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The Best Email Marketing Platforms

Top10.com Staff

According to recent studies, the average American checks their email as much as 20 times every day. Close to 60% of people check their email before they do anything else online, and even teens who are ardent fans of social media platforms still spend the lion’s share of their time on email. To top it all off, statistics show that people prefer email for communicating with their favorite brands more than any other method of contact.

Bottom line, email marketing is a great way of reaching your customers, which is even more important in challenging economic times. Now, you just have to know how to maximize this gold mine of an opportunity. Not sure you’re getting the most out of your email marketing campaigns? Here are 10 of the best email marketing platforms that will help propel your business forward.

Starting at $20per month
From $19per month
From free
Forever free plan, $800 for business plan
Starting at $10.50
Starting at $19per month
First month free
14-day free trial
Yes
Forever free plan
30 days
30 days
Unlimited emails
From 5,000per month
From 500 - unlimited
2,000
Varies
Unlimited
Upload from Excel, Outlook, Salesforce, etc.
Customer segmentation, tags, migration
Import from file, Mailchimp, or via signup forms
Full contact management, migration
Helps determine best send time per contact
Merge lists or add lists for free
Tracks opening, click-thru, sharing
Mobile analytics, real-time, payment tracking
A/B testing, marketing reports, audience growth trends & more
A/B testing, device tracking, time tracking
Real-time tracking of open rate, CTR
Deliverability rate, open rates
Plan marketing calendar
Coupons, automatic email promotions
Scheduled emails, triggers, advanced automations
Scheduled emails, triggers, workflows
Welcome emails, thank you emails
Tagging, automated email sequences

A Closer Look at the Top 10 Email Marketing Services

  • 1
    Constant Contact

    Constant Contact

    • PriceStarting at $20per month
    • Free TrialFirst month free
    • Email automationPlan marketing calendar

    Constant Contact is one of the 3 biggest email marketing services in the industry. It has affordable plans starting at just $20 a month. With this reasonable pricing comes a whole slew of useful features, including customizable and branded templates, Ecommerce options, automated abandoned cart email for Shopify, and WooCommerce integration. 

    Constant Contact will let you import your contact list for fast and easy email campaigns, and it’s even got list building tools and list segmentation to help you get started. This service incorporates Facebook, Instagram, and Google ads into its mix, and Constant Contact has a useful marketing calendar for keeping it all straight. And these are just the standard features. If you want to upgrade, you’ll get a wide variety of even more advanced features like surveys, dynamic content, RSVP, and automated email behavioral series. Check out what Constant Contact can do for your email marketing campaign today.

    Pros
    • Extremely affordable pricing plans
    • Easy drag-and-drop editing
    • Email templates and automation even with basic plan
    Cons
    • Editing user records is cumbersome
    • Premium plan could use more advanced automation tools
  • 2
    vcita

    vcita

    • PriceFrom $19per month
    • Free Trial14-day free trial
    • Email automationCoupons, automatic email promotions

    vCita is a business management app with a well-rounded set of features for every task and purpose. With its email marketing service, vCita takes things to a whole new level. It includes clever features that many competitors haven’t thought of, like an appointment booking button directly in your email template to give you a more functional, service-friendly email.

    vCita has an impressive array of engagement tools you can include in your emails. You can add call to action buttons into your messaging, enable social media sharing, and even allow payment submissions all directly within the email. And vCita analytics gauge the things that really matter like conversion and payments for real user data.

    What's also nice about the vCita system is how easy it is to use on-the-go. So, if you're bored during a meeting or stuck in traffic, you can churn out a quick email campaign directly from your phone with ease. And since vCita is mobile-friendly, businesses can also analyze their campaigns with real-time analytics on-the-go.

    Pros
    • Include useful buttons in your email
    • Personalize emails and campaigns
    • Smart reporting for real-usage analytics
    Cons
    • Billing structure is confusing
    • Few customization options
  • 3
    Omnisend

    Omnisend

    • PriceFrom free
    • Free TrialYes
    • Email automationScheduled emails, triggers, advanced automations

    Omnisend is a flexible email marketing platform that lets you build email campaigns and automated workflows. You can start your campaigns using dozens of professional templates and integrate with an online store to feature products and launch sales. In addition, Omnisend offers a visual workflow builder so you can put personalization on autopilot.

