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Top 10 Best Teeth Whitening Products & Kits 2023 - Reviews and Comparison

Dr. Mary Lozada
Best Teeth Whitening Products & Kits

Even with meticulous daily brushing and flossing, teeth discoloration can creep up on you. Years of drinking coffee, tea, soda, and wine, not to mention tobacco use, can leave stubborn brown or yellow stains that are impossible to remove with brushing alone.

Professional in-office teeth whitening at a dental clinic is one solution. But if you're on a budget, you may want to consider a more affordable home teeth whitening kit. 

Whitening kits and products come in different forms. Whitening toothpaste is an abrasive that gradually removes stains and whitens the teeth over time. Gels, whitening strips, and pens, on the other hand, use a bleaching agent—usually carbamide or hydrogen peroxide—that lightens surface stains to leave the teeth whiter and brighter.

LED teeth whitening is another option, especially if you want a faster and more dramatic whitening effect. Bleaching gel is applied to the teeth, and the LED device accelerates the whitening process.

Knowing what's right for you can be challenging with so many products to choose from. 

We've compiled a short guide comparing the best teeth whitening kits and products to use at home to help you out.

Our Top 10 Best Teeth Whitening Products in 2023:

  • Snow - Best teeth whitening kit overall
  • Hismile - Best teeth whitening kit with LED technology
  • SmileDirectClub - Best for budget-friendly LED treatment
  • Colgate - Best teeth whitening toothpaste
  • Co. by Colgate - Best teeth whitening toothbrush
  • Auraglow - Best teeth whitening pen
  • BURST - Best teeth whitening strips
  • Dr. Brite - Best Fast-Acting Teeth Whitening Kit
  • GLO Science - Best for dentist-designed whitening kits for brighter smiles
  • Laughland - Best budget-friendly teeth whitening kit
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A Closer Look at the Top 10 Teeth Whitening Kits - Quick Reviews:

  • 1


    • Starting priceFrom $149
    • Treatment duration9 minutes a day, 21 days
    • ResultsN/A

    Snow has teeth whitening kits and products geared towards helping people get whiter, brighter teeth quickly and easily. You can use the device for just nine minutes a day, and most customers already see results after the first treatment. What’s more, you’ll also get a results guarantee. So if you’re not happy with your results from the teeth whitening process, Snow will refund your money hassle-free.

    Snow utilizes a combination of teeth whitening serum and LED light technology to blast away discolorations and stains caused by everyday items like tea, coffee, and smoking cigarettes. What’s amazing is that you won’t have to spend lots of time or money to make it happen. Snow also has flexible payment plans, which means you can pay a little bit each month and get the proven technology for yourself.

    • Guaranteed results
    • Fast application and easy-to-use system
    • Pay out your plan over time
    • No free international shipping
    • Have to touch up results periodically
  • 2


    • Starting price$119.20 (With 20% off via discount code)
    • Treatment duration10 minutes per day for one to two sessions
    • ResultsTypically, results last for up to three months

    Hismile offers gentle, peroxide-free teeth whitening kits that won’t cause the tooth sensitivity that some other treatments can. It’s an affordable option, with the complete Hismile VIO405 Teeth Whitening Kit coming in at just $119.20 when you use the website’s 20% discount. A LED lighting device, a mouth tray, PAP+ primer, and six whitening pods are included. 

    A single treatment involves a simple 10-minute application, with optimal results generally seen after one or two treatments. A PAP-based whitening agent is used, and all products are vegan-friendly. You can purchase additional whitening gel if required. Hismile also offers a PAP+ whitening powder, teeth whitening strips, and a unique whitening mouthwash that you can use in conjunction with your whitening kit. 

    Discounts of up to 20% are available with bundle purchases, and there are numerous payment options on offer. Most users report excellent results using Hismile, and there’s a 30-day returns policy for unused products. If you’re looking for a gentle, peroxide-free teeth whitening solution that’s easy on your wallet, look no further than Hismile.

    • Non-toxic, peroxide-free formula
    • Low risk of damage to enamel
    • Simple and rapid—10 minutes per day
    • Treatment requirements vary from person to person
    • Slightly more expensive than competitors
  • 3


    • Starting priceFrom $40
    • Treatment duration5-10 minutes a day for 7 days
    • ResultsTypically lasts 6 months

    SmileDirectClub already has a good name for its helpful clear braces aligner. But the teeth whitening kit is on a level of its own. SmileDirectClub uses enamel-safe whitening serum and LED light applicator to systematically and effectively get your teeth up to nine shades whiter. In fact, the whitening serum is the same stuff that is used in professional cosmetic dentistry. So you are getting the same quality as in-clinic treatments with the convenience of at-home application.

