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Laughland Teeth Whitening Review 2023

Laughland is a fully customizable, sensitivity-free

Dale King

In a Nutshell

Laughland is a teeth whitening kit that you can use at home. It only takes 5 minutes per day for 6 days to make your teeth up to 8 shades whiter. In addition, the results typically last for 1-3 months and you can sign up for an ongoing subscription for additional whitening gel. Laughland tailors its whitening gel to your specific needs, so it works well for yellowing, coffee stains, and more.


  • Customizable vegan-friendly whitening formula
  • Hassle-free ongoing subscription available
  • Shorter treatment time than many competitors


  • No money-back guarantee
  • Customer support by email only

Laughland Laughland Visit Site

Laughland At A Glance

Best For: Eco-conscious consumers who need to whiten teeth fast.

Starting Price: $100

Treatment duration:  Five minutes per day for six days

Estimated Length of Results: One to three months

LED Technology: Yes

Money-Back Guarantee: No

What Is Laughland?

Laughland prides itself on being the only provider of a personalized, all-natural, LED-led whitening kit. Since every formula is tailored individually, it makes it easy for you to hit on the right formula for your existing condition. Custom recipes are based on factors like the degree of staining, current diet, how often teeth are brushed, whether you’ve had recent dental work, etc.

According to its website, the company formed in 2019 because they grew tired of whitening products that didn’t work or caused sensitivity—hence why it only uses natural products. And in just three years, the company has amassed quite a following, with thousands of consumers across 30 countries. This California-based company specializes in at-home LED whiteners and top-up pens that utilize all-natural formulas. All products are vegan-friendly and gluten-free.   

How Much Does LaughLand Cost?

Laughland offers a single-payment starter kit for $100, with a current promotional offer of $9. You can sign up for a flexible subscription plan that includes monthly customized whitening gels at $25 per month, or opt for top-up pens and gift cards.

Subscriptions are managed via a personlized account, or by emailing the company directly at 



Laughland Whitening Kit

$100 ($9 for a limited time)

Laughland To-Go Pen


Laughland Refill Kits


Laughland Gift Card


They also offer package protection where you can pay $0.98 cents to cover damage, loss and theft. Although it doesn’t specify on the company website, other sites suggest that Laughland does provide free shipping if you’re based in the US.

Compared to average industry prices for at-home whitening kits, Laughland products offer excellent value for money. 

Laughland Whitening Kit Review

With Laughland, achieving a whiter, brighter smile is convenient without breaking the bank. In this review, we’ll dive into their main product, the at-home whitening kit: how it works, how to use it, and safety information. 

What Comes in the Laughland Whitening Kit

The Laughland whitening kit comes equipped with the following. 

  • A LED mouthpiece containing a whitening light

  • Three syringes filled with whitening formula 

  • A power adaptor to connect to your iPhone or Android device

Laughland Whitening Review Kit

Laughland Whitening Kit Ingredients

Laughland uses the following ingredients in its whitening gels for both the whitening kit and whitening pen: hydrogen peroxide, propylene glycol, glycerol, deionized water, carbomer, carboxymethylcellulose sodium, polyvinylpyrrolidone, menthol and triethanolamine. 

Hydrogen peroxide is the principal active whitening ingredient. 

How Does Laughland’s Whitening Kit Work?

The science behind the whitening kit is simple. When the whitening gel is applied to the tray and placed in the mouth, the LED light activates or “catalyzes” the molecules in the bleaching agent, in this case hydrogen peroxide, which leads to more efficient stain removal.  

A 2020 clinical study of Laughland’s products revealed the following promising results. All results were verified by SGS, a leading clinical inspection company.

  • 74% increase in brightness after six treatments 

  • 87% after 14 treatments

  • An average shade improvement of 7.2.

How To Use The Laughland LED Whitening Kit

When subscribing to Laughland, you can choose from three starter gels, Gentle, Everyday, and Super-Strength, depending on existing teeth sensitivity and staining. Alternatively, fill in a questionnaire to get a custom formula that works best for you from the get-go.

The process is pretty simple once you receive your kit. Here’s a quick summary.