    Omnisend is impressively easy to use, although the analytics and customer segmentation tools are best suited for more experienced marketers. The platform offers 24/7 customer support and excellent video tutorials to help you get started.

    Pros
    • Feature products from an online store
    • Easy to create automated workflows
    • In-depth customer segmentation
    Cons
    • SMS messages cost extra
    • No email themes around holiday marketing
  • 4
    Hubspot

    Hubspot

    • PriceForever free plan, $800 for business plan
    • Free TrialForever free plan
    • Email automationScheduled emails, triggers, workflows

    If you needed to pick one brand to represent professional digital marketing, hands down, it would be Hubspot. It's not just that the company manages all aspects of marketing, including lead generation, ad management, and email, but Hubspot does it all with style.

    Hubspot really pulls out all the stops when it comes to email marketing. You’ll enjoy the attractive email templates that are responsive and totally customizable. The drag-and-drop editor is even more intuitive than the ones you are used to using, and it’s got a lot more functionality and depth to it as well, including brand-matching color palettes, call to action buttons, and images.

    Hubspot has incredibly detailed analytics and reporting. It includes data that many other marketing firms leave out, like what device is being used and which links are the hottest. And Hubspot even goes big data on you, pulling info from all over the web to help businesses craft the perfect email messaging to target their audiences for maximum success.

    Pros
    • In-depth analytics and reporting
    • Data-driven email design options
    • Forever free plan
    Cons
    • Huge price jump from free to paid-for plans
    • Many features only available with paid plan
  • 5
    Get Response

    Get Response

    • PriceStarting at $10.50
    • Free Trial30 days
    • Email automationWelcome emails, thank you emails

    GetResponse is a lot more than your average email marketing service. In fact, it offers a tremendous variety of features and services that will only bolster your team's productivity and profit. GetResponse takes things to the next level with features like webinar hosting, full customer retention management software, and dedicated IP addresses. As you climb the ladder of pricing tiers, GetResponse offers more and more impressive services. Get deliverability consulting, transactional emails, and a dedicated account manager to help with troubleshooting and campaign consulting.

    Of course, GetResponse has the usual features you'd like to see with an email marketing platform, as well. Features like autoresponders, landing page designer, automation templates, Facebook Ads, and contact scoring and tagging will help your company maximize those leads and convert them into paying customers. Find out more about what GetResponse has in store for your business today.

    Pros
    • Premium features and services outside the standard suite
    • Autoresponders, RSS to email, and other campaign tools
    • Web forms, list builders, surveys
    Cons
    • Gets expensive quickly if you want more advanced features
    • A/B testing could be stronger
  • 6
    Aweber

    Aweber

    • PriceStarting at $19per month
    • Free Trial30 days
    • Email automationTagging, automated email sequences

    AWeber is another one of the top email marketing services of 2019. It has a rich set of features, including autoresponders, responsive email designs, and split testing. AWeber also has more than 700 beautiful email templates to choose from. Or you can customize your design with the simple drag-and-drop editor built-in. AWeber has a great set of reporting features to help you leverage your marketing campaigns best, an RSS blog feed to automatically send out new posts, and list segmentation for more accurate mailings.

    AWeber has excellent customer support. There’s 24/7 live chat—a huge plus—and a tremendous knowledge base for DIY answers. And something else you’re going to love about AWeber is its pricing structure. Not only is there a 30-day free trial and an affordable option for every business budget, but AWeber offers you all the features available with all packages. No holding back unless you pay more, AWeber is there to help. Give it a test drive, and see how AWeber feels on your marketing campaigns.

