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Top 10 Best Digital & Online Marketing Tools In 2024

Amanda Bradley
Marketing Tools charticle

Simply put, digital marketing tools make everything better. The right apps will increase your efficiency, decrease errors, and make just about all of your interactions and work activities easier. So, are online marketing tools important? Yeah, we’d say so.

And today, there's a wide variety of marketing tools for small businesses to help give you an edge on the competition, communicate better with your audience, and convert leads faster and more efficiently. Finding the right one to fit your business needs, now that's a little tricky.

Fortunately, there are some proven apps that have risen to the top of the charts, time and time again. If you are looking for a way to make your business run smoother, employees work more efficiently, and marketing campaigns more effective, check out the industry-recognized best marketing tools online today.

The Best Marketing Tools Compared
1
Constant Contact
2
HubSpot
3
Salesforce
4
Campaigner
5
Brevo
6
InboxAlly
7
GetResponse
8
Network Solutions
9
MailChimp
10
vcita
Reviews113 reviews35 reviewsWrite ReviewWrite Review34 reviewsWrite Review62 reviewsWrite ReviewWrite Review21 reviews
Best for
Freelancers, email marketers
Everyone
Enterprise-scale businesses
Email conversion
A transactional email marketing solution with SMS capabilities
Email marketers looking to maximize open rates
Email marketing
Local businesses, SMBs
Small to medium-sized businesses
Self-employed, small businesses
Key uses
Email marketing
Email marketing, lead generation, SEO
Automated emails, Online advertising, Social media management
Email marketing
Email marketing
Improving email deliverability and open rates
Online marketers
Email marketing, lead generation, hosting
Email marketing
Business management, automation, email
Price
From $20
per month
From $0
From $400/month
From $59 per month
Start for free and get 300 emails per day
$149-$1,190 per month
Starting at $10.50
A la carte pricing
From $0
From $19
per month
Free Trial
30-days
Forever free plan
None
30-day free trial
10-day free trial
30 days
60-days
14-days
Customer Support
Phone, live chat, email, experts on call
Live chat, phone, email support
24/7 phone, email, and live chat
Toll-free phone in the US, Canada, and the UK, and email support 24/7
Phone, email, contact form
Email, live chat, and phone support
24/7 live chat
Phone and email support, webinars
24/7
Demos, email, phone, setup assistance

Top10's Top Picks for Marketing Tools

    1
    Constant Contact
    exceptional
    9.9
    Constant Contact
    Email marketing done rightVisit Site
    • Best for - Freelancers, email marketers
    • Key uses - Email marketing
    • Price - From $20
    Email marketing done right
    Visit Site

    Constant Contact is a niche marketing solution. It offers email marketing. That’s it. But what you can do with this email marketing tool is enough to make any business consider this stand-alone option. CC does have other marketing tools as well, including contact management, analytics, and calendar management tools.  But email is where it’s really at. With mobile-optimized templates, drag-and-drop editor, and Ecommerce solutions, Constant Contact has everything you could possibly want for your email marketing campaigns.

    Constant Contact has excellent automation, as well. You can send out welcome emails for new customers, set up a trigger for email series according to customer behavior, and automatically send reminders for abandoned carts. Constant Contact also lets you build lists and segment contacts for tailored ad campaigns.

    Read Constant Contact Review

    PROS

    Segmented lists
    Triggered email series
    Full contact management

    CONS

    No SEO
    Gets pricey when your lists get longer
    constant-contact logo
    Constant Contact
    Visit Site
    2
    HubSpot
    exceptional
    9.8
    Hubspot
    Professional digital marketing tools for lessVisit Site
    • Best for - Everyone
    • Key uses - Email marketing, lead generation, SEO
    • Price - From $0
    Professional digital marketing tools for less

    Hubspot is possibly the most popular marketing platform around today. Aside from its whimsical help videos and easy to follow site format, Hubspot earned its place at the top by delivering extremely professional, extensive, and powerful tools for businesses. And the offering covers the spectrum from sales to marketing, customer service, CRM, and more. So, it’s not hard to understand why so many companies choose Hubspot as one of the best marketing tools in the industry.

