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Snow Teeth Whitening Review 2023

Affordable At-Home Whitening Kit

Dale King

In a Nutshell

The Snow at-home teeth whitening kit is an affordable, all-in-one teeth whitening system. It’s ideal for those who want professional-level results but don’t want to spend time getting there. Designed by a leading cosmetic dentist, it’s formulated to be gentle on gums and enamel. Treatment duration is nine minutes per day for 21 days. 97% of customers see results after one use, and 100% of customers see results after three weeks.


  • Fast and easy to use at home
  • Red LED light technology that’s gentle on enamel and gums
  • Good reviews and customer ratings


  • No indication of how long results will last
  • Free shipping only in the US

Snow Snow Visit Site

Snow Teeth Whitening Kit Review

Snow At A Glance

Best For: Fast, professional-level teeth whitening and gum care.

Starting Price: $299.00 

Treatment Duration: Nine minutes per day for 21 days

Estimated Length of Results: There is no definitive indication of how long results last.

LED Technology: Yes

Money-Back Guarantee: 30 days with a five-year warranty

What is Snow?

Snow is one of the most popular teeth whitening brands in the US with a solid track record. Since the company’s formation in 2017, it has already had over 13 million customers. The company focuses on providing safe and non-abrasive oral care products, including serums, mouthwashes, toothpaste, strips, and teeth whitening kits. Moreover, many of its formulas are said to be the best in class.

Snow’s website says, “A snow product is purchased every 6 seconds.” This is no surprise. With a five-year warranty on whitening kits and a 30-day no-quibble money back guarantee, you get the impression that the company is really looking out for you.    

If that isn’t enough, Snow also invests some of its profits into helping the 18 million US children who currently don’t have affordable access to dental care. All things considered, Snow is a feel-good company making a big impression in the market for all the right reasons.

How Much Does Snow Cost?

While prices for products like charcoal dental floss start at $14.95, you can purchase other products like Snow whitening strips, rejuvenating lip balm, or Arctic-Frost whitening mouthwash for somewhere between $20.00 and $41.00. As a great addition, Snow also offers interest-free payment plans using Afterpay and free shipping within the US. Snow also regularly promotes offers on their products for even better savings. 

Snow Products


The LED Electric Whitening Toothbrush


New Wireless Teeth Whitening System

$299.00 - $399.00

Snow Whitening Kits

$149.00 - $299.00

The Whitening Toothpaste

$28.00 (for three tubes)

Extra Strength Whitening serum

$28.95  for 1, $88.95 for 6

The Arctic Frost Mouthwash


Magic Teeth Whitening Powder®


Snow Whitening Teeth Strips®


Magic Whitening Strips


The Teeth Whitening Wipes


The Whitening Foam


The Lip Balm


The Charcoal Floss


The Accelerating LED Mouthpiece


Limited Rainbow Magic Teeth Whitening Powder®


Snow whitening Shade Guide


The Accelerated LED Mouthpiece 


1-Year Of Snow Teeth Whitening Wands


The Charcoal Floss


Snow’s premium products (the wireless LED kits) are pricey compared to the industry average. However, you’re buying into a brand with an exceptional reputation, and you can pay using interest-free installments.

What Comes in the SNOW Wireless Whitening Kit?

Snow’s marquee products are undoubtedly its whitening kits. While the first-generation whitening kits start at $149, in this review, we’ll talk about the premium wireless kits priced between $299 and $399. Here we’ll look at what they are, how they work, how to use them, whether or not they work, and if they’re safe to use. 

What’s In The Box?

Snow’s wireless teeth whitening systems come with:

  • Wireless accelerating mouthpieces

  • Whitening wands

  • Extra-strength whitening serum

  • Charging unit

Snow Wireless Whitening Kit Ingredients

The main ingredients in the whitening serum are hydrogen peroxide and carbamide peroxide, which are the two key whitening agents.

In addition, serums contain glycerol, sodium bicarbonate, carbomer, potassium nitrate, and peppermint oil. No harmful chemicals are used, making it a good option for sensitive teeth.

How Does The Snow Wireless Whitening Kit Work?

Snow wireless whitening kits use red and blue LED light-activated technology, clinically proven to accelerate the tooth whitening process.

While blue light enhances the whitening process, red light therapy is designed to kill bacteria in the mouth and reduce any discomfort or inflammation. The clever dual-action system serves as an activator for the teeth whitening serum, but it also helps prevent gum and tooth sensitivity during the process.  

How To Use The Snow Wireless Whitening Kit

Using the Snow wireless whitening kit is pretty simple. After ensuring your kit is sufficiently charged, follow the steps below:

  1. Apply the whitening serum to your teeth using the applicator/wand.

  2. Insert the mouthpiece into your mouth and switch it on.

  3. Keep it in place for between nine and 30 minutes.

  4. Remove the mouthpiece and rinse your mouth and mouthpiece with warm water.

  5. Repeat for 21 days or until your desired level of whiteness is reached.

Snow also suggests that the wireless kit can be used twice a day if you want to turbo-boost your teeth whitening process. It also recommends brushing your teeth first before applying and storing the whitening wands in the fridge so they maintain potency.

Is Snow safe or will it damage your teeth?

Snow’s wireless teeth whitening kit is safe to use. Snow prides itself on providing non-chemical ingredients where possible, and all products are designed with sensitivity in mind.

The system uses a guided applicator or wand to apply the gel. This ensures the formula goes directly onto the teeth. The glycerine within the product also makes for a thicker gel, so it shouldn’t run down to the gum and cause irritation. Running gel is often a risk with other kits when applying a whitening gel to a mouth tray. 