    Coupling the LED light treatment with the powerful hydrogen peroxide gel makes SmileDirectClub treatments work quickly and efficiently. In fact, you can see results in less than a week that will last you six months! SmileDirectClub also makes its products super affordable. You can get an entire year’s supply of serum for just $45. That’s roughly 60% cheaper than alternatives. 

    • Extremely affordable treatment
    • Works fast and lasts a long time
    • Loads of positive reviews
    • Have to wait 20 minutes after treatment for eating/drinking
    • No money-back guarantee
  • 4


    • Starting price$145
    • Treatment durationTen minutes per day for ten days
    • ResultsTen minutes per day for ten days

    Colgate Optic White offers powerful teeth whitening solutions designed to enable rapid, hassle-free teeth whitening at home. Its Advanced LED Teeth Whitening Kit is a little pricey at $145, but it comes with a hydrogen peroxide whitener and a powerful rechargeable LED whitening device. Each kit comes with enough whitener for a single 10-day treatment course, and additional packs are available for $49 each. Payment plans are available. 

    The whitening serum is separated into individual vials to keep things simple, and you shouldn’t have any issues using the kit. There’s also whitening toothpaste and a teeth whitening pen that’s designed for those with minor staining. 

    Additionally, whitening can last for four to six months, making it one of the longer-lasting options we’ve seen. Current and past customers report excellent results, and we’d recommend considering Colgate Optic White if you have severe staining that you’ve found hard to get rid of. 

    • Rapid treatments, just ten minutes per day
    • Safe for enamel, little to no sensitivity
    • Individual serum vials for easier daily treatments
    • Four hours to fully recharge device
    • Shorter warranty than some competitors
  • 5
    Co. by Colgate

    Co. by Colgate

    • Starting price $25
    • Treatment durationUse nightly, one week at a time.
    • ResultsClaims to lighten by three shades after two weeks.

    It's Lit is an overnight teeth-whitening wand. Just click and brush the whitening serum on your teeth every night before bed and let it work its magic while you sleep. Each wand has enough serum for 35 treatments. 

    Once you've finished with the wand, you can continue using a new wand without a waiting period. You can use the wand daily or now and again, according to your needs. 

    • Whitens while you sleep
    • Designed for no tooth sensitivity
    • Sugar-free and vegan
    • Some users complain that the serum doesn't come out easily
    • Some people dislike the serum on their teeth overnight
  • 6


    • Starting price $26 for a teeth whitening pen.
    • Treatment durationSeven to ten days of consecutive use for best results.
    • ResultsTypically, results last for one to three months.

    Auraglow offers a range of highly affordable teeth whitening products that give noticeable results in no more than a few days. The entire teeth whitening kit comes in at just $80 with free shipping, and it’s designed to be simple and easy to use. 

    Auraglow is also a very safe option, and its gentle on the gums and mouth. The main parts of Auraglow’s teeth whitening kits are a carbamide peroxide-based gel and a LED whitening light. When used in combination, the 2 usually result in whiter teeth in less time. 

    There’s also a selection of other products that you can use in place of or aloingside your whitening kit, including a whitening pen, whitening strips, and replacement whitening gel. Current and past users report Auraglow to be an attractive option, and we’d recommend it if you’re looking for a cost-effective, user-friendly teeth whitening solution.

    • Noticeable results within a few days
    • Cost-effective compared to similar brands
    • Causes no sensitivity or irritation
    • Many customers find the mouth tray breakable
    • Mouth tray only comes in one size
  • 7
    Dr. Brite

    Dr. Brite

    • Starting priceOne-time purchase of $199 or $99.5 with subscription
    • Treatment durationOnce daily for 15 minutes, as needed
    • ResultsTypically, results last for 2 to 3 months

    Dr. Brite’s teeth whitening solutions are completely free of harmful chemicals and harsh whitening agents. They use non-toxic ingredients and are specially formulated to be gentle on the mouth. The advanced peroxide-free whitening system comes in at $199, making it one of the higher-priced options on the market. 

    Discounted recurring subscriptions are available, and they enable you to have refills delivered periodically. The peroxide-free whitening agent uses PAP, a gentle whitening agent that won’t harm your gums or tooth enamel. Getting started is super simple, and many users report noticeable results after a single use. You can use Dr. Brite’s whitening system for 15 minutes per day as required. 

    There are various other whitening products on offer as well, including a whitening mouthwash and a whitening pen. If you can fit its slightly higher prices into your budget, we’d recommend Dr. Brite’s as a natural, non-toxic teeth whitening option that’s gentle on your mouth. 