    Hubspot goes deep when it comes to its marketing solutions. You’ll find everything, including SEO, email, and social media marketing. But Hubspot takes everything to another level. For example, you’ll get an SEO wizard to walk you through the entire SEO process, data-driven email marketing campaign tools, and social media monitoring tools that are built into your platform.

    Read HubSpot Review

    PROS

    Impressive, professional marketing tools
    Direct response widget for social media mentions
    SEO wizard

    CONS

    Plans have a big gap in pricing
    Not enough SEO-self features
    hubspot logo
    HubSpot
    3
    Salesforce
    excellent
    9.3
    Build personalized campaigns and automate themVisit Site
    • Best for - Enterprise-scale businesses
    • Key uses - Automated emails, Online advertising, Social media management
    • Price - From $400/month
    Build personalized campaigns and automate them

    Salesforce Marketing Cloud is an advanced suite of marketing tools built for enterprise-scale businesses. It includes a highly customizable email campaign builder, SMS marketing capabilities, tools for social media management, and online advertising support. Salesforce stands out for its in-depth automation features and dynamic content blocks, which enable you to personalize your campaigns for each customer.

    Salesforce Marketing Cloud can be expensive, especially if you want to take advantage of the platform’s automation features. It likely falls outside the budget of many small- and medium-sized businesses. A steep learning curve also creates barriers to smaller businesses using this platform. However, for large businesses, the customizability, scalability, and insights that Salesforce Marketing Cloud provides are hard to beat. 

    Read Salesforce Review

    PROS

    Create custom email campaigns with ease
    Automate email and SMS campaign triggers
    AI-enhanced analytics to understand your audience

    CONS

    Very expensive subscription
    Complex feature set with steep learning curve
    salesforce logo
    Salesforce
    4
    Campaigner
    very good
    8.5
    Conversion-focused email marketing toolsVisit Site
    • Best for - Email conversion
    • Key uses - Email marketing
    • Price - From $59 per month
    Conversion-focused email marketing tools

    Campaigner is ideal for experienced marketing teams using email campaigns to convert their audience. Beyond an easy-to-use drag-and-drop email editor, it helps you target specific customer segments through dynamic content blocks, as well as use A/B testing and other experiments to optimize engagement rates. 

    Its Starter plan has more than enough features to get you sending personalized, high-conversion emails, but it’s limited to 5,000 contacts. The Essential and Advanced plans cater to up to 25,000 and 100,000 contacts respectively, and provide tools such as eCommerce integrations and automation workflows.

    Campaigner’s main drawback is a limited toolkit for social media marketing and lead generation, and a lack of SEO features.

    Read Campaigner Review

    PROS

    Advanced email personalization
    Automation workflows
    Experiments including A/B testing

    CONS

    Limited social media marketing
    Limited third-party integrations
    campaigner logo
    Campaigner
    5
    Brevo
    very good
    8.9
    Sendinblue
    Send 300 emails a day for freeVisit Site
    • Best for - A transactional email marketing solution with SMS capabilities
    • Key uses - Email marketing
    • Price - Start for free and get 300 emails per day
    Send 300 emails a day for free

    Sendinblue is an affordable email marketing tool, especially considering the number of features you get.  With the free plan you can send 300 emails a day, and 4,000 emails a day when you upgrade to paid plans starting at $25 per month. Sendinblue makes it easy to create, optimize and send email campaigns, and combines SMS reminders with follow-up reminders for transactions.

    Read Brevo Review

    PROS

    Free plan includes 300 daily emails
    Comes with SMS capabilities
    Easy email campaign creation and analysis

    CONS

    May experience delays in sending and receiving emails
    User experience needs improvement for beginners
    6
    InboxAlly
    very good
    8.9
    Improves email deliverability and open ratesVisit Site
    • Best for - Email marketers looking to maximize open rates
    • Key uses - Improving email deliverability and open rates
    • Price - $149-$1,190 per month
    Improves email deliverability and open rates

    If your primary concern is improving email deliverability and open rates, InboxAlly is an excellent choice. Its specialized algorithms make it a powerful tool designed for businesses struggling with their emails getting lost in spam folders. 

    If you're looking for a more comprehensive email marketing solution with additional features like automation and analytics, you’ll need to consider another platform. But that doesn’t prevent you from also using InboxAlly alongside it to ensure your emails are delivered to your users’ inboxes—and opened.

