The listings featured on this site are from companies from which this site receives compensation. This influences where, how and in what order such listings appear on this site.
Advertising Disclosure Website Builder Review 2023

A designer-friendly website builder with tons of payment options

Ritoban Mukherjee Author Image

In a Nutshell is a drag-and-drop website builder that’s designed for building modern websites and online stores. The editor isn’t totally seamless, but it offers an impressive level of design flexibility. also offers decent Ecommerce features and lets you add 39 different payment methods to your site. The platform has a lot going for it, but the lack of marketing features is a major drawback.


  • More than 200 modern templates
  • 39 payment methods for Ecommerce
  • Very inexpensive


  • Site editor isn’t the most user-friendly
  • Very limited marketing features Compare All

What Is is a drag-and-drop website builder that’s available in more than 50 languages and across more than 190 countries. The platform boasts more than 100,000 customers. is suitable for both first-time website creators and advanced designers looking for more flexibility than other website builders offer. The platform offers more than 200 templates and the drag-and-drop site editor gives you a lot of control over your site. is also very affordable, which makes it a good choice if you want to build an online store on a tight budget.


The experience isn’t as seamless as we hoped it would be. For one thing, resizing elements like text boxes and images turned out to be a challenge. In addition, options for customizing content elements appear in a sidebar instead of on-screen where your mouse is. These may be small issues, but they end up adding a lot of time when designing a site from scratch.

That said, there were some aspects of that we loved. The drag-and-drop aspect of the page editor was very smooth, and a set of gridlines makes it fairly easy to lay out your site. You can also select any element’s parent container, which solves the problem of being unable to quickly click on a specific element in crowded parts of your site. Features and Tools

Website Import

If you want to migrate a website from another website builder to, makes the process easy. Just enter your site’s current URL and will automatically create a copy of it that you can edit in the page editor.

Language Localization is compatible with more than 50 languages. It also offers a language editor that makes it easy to create multiple versions of your site in different languages. That’s a huge plus for businesses that want to operate internationally.

How to Create a Website with

The first step in building a new website is to choose a template. The platform offers more than 200 template designs, including dozens that are specifically built for online stores. 

We didn’t find the templates particularly inspiring, but they’re a decent starting point if you have time to spend customizing. All templates are mobile-responsive. You can change your template at any time, but you’ll lose all of your design customizations.

The site editor offers an impressive number of options for customization. You have total control over fonts, and you can designate up to 30 different font styles instead of being limited to a few header and paragraphs styles. also lets you modify the padding around text boxes and buttons, and even how bulleted text is displayed.

The drag-and-drop editor lets you easily add text boxes, images, galleries, forms, and buttons. Placing and moving content elements is straightforward thanks to a built-in grid layout.

However, this grid layout also causes complications. Elements in are nested within layout blocks, and you need to pay attention to these blocks when trying to resize content. If you make an element too big for the layout block it’s nested inside of, you can end up displacing other content or leaving awkward empty space.

There also aren’t many pre-made blocks of content elements within In most cases, you’ll be building your site from individual text boxes, images, and buttons. That can be a painstaking process if you want to deviate a lot from your template, although it also empowers you to create a highly custom design.

One major issue we have with’s editor is that there’s no autosave function. You have to keep hitting the save button to avoid losing progress. As you might expect, more than once we lost edits we made when creating our test website.

Overall,’s editor offers a lot of control over your content and latitude for customization. However, it can feel a little unintuitive when resizing content elements, and making lots of little changes can be lengthy.

Adding Multimedia to Your Website

Adding multimedia files to your website is simple. You can upload image and video files from your computer to, or take advantage of the free built-in stock photo library. You can upload multiple images at once when building galleries and embed videos from sites like Facebook and YouTube.

Overall, we liked the process for adding images and videos to sites. Integration with cloud storage platforms would be nice, but it’s not essential.

Marketing Functionality with Websites

Marketing is an area of weakness for The platform doesn’t offer email marketing features and the blogging functionality is extremely limited. You can’t even add images to blog posts. There’s also no way to add tags to posts or schedule them to publish at a later date.

The platform does let you integrate your website with social media. You can embed a Facebook timeline, for example, or add buttons for Facebook, Instagram, Twitter, and Pinterest.

