine which Wix plan aligns perfectly with your needs and budget? Let's dissect and compare Wix's pricing plans to find the perfect fit for your website—whether you're a freelancer, small business owner, or part of an expanding enterprise.

» Read our in-depth Wix review for more.

Wix's Pricing Plans at a Glance

Free Version
Connect Domain
Business Basic
Business Unlimited
Business VIP
Cost per month
Best for
Individuals or small projects looking to establish a basic web presence without any financial commitment
Anyone who needs to connect a custom domain for a more professional look
Personal blogs, portfolios, or small businesses that are ready to remove Wix ads
Entrepreneurs and freelancers who expect a steady increase in website traffic
Firms needing premium features, priority support, and ample storage
Small businesses stepping into eCommerce
Growing businesses that need exhaustive storage and video content hours to scale their operations
Established corporations that need advanced eCommerce features, priority support, and comprehensive resources
Large organizations requiring robust features and support
Custom domain
Secure sockets layer (SSL) certificate
Google Ads budget

Getting to Know Wix's Pricing Plans

Wix has a range of pricing plans tailored to various website needs, all the way from free to premium plans packed with advanced features. Here's a breakdown of each.

Wix's Free Plan

Wix's free version is your cost-free gateway to the world of website building. With a secure SSL certificate included, you can ensure your visitors' data is protected, albeit on a basic level. The provision of some customer support, despite being fundamental, is beneficial if you're just starting out.

However, for more serious or business-oriented websites, I'd recommend more robust options provided by Wix's paid plans to expand and maintain a professional online presence.


  • Free entry into web creation
  • Basic security and SSL certificate
  • Beginner-friendly


  • No custom domain
  • Very limited features
  • Wix ads appear on your site

Wix's Connect Domain Plan

Price: $4.50/month

Wix's Connect Domain plan is the most basic paid tier, offering a step up from the free version for those ready to establish a stronger online presence. In my opinion, this plan is ideal if you want a more professional-looking site without diving into all the bells and whistles.

With this plan, you get access to a custom domain. It also includes 1GB of bandwidth and 500MB of storage, which can accommodate small websites with modest traffic. Basic customer support is accessible, but like with the free plan, priority support is not included.


  • Affordable custom domain connection
  • No Wix ads
  • 24/7 customer support


  • Limited bandwidth and storage
  • Lacks advanced features

» Give your website an edge with these free Wix templates.

Wix's Combo Plan

Price: $8.50/month

I use the Combo plan from Wix for my personal projects and find it strikes the right balance between affordability and essential features. With 3GB of storage and 2GB of bandwidth, it's perfect if you need more resources than the most basic plan delivers but don't require the extensive features of higher-tier plans.

This plan is a practical step up if you're looking to enhance your website's functionality and professional appeal—ideal for personal blogs or small businesses aiming to make a bit more noise online.


  • Free domain for one year
  • Google Ads budget
  • 30 minutes of video


  • Cannot accommodate high traffic
  • Lacks advanced features and customer support of more premium plans

Wix's Unlimited Plan

Price: $12.50/month

Wix's Unlimited plan is my favorite choice for entrepreneurs and freelancers. It offers unlimited bandwidth—a significant plus for growing websites expecting increasing traffic.

The plan also includes 10GB of storage, which should suffice for various multimedia content without too much concern about running out of space. Plus, including the Site Booster app and Visitor Analytics app for one year can be a substantial benefit for SEO and understanding website traffic patterns.


  • Unlimited bandwidth
  • 10GB of storage
  • Valuable add-ons like Site Booster and Visitor Analytics


  • More expensive than basic plans
  • Content-heavy sites may require even more space

Wix's VIP Plan

Price: $24.50/month

Wix's VIP plan is the best option if you're seeking first-priority support and a full suite of features. It provides substantial storage space at 35GB, catering to content-rich sites. It also includes unlimited bandwidth, which means your website can handle high traffic volumes without any hitches.

I like the added perks, such as the Professional Logo and Social Media Logo files, which bring value for branding, and the Google Ads voucher, which can give marketing efforts a head start.


  • Lots of storage
  • Priority customer support
  • Abandoned cart recovery feature


  • Expensive
  • Not beginner-friendly

Wix's Business Basic Plan

Price: $17/month

Wix's Business Basic plan is the entry-level option for small businesses, offering a cost-effective solution for eCommerce sites.

The plan offers unlimited bandwidth, which means it can accommodate an increasing number of visitors and growing website activity without the risk of hitting data limits. It provides 20GB of storage, which is plenty for a variety of small business needs, and five hours of video—enough to get started with multimedia content.


  • Affordable
  • Sufficient storage for small business operations
  • Allows online payments and social media sales


  • Video hours may not be enough for content-heavy strategies
  • Lacks advanced eCommerce features

» Need even more options? Check out our best website builders for small businesses.

Wix's Business Unlimited Plan

Price: $25/month

Tagged as their most popular business plan, Wix's Business Unlimited plan is tailored for growing businesses looking to scale their online operations. It offers unlimited bandwidth, 35GB of storage, and 10 hours of video content, which I think is especially useful for businesses leveraging multimedia for engagement.

The plan also includes applications for boosting site traffic and analyzing visitor behavior—which is crucial for online growth strategies.


  • eCommerce features like subscriptions and multiple currencies
  • Unlimited bandwidth
  • Tools for traffic generation and visitor analytics


  • Lacks support of higher-tier business plans
  • No access to dropshipping or product reviews

Wix's Business VIP Plan

Price: $35/month

I like Wix's Business VIP plan as a top-tier option for businesses that need a full suite of services. It provides extensive resources with 50GB of storage and unlimited video hours, making it well-suited for content-heavy sites.

Additionally, it includes robust eCommerce features like the ability to offer subscriptions and sell on social media and online marketplaces in multiple currencies.


  • Advanced eCommerce features
  • Priority customer service
  • Access to a loyalty program by Smile.io


  • Expensive
  • Steep learning curve for beginners

Wix's Enterprise Plan

Price: Custom

Wix's Enterprise plan is a custom, scalable solution designed to meet large-scale businesses' complex and varied needs. It provides features like a dedicated account manager, multi-site dashboards for streamlined management, and tailored solutions to match your specific business requirements.

If your organization is looking for an all-encompassing web platform that can deliver fast content deployment, customization, and integration, all supported by enterprise-grade security, this high-end offering is designed with your needs in mind.


  • Comprehensive tools for migration, fulfillment, and scalable billing solutions
  • Built to support high-traffic sites with high reliability and uptime
  • Personalized services and support


  • For large businesses only
  • Unclear pricing structure

Navigating Wix's Diverse Plans: Your Perfect Fit Unveiled

In the rapidly expanding world of website builders, which is projected to reach a market size of $3.8 billion by 2030, Wix's plans offer a diverse range of functionalities. To pick the best fit, you must understand your site's needs and envision its growth.

For the budding blogger or ambitious brand, lower-tier plans like the Combo and Unlimited plans may suffice. But if you're going for content-rich pages or a sleek online store, opt for higher-tier plans like the Business Basic or Business Unlimited plans.

If you're still unsure about which plan is best, try any Wix premium plan for free, and if you decide it's not for you, you can cancel within 14 days and receive a full refund.

» Looking for something a little different? Check out these Wix alternatives.

Luis Santiago Saldivar - Writer for Top10
Luis Saldivar is a technical writer specializing in web development, e-commerce, and SEO. He's contributed to business newspapers and web development blogs in the US and Paraguay. He aims to simplify the latest in technology, AI, web development, and digital marketing.