  1. Brush your teeth to remove any food debris.

  2. Apply half the contents of one syringe to the mouthpiece, a quarter on top and a quarter on the bottom.

  3. Plug the device into your smartphone using the adaptor provided and insert the mouthpiece into your mouth, then let the LED do its work.

  4. Wait for at least five minutes and a maximum of 30 minutes, then remove and rinse your mouth with water.

  5. Clean the mouthpiece and repeat the following day.

Follow this process for six consecutive days for best results, although it may take longer to achieve the desired level of whitening. Laughland recommends that you should whiten every 2-4 months or as and when required.  

Laughland Whitening Review Kit

Is Laughland Safe To Use?

For the safest experience, the key is to select a suitable whitening gel (either one of the starter gels or a personalized formula). The information Laughland receives allows them to create/select a gel personalized for your teeth. 

By filling in a formula recommendation form on the Laughland website, you’ll get to answer a series of quick questions including how often you brush, how sensitive your teeth currently are, and questions about cavities or gum infections. Having access to this information allows the Laugland team to create a bespoke formula that won’t cause irritation, sensitivity or damage.   .   

Moreover, because the contents contained within the gel are all-natural, there should be little to no sensitivity. Over 90% of Laughland customers say they feel no sensitivity at all during use. If you are concerned about sensitive teeth, you might want to seek advice from your dentist before proceeding.

The company says that the product is safe to use with existing dental work like crowns or veneers, although bear in mind that restorations are not designed to be whitened.      

Does Laughland Actually Work?

Based on customer feedback on sites like ThingTesting, the Laughland whitening kit was generally received well by users. Just under 75% of those who used the product said they saw a significant change in results.

Some reviewers saw significant differences after one to two applications, while for others, results took around three to six months. Laughland doesn’t offer a money-back guarantee, but you can alter your bespoke formula if the initial result isn’t what you expected.

Laughland suggests that you should re-whiten your teeth every two to four months to maintain a bright white smile.

How Does Laughland Compare To Other Whitening Kits?




Dr. Brite

Staring Price





Treatment Type

LED tray +  custom gel

LED tray + gel

Pre-Rinse, toothpaste, and accelerator

Wireless LED tray + gel 

Treatment Duration

Six days

Six days

Two weeks

As and when required


Can last one-three months

Can last up to three months

Can last one-two months

Can last one-two months

Money-back Guarantee



30-day money-back guarantee 

30-day money-back guarantee

Laughland vs. HiSmile

Laughland and HiSmile have similar LED-powered whitening products, but while Laughland needs to be hooked up to a power source or a smartphone, HiSmile is battery operated. Both are similar in price, with equal treatment durations and results and similar return policies. However, Laughland’s whitening gel formulas can be tailored to suit the individual, which could be important, especially for those with sensitive teeth.  

Laughland vs. SuperSmile

While Laughland utilizes an LED-activated mouthpiece, SuperSmile uses a series of swabs dipped in whitening gel and rubbed across the teeth. Both processes take a similar amount of time, but while the treatment duration for Laughland is a six-day cycle, SuperSmile swabs are meant to be used for two weeks, making the treatment somewhat less quick.

Laughland vs. Dr. Brite

While Laughland and Dr. Brite both use light-activated mouthpieces, Dr. Brite’s wireless whitening kit costs quite a bit more. However, the Dr. Brite website states that you can save 50% off the purchase price when you subscribe for a repeat top-up delivery. While the treatment duration for Laughland is a six-day cycle, the Dr. Brite mouthpiece can be used when required.  

Other LaughLand Products

Laughland To-Go Pen 

Laughland Whitening Review Products

Starting price: $30.00

Treatment duration: Daily, as and when required

Results: Good for instant on-the-go whitening

The To-Go pen is designed to fit neatly into a handbag or toiletry bag and can be used as a daily top-up whitening treatment in between cycles of LED whitening. It contains all-natural ingredients, so it should be sensitivity-free. While the initial cost is $30.00, you can subscribe and save 20%. 

  • To apply, remove cap and twist the bottom of the pen,

  • Apply evenly to the tooth enamel.

  • Leave on for 60 seconds and wait to dry.

  • Avoid eating for 30 minutes after treatment.


