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The Best Email Marketing Platforms

Top10.com Staff
Image - Email Marketing

According to recent studies, the average American checks their email as much as 20 times every day. Close to 60% of people check their email before they do anything else online, and even teens who are ardent fans of social media platforms still spend the lion’s share of their time on email. To top it all off, statistics show that people prefer email for communicating with their favorite brands more than any other method of contact.

Bottom line, email marketing is a great way of reaching your customers, which is even more important in challenging economic times. Now, you just have to know how to maximize this gold mine of an opportunity. Not sure you’re getting the most out of your email marketing campaigns? Here are 10 of the best email marketing platforms that will help propel your business forward.

Breaking Down our Top10 Choices: Which is Best For Your Needs:

  • Constant Contact - Best for email marketing
  • HubSpot - Best for professional tools
  • Salesforce -
  • Omnisend - Online store owners
  • Brevo - A transactional email marketing solution with SMS capabilities
  • Campaigner -
  • GetResponse - Best for number of added features

A Closer Look at the Top 10 Email Marketing Services

    1
    Constant Contact
    - -
    Constant Contact  Best Email Marketing Services
    The best email marketing platform for lessVisit Site
    • Price - Starting at $20
    • Free Trail - First month free
    • Email Automation - Plan marketing calendar
    The best email marketing platform for less
    Visit Site

    Constant Contact is one of the 3 biggest email marketing services in the industry. It has affordable plans starting at just $20 a month. With this reasonable pricing comes a whole slew of useful features, including customizable and branded templates, Ecommerce options, automated abandoned cart email for Shopify, and WooCommerce integration. 

    Constant Contact will let you import your contact list for fast and easy email campaigns, and it’s even got list building tools and list segmentation to help you get started. This service incorporates Facebook, Instagram, and Google ads into its mix, and Constant Contact has a useful marketing calendar for keeping it all straight. And these are just the standard features. If you want to upgrade, you’ll get a wide variety of even more advanced features like surveys, dynamic content, RSVP, and automated email behavioral series. Check out what Constant Contact can do for your email marketing campaign today.

    Read Constant Contact Review

    PROS

    Extremely affordable pricing plans
    Easy drag-and-drop editing
    Email templates and automation even with basic plan

    CONS

    Editing user records is cumbersome
    Premium plan could use more advanced automation tools
    constant-contact logo
    Constant Contact
    Visit Site
    2
    HubSpot
    - -
    Hubspot
    Last email marketing tool you’ll ever needVisit Site
    • Price - Forever free plan, $800 for business plan
    • Free Trail - Forever free plan
    • Email Automation - Scheduled emails, triggers, workflows
    Last email marketing tool you’ll ever need

    If you needed to pick one brand to represent professional digital marketing, hands down, it would be Hubspot. It's not just that the company manages all aspects of marketing, including lead generation, ad management, and email, but Hubspot does it all with style.

    Hubspot really pulls out all the stops when it comes to email marketing. You’ll enjoy the attractive email templates that are responsive and totally customizable. The drag-and-drop editor is even more intuitive than the ones you are used to using, and it’s got a lot more functionality and depth to it as well, including brand-matching color palettes, call to action buttons, and images.

    Hubspot has incredibly detailed analytics and reporting. It includes data that many other marketing firms leave out, like what device is being used and which links are the hottest. And Hubspot even goes big data on you, pulling info from all over the web to help businesses craft the perfect email messaging to target their audiences for maximum success.

    Read HubSpot Review

    PROS

    In-depth analytics and reporting
    Data-driven email design options
    Forever free plan

    CONS

    Huge price jump from free to paid-for plans
    Many features only available with paid plan
    hubspot logo
    HubSpot
    3
    Salesforce
    - -
    SF
    Build personalized campaigns and automate themVisit Site
    • Price - From $400/month
    • Free Trail - None
    • Email Automation - Email flows, actions, downloads
    Build personalized campaigns and automate them

    Salesforce Marketing Cloud is an advanced suite of marketing tools built for enterprise-scale businesses. It includes a highly customizable email campaign builder, SMS marketing capabilities, tools for social media management, and online advertising support. Salesforce stands out for its in-depth automation features and dynamic content blocks, which enable you to personalize your campaigns for each customer.

    Salesforce Marketing Cloud can be expensive, especially if you want to take advantage of the platform’s automation features. It likely falls outside the budget of many small- and medium-sized businesses. A steep learning curve also creates barriers to smaller businesses using this platform. However, for large businesses, the customizability, scalability, and insights that Salesforce Marketing Cloud provides are hard to beat. 