    Why we chose InboxAlly: InboxAlly can complement your mailing list software by providing an additional way to improve your email deliverability.

    Our Experience: InboxAlly is a fairly basic tool to use, but we found it did improve the open rate of our emails.

    Read InboxAlly Review

    PROS

    Improves the deliverability of your emails
    Set and forget setup
    Helpful and knowledgeable customer support

    CONS

    Lacks additional features
    Expensive for low-volume users.
    inboxally logo
    InboxAlly
    7
    GetResponse
    very good
    8.8
    GetResponse Best Email Marketing Services
    Comprehensive content marketing servicesVisit Site
    • Best for - Email marketing
    • Key uses - Online marketers
    • Price - Starting at $10.50
    Comprehensive content marketing services

    GetResponse is a lot more than your average email marketing service. In fact, it offers a tremendous variety of features and services that will only bolster your team's productivity and profit. GetResponse takes things to the next level with features like webinar hosting, full customer retention management software, and dedicated IP addresses. As you climb the ladder of pricing tiers, GetResponse offers more and more impressive services. Get deliverability consulting, transactional emails, and a dedicated account manager to help with troubleshooting and campaign consulting.

    Of course, GetResponse has the usual features you'd like to see with an email marketing platform, as well. Features like autoresponders, landing page designer, automation templates, Facebook Ads, and contact scoring and tagging will help your company maximize those leads and convert them into paying customers. Find out more about what GetResponse has in store for your business today.

    Read GetResponse Review

    PROS

    Premium features and services outside the standard suite
    Autoresponders, RSS to email, and other campaign tools
    Web forms, list builders, surveys

    CONS

    Gets expensive quickly if you want more advanced features
    A/B testing could be stronger
    getresponse logo
    GetResponse
    8
    Network Solutions
    very good
    8.6
    Network Solutions
    Crossing all the marketing “T”sVisit Site
    • Best for - Local businesses, SMBs
    • Key uses - Email marketing, lead generation, hosting
    • Price - A la carte pricing
    Crossing all the marketing “T”s

    Like Wix for website design, Network Solutions is the underdog business’ best friend when it comes to marketing and business management overall. In addition to being the first domain provider, providing hosting services, website design, and SSL certificates, Network Solutions has plans that are jam-packed with useful online marketing tools like email marketing, PPC, and social media marketing management. The SEO optimizer is particularly in-depth, including optimized page tests, tags, and a monthly consultation with an SEO expert.

    Network Solutions also has some key features that most local businesses wouldn’t even know to think about. Things like reputation management and on-page SEO can mean the difference between a roaring success and the business that just never goes anywhere. And Network Solutions really specializes in helping local businesses get found and grow their audiences.

    Read Network Solutions Review

    PROS

    Excellent PPC campaigns
    Monthly SEO consultation with a pro
    Extensive email marketing

    CONS

    Not easy to understand pricing plans
    Interface isn't as neat as it could be
    network-solutions logo
    Network Solutions
    9
    MailChimp
    Intuitive drag-and-drop email editorVisit Site
    • Best for - Small to medium-sized businesses
    • Key uses - Email marketing
    • Price - From $0
    Intuitive drag-and-drop email editor

    Mailchimp is a versatile and user-friendly marketing tool service that empowers businesses of all sizes to effectively reach their target audience. It offers a comprehensive suite of features, including email marketing, automation, audience segmentation, landing pages, and social media management. With its intuitive drag-and-drop editor, creating visually appealing campaigns is a breeze. The platform also provides detailed analytics and reporting, allowing users to monitor the performance and impact of their marketing efforts.

    Mailchimp offers a range of affordable plans to suit different budgets. Its user-friendly interface makes it accessible to beginners, while advanced users can take advantage of its extensive customization options. With its robust integration capabilities, Mailchimp seamlessly integrates with popular e-commerce platforms, CRMs, and other marketing tools, ensuring a streamlined workflow.

    Overall, Mailchimp is a reliable and efficient marketing tool service that caters to the needs of businesses seeking to enhance their marketing campaigns, engage their audience, and drive growth.

