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1&1 IONOS Website Builder Review - Details, Pricing, & Features

A capable site builder for small businesses

8.6
very good
Michael Graw

In a Nutshell

1&1 IONOS MyWebsite is a powerful and affordable website builder for small businesses. It offers 2 versions of its site editor to cater to both beginners and advanced designers. Features like email and traffic analytics are standard, while an online store option offers inventory management and cross-selling on social media. Overall, IONOS MyWebsite is a great option for small businesses looking to grow their online presence.

pros

  • Beginner and advanced versions of site editor
  • Excellent ecommerce features for the price
  • Options for personalized visitor experiences

cons

  • Blog features require an upgrade
  • Limited selection of templates

1&1 IONOS 1&1 IONOS Visit Site

1&1 IONOS Video Review


What Is 1&1 IONOS?

1&1 IONOS is a web host and domain registrar founded in 1988. The company offers everything from shared hosting to cloud computing. Its MyWebsite site builder includes shared hosting by 1&1 IONOS with unlimited storage and bandwidth.

The 1&1 IONOS MyWebsite builder was created with small businesses in mind. It offers site editors for both first-time and experienced designers, as well as selling tools that can help your business grow. It’s ideally suited for small businesses that want to build a scalable online store, but that don’t want to spend a fortune on a more advanced ecommerce-specific platform like Wix or Shopify.

IONOS homepage screenshot

Using 1&1 IONOS

We found the overall experience of using 1&1 IONOS MyWebsite to be quite seamless. You can sign up, choose a template, and start designing all within a few minutes.

The complexity of the editor will depend on whether you sign up for the beginner-friendly MyWebsite Now or the more advanced MyWebsite Creator editor. In either case, it’s easy to customize your template’s styles, drag and drop content elements, and preview your site.

1&1 IONOS Features and Tools

IONOS features and tools

Hosting

All 1&1 IONOS MyWebsite plans include shared hosting from 1&1 IONOS with unlimited storage and bandwidth. You also receive a free SSL certificate, a free domain name for one year, and 1 free email address at your domain.

Privacy Tools

1&1 IONOS helps you communicate to your visitors that you take privacy seriously. You can easily add a banner to your site explaining your cookie policy. In addition, all forms you add to your site are GDPR-compliant by default.

IONOS example templates

How to Create a Website with 1&1 IONOS

The process of building a website with 1&1 IONOS MyWebsite starts with choosing a template. There are only 18 templates available, much fewer than comparable website builders. The designs are decent, although they can feel a bit bland. You can switch templates at any time, but you’ll have to restart the design process if you do.

Once you’ve selected a template, you can customize it and add content elements to your site. How much control you have over this process depends on whether you choose MyWebsite Now or MyWebsite Creator. 

With MyWebsite Now, you only have a small degree of flexibility to customize your site. You’re limited to showing or hiding content elements within the blocks already present on the template you selected. You can’t drag and drop new content elements onto your site or edit your site’s code.

With MyWebsite Creator, you have the ability to drag and drop content elements like text boxes, images, buttons, forms, and more onto your site. You can customize the layout of these elements and add effects like video backgrounds. MyWebsite Creator also enables you to edit your site’s CSS code, so users with coding experience can make more in-depth changes to the basic design.

Whichever editor you use, we found MyWebsite to be pretty straightforward. You can preview how your site will look on desktop, tablet, and mobile devices, and it only takes one click to push your site live.

Overall, we were pretty happy with the site creation process for 1&1 IONOS MyWebsite. We think most users will want the flexibility of MyWebsite Creator, although MyWebsite Now can be useful for first-time designers who want to launch a site as quickly as possible.

Adding Multimedia to Your 1&1 IONOS Website

1&1 IONOS MyWebsite supports photos, videos, audio files, and PDFs. You can upload files simply by clicking on an existing media content element. Files are saved to a content library, so it’s easy to reuse them across your site. 

One thing we especially liked about 1&1 IONOS is that the platform automatically resizes images to optimize them for faster page loading. You also get access to thousands of free stock images to use on your website. Overall, the platform’s media management is quite solid. 

Marketing Functionality with 1&1 IONOS Websites

1&1 IONOS offers several features for marketing your online business. First, all sites include a built-in email marketing tool that you can use to send newsletters to your contacts. It’s not the most customizable newsletter builder we’ve seen, but it’s pretty handy if you don’t want to pay for a third-party email marketing service.