    • Easy, at-home teeth whitening treatments
    • Quick results—as little as one session
    • Environmentally-friendly, non-toxic ingredients
    • Gradual results compared to professional laser teeth whitening
    • Can’t reExpensive compared to other home treatmentsturn items purchased on subscription
  • 8
    GLO Science

    GLO Science

    • Starting pricePrices start from $149 (single payment) or $37.25 per month
    • Treatment durationEight minutes per session, three times a day for 5-7 days
    • ResultsTypically, results last for around six months

    GLO offers a selection of teeth whitening products and complete kits that are designed for sensitive teeth. The cheapest kit costs $149, and this includes a whitening LED mouthpiece, enough hydrogen-peroxide whitening agent for 60 applications, and a lip care cream. 

    The mouthpiece uses gentle heat and LED light to accelerate the whitening process, and GLO claims that it can make teeth up to 5 shades whiter in just 5 days. Due to the clever mouthpiece design, your gums and other soft tissue shouldn’t be affected by the whitening process.

    Some of the other products on offer include a teeth whitening pen ($25) for milder staining, additional whitening gel, and a gentle whitening toothpaste. There’s a 30-day money-back guarantee if you’re not 100% satisfied with your purchase, and payment plans are available through Afterpay. Overall, we’d recommend GLO if you’re looking for a gentle, vegan-friendly teeth whitening solution. 

    • Simple and quick at-home treatments
    • Little to no sensitivity
    • 10% of proceeds go to charity
    • Not recommended for use with braces (aligners are OK)
    • Touch-up treatments required monthly
  • 9


    • Starting price $100
    • Treatment durationFive minutes per day for six days
    • ResultsTypically, results last from one to three months

    Laughland offers eco-friendly teeth whitening solutions using 100% vegan, cruelty-free ingredients. The starter kit comes in at a competitively-priced $100, making it one of the most affordable natural options available. It uses a hydrogen peroxide-based whitening gel coupled with a LED light, and it’s super easy to use. You will fill out a short questionnaire about your dental health and habits, enabling the Laughland team to provide you with a personalized whitening gel. 

    You can also purchase a Laughland whitening pen for just $30, and gel refill kits are available. There are subscription options if you want to have gel refills delivered periodically. Treatment takes just 5 minutes per day for 6 days, and results can last for up to 6 months—although you may have to repeat your treatment after 1-3 months to maintain optimum whiteness. Overall, we recommend Laughland as an attractive option if you’re looking for an eco-friendly, natural teeth whitening solution.

    • Customizable, vegan whitening formula
    • Subscriptions available for easy ordering
    • Faster results than some competitors
    • No money-back guarantee
    • Customer support available only by email
Breaking Down Our Top 10 Choices: Which One Is Best For You
Snow-Best Teeth Whitening Kit For Sensitive Teeth
Hismile-Best Teeth Whitening Kit with LED Technology
SmileDirectClub-Best for budget-friendly LED treatment
Colgate-Best Teeth Whitening Toothpaste
Co. by Colgate-Best Teeth Whitening Toothbrush
Auraglow-Best Teeth Whitening Pen
Dr. Brite-Best Fast-Acting Teeth Whitening Kit
GLO Science-Best for dentist-designed whitening kits for brighter smiles
Laughland-Best Budget-Friendly Teeth Whitening Kit
Compare the Best Teeth Whitening Kits
Co. by Colgate
Dr. Brite
GLO Science
Reviews40 reviews20 reviews18 reviews29 reviews17 reviews16 reviews29 reviews18 reviews15 reviews
Starting price
From $149
$119.20 (With 20% off via discount code)
From $40
$26 for a teeth whitening pen.
One-time purchase of $199 or $99.5 with subscription
Prices start from $149 (single payment) or $37.25 per month
Treatment duration
9 minutes a day, 21 days
10 minutes per day for one to two sessions
5-10 minutes a day for 7 days
Ten minutes per day for ten days
Use nightly, one week at a time.
Seven to ten days of consecutive use for best results.
Once daily for 15 minutes, as needed
Eight minutes per session, three times a day for 5-7 days
Five minutes per day for six days
Typically, results last for up to three months
Typically lasts 6 months
Ten minutes per day for ten days
Claims to lighten by three shades after two weeks.
Typically, results last for one to three months.
Typically, results last for 2 to 3 months
Typically, results last for around six months
Typically, results last from one to three months
LED treatment
Money-back guarantee
30 days, 5-year warranty
30 days
Product can be exchanged within warranty period if defective
30 days
30 days
Frequently Asked Questions
How do teeth whitening products work?+-

Teeth whitening products and kits contain bleaching ingredients such as peroxide. These lighten surface stains to leave teeth cleaner and whiter.

