Blue Apron Review Staff

In a Nutshell

Blue Apron brings fresh, seasonal ingredients to your door so you can cook delicious meals, simply. Food comes uncooked and pre-portioned, so all you have to do to make a stand-out meal is follow the simple step-by-step recipes. In addition to cooking instructions, Blue Apron gives you the history and background of each dish you make, so you’ll learn all there is to know about the food you’re enjoying.


  • Fresh produce and ingredients
  • Shipping is always free


  • No options for lunches, snacks or desserts
  • No options for more than 4 person families

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Blue Apron meal options

Ideal For

  • Busy families who need some extra help planning and shopping
  • Couples who want to try some fun new ideas and recipes
  • Those who prefer a managed approach to eating fresh/healthy food

What’s Unique About Blue Apron?

Keep It Fresh

While food may often sit in warehouses for weeks or months, or travel across many countries until it arrives at its final destination, Blue Apron eliminates wholesalers, grocery warehouses, and even grocery stores. By working directly with farmers, Blue Apron delivers fresh produce and ingredients to your door.

Gain Knowledge

With Blue Apron, you’ll gain knowledge about the food you love. Pick up food prepping skills, new recipes, nutritional knowledge, and a love for new cuisine. Blue Apron also sends you the history and background of each dish, so you can build a passion for cooking and a love of eating, in the freshest and most exciting way.

Keep Track on the Move

Blue Apron has a mobile app for iOS users. There isn’t currently an app for Android or Windows Phones. Using the iOS app, customers can:

  • Check account information
  • Look at unique hand-picked seasonal recipes
  • Watch how-to videos and tutorials
  • Get cooking tips
  • Understand more about where and how your food arrives at your door
  • Update and modify your subscription information, including deliveries

Blue Apron meal choices

Quality, Eco-Friendly Food

Blue Apron is taking huge strides to improve our world and the imprint we leave on it via what we consume.

  • Better standards: Food is high quality and sustainable. This includes hormone-free meat, sustainable seafood, and non GMO produce.
  • Regenerative farming: Put more into the land than we take out. Blue Apron builds menus around crop rotations, working with farmers to ensure the least impact on the soil.
  • Eliminating the middleman: Blue Apron takes ingredients from farm to kitchen to you, eliminating the storage, wholesalers and retailers. Food is fresher, riper and on your table quicker.
  • Reducing food waste: Perfectly portioned delivery means no wasted food rotting in your fridge.

In 2016, Blue Apron saved 2,800,000 pounds of food, and reduced food waste by 62%.

How It Works

Blue Apron offers a simple service to get people cooking quality, nutritious food without having to think about meal prep or shopping. Simply choose between the couple or family plan, and select the meals you want from the weekly menu.

Delivery boxes are sent entirely insulated and with frozen gel packs, so your food stays fresh. The food is sent with information on nutrition, the amount of servings it will make, the cook time, some background on the history of the food, step-by-step recipes, and even information on the cookware you will need.

Blue Apron box

Meal Options

While the back catalogue of recipes is extensive and covers a lot of cuisine, Blue Apron’s weekly menu consists of 6 choices for the 2-person plan, and 4 options for the family plan. This means that if customers order the 4-meal family plan, there is no meal choice.

Within the recipe bank, and among the weekly meals created by the chefs are a number of different types of cuisine, including Asian, Indian, Italian, Mediterranean, and Mexican.

Browse recipes by season, or by main ingredient. This includes an option to browse meals for vegetarians. Speciality diets such as gluten-free, low-carb or diabetic are harder to search. Blue Apron does allow you to mark which main ingredients you cannot eat, and then sends out appropriate meal choices.

Weight Loss Collaboration with WW (formerly Weight Watchers)

With its new collaboration with WW (formerly Weight Watchers), Blue Apron has opened up its tasty and accessible meal delivery service to anyone who’s serious about losing weight. The partnership with WW means that Blue Apron’s weekly menu will also feature meals that are approved by the celebrated weight-loss program and are in accordance with its well-known SmartPoints® system.

