Omnisend Review

Why Choose Omnisend?

Omnisend stands out among email marketing platforms for the simplicity and elegance of its campaign design tools. You can choose from dozens of email templates created by professional designers and then completely customize the look of your email. The drag-and-drop email builder gives you control over colors, fonts, images, and content elements.

One particularly great feature of the email builder is the product picker, which enables you to add any item from your online store to your email campaign. Just click on the product in your storefront, and all images, text, and links will automatically transfer over.

Another key feature is the discount code builder. Omnisend lets you create personalized discount codes for every person receiving your email in just a single click. This makes it easy to see who’s engaging with your campaigns. Ominsend integrates with most e-commerce platforms to build these discount programs on your store’s back-end.

The platform’s automated workflow tool is also a key selling point. You’ll find pre-made workflows for abandoned cart recovery and A/B testing, but you can also build your own automations to target customers based on how they interact with your business. The visual builder makes it incredibly simple to set up complex workflows in a drag-and-drop environment.

Standard Features:

• Email builder: Omnisend’s drag-and-drop campaign builder gives you complete control over your emails. You can modify the design and layout, customize the subject line, and add products and personalized discount codes in a few clicks.
• Visual workflows: Omnisend offers pre-made automations plus a visual editor that lets you add triggers and actions easily. The editor is especially good for setting up welcome messages for new subscribers or personalizing product recommendations for existing customers.
• Popups and forms: You can use Omnisend’s popup and form builders to generate leads on your website and encourage customers to follow through with a purchase.
• SMS marketing: Omnisend supports SMS campaigns in addition to email campaigns. SMS campaigns can be incorporated into any automated workflow.
• Customer segmentation: You can segment customers into lists by demographics, what products they’ve purchased from your store in the past, and what channels they interact with your business through. Omnisend lets you add customizable filters for complete control over customer segments.
• Analytics: You can get an overview of the total revenue being driven by your marketing efforts, as well as dig into the performance of any individual campaign. There are also benchmarks so you can compare your performance against that of competitors.

Templates

Ominsend offers dozens of templates for email campaigns as well as nearly a dozen workflow templates. Email templates are well-designed and can be completely customized using the drag-and-drop campaign builder. Workflow templates are also fully customizable using the visual workflow editor.

Pricing

Omnisend offers flexible pricing that’s based on the features you need and the size of your contact database. The Free plan doesn’t offer automated workflows, A/B testing, or customer support, but you can send up to 500 emails per month. The Standard plan starts at $16 per month for up to 6,000 emails and includes workflows. If you want to create an SMS campaign, you’ll pay an extra $0.15 per text within the US.

The Pro plan come with SMS credits equal to the cost of your plan. The Pro plan starts at $59 per month for unlimited emails and advanced reporting tools.

Ease of Use