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Choosing a Website Builder

Starting a website is much easier and cheaper than it used to be thanks to the wide variety of user-friendly, DIY web builders that consumers can now choose from.

When choosing a website builder, you must first consider what kind of site you want to build and what kind of functionality you require. Below is a list of key decision-making factors you should consider when picking a website builder to help make the ideal personal or business site for you. 

Why Use a Website Builder? 

A website builder is a great tool for anyone looking to grow their online presence, whether for professional or personal needs. They have the advantage of being significantly less expensive, less time-consuming, and less of a hassle than paying a professional site designer. 

With a website builder like Wix, you can create a site for free in nearly no time at all, and since you’ve done it all yourself, that means no waiting (and paying!) any time you want to make a change. 

Site Type 

What kind of website are you looking to build? You might be an entrepreneur launching your first small business, or a freelance photographer looking to build your client base, or a blogger aiming to reach for readers. 

No matter what type of site you want to create, make your first stop at Wix. They offer beautifully-designed templates that suit a wide range of site needs. 

Wix Wix Visit Site

Ease of Use 

If you’re not the tech-y type, then you probably don’t want a website builder that’s going to require you to learn a whole lot of new skills and tricks just to get your site live. 

HostGator offers one of the simplest builders out there - drag-and-drop image options, a library of templates that’ll excite but not overwhelm you, and an overall easy platform to learn and master. 

Another great option for designing a sleek site you and your users will love: Squarespace. They’ve got an easily customizable, all-in-one platform that you’ll get the hang of quickly. 

E-Commerce Integration 

If you’re launching a site for your business, you want to be sure that you’ll be able to integrate any and all necessary e-commerce solutions, like an accessible online store, online payment systems like PayPal, and booking and reservations features. 

Try Square Online Store for a fully integrated online selling site - it was created for businesses specifically, so it has all the options you need to keep things running smoothly online and off. 


Google is everything nowadays, and you don’t want to lose customers or clicks by ending up on the 3rd page of a search. Website builders like Wix, SquareSpace, and Site123 offer full SEO and analytics tools to keep you on the top of your game. 

SITE123 SITE123 Visit Site


You want to have the peace of mind that no matter what, if you run into a technical difficulty with your site that you can get it fixed right away. Make sure your website builder offers 24/7 support so you don’t get stuck waiting til Monday morning for troubleshooting.