Every week, the Blue Apron menu will feature at least 3 meals bearing the WW logo. When you spot a WW meal, you can be assured that the recipe has been designed in strict accordance with the nutritional and weight-loss standards that have made WW a household name. Those already participating in WWs, or those interested in starting their path to weight loss, can simply scan the barcode of Blue Apron’s WW-approved meals and track their SmartPoints® in their personal myWW+ plans.

Favorite Blue Apron Meals

1. Seared steaks with lemon-parmesan kale & roasted potatoes

760 calories/serving
Prep & cook time: 35-45 minutes

Blue Apron Review - Seared steaks

2. Pizza with mozzarella, fontina, and grana padano cheese

870 calories/serving
Prep & cook time: 45-55 minutes

Blue Apron Review - 3-cheese pizza

3. Togarashi popcorn chicken with sweet chili cabbage slaw

660 calories/serving
Prep & cook time: 20-30 minutes

Blue Apron Review - Togarashi popcorn chicken and cabbage slaw


So how much does Blue Apron cost?

Blue Apron offers 2 meal plans, one for couples and one for a family of 4. The family plan can be modified so that customers receive either 2, 3 or 4 meals per week, depending on what they prefer.

Price per serving
Price per week

2-person plan, 2 recipes/week




2-person plan, 3 recipes/week




4-person family plan, 2 recipes/week




4-person family plan, 3 recipes/week




4-person family plan, 4 recipes/week




*Last updated: May 2019

Shipping is free with most Blue Apron meal plans. It costs $7.99 if you purchase the 2-person plan with 2 recipes per week. You can skip weeks or cancel your subscription at any point.

Blue Apron has a Freshness Guarantee which helps ensure value for money. Simply let the company know of any problems or missing products within 7 days, and the customer care team will sort it out. 

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Help & Support

  • Help Center with 24/7 support
  • Detailed FAQ page
  • Email support -

Blue Apron - It's What's for Dinner

Blue Apron is the originator of home meal delivery kits and the company's commitment to environmentally-friendly practices and eliminating food waste is admirable. While Blue Apron's ingredients are high-quality and its recipes are interesting, there are not as many weekly menu choices or meals for those with dietary restrictions, compared to the competition. Blue Apron still provides good value, with meals for about $10 per serving, and no shipping charges for most plans.

Blue Apron Alternatives: How They Compare

Blue Apron
Sun Basket
Home Chef
Hello Fresh
Price per serving
$9.99-$10.99 per serving
$8.99-$12.99 per serving
$7.99 or $9.95 per serving
$7.87-$8.99 per serving
Special Diets
Vegetarian, gluten-free, low carb, diabetic 
Vegetarian, Vegan, quick and easy, lean and clean
Vegetarian, soy-free, dairy-free, calorie-conscious
Vegetarian, gluten-free, dairy-free, nut-free
Menu variety
Choose from 4-8 recipes per week
Choose from 6-18 recipes per week
Choose from 12 dinners and 3 lunches per week
Choose from 5-8 recipes per week

Blue Apron vs Sun Basket

Blue Apron charges around the same price per serving as Sun Basket, so a savvy shopper will have to look at other factors when comparing the two. If you’re looking for variety, Sun Basket easily comes out on top and is an alternative to Blue Apron that’s worth considering: while Sun Basket customers can choose from up to 16 recipes per week, Blue Apron’s menu tops out at around 8. The flipside is that Blue Apron’s more generalized menu makes it approachable and features kid-friendly and family-friendly recipes.  

