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The Best Email Marketing Platforms

Top10.com StaffByTop10.com StaffFeb. 16, 2020

According to recent studies, the average American checks their email as much as 20 times every day. Close to 60% of people check their email before they do anything else online, and even teens who are ardent fans of social media platforms still spend the lion’s share of their time on email. To top it all off, statistics show that people prefer email for communicating with their favorite brands more than any other method of contact.

Bottom line, email marketing is (always was, and always will be) king. Now, you just have to know how to maximize on this gold mine of an opportunity. Not sure you’re getting the most out of your email marketing campaigns? Here are 10 of the best email marketing platforms that will help propel your business forward.

From $19per month
Starting at $20per month
Forever free plan, $800 for business plan
Varies based on contractor
Starting at $12.5a month
14-day free trial
First month free
Forever free plan
None
14-day free tria
From 5,000per month
Unlimited emails
2,000
Varies based on professional
From 500per month
Customer segmentation, tags, migration
Upload from Excel, Outlook, Salesforce, etc.
Full contact management, migration
Varies based on professional
Email capture forms, smart list management
Mobile analytics, real-time, payment tracking
Tracks opening, click-thru, sharing
A/B testing, device tracking, time tracking
Varies based on contractor
Sync email and website analytics
Coupons, automatic email promotions
Plan marketing calendar
Scheduled emails, triggers, workflows
Varies based on contractor
List builder, email generation from blogs

A Closer Look at the Top 10 Email Marketing Services

  • 1

    vcita

    Better features for serviceable email marketing
    vcita
    • PriceFrom $19per month
    • Free Trail14-day free trial
    • Email automationCoupons, automatic email promotions

    vCita is a business management app with a well-rounded set of features for every task and purpose. With its email marketing service, vCita takes things to a whole new level. It includes clever features that many competitors haven’t thought of, like an appointment booking button directly in your email template to give you a more functional, service-friendly email.

    vCita has an impressive array of engagement tools you can include in your emails. You can add call to action buttons into your messaging, enable social media sharing, and even allow payment submissions all directly within the email. And vCita analytics gauge the things that really matter like conversion and payments for real user data.

    What's also nice about the vCita system is how easy it is to use on-the-go. So, if you're bored during a meeting or stuck in traffic, you can churn out a quick email campaign directly from your phone with ease. And since vCita is mobile-friendly, businesses can also analyze their campaigns with real-time analytics on-the-go.

    Pros
    • Include useful buttons in your email
    • Personalize emails and campaigns
    • Smart reporting for real-usage analytics
    Cons
    • Billing structure is confusing
    • Few customization options
    Read vcita Review
  • 2

    Constant Contact

    The best email marketing platform for less
    Constant Contact
    • PriceStarting at $20per month
    • Free TrailFirst month free
    • Email automationPlan marketing calendar

    Constant Contact is one of the 3 biggest email marketing services in the industry. It has affordable plans starting at just $20 a month. With this reasonable pricing comes a whole slew of useful features, including customizable and branded templates, Ecommerce options, automated abandoned cart email for Shopify, and WooCommerce integration. 

    Constant Contact will let you import your contact list for fast and easy email campaigns, and it’s even got list building tools and list segmentation to help you get started. This service incorporates Facebook, Instagram, and Google ads into its mix, and Constant Contact has a useful marketing calendar for keeping it all straight. And these are just the standard features. If you want to upgrade, you’ll get a wide variety of even more advanced features like surveys, dynamic content, RSVP, and automated email behavioral series. Check out what Constant Contact can do for your email marketing campaign today.

    Pros
    • Extremely affordable pricing plans
    • Easy drag-and-drop editing
    • Email templates and automation even with basic plan
    Cons
    • Editing user records is cumbersome
    • Premium plan could use more advanced automation tools
    Read Constant Contact Review
  • 3

    Hubspot

    Last email marketing tool you’ll ever need
    Hubspot
    • PriceForever free plan, $800 for business plan
    • Free TrailForever free plan
    • Email automationScheduled emails, triggers, workflows

    If you needed to pick one brand to represent professional digital marketing, hands down, it would be Hubspot. It's not just that the company manages all aspects of marketing, including lead generation, ad management, and email, but Hubspot does it all with style.

    Hubspot really pulls out all the stops when it comes to email marketing. You’ll enjoy the attractive email templates that are responsive and totally customizable. The drag-and-drop editor is even more intuitive than the ones you are used to using, and it’s got a lot more functionality and depth to it as well, including brand-matching color palettes, call to action buttons, and images.

    Hubspot has incredibly detailed analytics and reporting. It includes data that many other marketing firms leave out, like what device is being used and which links are the hottest. And Hubspot even goes big data on you, pulling info from all over the web to help businesses craft the perfect email messaging to target their audiences for maximum success.

    Pros
    • In-depth analytics and reporting
    • Data-driven email design options
    • Forever free plan
    Cons
    • Huge price jump from free to paid-for plans
    • Many features only available with paid plan
    Read Hubspot Review
  • 4

    Fiverr

    Professional email marketing with one click
    Fiverr
    • PriceVaries based on contractor
    • Free TrailNone
    • Email automationVaries based on contractor

    Fiverr is a busy business owner's dream come true. With just a click of a button, you can gain access to a whole group of professional email marketers who will do all of your email marketing campaigns quickly, efficiently, and with style. While this all sounds impressive, it also sounds expensive, but that's the best part of Fiverr. It's a crowd-sourced network of professionals that serve up expert work for as little as 5 bucks. Not all projects will be that cost-efficient. But with a competitive pricing model like this, you're bound to find something great for less than you'll pay anywhere else.