    Pros
    • User-friendly, flexible, and easy to learn software
    • Feature-rich with responsive templates, automation, and reporting
    • 24/7 live chat customer support
    Cons
    • Feature set not as extensive as some competitors
    • Some templates are outdated
Frequently Asked Questions
Which is the best email platform?
-
+
vcita, MailChimp, Hubspot, and Constant Contact are the most popular email marketing platforms due to their scope, reliability, and the quality of their email campaigns.
What are email marketing services?
-
+
Email marketing services help improve the visibility of your business by creating, scheduling, and sending email campaigns to high-volume contact lists.
How can I send 10000 emails for free?
-
+
Most email marketing services charge for high-volume emails. Hubspot is one of the more popular email marketing services and offers free plans, though you'll need to pay for premium plans in order to send out bulk emails.

FAQs

What Is an Email Marketing Service?

An email marketing service helps businesses manage and use email effectively as a marketing tool. Basic features include the ability to create and send email messages to large contact lists, to design attractive emails using email templates, to create and format newsletters, and to gather the contact information of people interested in your offers.

Is MailChimp Really Free?

MailChimp is a good email marketing service that offers Ecommerce integration, marketing automation, landing pages, social media advertising, and much more. While there are paid-for plans, MailChimp's free plan is feature-rich and will do the job for most SMBs. It includes 2,000 subscribers and 10,000 emails per month. You also get premium features like automation, A/B testing, and reporting, things you usually have to pay for with other services. If you need more than this, though, you’ll need to pay for an upgraded account with MailChimp.

Is Email Marketing in Danger of Being Replaced by Social Media?

This has been the battle cry of doomsayers for decades, but email is still here, and it’s not going anywhere. According to all the data, people actually prefer email to interact with brands they love working with. The average US citizen checks their email 20 times each day. That's more than once an hour. And email marketing campaign click-through and conversion rates are significantly higher, even when compared to social media marketing. Yes, email is here to stay. So, start beefing up your email marketing strategy with the right software today.

Key Facts About Choosing an Email Marketing Service

The Benefits of Email Marketing

Email marketing is one of the best investments a business owner can make. Perhaps the most important benefit is the sheer value. Basic email marketing services are almost always free. Of course, it will cost money to build your list of customers and prospects, but sending an email costs nothing, but can earn you a substantial consumer following. It's an online advertising channel that's almost free, so for most businesses, it's a no-brainer.  

Another excellent benefit is the ability to track almost everything. This includes being able to see who opens your email, which links are being clicked, who has forwarded your email, how many have bounced (not delivered), and how many unsubscribed.

You can also automate your marketing, to comfortably schedule emails at your convenience. Email marketing is an easy and fast way to connect directly with customers and prospects. It is far more personal than any other kind of online advertisement, arriving directly to a customer’s inbox, and is therefore beneficial for any type of business. Let’s face it. If you're still sending your newsletter via snail mail, you’re simply behind the times!

Choosing the Best Email Marketing Service

All of the email marketing services listed above have been rated and evaluated on a number of important factors. The first criteria we evaluate is value. Obviously, all businesses want to keep costs low and profits high. This is why we work hard to break down the value of each service by comparing what you pay against what you get. We also consider the feature set. What exactly does the specific software offer? The best email marketing services should all include industry standards such as email templates, subscription forms to put on your site in order to add people to your list, tracking tools, tools to manage your various lists, and HTML coding features.

Our evaluation continues with other factors. We look at how user-friendly the interface is and what type of support is included. Finally, we evaluate the marketing analysis tools included (reports, graphs, other tools). To provide you with as much information about email marketing and email marketing services as possible, we invite you to take advantage of all of the following resources on our site:

  • Email Marketing Reviews Through and methodical reviews by our own editorial staff of the most popular and highly rated email marketing services. Each review is based entirely on the personal experiences of the author and outlines the various features and tools that contribute to its effectiveness.
  • Customer Reviews Genuine customer reviews submitted by visitors like you. These are given by ordinary people, just like you, who are currently, or have previously used these services. Who should know better what exactly is offered and how good it is?
  • Informational Articles For anyone new to email marketing and email marketing campaigns, these articles are designed to help you get started. You’ll find a plethora of helpful advice written by marketing professionals in the industry. This will give you plenty of ideas and ways to integrate and implement email marketing into your particular business marketing plan.
  • Feature Comparison A side-by-side comparison of the essential features offered by each company. This is a handy way to compare and contrast the top services on our site.
Top10.com Staff
Top10.com's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.