Blue Apron vs Home Chef 

Home Chef’s prices fall just below Blue Apron’s, making it the more affordable option, if just barely. This Blue Apron alternative also has more variety on its menu--compare Home Chef’s 15 recipes per week to Blue Apron’s 8--including lunch-specific entrees. Home Chef also offers more options for vegetarian, food-sensitive, and dieting customers. However, Blue Apron’s low-carb and diabetic meals mean that those with medical diets or health concerns may find it more accomodating. 

Blue Apron vs Hello Fresh   

Hello Fresh stacks up in a number of ways and is one of the most logical alternatives to Blue Apron. Hello Fresh’s meals are cheaper, but both offer around the same amount of specialty diets. Both companies feature around 8 recipes per week, though if you’re looking for more sophisticated meals, Blue Apron may be the better bet. Blue Apron also puts more emphasis on the quality of its ingredients, so if you’re devoted to eating sustainable foods from family-owned farms, for example, or non-GMO and certified organic produce, then Blue Apron is the clear winner.

 *The information on this site is based on research, but should not be treated as medical advice. Before beginning any new diet plan, we recommend consulting with a physician or other professional healthcare provider. Results may vary based on various health factors, individual weight loss plans and adherence to the meal plan. 

Frequently Asked Questions
How much per month dpes Blue Apron cost?
Blue Apron's meal plans start as low as $47.95 per week, which can feed 2 people twice a week, and go as high as $119.84 per week, which feeds a 4-person family 4 times a week. There are many pricing options based on the type of plan you choose, though the cost of each serving averages about $8.99.
Does Blue Apron offer healthy meals?
Blue Apron offers vegetarian, gluten-free, low-carb, and diabetic-friendly options for those looking for healthy meals.
How long has Blue Apron been in business?
Blue Apron began in 2012 and as of 2020 has been in business for 8 years.'s editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.

*The information on this site is based on research, but should not be treated as medical advice. Before beginning any new diet plan, we recommend consulting with a physician or other professional healthcare provider. Results may vary based on various health factors, individual weight loss plans and adherence to the meal plan.

Blue Apron customer reviews

Based on 14 reviews

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Top Reviews

Green, CA
1 months ago

Ease of use

Brand satisfaction

Value for money

Service quality

I love blue apron because they serve healthy and nutritional foods and also their foods are clean and it is usually delivered on time.

Michael, NY
1 months ago

Blue Apron is that it helps save time on grocery shopping and meal planning and prep.

Mary, NE
a month ago

Blue apron is one of the best that i've had. But sometimes customer service is a little hard to reach.

Rubens, TX
a month ago

Food is great. I like how all the meals taste. Need more recipes. At least more recipes that change

Heather, NC
2 months ago

I love the easy simple meals and there is not anything I do not like about them there actually pretty great

Jay, NY
3 months ago

I love blue apron because when they deliver the goods always fresh and ontime.

3 months ago

I liked how easy it is to use the website. I liked the meal plans they had. They also had a discount that I used which was nice

Lobert, MI
1 months ago

The food was fresh and original. Probably a bit advanced for a novice, but as a longtime cook, I was impressed.

Kelly, AL
3 months ago

I wish the instructions were easier to follow. It does not account for the time to cook each thing which throws off the order.

Mary, MI
1 months ago

They were very easy to work with. I did not like the way things were thrown in to the package and not bundled for each meal. I also had things missing.

Alex, IL
a month ago

I like how you are able to have food come right to your door. It is very convenient that I can just stay in my house and have the food come to me.

Mary, CA
3 months ago

Convenient as it requires less meal planning and grocery shopping. One of the most reasonably priced meal kit delivery services. Not all produce is organic. Fewer cuatomization options than more expensive competitors.

Austin, OH
2 months ago

I was not impressed at how long the order took and it was nothing like the reviews I had read

Jay, GA
a month ago

It makes cooking easier, but a lot of the meals end up being very similar, for example there is kale in nearly everything. Also, I initially signed up expecting to get more interesting ingredients and learn new techniques but all of the recipes I got were fairly traditional meals cooked in a single skillet.

14 reviews