Are teeth whitening products safe?+-

DIY teeth whitening at home is safe and effective! But be sure to read the label and check the ingredients and instructions to prevent allergic reactions and negative side effects.

Can you avoid pain and sensitivity after using teeth whitening products?+-

Before teeth whitening, use desensitizing toothpaste for around 10 days. Following a teeth whitening treatment, avoid acidic and overly hot or cold drinks or food for one to two days.

How long does teeth whitening last?+-

Depending on the whitening kit you use, the results may last a few weeks to months. You may continuously reapply as directed to make your radiant smile last longer.

Do you brush your teeth after whitening strips?+-

Most manufacturers recommend gentle tooth brushing after using teeth whitening strips. This will not reduce the whitening effects on your teeth. Instead, it can help prevent gum irritation and discomfort.

What foods should you eat after teeth whitening?+-

Stick to a light-colored, acid-free, healthy diet for 24-72 hours after teeth whitening to avoid restaining.

About Teeth Whitening Kits

Reviewing the Top Teeth Whitening Kits: Our Methodology Teeth Whitening Kit reviews are based on objective facts.  Our reviews are based on research via the Teeth Whitening Kit site, trusted 3rd party sites, customer reviews, and use of the product through free trials, or through paid use in some cases.

It is not always possible to use the product through its entire lifecycle, however, our reviewers do try the signup process, make customer service queries to check response times and perform any other possible function within the review period. For the rest of the information, we rely on what the brand says about its own product offering, customer reviews, and complaints, ratings from independent agencies like the Better Business Bureau, and trusted journalistic publications.

Some of the key features we compared when looking at the Teeth Whitening Kits on our list were:

-        Length and convenience of treatment (how long and difficult is the treatment itself)

-        Length of time results last for (how long your teeth will stay white for)

-        Price of kit (and refills if applicable)

-        Money-back guarantee or product warranty (if you’re not happy with the results)

-        Type of treatment used to achieve the results (LED or whitening serum)

What You Need to Know Before Choosing a Teeth Whitening Kit

There are several options when it comes to teeth whitening kits. So you might want to narrow down your choices. Here are a few questions you should ask to help in the process:

How long will it take to see results from this treatment?

Most at-home kits don’t take long to start working. In fact, the best teeth whitening products will start to show results after just one use. Most kits say it takes from 1 week to a month to show full results but that you’ll see improvements much earlier than that. Find out how long the brand says results will take to appear, how long you’ll need to use the system for each day, and how long results last.

What types of stains can teeth whitening remove?

Teeth whitening treatments can break down various types of stains including those from coffee, tea, red wines, dark sauces, and even some foods like blackberries. Yellowing caused by aging may also be brightened depending on the product. Black teeth cannot be reversed with this process.

How much is this going to cost me?

And of course, find out how much the system costs so you can do a price comparison.

What to Look For in Teeth Whitening Kits and Products

With many options to whiten teeth, how do you know what to look for to find the best home teeth whitening kit? Here are some factors to consider:

Teeth Whitening Method and Technology

Teeth whitening application methods vary depending on the product. Strips are worn over the teeth and used each night for approximately two weeks. Most whitening kits come with trays that hold the gel in place and are worn overnight for 14 consecutive days. With LED whitening, a mouthpiece is worn for a few minutes per day to accelerate the whitening process.

Price and Associated Costs

Prices for at-home teeth whitening kits range from $9 for a basic kit to $149 for a kit that combines advanced technology to achieve longer-lasting results. On the other hand, the average cost for professional teeth whitening in a dental office is $650. 

Potential Allergens or Irritants

Before proceeding with teeth whitening, you should always read the list of ingredients. Allergic reactions are possible if you proceed without caution. Flavorings such as spearmint and peppermint oils can cause allergies, and if peroxide comes into contact with the gums, it can cause irritation and tooth sensitivity. If you're unsure about a product, ask your dentist for advice.  

What to Consider Before Using Home Whitening Kits

First, your oral health should be in excellent condition to ensure maximum whitening effects with zero risks. People with sensitive teeth and pregnant women should avoid teeth whitening. 

Also, keep in mind that teeth whitening only works on tooth enamel and will not change the color of veneers and dental crowns. Furthermore, teeth whitening is not recommended with braces since uneven whitening will occur. It's best to use whitening kits after you’ve completed your orthodontic treatment. 

