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Hubspot Marketing Tools Review

Top10.com Staff

In a Nutshell

HubSpot is the go-to software for automated inbound marketing tools. Loaded with all the goodies you’d expect from this industry giant, HubSpot Marketing Hub helps you grow your traffic, convert leads, track progress, and manage all aspects of your marketing campaigns. Complete with email, forms, ad management, live chat, reporting, and more, this one-stop-shop lets you handle everything from a single location for efficiency and results.

pros

  • Best in class for marketing automation
  • Includes full CRM integration
  • Excellent social media management tools

cons

  • Big jump from Starter to Professional plan
  • Pricey option

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Best for: SMBs, medium-sized businesses, enterprise tier organizations

Key uses: Lead generation, email marketing

Price: From $40 per month

Free trial: Forever free plan

SEO

HubSpot marketing hub has a great SEO wizard that literally hands you optimization tips as you type so that your content will be search engine ready. The site also has integrated analytics, so you can get SEO ROI.

Email Marketing

Email marketing is one area where HubSpot marketing hub has gone all out. It has the regular stuff like customizable email templates, responsive designs, and auto-scheduling for marketing campaigns, but there’s a lot more. HubSpot marketing hub pulls data points from all over the web, including job information, social profiles, and other pertinent information. Then, HubSpot helps you utilize this information to target and personalize your communications seamlessly for each lead.

HubSpot marketing hub has a smart drag-and-drop email editor, so you can plug those personal details into each email you send out. This is one of the most intuitively-designed and easy to use email editors we’ve seen so far.

Social Media Marketing

Social media marketing is just as essential as the other two techniques we’ve already mentioned. You can use the HubSpot marketing hub social monitoring tools to keep tabs on your customers, hear what they have to say, and keep the conversation going when you want to. Respond directly to a customer’s complaint or praise from within the social media channel. You can also send out posts on your various social media channels and have those blasted to your email lists automatically. It covers the big ones, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

HubSpot also incorporates contact management through the popular social media channels, so fans can be included in your CRM for follow up, loyalty rewards, and communications. You can also utilize this tool to get testimonials from customers and have those reviews automatically migrated over to your website for some solid social proof.

Website Design

The Starter Plan for HubSpot marketing hub offers limited features for building landing pages and designing your website. You'll find page templates, responsive designs, and basic reporting. More advanced plans come with more detailed features. Website design is definitely not the focus of this product, though, so don't expect incredibly advanced features.

HubSpot marketing hub also has marketing tools that you can build into your website design. For example, you can create and customize call to actions to fit your target audience, do A/B testing, and promote seasonal items.

Chatbot

HubSpot marketing hub can be used with the HubSpot customer service software as well, so businesses can provide extensive customer support to their customers. This is a big deal since people are usually looking towards chatbots for fast answers to make on-the-spot decisions.

Even the free plan allows you to do some basic conversational bot activity like create tickets and book meetings. More advanced plans include custom branching logic, programmable bots, and webhooks.

Lead Generation

HubSpot marketing hub really does lead generation and management well. The whole system is built off of a comprehensive CRM, so you can manage every aspect of your leads from the moment they share their email address. HubSpot marketing hub really impressed us with in-depth analytics and real-time reporting. You can see up-to-the-minute data about any lead like what pages they're visiting on your site, who they are, and where they work.

From there, HubSpot marketing hub lets you automate your email responses, so you can capture leads as they are going through the decision-making process. For example, you can set up rules to send out a personalized email as soon as a lead checks out an item on your site. Contact forms, pop-ups, and other means of direct contact are really useful for collecting lead information and follow-up.

Live Chat Software

HubSpot marketing hub incorporates live chat into the mix, as well. So, when you get a new or returning customer, you can engage with them immediately. And by the way, this feature is available even with the free plan.

