Fresh Direct Review

Sarah Pritzker

In a Nutshell

Fresh Direct is an online grocery store that delivers farm-fresh produce straight to your door. It is available in several locations across the East Coast, and the online store carries a large range of products, including both store and name brands.


  • Wide variety of products
  • Farm-fresh, locally sourced produce
  • No subscription charge needed


  • No option for same-day delivery
  • Ideal for bulk purchases

FreshDirect FreshDirect Visits Site

Fresh Direct at a Glance

Service offered
Online Grocery Delivery
Price per delivery
From $5.99 per delivery
Delivery options
From next day, 2-hour time slots
Subscription options
Delivery Pass $79 for 6 months or $129 for a year

What’s Unique About Fresh Direct?

Fresh Direct delivers fresh local produce, general groceries, meal kits, and prepared entrees to homes and offices in the greater New York and DC area. They are very popular for their range of organic produce, large kosher food section, and flexible dietary options. They are recognized as a sustainable seafood vendor by the Marine Stewardship Council. They also try to reduce waste, and their produce is delivered in reusable bags that can be returned the next time you place an order.

One thing that is unique about Fresh Direct is the “Farm Share” box, which is a box that is full of local produce from nearby farms. The box costs around $40 and contains eggs, cheese, and 4 to 5 different seasonal vegetables.

How It Works

Fresh Direct works much like any online grocery store. You have to look up what items you wish to purchase, specify the amount you need, and add the good to your cart. After you have added all the items to your cart, you will have to check out and select a delivery time. You will be offered a 2-hour time slot as early as the next day and as late as a week later. You'll then be required to enter your payment information, and once processed, you will receive a confirmation that it has gone through.

When your delivery arrives, it is transported in a refrigerated truck to your front door.

Meal Delivery Service

Fresh Direct offers meal delivery service, complete with pre-measured ingredients and cooking instructions as well as the nutritional information per serving. They have meals that suit different dietary preferences, such as:

  • High-fiber

  • Low-sodium

  • Vegetarian

  • Low-fat

  • Low-calorie

  • Pescatarian

  • High-protein

Each meal serves 2 people, and you can also choose your entree based on the amount of time it takes to prepare.

Favorite Fresh Direct Meals

1. Malaysian Chicken Skewers with Herbs and Coconut Rice

$11.49 per serving

Prep & cook time: 20-30 minutes

Quick and easy to prepare. It has 820 calories per serving. There is not much equipment needed, just a medium pan and a microwave pan or second medium pan. Additional ingredients you will need from your pantry are salt, pepper, and olive oil.

2. Vegetarian Tostada with Quinoa, Lentils & Hot Honey Salad

$9.49 per serving

Prep & cook time: 50 minutes

This meal is very easy to prepare. It has 720 calories per serving, and you’ll need a knife, medium saucepan, large mixing bowl, cooking spoon, and baking sheet as well as salt, pepper, and extra virgin olive oil.

3. Korean Brisket Tacos with Green Apple Kimchi and an Avocado Salad

$12.49 per serving

Prep & cook time: 20 minutes

This meal is quick and easy, and it has 960 calories per serving. Equipment needed is just a microwave and medium pan. Additional ingredients needed from your pantry are salt, pepper, and olive oil.


Minimum Order
Delivery Fee
Manhattan, Queens, Brooklyn, The Bronx, Staten Island
Nassau County, Suffolk County (excl. Hamptons), Westchester, Rockland, Fairfield, Northern New Jersey
Central New Jersey, Southern New Jersey, Greater Philadelphia Area, Delaware, Washington DC
Jersey Shore (summer only)
The Hamptons (summer only)

All of the prices for all the products are on the Fresh Direct website. Delivery costs can differ depending on your neighborhood, as shown in the table. There is an option of paying for a Delivery Pass, which costs $79 for six months or $129 for a year. With the Delivery Pass, you’ll get unlimited get free deliveries on all orders as well as exclusive special offers, time slot reservations, and a bonus of $5 off any deliveries placed Tuesday through Friday.

Help & Support

Customer support is available Monday through Sunday from 6:30am to 12:30am. They have a chat system available as well as phone support at 1-866-283-7374. You can also email them.

Bottom Line

Fresh Direct is a great online grocery store that offers an incredible service to the greater New York and DC area. They provide all your grocery needs as well as niche extras. If you are lucky enough to be in their delivery area, you are in for a treat.

For charticle - See here




From $5.99

Delivery areas

Greater New York and DC Area

Great for

Online Grocery Order and Meal Kits

Special offers

Up to 30% off select items

Special diets

Gluten-Free, Vegetarian, Kosher, Low-Calorie

Ingredients quality

High-quality, locally sourced, organic

Number of menus


What’s in the box

All the ingredients & nutritional information

Prep time

Between 20 and 50 minutes

Prep difficulty


Flexible subscription

No need for subscription


Reusable bags

Works with local food suppliers

Local farms and food suppliers

Product Highlight: Online grocery and meal deliveries

Free text

When choosing an online grocery service that provides added value every day, look no further than Fresh Direct. Not only can you get all the groceries you can buy in a regular store, but you can also get meal ideas and meal kits with full instructions. They have dedicated sections for different dietary requirements, and they source local organic produce.

FreshDirect FreshDirect Visits Site

Fresh Direct, however, is not available all over the United States. It is only in the greater New York and DC area. They also offer summer deliveries in Jersey Shore and The Hamptons. You can book delivery slots from one day to one week in advance, and you get allocated a two-hour time slot. They offer excellent customer service if you do need to contact them, and if necessary, they will refund you.


  • Great Customer Service

  • Shop by dietary preferences

  • Meal kits for sale


  • Not widely available across the country

  • Delivery charge differs depending on location

Sarah Pritzker writes for and is a content writer with years of experience and a keen interest in the vast world of online consumer products. She enjoys helping readers make sense of the options on the market in a variety of fields.

*The information on this site is based on research, but should not be treated as medical advice. Before beginning any new diet plan, we recommend consulting with a physician or other professional healthcare provider. Results may vary based on various health factors, individual weight loss plans and adherence to the meal plan.

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02 Mar 2021

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