Best Marketing Tools

Amanda Bradley

Simply put, digital marketing tools make everything better. The right apps will increase your efficiency, decrease errors, and make just about all of your interactions and work activities easier. So, are online marketing tools important? Yeah, we’d say so.

And today, there's a wide variety of marketing tools for small businesses to help give you an edge on the competition, communicate better with your audience, and convert leads faster and more efficiently. Finding the right one to fit your business needs, now that's a little tricky.

Fortunately, there are some proven apps that have risen to the top of the charts, time and time again. If you are looking for a way to make your business run smoother, employees work more efficiently, and marketing campaigns more effective, check out the industry-recognized best marketing tools online today.

SMBs, startups, temp workers
Niches, photographers, restaurants, artists
Local businesses, SMBs
Businesses on a budget, outsourcing work
Everyone
Freelancers, email marketers
Self-employed, small businesses
Small and mid-sized businesses
Local businesses, SMBs in general
SMBs, businesses that want hosting included
Website design, SEO, email marketing, blogs
CMS, analytics, blogging, design
Email marketing, lead generation, hosting
SEO, email marketing, copywriting, SEM
Email marketing, lead generation, SEO
Email marketing
Business management, automation, email
SEO, email marketing, website building
Lead generation, SEO, social media marketing
Email marketing, SEO, social media, analytics
From $13per month
From $12per month
A la carte pricing
From $5per project
From $0
From $20per month
From $19per month
Varies based on features
Custom pricing plans
From $10per month
14-days
14-days
60-days
Varies based on provider
Forever free plan
30-days
14-days
No free trial
No free trial
1-month
24/7 phone and ticket support
Community forum, 24/7 email, live chat
Phone and email support, webinars
24/7 ticket and phone support
Live chat, phone, email support
Phone, live chat, email, experts on call
Demos, email, phone, setup assistance
Phone support
Live chat, email, phone support
Extensive global network, 24/7 phone support

The Best Marketing Tools - An In-Depth Look

  • 1

    Wix.Com

    Website Design & Marketing in Minutes
    Wix.Com
    • Best forSMBs, startups, temp workers
    • Key usesWebsite design, SEO, email marketing, blogs
    • PriceFrom $13per month

    Wix is a godsend for SMBs, people who are self-employed, gig workers, and other smaller businesses that don't have either the manpower or the budget to work with the big dogs. That's because Wix offers these smaller brands a huge variety of services priced to fit their limited budget.

    Wix is generally known for its fast and easy website builder/designer. You can have a website up in minutes, without any design or coding knowledge. Recently, Wix added online marketing tools to its product offering. So now, business owners can get important tools, including SEO, email marketing, and content management, all bundled into one. And having these tools combined with your website designer gives things a more holistic package deal for easier implementation.

    Pros
    • Super easy to use
    • Wix SEO Wizard for tailored SEO plan
    • Excellent customer satisfaction rep
    Cons
    • Limited to the template you choose at the beginning
    • Can be overwhelming with all the options
    Read Wix.Com Review
  • 2

    SquareSpace

    Designer solutions for marketing anything
    SquareSpace
    • Best forNiches, photographers, restaurants, artists
    • Key usesCMS, analytics, blogging, design
    • PriceFrom $12per month

    Squarespace is a great tool that niche businesses find particularly appealing. We’re talking artists, musicians, and students of the world. That’s because Squarespace is so good at making whatever it is you’re selling look fantastic. A website designer by nature, Squarespace uses the same aesthetically-pleasing approach for its digital marketing tools.

    Get your general SEO covered automatically, integrate social media accounts and marketing campaigns, and of course, design your website to wow. Squarespace also has an impressive email marketing tool and works particularly well for Ecommerce selling.