Pricing

HubSpot marketing hub comes in three levels (or four if you count the freemium plan), which we’ll describe in more detail below. It’s pretty generous that all HubSpot marketing hub plans include the entire suite of HubSpot CRM, which is tremendous. You’ll get tools like:

  • Contact management
  • Website activity
  • (limited) Email marketing
  • Ad management
  • List segmentation
  • Ticketing
  • Ability to create landing pages, blogs, and other types of content
  • Personalization methods like calls to action and smart content
  • SEO and content strategy
  • Live chat functionality
  • Conversational bots
  • Form builder

And a bunch more. So, before you even start paying for anything, there's a ton to offer. Once you start looking at the for-pay plans and the marketing hub plans, in particular, there are a few differences between them. Here's a breakdown of the three marketing hub plans:


Starter 
Professional 
Enterprise
Price per month
From $40
From $800
$3200
Number of contacts
1,000 ($20/month for each additional 1,000)
1,000 ($20/month for each additional 1,000)
10,000

HubSpot also has a free marketing hub plan that gives you access to all of the HubSpot CRM features, form builder, 2,000 email sends per month, ad management, list segmentation, team email, live chat, and limited messenger integration. Actually, it’s an impressive list for a freemium plan, and some SMBs will be able to manage just fine with this option.

If you want more advanced features like ad retargeting, SEO and content strategy, Google integration, social media support, etc. you’ll need to go for the more advanced plans, though. The Starter Plan has a lot of the marketing tools you’d be excited about, including email marketing, contact website activity, and conversational bots. And while it’s a big jump from the Starter Plan to the Professional one, the good news is that every business other than huge corporations will be more than satisfied with the Professional Plan.

This second tier plan has a ton of marketing tools like full marketing automation suite, lead nurturing, A/B testing, custom workflows, and a lot more. Meanwhile, the Enterprise Plan offers even more detailed features like custom event automation triggers, company-wide campaign reporting, revenue reporting, and more.

In addition to any plan, HubSpot lets you pay for add-ons for more in-depth features in a specific area (sales, service, CMS).

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Customer Service

HubSpot marketing hub has award-winning customer support via email or phone. You can also speak to a live chat rep for on-the-spot questions or browse the tremendous library of help documentation and training articles. HubSpot marketing hub also has a community forum that lets you ask other users how things work for more hands-on troubleshooting.

Bottom Line

HubSpot marketing hub is an all-inclusive automated marketing solution that has got all the bells and whistles included. While it's more expensive than several of the other options, it really packs a ton into that price tag. Plus, it still undercuts some competitors like Salesforce's Pardot. HubSpot marketing hub includes all the marketing tools you'll need, including email, SEO, social, and analytics. So, if you're looking for all-encompassing, this is the place to be.

Top10.com's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.

Hubspot customer reviews

Based on 35 reviews

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18 May 2022

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Top Reviews

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Brand satisfaction

Value for money

Service quality

4 months ago

I have loved and used Hubspot for many years. My relationship with them is priceless.

4 months ago

We have been using Hubspot for the last five years. It is very modern, highly reliable.

4 months ago

Hubspot was enjoyable to use. I received many marketing certificates through the website. I liked that I could complete tasks at my own pace.

4 months ago

I use Hubspot because of their easy to use marketing tools. Marketing through this company makes my job a lot easier.

4 months ago

This company will have you up and running in a matter of minutes and they are only a phone call away.

4 months ago

Very effective at utilizing the industry in which your are marketing for. Helps to create a platform base and grab individual's attention.

5 months ago

Great company and a great marketing thing tool. Great customer service and worth the money to help your company.

5 months ago

It is a great site that is professional in helping me with job related work.

5 months ago

It's a service loaded with features that work well. The pricing is a bit high but still worth it because of functionality.

5 months ago

Definitely a great tool. Easy to use, convenient. Intuitive. Gets the job done.

5 months ago

It is a robust platform with a lot of options and an all-in-one platform.

6 months ago

They will offer platforms where we advertise our products. They can target our potential customers to advertise. Hard to use in the beginning.

6 months ago

It's easy to do business with, also it gives you a lot of benefits when you use it.

6 months ago

Really innovative tool. You can also see your ROI very quickly with the investment.

3 months ago

HubSpot is very, very easy to use and it has the latest information available for you by phone request.

3 months ago

I think it's easy to use and the lead quality is really good. I just love it.

4 months ago

Hubspot is a good company to work with for beginners. They have easy step by step instructions.

4 months ago

Have not had any problems using them, so far our employees favor this program. It's worked very well with our company. We are satisfied with the results.

4 months ago

They have decent features that are good for business owners and are easy to use. They are a good brand.

4 months ago

Hubspot is extremely useful for all of my current business needs and they are developing new applications all of the time.

Hubspot