SEO Functionality and Add-Ons with Websites offers excellent SEO options for all sites. You can add alt text to any content elements, not just images, but also buttons and text boxes. The platform also lets you add meta titles and descriptions to all your pages and set up a favicon. doesn’t have a built-in tool for traffic analytics, but it’s easy to integrate Google Analytics.

Ecommerce offers basic Ecommerce features with its Business and Design Studio plans. You can sell an unlimited number of products, and the platform supports product variants. 

However, you won’t get much help managing your business. There are no features for inventory or shipping management, and doesn’t offer options for in-store pickup or local delivery. You also don’t have much control over the way your products are displayed. For example, all of your products must be shown in a single gallery—there’s no way to put products on different pages on your site.

The best thing about’s Ecommerce tools is that you can add up to 39 different payment methods. You’ll be able to accept payments using processors like PayPal and Square, bank transfers, or peer-to-peer payment providers like Skrill. You can also offer buy-now-pay-later options through Klarna.

How Much Does Cost? offers 3 plans: Starter, Business, and Design Studio. You can try out the site builder before signing up for a plan. All plans include hosting and must be paid annually. Starter users get a free .xyz domain for 1 year, while Business and Design Studio get a .shop domain.

Design Studio
















Yes Help and Support offers customer support by email only, and it takes 1-2 days to get a response to most questions. The company has an online FAQs page, but there are no tutorials or videos to help you learn how to use the website builder.

How Compares to Other Website Builders






Hosting included?





Number of templates





Blogging functionality





Ecommerce functionality





Email marketing functionality





Responsive design





Analytics & Reporting

Google Analytics

Built-in and Google Analytics

Built-in and Google Analytics

Built-in and Google Analytics vs Wix

Wix is one of the most powerful and flexible website builders on the market today. Compared to, it offers more aesthetic templates, a more user-friendly site designer, and far more features for marketing and Ecommerce. The main downside to Wix is its cost—you’ll pay nearly 6 times as for Ecommerce with Wix than with vs Squarespace

Squarespace is designed for creative professionals and is known for the impeccable quality of its templates. We think the site editor is easier to use than’s editor, and Squarespace also offers many more features for selling online. However, Squarespace is much more expensive than vs Weebly

Weebly has a simpler editor than, but it doesn’t give up much in terms of flexibility. We also like Weebly’s templates better than’s even though there are fewer of them. Weebly’s basic plans are competitive in price with’s Business plan, but it’s much pricier if you want to set up an online store. Visit Site

Bottom Line is a flexible website builder that lets you create a basic online store at a rock-bottom price. The platform has a few stand-out features, including support for multilingual sites, integrations with 39 different payment methods, and a surprisingly flexible drag-and-drop editor. Designing a site with isn’t as seamless as we’d like, although it’s not so bad as to turn us away entirely.

However, if you have room in your budget, you’ll get far more powerful tools for design and Ecommerce with a competitor like Wix, Squarespace, or Weebly. has almost no marketing features, and its support for Ecommerce is very limited. Overall, is best suited for designers on a tight budget.

Frequently Asked Questions
How much does cost?+- plans start at $2.85/month and go up to $28.75/month.

Does the website builder include any images?+- offers a library of hundreds of free stock images from Unsplash.

What are the main features of offers more than 200 templates and a drag-and-drop site editor. It also lets you set up online stores and integrate 39 different payment methods. also enables you to easily create multiple versions of your website in different languages.

Ritoban Mukherjee is a tech journalist, web designer, and content marketer with bylines in Quartz, Gizmodo, OneZero, Techradar, and Tom's Guide. He's a huge fan of no-code web development and believes it to be the future of online work. Mukherjee shares his insights on all things tech through his contributions on When he's not writing, he designs and develops websites using Figma, Webflow, Wordpress, and more.

Copyright © 2009 - 2023 Natural Intelligence Ltd. All Rights Reserved.

Mailing address:

4023 Kennett Pike #50055

Wilmington, DE 19807 is designed to help users make confident decisions online, this website contains information about a wide range of products and services. Certain details, including but not limited to prices and special offers, are provided to us directly from our partners and are dynamic and subject to change at any time without prior notice. Though based on meticulous research, the information we share does not constitute legal or professional advice or forecast, and should not be treated as such.

Reproduction in whole or in part is strictly prohibited.

As an Amazon Associate we earn from qualifying purchases.