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Snow Review (2024)

Affordable At-Home Whitening Kit
By Dale KingBy Dale King -
Last Updated: Jan 02, 2024
3,987 reviews
Visit Site
From $299.00
Treatment duration
Nine minutes/day for 21 days
Money-back guarantee
30 days with a five-year warranty

Our Verdict

Is Snow Worth It?

The Snow at-home teeth whitening kit is an affordable, all-in-one teeth whitening system. It’s ideal for those who want professional-level results but don’t want to spend time getting there. Designed by a leading cosmetic dentist, it’s formulated to be gentle on gums and enamel. Treatment duration is nine minutes per day for 21 days. 97% of customers see results after one use, and 100% of customers see results after three weeks.

From $299.00
Treatment duration
Nine minutes/day for 21 days
Money-back guarantee
30 days with a five-year warranty

Snow at a Glance

Editorial Score


1st generation whitening kits start at $149, Premium wireless kits priced between $299 and $399, 15% off with code TOP10

Whitening Method

Serums, mouthwashes, toothpaste, strips, and teeth whitening kits, LED Electric Whitening Toothbrush, lip balm, charcoal floss

Dentist Recommended

9 out of 10 dentists recommend the Original Teeth Whitening Kit (DentalAdvisor)

Application Time

Treatment duration is nine minutes per day for 21 days

Money Back Guarantee

30 day moneyback guarantee with a five-year warranty

Snow Pros & Cons


Fast and easy to use at home
Red LED light technology that’s gentle on enamel and gums
Good reviews and ratings


Free shipping to the US only
No indication of how long results will last

Top Snow Reviews

Great products and customer service
I ordered 2 whitening kits and a few other things but received only 1 kit. I reached out and Linda responded in 5 days promptly sending me over another one. I love their products and their service. Other whitening products hurt my teeth but never with Snow. Customer for life
Marie Doherty
By far the best teeth whitening…
By far the best teeth whitening products ever. Customer service is brilliant.
Customer service was great
Customer service was great. My refund was immediate
See all Snow reviews

How do I know I can trust this Snow review?

Top10.com authors, contributors, and editors are serious about research. We combine our own experience with the services we recommend, with reviews that come from verified users–just like you! Together, with reviews from industry experts, we find the Top 10 best products and services to make sure you can choose with confidence and ease.

Snow Snow Visit Site


Snow at a Glance

Best For: Fast, professional-level teeth whitening and gum care.

Starting Price: $299.00 

Treatment Duration: Nine minutes per day for 21 days

Estimated Length of Results: There is no definitive indication of how long results last.

LED Technology: Yes

Money-Back Guarantee: 30 days with a five-year warranty

What is Snow?

Snow is one of the most popular teeth whitening brands in the US with a solid track record. Since the company’s formation in 2017, it has already had over 13 million customers. The company focuses on providing safe and non-abrasive oral care products, including serums, mouthwashes, toothpaste, strips, and teeth whitening kits. Moreover, many of its formulas are said to be the best in class.

Snow’s website says, “A snow product is purchased every 6 seconds.” This is no surprise. With a five-year warranty on whitening kits and a 30-day no-quibble money back guarantee, you get the impression that the company is really looking out for you.    

If that isn’t enough, Snow also invests some of its profits into helping the 18 million US children who currently don’t have affordable access to dental care. All things considered, Snow is a feel-good company making a big impression in the market for all the right reasons.

Snow Wireless Whitening Kit Ingredients

The main ingredients in the whitening serum are hydrogen peroxide and carbamide peroxide, which are the two key whitening agents.

In addition, serums contain glycerol, sodium bicarbonate, carbomer, potassium nitrate, and peppermint oil. No harmful chemicals are used, making it a good option for sensitive teeth. 

Is Snow safe or will it damage your teeth?

Snow’s wireless teeth whitening kit is safe to use. Snow prides itself on providing non-chemical ingredients where possible, and all products are designed with sensitivity in mind.

The system uses a guided applicator or wand to apply the gel. This ensures the formula goes directly onto the teeth. The glycerine within the product also makes for a thicker gel, so it shouldn’t run down to the gum and cause irritation. Running gel is often a risk with other kits when applying a whitening gel to a mouth tray. 

That said, women who are either pregnant or breastfeeding should consult their doctor before using any form of teeth whitening product. Children under the age of 12 should also refrain from using whitening products. 

How Snow Works

How Does The Snow Wireless Whitening Kit Work?

Snow wireless whitening kits use red and blue LED light-activated technology, clinically proven to accelerate the tooth whitening process.