  • Portable

  • Instant results

  • All-natural ingredients


  • Gel can be hard to squeeze out.

  • No eating for 30 minutes after application.

Is the Laughland Whitening Kit Worth It?

Is Laughland's Teeth Whitening Kit Worth It?

On the whole, reviews are pretty positive. Most people love that they can personalize whitening to suit their current oral condition and like the fact that the gel uses gentle, all-natural ingredients like chamomile, menthol, and aloe vera extract. 

But most importantly, reviews suggest that most people have had a great experience with this product and would happily recommend it to others. Moreover, the current introductory offer of just $9, combined with the chance to customize your own whitening formula, makes this LED whitening kit a risk-free option if you are looking to try at-home whitening for the first time.   

Frequently Asked Questions
How long does Laughland Whitening last?+-

The Laughland website states that teeth whitening results may last for up to three months without repeating the process, but this depends on dietary intake, smoking habits, etc.

Can Laughland whitening be used if you have veneers or crowns?+-

Yes, Laughland whitening is safe to use alongside restorative work like crowns and veneers, but it’s essential to bear in mind that gels and formulas cannot whiten ceramic restorations.

Are Laughland products safe?+-

Yes. All Laughland whitening products are generally safe for teeth. They are also gluten-free and suitable for vegetarians and vegans.

How much does Laughland Cost?+-

The Laughland LED whitening kit costs $100.00, though there are sometimes sales. Top-up pens cost $30.00 but can be bought for $24.00 when ordered as a subscription.

Are Laughland products natural?+-

Yes. Laughland prides itself on using all-natural ingredients across its entire product range, including chamomile, menthol, aloe vera, and pomegranate seed extract.

Dale King has 12+ years' experience as a professional dental writer and has worked with companies like Colgate, Invsalign, and Adin Dental, in addition to dozens of private dental practices. He is the founder of DentalWriters, a group of dental professionals and writing experts dedicate to creating simple, informative articles that help readers better understand how to best care for their teeth.

The author of this article has been paid by Natural Intelligence to write this article. Neither the author nor Natural Intelligence provide medical advice, diagnosis, or treatment. If you think you may have a medical emergency, call your doctor or your local emergency number immediately.

Laughland customer reviews

Based on 15 reviews

Ease of use

Brand satisfaction

Value for money

Service quality

Top Reviews

Ease of use

Brand satisfaction

Value for money

Service quality

9 months ago

They provide a great, high quality product that works as advertised. It helps my teeth stay white.

10 months ago

LaughLand is one of the top teeth whitening brands. It works quickly and in know time you can have a great smile and be happy

a year ago

LaughLand is such a great product, it gives you a radiantly beautiful smile. You can tell the product works after just a few usages and it brightens my smile.

a year ago

Customer service was great. Nice and easy to use overall I would use it again. I would definitely recommend to family and friends. It's just been an easy process overall and I will use more frequently going forward.

a year ago

LaughLand's whitening products are very good as it's very important to have a good smile. The product is easy to use and works well.

a year ago

It is a great product and is very comparable to the other teeth whitening companies and services that doctors offer.

9 months ago

They make teeth very very white and they do it in a shorter time frame than most other whitening products.

10 months ago

LaughLand did whiten my teeth the way it was supposed to. I feel I could have achieved the same results using any brand though.

a year ago

It works but makes my teeth sensitive. So I don't enjoy having my teeth whitened, but I do like the way they look afterwards.

a year ago

I like LaughLand's teeth whitening products because I drink a lot of coffee and I smoke and I do like to eat. So for me this is just a really good product and in the end I know it does help whiten my teeth. I feel a lot more confident using it.

a year ago

The taste of it is bad and it could be made so much better. Other than that, there is nothing else I would complain about. I love it and it works!

a year ago

LaughLand provides positive results in a short time, but could offer a lower price.

9 months ago

It works very well for my teeth and it is affordable for me and my family so that's why I use it.

a year ago

LaughLand provided a safe, easy, and inexpensive whitening product for my teeth. They gave me such a better looking smile.

a year ago

It's a pretty good product and I don't know what it could do better, other than offering more products for the cost to make it more affordable.

15 reviews
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