MyWebsite Creator users also have access to an app for scheduling appointments online. While this app doesn’t integrate with MyWebsite’s online store system, it can be a big help for small businesses that offer in-person services.

1&1 IONOS has good support for blogs, although you must use MyWebsite Creator to launch a blog. You can schedule posts ahead of time, create accounts for multiple bloggers, and allow your posts to be collected in an RSS feed. You can also easily advertise your new posts on social media or in an email newsletter.

Finally, users on 1&1 IONOS’ top-tier Pro plan can personalize visitors’ experiences based on how they got to your site, whether they’re first-time visitors, and more. For example, you can put a coupon code on your home page that’s visible to first-time visitors, but not to anyone else.

SEO Functionality & Add-Ons with 1&1 IONOS Websites

1&1 IONOS MyWebsite offers strong SEO capabilities. To start, you can add a meta title and description to each page on your site. You can also add alt text to images and videos to help search engines better catalog your site. On top of that, MyWebsite optimizes your content—including images—to ensure your site loads as quickly as possible.

To analyze your visitor traffic, 1&1 IONOS offers a built-in analytics tool. You can also integrate Google Analytics.

E-Commerce

1&1 IONOS offers an online store upgrade for all plans, including MyWebsite Now plans. The number of products you can sell depends on your subscription tier, but starts at 500.

The ecommerce features are very robust. You can import products from a spreadsheet, manage your inventory and shipping options online, and cross-sell on Facebook, Instagram, and Google Shopping. Importantly, 1&1 IONOS lets you offer in-store pickup as an option for local customers and integrate with services like Klarna to offer buy now, pay later.

How Much Does 1&1 IONOS Cost?

1&1 IONOS offers 3 plans: Starter, Plus, and Pro. The Starter plan includes access to MyWebsite Now, while the Plus and Pro plans use the more advanced MyWebsite Creator software. You can add ecommerce functionality to any of the 3 plans for an additional charge.

All plans are billed annually and you can get a steeply reduced price for your first year. There’s no free trial, but you can request a refund if you cancel within the first 30 days of your subscription.


Starter
Plus
Pro

Regular Price

$5/month

$10/month

$15/month

First-year Price

$1/month

$5/month

$10/month

Ecommerce Price

$12/month

$20/month

$35/month

Site Editor

MyWebsite Now

MyWebsite Creator

MyWebsite Creator

Blogging

No

Yes

Yes

Personalized Visitor Experiences

No

No

Yes

Number of Products (Ecommerce Plans)

500

5,000

10,000

1&1 IONOS Help and Support

Screenshot of IONOS knowledge base

1&1 IONOS offers 24/7 customer support by phone, email, and live chat. You can also request a free personal consultant so that you have a single point of contact for all questions about your website.

For troubleshooting on your own, 1&1 IONOS offers a detailed online knowledge base with tutorials for both MyWebsite Now and MyWebsite Creator. The tutorials don’t have many screenshots or videos, but they are pretty thorough nonetheless.

How 1&1 IONOS Compares to Other Website Builders


1&1 IONOS

GoDaddy
Bluehost
Wix

Pricing

$5-$35/month

$9.99-$24.99/month

$10.99-$39.95/month

$14-$49/month

Hosting included?

Yes

Yes

Yes

Yes

Number of templates

18

100

300

800

Blogging functionality

Yes (with upgrade)

Yes

Yes

Yes

Ecommerce functionality

Yes (with upgrade)

Yes (with upgrade)

Yes (with upgrade)

Yes (with upgrade)

Email marketing functionality

Yes

Yes

Yes

Yes

Responsive design

Yes

Yes

Yes

Yes

Analytics & Reporting

Built-in and Google Analytics

Built-in and Google Analytics

Google Analytics

Built-in (with upgrade) and Google Analytics

1&1 IONOS vs GoDaddy

1&1 IONOS and GoDaddy are closely matched when it comes to building a small business website. GoDaddy offers slightly better tools for email marketing and booking appointments online, but we prefer the ecommerce functionality of 1&1 IONOS. We think 1&1 IONOS comes out on top if you’re looking to launch an online store.