    Fiverr has some incredibly talented artists and marketers in its network, so you can browse through the offerings and select a talent that suits your fancy. Fiverr is dedicated to customer satisfaction, too. So, you’re not left high and dry even once you switch over to working directly with the email marketer.

    Marketers span the spectrum from basic email marketing to in-depth analytics, campaigns, and social media integration. Basically, when it comes to Fiverr, you take your pick.

    Pros
    • Huge network of talented professionals
    • Fast and expert results
    • Hands-free process
    Cons
    • Some marketers are better than others
    • No clear pricing quote until you dive in
    Read Fiverr Review
  • 5

    SquareSpace

    Exquisite email campaigns at your fingertips
    SquareSpace
    • PriceStarting at $12.5a month
    • Free Trail14-day free tria
    • Email automationList builder, email generation from blogs

    Squarespace is a sexy website designer, and it doesn't disappoint when it comes to email design, either. You'll get to choose from some stunning email templates to send your message loud and clear.

    And while there's probably a template out there to accommodate any purpose, the layouts are easy to adjust to fit your needs and audience too. The editor lets you add images, link to the right pages, or include engagement buttons for your social media accounts. Squarespace designs are all responsive, so they'll look great regardless of which device is being used to view the email.

    Squarespace has impressive analytics, as well. Not only will you get open rates, click-thru rates, and conversion rates, but Squarespace will also integrate your website analytics alongside your email campaign's analytics. This gives you a real 360-degree view of how your campaigns (and your website) and marketing efforts are panning out. And it's all done in real-time.

    Pros
    • Real-time, full range analytics
    • Stunning templates
    • Smart email automation and list management
    Cons
    • Low monthly limit for starter plan
    • No automated campaigns on starter plan
    Read SquareSpace Review

FAQs

What Is an Email Marketing Service?

An email marketing service helps businesses manage and use email effectively as a marketing tool. Basic features include the ability to create and send email messages to large contact lists, to design attractive emails using email templates, to create and format newsletters, and to gather the contact information of people interested in your offers.

Is MailChimp Really Free?

MailChimp is a good email marketing service that offers Ecommerce integration, marketing automation, landing pages, social media advertising, and much more. While there are paid-for plans, MailChimp's free plan is feature-rich and will do the job for most SMBs. It includes 2,000 subscribers and 10,000 emails per month. You also get premium features like automation, A/B testing, and reporting, things you usually have to pay for with other services. If you need more than this, though, you’ll need to pay for an upgraded account with MailChimp.

Is Email Marketing in Danger of Being Replaced by Social Media?

This has been the battle cry of doomsayers for decades, but email is still here, and it’s not going anywhere. According to all the data, people actually prefer email to interact with brands they love working with. The average US citizen checks their email 20 times each day. That's more than once an hour. And email marketing campaign click-through and conversion rates are significantly higher, even when compared to social media marketing. Yes, email is here to stay. So, start beefing up your email marketing strategy with the right software today.

Key Facts About Choosing an Email Marketing Service

The Benefits of Email Marketing

Email marketing is one of the best investments a business owner can make. Perhaps the most important benefit is the sheer value. Basic email marketing services are almost always free. Of course, it will cost money to build your list of customers and prospects, but sending an email costs nothing, but can earn you a substantial consumer following. It's an online advertising channel that's almost free, so for most businesses, it's a no-brainer.  

Another excellent benefit is the ability to track almost everything. This includes being able to see who opens your email, which links are being clicked, who has forwarded your email, how many have bounced (not delivered), and how many unsubscribed.

You can also automate your marketing, to comfortably schedule emails at your convenience. Email marketing is an easy and fast way to connect directly with customers and prospects. It is far more personal than any other kind of online advertisement, arriving directly to a customer’s inbox, and is therefore beneficial for any type of business. Let’s face it. If you're still sending your newsletter via snail mail, you’re simply behind the times!

Choosing the Best Email Marketing Service

All of the email marketing services listed above have been rated and evaluated on a number of important factors. The first criteria we evaluate is value. Obviously, all businesses want to keep costs low and profits high. This is why we work hard to break down the value of each service by comparing what you pay against what you get. We also consider the feature set. What exactly does the specific software offer? The best email marketing services should all include industry standards such as email templates, subscription forms to put on your site in order to add people to your list, tracking tools, tools to manage your various lists, and HTML coding features.

Our evaluation continues with other factors. We look at how user-friendly the interface is and what type of support is included. Finally, we evaluate the marketing analysis tools included (reports, graphs, other tools). To provide you with as much information about email marketing and email marketing services as possible, we invite you to take advantage of all of the following resources on our site:

  • Email Marketing Reviews Through and methodical reviews by our own editorial staff of the most popular and highly rated email marketing services. Each review is based entirely on the personal experiences of the author and outlines the various features and tools that contribute to its effectiveness.
  • Customer Reviews Genuine customer reviews submitted by visitors like you. These are given by ordinary people, just like you, who are currently, or have previously used these services. Who should know better what exactly is offered and how good it is?
  • Informational Articles For anyone new to email marketing and email marketing campaigns, these articles are designed to help you get started. You’ll find a plethora of helpful advice written by marketing professionals in the industry. This will give you plenty of ideas and ways to integrate and implement email marketing into your particular business marketing plan.
  • Feature Comparison A side-by-side comparison of the essential features offered by each company. This is a handy way to compare and contrast the top services on our site.
Top10.com StaffByTop10.com StaffFeb. 17, 2020
Our editorial staff is comprised of writers who are passionate about the world of digital marketing services. We specialize in simplifying the process of choosing the right set of marketing tools for your needs.