    Pros
    • Beautiful design and email marketing options
    • Good for blogging, collections, catalogs, etc.
    • Integrated marketing analytics included
    Cons
    • Multi-lingual stores aren’t supported
    • No autosave functionality
    Read SquareSpace Review
  • 3

    Network Solutions

    Crossing all the marketing “T”s
    Network Solutions
    • Best forLocal businesses, SMBs
    • Key usesEmail marketing, lead generation, hosting
    • PriceA la carte pricing

    Like Wix for website design, Network Solutions is the underdog business’ best friend when it comes to marketing and business management overall. In addition to being the first domain provider, providing hosting services, website design, and SSL certificates, Network Solutions has plans that are jam-packed with useful online marketing tools like email marketing, PPC, and social media marketing management. The SEO optimizer is particularly in-depth, including optimized page tests, tags, and a monthly consultation with an SEO expert.

    Network Solutions also has some key features that most local businesses wouldn’t even know to think about. Things like reputation management and on-page SEO can mean the difference between a roaring success and the business that just never goes anywhere. And Network Solutions really specializes in helping local businesses get found and grow their audiences.

    Pros
    • Excellent PPC campaigns
    • Monthly SEO consultation with a pro
    • Extensive email marketing
    Cons
    • Not easy to understand pricing plans
    • Interface isn't as neat as it could be
    Read Network Solutions Review
  • 4

    Fiverr

    Every kind of marketing tool you could want
    Fiverr
    • Best forBusinesses on a budget, outsourcing work
    • Key usesSEO, email marketing, copywriting, SEM
    • PriceFrom $5per project

    Fiverr has a very simple business proposition: need a task, they’ll get it done. And all for $5. That’s right, the designers, marketers, content writers, programmers, and any other professional you hire from Fiverr all start their pricing at just $5. Now, let’s explain.

    Fiverr is a crowdsourced network of professionals that allows companies to outsource all of their business needs to experts in the desired field. Brands will choose a Fiverr expert, give them the project details, and receive the results in an agreed-upon timeframe. The beauty of crowdsourcing is that you get excellent marketing solutions for a fraction of the price.

    Fiverr projects start at $5, but they can go up considerably based on what marketing tools you're looking for, how extensive the project is, and which contributor you choose. Browse through profiles and portfolios to find a good fit to get all of your online marketing tool requirements fulfilled.

    Pros
    • Competition-based low pricing structure
    • Thousands of professionals to choose from
    • Any type of digital marketing you could think of
    Cons
    • Hit or miss with some designers
    • No guarantee on work quality
    Read Fiverr Review
  • 5

    Hubspot

    Professional digital marketing tools for less
    Hubspot
    • Best forEveryone
    • Key usesEmail marketing, lead generation, SEO
    • PriceFrom $0

    Hubspot is possibly the most popular marketing platform around today. Aside from its whimsical help videos and easy to follow site format, Hubspot earned its place at the top by delivering extremely professional, extensive, and powerful tools for businesses. And the offering covers the spectrum from sales to marketing, customer service, CRM, and more. So, it’s not hard to understand why so many companies choose Hubspot as one of the best marketing tools in the industry.

    Hubspot goes deep when it comes to its marketing solutions. You’ll find everything, including SEO, email, and social media marketing. But Hubspot takes everything to another level. For example, you’ll get an SEO wizard to walk you through the entire SEO process, data-driven email marketing campaign tools, and social media monitoring tools that are built into your platform.

    Pros
    • Impressive, professional marketing tools
    • Direct response widget for social media mentions
    • SEO wizard
    Cons
    • Plans have a big gap in pricing
    • Not enough SEO-self features
    Read Hubspot Review
  • 6

    Constant Contact

    Email marketing done right
    Constant Contact
    • Best forFreelancers, email marketers
    • Key usesEmail marketing
    • PriceFrom $20per month

    Constant Contact is a niche marketing solution. It offers email marketing. That’s it. But what you can do with this email marketing tool is enough to make any business consider this stand-alone option. CC does have other marketing tools as well, including contact management, analytics, and calendar management tools.  But email is where it’s really at. With mobile-optimized templates, drag-and-drop editor, and Ecommerce solutions, Constant Contact has everything you could possibly want for your email marketing campaigns.