    Read Salesforce Review

    PROS

    Create custom email campaigns with ease
    Automate email and SMS campaign triggers
    AI-enhanced analytics to understand your audience

    CONS

    Very expensive subscription
    Complex feature set with steep learning curve
    salesforce logo
    Salesforce
    4
    Omnisend
    - -
    Omnisend
    Email marketing with automated workflowsVisit Site
    • Price - From free
    • Free Trail - Yes
    • Email Automation - Scheduled emails, triggers, advanced automations
    Email marketing with automated workflows

    Omnisend is a flexible email marketing platform that lets you build email campaigns and automated workflows. You can start your campaigns using dozens of professional templates and integrate with an online store to feature products and launch sales. In addition, Omnisend offers a visual workflow builder so you can put personalization on autopilot.

    Omnisend is impressively easy to use, although the analytics and customer segmentation tools are best suited for more experienced marketers. The platform offers 24/7 customer support and excellent video tutorials to help you get started.

    Read Omnisend Review

    PROS

    Feature products from an online store
    Easy to create automated workflows
    In-depth customer segmentation

    CONS

    SMS messages cost extra
    No email themes around holiday marketing
    omnisend logo
    Omnisend
    5
    Brevo
    - -
    Visit Site
    • Price - Start for free and get 300 emails per day
    • Free Trail - Yes
    • Email Automation - Easy-to-use email marketing templates
    6
    Campaigner
    - -
    Campaigner
    Conversion-focused email marketing toolsVisit Site
    • Price - From $59 per month
    • Free Trail - 30 day free trial
    • Email Automation - Workflows, scheduled emails, triggers
    Conversion-focused email marketing tools

    Campaigner is ideal for experienced marketing teams using email campaigns to convert their audience. Beyond an easy-to-use drag-and-drop email editor, it helps you target specific customer segments through dynamic content blocks, as well as use A/B testing and other experiments to optimize engagement rates. 

    Its Starter plan has more than enough features to get you sending personalized, high-conversion emails, but it’s limited to 5,000 contacts. The Essential and Advanced plans cater to up to 25,000 and 100,000 contacts respectively, and provide tools such as eCommerce integrations and automation workflows.

    Campaigner’s main drawback is a limited toolkit for social media marketing and lead generation, and a lack of SEO features.

    Read Campaigner Review

    PROS

    Advanced email personalization
    Automation workflows
    Experiments including A/B testing

    CONS

    Limited social media marketing
    Limited third-party integrations
    campaigner logo
    Campaigner
    7
    GetResponse
    - -
    GetResponse Best Email Marketing Services
    Comprehensive content marketing servicesVisit Site
    • Price - Starting at $10.50
    • Free Trail - 30 days
    • Email Automation - Welcome emails, thank you emails
    Comprehensive content marketing services

    GetResponse is a lot more than your average email marketing service. In fact, it offers a tremendous variety of features and services that will only bolster your team's productivity and profit. GetResponse takes things to the next level with features like webinar hosting, full customer retention management software, and dedicated IP addresses. As you climb the ladder of pricing tiers, GetResponse offers more and more impressive services. Get deliverability consulting, transactional emails, and a dedicated account manager to help with troubleshooting and campaign consulting.

    Of course, GetResponse has the usual features you'd like to see with an email marketing platform, as well. Features like autoresponders, landing page designer, automation templates, Facebook Ads, and contact scoring and tagging will help your company maximize those leads and convert them into paying customers. Find out more about what GetResponse has in store for your business today.

    Read GetResponse Review

    PROS

    Premium features and services outside the standard suite
    Autoresponders, RSS to email, and other campaign tools
    Web forms, list builders, surveys

    CONS

    Gets expensive quickly if you want more advanced features
    A/B testing could be stronger
    getresponse logo
    GetResponse
Compare the Top10 Services
1
Constant Contact
2
HubSpot
3
Omnisend
4
GetResponse
Reviews113 reviews35 reviewsWrite Review62 reviews
Price
Starting at $20
per month
Forever free plan, $800 for business plan
From free
Starting at $10.50
Free trial
First month free
Forever free plan
30 days
Number of email sends
Unlimited emails
2,000
From 500 - unlimited
Varies
Contact management
Upload from Excel, Outlook, Salesforce, etc.
Full contact management, migration
Import from file, Mailchimp, or via signup forms
Helps determine best send time per contact
Tracking and reporting features
Tracks opening, click-thru, sharing
A/B testing, device tracking, time tracking
A/B testing, marketing reports, audience growth trends & more
Real-time tracking of open rate, CTR
Email automation
Plan marketing calendar
Scheduled emails, triggers, workflows
Scheduled emails, triggers, advanced automations
Welcome emails, thank you emails

FAQs

What Is an Email Marketing Service?