While blue light enhances the whitening process, red light therapy is designed to kill bacteria in the mouth and reduce any discomfort or inflammation. The clever dual-action system serves as an activator for the teeth whitening serum, but it also helps prevent gum and tooth sensitivity during the process.  

How To Use The Snow Wireless Whitening Kit

Using the Snow wireless whitening kit is pretty simple. After ensuring your kit is sufficiently charged, follow the steps below:

  1. Apply the whitening serum to your teeth using the applicator/wand.

  2. Insert the mouthpiece into your mouth and switch it on.

  3. Keep it in place for between nine and 30 minutes.

  4. Remove the mouthpiece and rinse your mouth and mouthpiece with warm water.

  5. Repeat for 21 days or until your desired level of whiteness is reached.

Snow also suggests that the wireless kit can be used twice a day if you want to turbo-boost your teeth whitening process. It also recommends brushing your teeth first before applying and storing the whitening wands in the fridge so they maintain potency.

Does Snow Actually Work?

Research suggests they do. According to a consumer study by Snow Teeth, 97% of customers see results after one use and 100% after three weeks. While it isn’t clear how many case studies were taken into account, the fact that Snow has amassed 13 million customers in a little over five years suggests that the products can deliver results.

Moreover, reviews on popular style and beauty sites like Byrdie have also proved positive.

Snow also offers a five-year warranty and a 30-day no-quibble, money-back guarantee, which suggests that the company stands behind its products.

Typically, people see tangible results within 21 days, although it isn’t documented how long the whitening lasts. It would depend on factors like dietary intake and lifestyle habits such as smoking. 

Other Snow Products

Snow Whitening Foam

Whiten while you dream

Starting Price: $39.00

Treatment Duration: Daily, as and when required

Results: Good for whitening while you sleep

This product is meant to be used while you sleep. Spray it on your aligner or night-guard tray and let it do its job while you dream of a brighter smile. It’s vegan-friendly and gentle on tooth enamel.

The whitening foam also whitens teeth while keeping orthodontic devices clean and can be left in trays overnight while you sleep. You can even use it as a very gentle toothpaste.


  • Easy to use

  • Can also be used as a gentle toothpaste

  • No harsh chemicals 


  • Takes time to take effect

  • It only comes in a 150ml bottle

Snow Magic Teeth Whitening Powder

Sprinkle a bit of magic into your everyday toothpaste

Starting Price: $45.00

Treatment Duration:  Use up to four times a week

Results: Turns ordinary toothpaste into an instant boosting formula 

Snow Magic Powder is a powder-based whitening enhancer that you can use with any toothpaste to help remove existing stains and keep new stains at bay. It comes in two flavors: lavender and mint.

The Magic Powder is ideal for anyone whose teeth are discolored from tea, coffee, wine, and nicotine. You can use it up to four times a week to maintain a bright white smile. One package can last for up to six months.


  • Can use it with any toothpaste

  • One container can last up to six months

  • Gentle lavender and mint flavors available


  • Won’t shift intrinsic (ingrained) staining

  • May be abrasive 

Snow Pricing

How Much Does Snow Cost?

While prices for products like charcoal dental floss start at $14.95, you can purchase other products like Snow whitening strips, rejuvenating lip balm, or Arctic-Frost whitening mouthwash for somewhere between $20.00 and $41.00. As a great addition, Snow also offers interest-free payment plans using Afterpay and free shipping within the US. Snow also regularly promotes offers on their products for even better savings. 

Snow Products


The LED Electric Whitening Toothbrush


New Wireless Teeth Whitening System

$299.00 - $399.00

Snow Whitening Kits

$149.00 - $299.00

The Whitening Toothpaste

$28.00 (for three tubes)

Extra Strength Whitening serum

$28.95  for 1, $88.95 for 6

The Arctic Frost Mouthwash


Magic Teeth Whitening Powder®


Snow Whitening Teeth Strips®


Magic Whitening Strips


The Teeth Whitening Wipes


The Whitening Foam


The Lip Balm


The Charcoal Floss


The Accelerating LED Mouthpiece


Limited Rainbow Magic Teeth Whitening Powder®


Snow whitening Shade Guide


The Accelerated LED Mouthpiece 


1-Year Of Snow Teeth Whitening Wands


The Charcoal Floss


Snow’s premium products (the wireless LED kits) are pricey compared to the industry average. However, you’re buying into a brand with an exceptional reputation, and you can pay using interest-free installments.

What Comes in the SNOW Wireless Whitening Kit?

Snow’s marquee products are undoubtedly its whitening kits. While the first-generation whitening kits start at $149, in this review, we’ll talk about the premium wireless kits priced between $299 and $399. Here we’ll look at what they are, how they work, how to use them, whether or not they work, and if they’re safe to use. 