1&1 IONOS vs Bluehost

1&1 IONOS offers a much smoother design process than Bluehost and more robust ecommerce features. That said, Bluehost is built on WordPress, so it’s worth looking into if you want to launch a blog rather than an online store.

1&1 IONOS vs Wix

Wix is more customizable than 1&1 IONOS and offers paid apps to expand your ecommerce potential. However, it’s also much more expensive than 1&1 IONOS. So, we think Wix is best suited for online businesses that are looking to scale up their marketing efforts and sales, while 1&1 IONOS is better for businesses that are just starting to sell online.

1&1 IONOS 1&1 IONOS Visit Site

Bottom Line

1&1 IONOS MyWebsite is a powerful yet affordable website builder that offers many of the tools that small businesses need. With this site builder, you can create a highly customized website, market to customers with an email at your domain, and sell products online for delivery or local pickup. There’s a lot to like about 1&1 IONOS MyWebsite, and we found few drawbacks for businesses that are new to selling online.

That said, 1&1 IONOS MyWebsite isn’t right for everyone. The platform doesn’t offer blogging functionality with its most basic plan, and it’s not as scalable as an ecommerce-focused website builder like Wix. Overall, we think 1&1 IONOS is best suited for businesses that want to expand their online footprint and don’t want to spend a fortune to launch an online store.

Frequently Asked Questions
How can 1&1 IONOS help me rank on Google?
-
+
1&1 IONOS helps you boost your website’s SEO by optimizing your images and letting you write meta titles and descriptions for all your pages.
Are 1&1 IONOS’ templates mobile friendly?
-
+
All 1&1 IONOS templates are mobile-responsive.
What are the limitations of free websites?
-
+
Free website builders often restrict your ability to use your own domain name. Your site may have limited storage or bandwidth, and you also likely won’t be able to sell products online.
Michael Graw is a freelance writer and journalist based in the Pacific Northwest who writes for top10.com.

1&1 IONOS customer reviews

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6 months ago

It was extremely easy to start my trial, manage my blog, get notifications about said blog, and it has features like auto updates for plug ins. Great for beginners. A very easy website building service to use. I am very likely to renew my service once my trial runs out.

6 months ago

They help you build a wordpress site for a pretty inexpensive price. Great for someone who isnt super web savvy.

6 months ago

There website builder is very user friendly and afforable. Drag and drop features are great when you are building a website. There tools are setup where you can find everything as well.

6 months ago

It's very easy and welcoming. And it also gives you a free website template!

6 months ago

Cheap but I really do not understand the platform for building the site. It is harder than it seems.

6 months ago

I've been a customer for some time now. Never had any problems & they have helped me out tremendously. I appreciate this company & highly recommend

8 months ago

This was a top notch host and they were excellent when it came to assisting me with any technical problems.

9 months ago

I've used quite a few website buildersand this one is drama-free.

9 months ago

It's good overall I believe but honestly there is no negatives because It's good.

6 months ago

It wasn't that hard to use. Easy to learn and didn't cost to much. It would of been better but it took a minute to figure it out. I had to call customer service to understand how to start it and save what I did.

6 months ago

Great platform for creating a website. I loved all the tools that they provided and it was really easy to make a website using them.

6 months ago

Again I feel like it is an overpriced program and you should get more usage out of it than what you do for the price you pay.

6 months ago

For the most part it was easy to use to create a site. I utilized all tools necessary to build a site. Some features I needed were not readily available. But overall it was nice.

6 months ago

My website never went down, and if I ever had an issue, I could contact them easily and get an answer quickly. Their price was affordable for my budget, and their portal made it easy to make updates and changes to the website when needed.

7 months ago

It was easy to use while being a nice and affordable option. Not the best but definitely not the worst!

7 months ago

Easy to build even with no web design experience. The tech support was helpful too.

7 months ago

OK for super cheap you can use their website builder. They have templates and all you have to do is add your content. My only issue is it is a bit limited and not flexible if you want something outside the templates. However, I guess for that price that should be expected.

7 months ago

I would most likely give it three out of five stars mainly because I get confused. There are some options that I don't understand quite yet when it come to using the website.

7 months ago

Is fairly easy to use & navigate. Price is fair for all it offers helps guide you through the process of setting up a website.

7 months ago

It is easy enough to use but can be a bit cumbersome if you have zero experience.

37 reviews