Blue Apron Review

Top10.com Staff

In a Nutshell

Blue Apron brings fresh, seasonal ingredients to your door so you can cook delicious meals, simply. Food comes uncooked and pre-portioned, so all you have to do to make a stand-out meal is follow the simple step-by-step recipes. In addition to cooking instructions, Blue Apron gives you the history and background of each dish you make, so you’ll learn all there is to know about the food you’re enjoying.

pros

  • Fresh produce and ingredients
  • Shipping is always free

cons

  • No options for lunches, snacks or desserts
  • No options for more than 4 person families

Blue Apron Blue Apron Compare All

Blue Apron meal options

Ideal For

  • Busy families who need some extra help planning and shopping
  • Couples who want to try some fun new ideas and recipes
  • Those who prefer a managed approach to eating fresh/healthy food

What’s Unique About Blue Apron?

Keep It Fresh

While food may often sit in warehouses for weeks or months, or travel across many countries until it arrives at its final destination, Blue Apron eliminates wholesalers, grocery warehouses, and even grocery stores. By working directly with farmers, Blue Apron delivers fresh produce and ingredients to your door.

Gain Knowledge

With Blue Apron, you’ll gain knowledge about the food you love. Pick up food prepping skills, new recipes, nutritional knowledge, and a love for new cuisine. Blue Apron also sends you the history and background of each dish, so you can build a passion for cooking and a love of eating, in the freshest and most exciting way.

Keep Track on the Move

Blue Apron has a mobile app for iOS users. There isn’t currently an app for Android or Windows Phones. Using the iOS app, customers can:

  • Check account information
  • Look at unique hand-picked seasonal recipes
  • Watch how-to videos and tutorials
  • Get cooking tips
  • Understand more about where and how your food arrives at your door
  • Update and modify your subscription information, including deliveries

Blue Apron meal choices

Quality, Eco-Friendly Food

Blue Apron is taking huge strides to improve our world and the imprint we leave on it via what we consume.

  • Better standards: Food is high quality and sustainable. This includes hormone-free meat, sustainable seafood, and non GMO produce.
  • Regenerative farming: Put more into the land than we take out. Blue Apron builds menus around crop rotations, working with farmers to ensure the least impact on the soil.
  • Eliminating the middleman: Blue Apron takes ingredients from farm to kitchen to you, eliminating the storage, wholesalers and retailers. Food is fresher, riper and on your table quicker.
  • Reducing food waste: Perfectly portioned delivery means no wasted food rotting in your fridge.

In 2016, Blue Apron saved 2,800,000 pounds of food, and reduced food waste by 62%.

How It Works

Blue Apron offers a simple service to get people cooking quality, nutritious food without having to think about meal prep or shopping. Simply choose between the couple or family plan, and select the meals you want from the weekly menu.

Delivery boxes are sent entirely insulated and with frozen gel packs, so your food stays fresh. The food is sent with information on nutrition, the amount of servings it will make, the cook time, some background on the history of the food, step-by-step recipes, and even information on the cookware you will need.

Blue Apron box

Meal Options

While the back catalogue of recipes is extensive and covers a lot of cuisine, Blue Apron’s weekly menu consists of 6 choices for the 2-person plan, and 4 options for the family plan. This means that if customers order the 4-meal family plan, there is no meal choice.

Within the recipe bank, and among the weekly meals created by the chefs are a number of different types of cuisine, including Asian, Indian, Italian, Mediterranean, and Mexican.

Browse recipes by season, or by main ingredient. This includes an option to browse meals for vegetarians. Speciality diets such as gluten-free, low-carb or diabetic are harder to search. Blue Apron does allow you to mark which main ingredients you cannot eat, and then sends out appropriate meal choices.

Favorite Blue Apron Meals

1. Seared steaks with lemon-parmesan kale & roasted potatoes

760 calories/serving
Prep & cook time: 35-45 minutes

Blue Apron Review - Seared steaks

2. Pizza with mozzarella, fontina, and grana padano cheese

870 calories/serving
Prep & cook time: 45-55 minutes

Blue Apron Review - 3-cheese pizza

3. Togarashi popcorn chicken with sweet chili cabbage slaw

660 calories/serving
Prep & cook time: 20-30 minutes

Blue Apron Review - Togarashi popcorn chicken and cabbage slaw

Pricing

So how much does Blue Apron cost?

Blue Apron offers 2 meal plans, one for couples and one for a family of 4. The family plan can be modified so that customers receive either 2, 3 or 4 meals per week, depending on what they prefer.

Plan
Price per serving
Price per week
Shipping

2-person plan, 2 recipes/week

$9.99

$47.95

$7.99

2-person plan, 3 recipes/week

$9.99

$59.94

FREE

4-person family plan, 2 recipes/week

$8.99

$71.92

FREE

4-person family plan, 3 recipes/week

$7.99

$95.88

FREE

4-person family plan, 4 recipes/week

$7.49

$119.84

FREE

*Last updated: May 2019



Shipping is free with most Blue Apron meal plans. It costs $7.99 if you purchase the 2-person plan with 2 recipes per week. You can skip weeks or cancel your subscription at any point.

Blue Apron has a Freshness Guarantee which helps ensure value for money. Simply let the company know of any problems or missing products within 7 days, and the customer care team will sort it out. 

Blue Apron Blue Apron Compare All

Help & Support

  • Help Center with 24/7 support
  • Detailed FAQ page
  • Email support - contact@blueapron.com

Blue Apron - It's What's for Dinner

Blue Apron is the originator of home meal delivery kits and the company's commitment to environmentally-friendly practices and eliminating food waste is admirable. While Blue Apron's ingredients are high-quality and its recipes are interesting, there are not as many weekly menu choices or meals for those with dietary restrictions, compared to the competition. Blue Apron still provides good value, with meals for about $10 per serving, and no shipping charges for most plans.

 *The information on this site is based on research, but should not be treated as medical advice. Before beginning any new diet plan, we recommend consulting with a physician or other professional healthcare provider. Results may vary based on various health factors, individual weight loss plans and adherence to the meal plan. 

Frequently Asked Questions
How much per month dpes Blue Apron cost?
-
+
Blue Apron's meal plans start as low as $47.95 per week, which can feed 2 people twice a week, and go as high as $119.84 per week, which feeds a 4-person family 4 times a week. There are many pricing options based on the type of plan you choose, though the cost of each serving averages about $8.99.
Does Blue Apron offer healthy meals?
-
+
Blue Apron offers vegetarian, gluten-free, low-carb, and diabetic-friendly options for those looking for healthy meals.
How long has Blue Apron been in business?
-
+
Blue Apron began in 2012 and as of 2020 has been in business for 8 years.
Top10.com's editorial staff is a professional team of editors, writers and experts with dozens of years of experience covering consumer, financial and business products and services.

Blue Apron customer reviews

Be the first to write a review

Adjust category ratings

Ease of use

Ease of use

Brand satisfaction

Value for money

Service quality

Brand satisfaction

Ease of use

Brand satisfaction

Value for money

Service quality

Value for money

Ease of use

Brand satisfaction

Value for money

Service quality

Service quality

Ease of use

Brand satisfaction

Value for money

Service quality

Share your experience

People discuss, price, satisfaction level and more.

Write your review

29 Sep 2020

Almost done!

Check that everything's correct, fill in your details, and submit your review!

Anonymous

Ease of use

Brand satisfaction

Value for money

Service quality

Today

Your review will be screened by our team
Whoo-hoo!
Thanks, we love getting your feedback
Blue Apron