What’s In The Box?

Snow’s wireless teeth whitening systems come with:

  • Wireless accelerating mouthpieces

  • Whitening wands

  • Extra-strength whitening serum

  • Charging unit

Snow Alternatives

How Does Snow Compare to Other Teeth Whiteners?





Starting Price





Treatment Type

LED wireless whitening kit, accelerator pen, and serum

LED whitening system, pens, and trays

Wireless whitening kit with Bluetooth connectivity, gels, and lip care 

LED whitening kit, whitening pens, and strips

Treatment Duration

Nine to 30 minutes per day for 21 days

30 minutes for 20 days

Eight-minute sessions three times a day for seven days

Up to 60 minutes for 14 consecutive days


Not documented

One to three months

Indefinitely, but will need touch-up treatments

Six+ months depending upon dietary intake

Money-back Guarantee

30-day no-quibble guarantee

30 days

30 days

Moneyback guarantee if teeth are not at least two shades whiter

Snow vs Auraglow

While Auraglow and Snow have garnered favorable results with their whitening kits, Auraglow’s kit is considerably cheaper. However, those who have invested in Snow feel that the cost is worth it as they appreciate the five-year warranty, the 30-day, no-quibble money-back guarantee, and the speed of results.

Snow vs GLO

Both GLO and Snow offer you a wireless whitening kit. The difference is that Snow uses light therapy, while GLO uses gentle heat and Bluetooth connectivity. The GLO kit needs more time investment as you need to use it three times a day for best results, while Snow takes up just nine minutes of your time each day. 

Snow vs Zimba

Zimba’s LED whitening kit is considerably cheaper than Snow’s. However, the Zimba mouthpiece is primarily an activation/accelerator unit for a whitening gel pen. Whereas Snow’s wireless unit incorporates blue and red light technology to whiten teeth faster, eradicate sensitivity, and protect the gums.

Snow Snow Visit Site

Bottom Line  

Snow’s LED teeth whitening kit is worth it. Despite the relatively high cost, you’re not just purchasing a teeth whitening kit—you’re buying into a brand that cares about its products, the nation’s dental health, and you as the consumer. 

Snow promises to refund anyone who isn’t satisfied with their kit, no questions asked. Plus, Snow’s five-year warranty ensures that you can get a new kit at no cost to you if defects occur from using it as directed. In a world where products come and go, it’s nice to see a company that stands on its own.

Frequently Asked Questions
Is Snow Teeth Whitening Effective?+-

Snow’s teeth whitening kits are effective, and 97% of customers have reported seeing results after just one use. Although every set of teeth is different, most Snow users would happily recommend Snow teeth whitening kits to friends and family. For most, it’s a risk-free investment because a satisfaction guarantee covers them.

Is Snow At-Home Teeth Whitening Safe?+-

Snow spends years formulating formulas to make them the best they can be. This means ensuring they are less sensitive to teeth, using natural ingredients where possible, and manufacturing innovative gel wands that direct the whitening onto the teeth and not the gum.

What Are the Main Ingredients in Snow Teeth Whitening?+-

The ingredients used in Snow’s whitening serum include: Hydrogen Peroxide, Carbamide Peroxide, Glycerol, Deionized water, Sodium Bicarbonate, Carbomer, Potassium Nitrate, and Peppermint Oil.

Does Snow Have FDA and ADA Approvals?+-

The American Dental Association (ADA) doesn’t currently approve Snow products. As yet, it only approves fluoride toothpaste. However, although the FDA doesn’t provide approval on individual products, all of Snow’s manufacturing facilities are FDA-approved, as are many of the ingredients contained within its products.

Dale King has 12+ years of experience as a professional dental writer. In addition to writing for Top10.com, he has worked with companies like Colgate, Invisalign, and Adin Dental, in addition to dozens of private dental practices. King is the founder of DentalWriters, a group of dental professionals and writing experts dedicated to creating simple, informative articles that help readers better understand how to best care for their teeth.

Snow reviews

Excellent • Reviews 3,987
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1 day ago
Great products and customer service
I ordered 2 whitening kits and a few other things but received only 1 kit. I reached out and Linda responded in 5 days promptly sending me over another one. I love their products and their service. Other whitening products hurt my teeth but never with Snow. Customer for life
Marie Doherty
3 days ago
By far the best teeth whitening…
By far the best teeth whitening products ever. Customer service is brilliant.
6 days ago
Customer service was great
Customer service was great. My refund was immediate
Grace Havasy
1 week ago
I enjoy and trust all the products.
I enjoy and trust all the products.. the instant whitener and whitening toothpaste are great as well as the wireless tooth whitener.. it’s easy and I use the products to whiten and maintain.

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