If you are using a home whitening kit and you experience discomfort, stop the treatment and consult your dentist for advice.

How to Take Care of Your Teeth Using Home Whitening Kits

Teeth whitening is not a permanent treatment, but there are ways to enjoy the results for a longer time.

Many at-home whitening kits can be reapplied at monthly intervals to maintain the results, and you can also use a whitening pen to rejuvenate dull-looking teeth. You should also avoid consuming food or drinks that may cause the teeth to stain, including:

  • Coffee

  • Tea

  • Soda

  • Red wine

  • Dark-colored sauces such as tomato sauce and barbecue sauce

  • Curry 

You should also avoid smoking to prevent the build-up of nicotine stains.

Daily brushing and flossing combined with regular check-ups and cleanings from the dentist will  help keep teeth free from yellow plaque and surface stains. Additionally, you can use whitening toothpaste a few times a week to help maintain your teeth’s whiteness. 

What Types of Teeth Whitening Kits Are There?

There are basically two schools of thought when it comes to how to whiten teeth: cleansing pastes and LED light therapy. Let’s take a brief look at both of them.

-        Whitening gels and pastes

Teeth whitening kits that use whitening gels and toothpastes are designed to give your teeth a deep clean, removing the stains that have built up over time and clearing away harmful bacteria that causes tooth decay and yellowing.

-        LED light therapy

This type of teeth whitening treatment uses tiny, harmless LED lights to activate the whitening agent that is already on the teeth. Since the whitening toothpaste stops working after a certain number of hours, the LED light maximizes the whitener’s efficacy by making it work harder during that window of time.

Of course, the best teeth whitening kits use a combination of both for jet-powered results.

Are Teeth Whitening Kits Safe?

The answer very much depends on the brand, product, and treatment itself.

In this industry, you also need to be sure that the technology and ingredients used in the treatment are safe. Certain whitening agents can be harmful to the enamel on your teeth. For example Alumina is known to be abrasive and can wear away at your protective enamel. Hydrogen peroxide and baking soda on the other hand are completely safe. Brands that you can trust will use these safe ingredients. .

Tips on Teeth Whitening Kits

Regardless of which teeth whitening products you use, here are a few tips to get the most out of your whitening sessions:

-        Actually do the treatment

The majority of the teeth whitening kits out there take somewhere between five and ten minutes a day. If you can’t spare that much time to have a mouthpiece on, you’re spreading yourself too thin, love.

Follow the steps. Finish the treatment. See the results.

-        Use the color chart

Seeing results is very rewarding. The best teeth whitening kits come with a color chart that lets you mark off where your teeth started on a color scale. Then you can chart your progress and see how far your pearly whites have come. Be proud!

-        Take advantage of whitening pens for touch-ups

You don’t need an entire whitening treatment once you’ve completed the treatment.. Generally, you’ll only need touch ups after that. So use whitening pens for spot whitening here and there to save money.

-        Do your research

Don’t leave your beautiful smile to chance. Make sure you read reviews, compare features, and get info on the products you’re putting in your mouth. Check out ingredients, learn about the whitening agents. Be informed because knowledge is power!

Also, don’t wait till the last minute. If you have a special event you want to have a beautiful smile for, order your whitening kit in advance. Truth is most kits can make a difference after your first application.

How Much Do Teeth Whitening Kits Cost

Teeth whitening kits can cost anywhere from $8 to up to around $500. A simple whitening toothpaste will run you a few dollars because it’s basic yet effective at whitening.

Teeth whitening kits with LED light therapy are more expensive since you’re paying for the LED device itself. The top-end devices can cost up to $700, but you can find great quality  LED teeth whitening kits for $150.

The Power of a Brighter Smile

A smile is a powerful thing. It releases endorphins that make you happier, relieves stress, and generates an overall more positive outlook on life. Many people also believe           that a white smile can help you gain the promotion or earn the job position you are aiming for. Bottom line, a whiter smile can transform your life. So find the best teeth whitening kit for you, and start living a brighter life today.

Natural Intelligence does not provide medical advice, diagnosis, or treatment. If you think you may have a medical emergency, call your doctor or your local emergency number immediately.

Dr. Mary Lozada
Mary Lozada is a graduate of Doctor of Dental Medicine and has received exemplary awards in her dental program, both in academics and as a clinical intern. Aside from dental work, she is also an active participant in several national and international dental organizations. From there, she attended seminars and lectures from renowned dental specialists. Currently, she is working towards her dental license to practice, with specialty in cosmetic dentistry and oral surgery.