That said, women who are either pregnant or breastfeeding should consult their doctor before using any form of teeth whitening product. Children under the age of 12 should also refrain from using whitening products. 

Does Snow Actually Work?

Research suggests they do. According to a consumer study by Snow Teeth, 97% of customers see results after one use and 100% after three weeks. While it isn’t clear how many case studies were taken into account, the fact that Snow has amassed 13 million customers in a little over five years suggests that the products can deliver results.

Moreover, reviews on popular style and beauty sites like Byrdie have also proved positive.

Snow also offers a five-year warranty and a 30-day no-quibble, money-back guarantee, which suggests that the company stands behind its products.

Typically, people see tangible results within 21 days, although it isn’t documented how long the whitening lasts. It would depend on factors like dietary intake and lifestyle habits such as smoking. 

Customer Service

Snow has a lot of help resources for its customers. You can reach out via the live chat window that’s ever-present at the bottom of the screen. Or you can shoot them an email, or try someone on the 888 number below. Snow also has a lot of reading material to help you with teeth whitening and dental hygiene in general. Visit the Snow blog or join one of the Snow social channels to learn everything there is to know about the industry and taking care of your teeth.



US: 1-888-991-2796. Canadian: 1-778-801-3531

Money-Back Guarantee

Snow has one of the best results guarantees in the industry. In fact, you get a five-year money-back guarantee on the machinery. So if it breaks anytime within five years, Snow will replace it for you, no questions asked.

Snow also has a 30-day money-back guarantee on results. If you’re not happy with the results of your treatment after a month of using the product, Snow will reimburse you for your troubles.

How Does Snow Compare With Other Whitening Kits?





Starting Price





Treatment Type

LED wireless whitening kit, accelerator pen, and serum

LED whitening system, pens, and trays

Wireless whitening kit with Bluetooth connectivity, gels, and lip care 

LED whitening kit, whitening pens, and strips

Treatment Duration

Nine to 30 minutes per day for 21 days

30 minutes for 20 days

Eight-minute sessions three times a day for seven days

Up to 60 minutes for 14 consecutive days


Not documented

One to three months

Indefinitely, but will need touch-up treatments

Six+ months depending upon dietary intake

Money-back Guarantee

30-day no-quibble guarantee

30 days

30 days

Moneyback guarantee if teeth are not at least two shades whiter

Snow vs Auraglow

While Auraglow and Snow have garnered favorable results with their whitening kits, Auraglow’s kit is considerably cheaper. However, those who have invested in Snow feel that the cost is worth it as they appreciate the five-year warranty, the 30-day, no-quibble money-back guarantee, and the speed of results.

Snow vs GLO

Both GLO and Snow offer you a wireless whitening kit. The difference is that Snow uses light therapy, while GLO uses gentle heat and Bluetooth connectivity. The GLO kit needs more time investment as you need to use it three times a day for best results, while Snow takes up just nine minutes of your time each day. 

Snow vs Zimba

Zimba’s LED whitening kit is considerably cheaper than Snow’s. However, the Zimba mouthpiece is primarily an activation/accelerator unit for a whitening gel pen. Whereas Snow’s wireless unit incorporates blue and red light technology to whiten teeth faster, eradicate sensitivity, and protect the gums.

Other Snow Products

Snow Whitening Foam

Whiten while you dream

Starting Price: $39.00

Treatment Duration: Daily, as and when required

Results: Good for whitening while you sleep

This product is meant to be used while you sleep. Spray it on your aligner or night-guard tray and let it do its job while you dream of a brighter smile. It’s vegan-friendly and gentle on tooth enamel.

The whitening foam also whitens teeth while keeping orthodontic devices clean and can be left in trays overnight while you sleep. You can even use it as a very gentle toothpaste.


  • Easy to use

  • Can also be used as a gentle toothpaste

  • No harsh chemicals 


  • Takes time to take effect

  • It only comes in a 150ml bottle

Snow Magic Teeth Whitening Powder

Sprinkle a bit of magic into your everyday toothpaste

Starting Price: $45.00

Treatment Duration:  Use up to four times a week

Results: Turns ordinary toothpaste into an instant boosting formula 

Snow Magic Powder is a powder-based whitening enhancer that you can use with any toothpaste to help remove existing stains and keep new stains at bay. It comes in two flavors: lavender and mint.

The Magic Powder is ideal for anyone whose teeth are discolored from tea, coffee, wine, and nicotine. You can use it up to four times a week to maintain a bright white smile. One package can last for up to six months.


  • Can use it with any toothpaste

  • One container can last up to six months

  • Gentle lavender and mint flavors available


  • Won’t shift intrinsic (ingrained) staining

  • May be abrasive 

Is Snow’s Teeth Whitening Kit Worth It?

Yes, Snow’s LED teeth whitening kit is worth it. Despite the relatively high cost, you’re not just purchasing a teeth whitening kit—you’re buying into a brand that cares about its products, the nation’s dental health, and you as the consumer. 

Snow promises to refund anyone who isn’t satisfied with their kit, no questions asked. Plus, Snow’s five-year warranty ensures that you can get a new kit at no cost to you if defects occur from using it as directed. In a world where products come and go, it’s nice to see a company that stands on its own.

Dale King has 12+ years' experience as a professional dental writer. In addition to writing for, he has worked with companies like Colgate, Invisalign, and Adin Dental, in addition to dozens of private dental practices. King is the founder of DentalWriters, a group of dental professionals and writing experts dedicated to creating simple, informative articles that help readers better understand how to best care for their teeth.

The author of this article has been paid by Natural Intelligence to write this article. Neither the author nor Natural Intelligence provide medical advice, diagnosis, or treatment. If you think you may have a medical emergency, call your doctor or your local emergency number immediately.

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