    Constant Contact has excellent automation, as well. You can send out welcome emails for new customers, set up a trigger for email series according to customer behavior, and automatically send reminders for abandoned carts. Constant Contact also lets you build lists and segment contacts for tailored ad campaigns.

    Pros
    • Segmented lists
    • Triggered email series
    • Full contact management
    Cons
    • No SEO
    • Gets pricey when your lists get longer
    Read Constant Contact Review
  • 7

    vcita

    Smart and simple business management
    vcita
    • Best forSelf-employed, small businesses
    • Key usesBusiness management, automation, email
    • PriceFrom $19per month

    vCita touches more on the business management aspect of the marketing tools spectrum, so you won’t get much in the way of SEO from this company. But in the area of business management, vCita has some of the best marketing tools around. With everything from lead generation and conversion tools to project management, CRM, and email marketing, vCita is really an impressive option. 

    One of the most important features you'll really appreciate is email automation. You can customize your campaigns down to the last design detail and then set up automation so that your email campaigns run on their own. Set up journeys or action-based email series to send out the appropriate email messages automatically to a group of leads or customers. Create reminders, thank you emails, discounts, and more. vCita also has social media marketing, website design, and an impressive online scheduler.

    Pros
    • Extensive email marketing tools
    • Inclusive project management software
    • Contact management and online scheduler included
    Cons
    • No SEO
    • No PPC campaigns
    Read vcita Review
  • 8

    Web.com

    Basic marketing and design for new businesses
    Web.com
    • Best forSmall and mid-sized businesses
    • Key usesSEO, email marketing, website building
    • PriceVaries based on features

    Web.com is another website builder gone rogue, or at least gone marketing tool generator. Boasting more than 3 million customers and websites, Web.com is certainly no slouch in the design realm. But the brand has what to offer in terms of online marketing tools, as well. For one thing, Web.com is excellent for SEO. You'll get a private SEO account manager to help you tweak your website for optimal search engine optimization. Web.com also has SEO analytics and will list your business in Google My Business listings. 

    Web.com also has email marketing with customizable templates, list management, and email tracking tools. There are also tools for creating and managing PPC ad campaigns, social media marketing, and newsletters. Web.com will even help with lead generation and content management via a dedicated WordPress plan.

    Pros
    • Private, expert marketing consultant
    • Fast website design
    • Dedicated WordPress management plans
    Cons
    • No free trial
    • No pricing details on website
    Read Web.com Review
  • 9

    Hibu

    Using smart tech to get you more leads
    Hibu
    • Best forLocal businesses, SMBs in general
    • Key usesLead generation, SEO, social media marketing
    • PriceCustom pricing plans

    Hibu is all about lead generation. While it has other digital marketing tools and solutions, lead generation is the really big one it focuses on. Using smart technology, decades of collecting customer data points, and tailored strategies, Hibu delivers tools that actually boost visibility, generate more leads, and help you convert those leads into customers. 

    Hibu will sit with each customer to customize the online marketing tools and plans it needs to shine. That’s something that makes this company unique. Hibu is particularly well-suited for local businesses that need to work hard to generate their leads. From synchronizing your local business listings info to managing your Facebook ad campaigns, Hibu takes the hard work out of these all-important digital marketing actions.

    Pros
    • Tailored marketing strategy
    • Smart data-driven tools
    • Online reviews, rep management, etc.
    Cons
    • No email marketing
    • No pricing info on the site
    Read Hibu Review
  • 10

    GoDaddy

    All-in-one hosting, marketing, and beyond
    GoDaddy
    • Best forSMBs, businesses that want hosting included
    • Key usesEmail marketing, SEO, social media, analytics
    • PriceFrom $10per month

    While it started out as the premier domain registrar in the industry, GoDaddy has since become the go-to (see what we did there?) site for all things business-related. It's a sort of one-stop-shopping experience with GoDaddy because of all it has to offer. Features include:

    • Website builder
    • SEO
    • Email marketing
    • WordPress sites (hosting, management, support)
    • Domain names
    • Hosting packages
    • Web security

    GoDaddy has responsive designs, customizable themes, a central management console, rapid page-load, and analytics so that you can see what’s working. So really, you name it, GoDaddy has got it. And what’s more, it’s all available for free for the first month with a 30-day free trial.