An email marketing service helps businesses manage and use email effectively as a marketing tool. Basic features include the ability to create and send email messages to large contact lists, to design attractive emails using email templates, to create and format newsletters, and to gather the contact information of people interested in your offers.

Is MailChimp Really Free?

MailChimp is a good email marketing service that offers Ecommerce integration, marketing automation, landing pages, social media advertising, and much more. While there are paid-for plans, MailChimp's free plan is feature-rich and will do the job for most SMBs. It includes 2,000 subscribers and 10,000 emails per month. You also get premium features like automation, A/B testing, and reporting, things you usually have to pay for with other services. If you need more than this, though, you’ll need to pay for an upgraded account with MailChimp.

Is Email Marketing in Danger of Being Replaced by Social Media?

This has been the battle cry of doomsayers for decades, but email is still here, and it’s not going anywhere. According to all the data, people actually prefer email to interact with brands they love working with. The average US citizen checks their email 20 times each day. That's more than once an hour. And email marketing campaign click-through and conversion rates are significantly higher, even when compared to social media marketing. Yes, email is here to stay. So, start beefing up your email marketing strategy with the right software today.

Key Facts About Choosing an Email Marketing Service

The Benefits of Email Marketing

Email marketing is one of the best investments a business owner can make. Perhaps the most important benefit is the sheer value. Basic email marketing services are almost always free. Of course, it will cost money to build your list of customers and prospects, but sending an email costs nothing, but can earn you a substantial consumer following. It's an online advertising channel that's almost free, so for most businesses, it's a no-brainer.  

Another excellent benefit is the ability to track almost everything. This includes being able to see who opens your email, which links are being clicked, who has forwarded your email, how many have bounced (not delivered), and how many unsubscribed.

You can also automate your marketing, to comfortably schedule emails at your convenience. Email marketing is an easy and fast way to connect directly with customers and prospects. It is far more personal than any other kind of online advertisement, arriving directly to a customer’s inbox, and is therefore beneficial for any type of business. Let’s face it. If you're still sending your newsletter via snail mail, you’re simply behind the times!

Choosing the Best Email Marketing Service

All of the email marketing services listed above have been rated and evaluated on a number of important factors. The first criteria we evaluate is value. Obviously, all businesses want to keep costs low and profits high. This is why we work hard to break down the value of each service by comparing what you pay against what you get. We also consider the feature set. What exactly does the specific software offer? The best email marketing services should all include industry standards such as email templates, subscription forms to put on your site in order to add people to your list, tracking tools, tools to manage your various lists, and HTML coding features.

Our evaluation continues with other factors. We look at how user-friendly the interface is and what type of support is included. Finally, we evaluate the marketing analysis tools included (reports, graphs, other tools). To provide you with as much information about email marketing and email marketing services as possible, we invite you to take advantage of all of the following resources on our site:

  • Email Marketing Reviews Through and methodical reviews by our own editorial staff of the most popular and highly rated email marketing services. Each review is based entirely on the personal experiences of the author and outlines the various features and tools that contribute to its effectiveness.
  • Customer Reviews Genuine customer reviews submitted by visitors like you. These are given by ordinary people, just like you, who are currently, or have previously used these services. Who should know better what exactly is offered and how good it is?
  • Informational Articles For anyone new to email marketing and email marketing campaigns, these articles are designed to help you get started. You’ll find a plethora of helpful advice written by marketing professionals in the industry. This will give you plenty of ideas and ways to integrate and implement email marketing into your particular business marketing plan.
  • Feature Comparison A side-by-side comparison of the essential features offered by each company. This is a handy way to compare and contrast the top services on our site.
Frequently Asked Questions
Which is the best email platform?+-

vcita, MailChimp, Hubspot, and Constant Contact are the most popular email marketing platforms due to their scope, reliability, and the quality of their email campaigns.

What are email marketing services?+-

Email marketing services help improve the visibility of your business by creating, scheduling, and sending email campaigns to high-volume contact lists.

How can I send 10000 emails for free?+-

Most email marketing services charge for high-volume emails. Hubspot is one of the more popular email marketing services and offers free plans, though you'll need to pay for premium plans in order to send out bulk emails.

Top10.com Staff
Top10.com's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.