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Squarespace Email Marketing: How to Set Up Successful Campaigns

Head and shoulders photograph of Milena Alexandrova
Woman checking emails on her laptop and phone.
Email marketing is one of the best ways to increase website traffic. As the number of visitors to your site increases, so do your chances of making a sale. And with email marketing platforms such as Squarespace Email Campaigns, you can drive explosive growth—even if you don't have any marketing experience.

Squarespace is one of the most versatile and feature-rich website builders out there. It even has its own built-in email marketing suite known as Squarespace Email Campaigns.

If you want to achieve stable growth for your online business, email marketing is one of the best ways to do that because you can:

  • Be in charge of every aspect of it
  • Build a strong relationship with your customers
  • Build your brand's presence and recognition

Want to create an email campaign?Squarespace has a built-in email marketing suite that has everything you need for a successful campaign Get Started

What Is a Squarespace Email Marketing Campaign?

Squarespace is among the best website builders for your small business because of its wide range of robust features, specifically Email Campaigns.

Squarespace Email Campaigns is an add-on feature that allows you to send an email campaign to all the subscribers on your marketing list. This add-on can be used as part of the website builder or as a standalone feature.

» Ready to take your business online? Check out our top picks for the best website builders.

Key Features

  • Beautiful pre-designed templates
  • Responsive design
  • Reusable design elements
  • Easy-to-use email editor
  • Automation
  • Audience management
  • Detailed stats


Not all Squarespace website builder plans come with an email marketing feature—Mobile Start plans, for example, don't.

You can send up to three blast email campaigns with your Squarespace subscription for free.

But if you want to send more, you'll need to purchase Squarespace Email Campaigns separately. These subscription prices range from $5 to $48 per month.

» Here are our top tips for building a website on a budget.

Set Up Squarespace Email Marketing Campaigns in 5 Simple Steps

In this section, you'll learn how to set up a Squarespace email marketing campaign, even if you have zero experience with email marketing.

1. Set Up Sender Details and a Mailing List

Head on to Home > Marketing > Email Campaigns. Here, you'll be able to set up your sender details and a mailing list that you'll need to grow over time.

Make sure your sender details are clear so subscribers can easily see who the email is from.

2. Invite Users to Subscribe

Next, you need to build an email marketing list. This can be done by:

  • Prompting buyers to sign up for it
  • Promoting it on social media
  • Adding a "Sign up to our newsletter" button on your website

Once a user signs up for your newsletter, Squarespace will automatically add them to your mailing list.

3. Create a New Draft

Create a new draft and start building your email. You can use a ready-made template, which you'll need to customize.

With Squarespace's email editor, you can easily add and edit sections, headers, and footers. Make sure to include images to make your email more appealing. And always send a test email to yourself or a coworker before you email your subscribers.

4. Choose Between a Blast Campaign and an Automated Campaign

Next, you need to decide whether to set up a blast campaign (sent to a specific group of users) or an automated campaign (triggered by a specific action, such as a purchase).

Both can help you achieve the same end goal: grow your brand's recognition and presence and forge a better relationship with your customers.

5. Send Your Campaign and Track Results

Finally, send your newly created campaign and track the results. Key metrics to look at include:

  • Open rate
  • Clickthrough rate
  • Conversion rate
  • Bounce rate
  • Unsubscribe rate

These will help you see which campaigns perform best and why.

5 Quick Tips for Successful Email Marketing Campaigns

Want to make sure your campaigns are successful? Follow these tips.

1. Pick a Catchy Subject Line and Preview Text

Your subject line and preview text are the first things your subscribers see, so you need to make sure they stand out.

Write a catchy subject line and an attention-grabbing preview text that are brief and intriguing.

2. Keep Content Short and on Topic

Don't write walls of text—your subscribers will simply close your email and never open it again.

Use short, catchy phrases, bullet points, and lots of white space to make your emails readable. And remember not to stray off the newsletter's main topic too much.

3. Include a Clear CTA

Include a single, clear call-to-action (CTA), such as "Buy Now," "Find Out More," "Join the Waiting List," etc.

Make sure your CTA stands out, too. For example, you can use a different color for the CTA button to make it easier to see.

4. Use Images Strategically to Draw Interest

Remember to add images to your emails to make them more interesting and to break up the text. You can include product photos, photos from recent events, photos of your team, or even stock photos.

But it's always a good idea to have something that's visually related to your brand.

» Follow these steps to optimize images for a better user experience.

5. Reuse Templates

You don't need to create every campaign from scratch. Instead, reuse templates to build new campaigns faster and give them a consistent look.

Create Successful Email Campaigns Easily With Squarespace

Squarespace is an all-in-one website builder that—like GoDaddy—makes it possible to do everything on a single platform, from creating a beautiful website and SEO-optimizing it to drafting successful email campaigns.

Squarespace Email Campaigns is super intuitive and easy to use, which is a big plus if you have no experience with email marketing.

» Looking for more ways to increase website traffic? Try these effective tips to promote your website.

Head and shoulders photograph of Milena Alexandrova
As a Top10 writer, Milena Alexandrova crafts content to help people make tech-related decisions and promote their businesses. She has a master's degree in economics and social sciences from Pantheon-Sorbonne. Milena has a strong background both in marketing and as a legal and technical consultant and has contributed to services like TestGorilla, Zelt, and LeadPost.