    Pros
    • Huge range of marketing tools
    • Website builder, designer features, and hosting included
    • Analytics and SEO wizard
    Cons
    • SEO doesn’t come included with basic plan
    • Not as much customization options
    Read GoDaddy Review
Frequently Asked Questions
Which are the most useful online marketing tools?
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Wix.com is one of the leading online marketing tools, offering everything from web design to SEO tools and email marketing services. Other popular providers include SquareSpace and Network Solutions.
What is the most successful marketing tool for small businesses?
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Wix and Network Solutions are two popular tools for small businesses due to their competitive pricing and flexibility. Small businesses typically choose marketing tools that are flexible, easy to use, and scalable.
What tools do marketing managers use?
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Marketing managers use a variety of tools to improve their marketing efforts, from SEO tools to analytics that track traffic and ad campaign success. Other tools may include email marketing, CRM, and project management software.

What Are Marketing Tools?

Digital marketing tools is a broad category that covers a spectrum of useful apps. Generally, the term refers to any software that is used to help your business run more efficiently and enhance your marketing efforts. This can include things like ad campaigns, analytics, project management, and a whole lot more we'll look at in more detail in just a minute. As you can see, it's a pretty wide range of tasks that online marketing tools cover. Luckily, a lot of the tools are free, and many of the paid-for apps bundle several of these management functionalities into a single service. So, you're really getting your money's worth.

Who Can Benefit From  Marketing Tools

Everyone. It’s really that simple. Just a quick look at the list below will show you how many different aspects of your business management digital marketing tools can control. So, whether you are a content writer, a project manager, a marketer, or any other of the tens of job titles out there, you can gain tremendously from these apps.

In terms of businesses and niches, there’s no brand out there today that won’t benefit from some type of marketing software. There are currently more specific marketing tools for small businesses that narrow down the functionality so that you aren’t overwhelmed with options, and also cuts back on the price for limited budgets. So, the question isn’t so much who can benefit from online marketing tools, but rather which are the right tools to help you maximize your business efficiency.

Types of Marketing Tools 

As we mentioned already, there are a lot of different types of digital marketing tools available today. The most commonly-used ones include software that will help you manage the most important aspects of your business and marketing efforts, including:

  • Social media marketing
  • SEO
  • Email 
  • Website 
  • Design 
  • CRM

Here are a few examples of the best marketing tools online today:

  • Ad campaign apps like Facebook ads, Google Adwords, Bing Ads
  • Analytics tools like Google Analytics and Yandex Metrica
  • Project management tools like Monday or Trello 
  • Social media marketing campaign management like Hootsuite or Buffer
  • Email marketing like MailChimp and Constant Contact
  • Sales and CRM software like HubSpot

The Importance of Holistic Marketing

The main takeaway here is that digital marketing tools are not a single app performing a single task for a single set of use cases. On the contrary, it's a category of tools that covers a tremendous spectrum of functionality. A forward-thinking company will find and incorporate the right blend of online marketing tools for their situation, maximizing efficiency, and really making their business management and marketing efforts pop. From task and project management software to help setting up your email marketing campaigns, the best marketing tools are the wave of the business future. So grab a board, and hang ten!


Amanda Bradley
Amanda Bradley's interests and experience stretch from business to tech, via marketing, hi-tech and travel. Amanda uses her research and writing skills, together with her curiosity about every field and industry, to understand each topic from the inside and share it in an engaging, enticing way.