    Read MailChimp Review

    PROS

    User-friendly interface & ease of use
    Robust email automation capabilities
    Extensive integration options with other platforms

    CONS

    Limited customer support for free plan
    Pricing can be costly for high-volume sending
    mailchimp logo
    MailChimp
    10
    vcita
    very good
    8.6
    vCita
    Smart and simple business managementVisit Site
    • Best for - Self-employed, small businesses
    • Key uses - Business management, automation, email
    • Price - From $19
    Smart and simple business management

    vCita touches more on the business management aspect of the marketing tools spectrum, so you won’t get much in the way of SEO from this company. But in the area of business management, vCita has some of the best marketing tools around. With everything from lead generation and conversion tools to project management, CRM, and email marketing, vCita is really an impressive option. 

    One of the most important features you'll really appreciate is email automation. You can customize your campaigns down to the last design detail and then set up automation so that your email campaigns run on their own. Set up journeys or action-based email series to send out the appropriate email messages automatically to a group of leads or customers. Create reminders, thank you emails, discounts, and more. vCita also has social media marketing, website design, and an impressive online scheduler.

    Read vcita Review

    PROS

    Extensive email marketing tools
    Inclusive project management software
    Contact management and online scheduler included

    CONS

    No SEO
    No PPC campaigns
Frequently Asked Questions
Which are the most useful online marketing tools?+-

Wix.com is one of the leading online marketing tools, offering everything from web design to SEO tools and email marketing services. Other popular providers include SquareSpace and Network Solutions.

What is the most successful marketing tool for small businesses?+-

Wix and Network Solutions are two popular tools for small businesses due to their competitive pricing and flexibility. Small businesses typically choose marketing tools that are flexible, easy to use, and scalable.

What tools do marketing managers use?+-

Marketing managers use a variety of tools to improve their marketing efforts, from SEO tools to analytics that track traffic and ad campaign success. Other tools may include email marketing, CRM, and project management software.

What Are Marketing Tools?

Digital marketing tools is a broad category that covers a spectrum of useful apps. Generally, the term refers to any software that is used to help your business run more efficiently and enhance your marketing efforts. This can include things like ad campaigns, analytics, project management, and a whole lot more we'll look at in more detail in just a minute. As you can see, it's a pretty wide range of tasks that online marketing tools cover. Luckily, a lot of the tools are free, and many of the paid-for apps bundle several of these management functionalities into a single service. So, you're really getting your money's worth.

Who Can Benefit From  Marketing Tools

Everyone. It’s really that simple. Just a quick look at the list below will show you how many different aspects of your business management digital marketing tools can control. So, whether you are a content writer, a project manager, a marketer, or any other of the tens of job titles out there, you can gain tremendously from these apps.

In terms of businesses and niches, there’s no brand out there today that won’t benefit from some type of marketing software. There are currently more specific marketing tools for small businesses that narrow down the functionality so that you aren’t overwhelmed with options, and also cuts back on the price for limited budgets. So, the question isn’t so much who can benefit from online marketing tools, but rather which are the right tools to help you maximize your business efficiency.

Types of Marketing Tools 

As we mentioned already, there are a lot of different types of digital marketing tools available today. The most commonly-used ones include software that will help you manage the most important aspects of your business and marketing efforts, including:

  • Social media marketing
  • SEO
  • Email 
  • Website 
  • Design 
  • CRM

Here are a few examples of the best marketing tools online today:

  • Ad campaign apps like Facebook ads, Google Adwords, Bing Ads
  • Analytics tools like Google Analytics and Yandex Metrica
  • Project management tools like Monday or Trello 
  • Social media marketing campaign management like Hootsuite or Buffer
  • Email marketing like MailChimp and Constant Contact
  • Sales and CRM software like HubSpot

The Importance of Holistic Marketing

The main takeaway here is that digital marketing tools are not a single app performing a single task for a single set of use cases. On the contrary, it's a category of tools that covers a tremendous spectrum of functionality. A forward-thinking company will find and incorporate the right blend of online marketing tools for their situation, maximizing efficiency, and really making their business management and marketing efforts pop. From task and project management software to help setting up your email marketing campaigns, the best marketing tools are the wave of the business future. So grab a board, and hang ten!


Amanda Bradley
Amanda Bradley writes for Top10.com and her interests and experience stretch from business to tech, via marketing, hi-tech and travel. Amanda uses her research and writing skills, together with her curiosity about every field and industry, to understand each topic from the inside and share it in an engaging, enticing way.