What Is an Email Marketing Service?
An email marketing service helps businesses manage and use email effectively as a marketing tool. Basic features include the ability to create and send email messages to large contact lists, to design attractive emails using email templates, to create and format newsletters, and to gather the contact information of people interested in your offers.
Is MailChimp Really Free?
MailChimp is a good email marketing service that offers Ecommerce integration, marketing automation, landing pages, social media advertising, and much more. While there are paid-for plans, MailChimp's free plan is feature-rich and will do the job for most SMBs. It includes 2,000 subscribers and 10,000 emails per month. You also get premium features like automation, A/B testing, and reporting, things you usually have to pay for with other services. If you need more than this, though, you’ll need to pay for an upgraded account with MailChimp.
Is Email Marketing in Danger of Being Replaced by Social Media?
This has been the battle cry of doomsayers for decades, but email is still here, and it’s not going anywhere. According to all the data, people actually prefer email to interact with brands they love working with. The average US citizen checks their email 20 times each day. That's more than once an hour. And email marketing campaign click-through and conversion rates are significantly higher, even when compared to social media marketing. Yes, email is here to stay. So, start beefing up your email marketing strategy with the right software today.
Key Facts About Choosing an Email Marketing Service
The Benefits of Email Marketing
Email marketing is one of the best investments a business owner can make. Perhaps the most important benefit is the sheer value. Basic email marketing services are almost always free. Of course, it will cost money to build your list of customers and prospects, but sending an email costs nothing, but can earn you a substantial consumer following. It's an online advertising channel that's almost free, so for most businesses, it's a no-brainer.
Another excellent benefit is the ability to track almost everything. This includes being able to see who opens your email, which links are being clicked, who has forwarded your email, how many have bounced (not delivered), and how many unsubscribed.
You can also automate your marketing, to comfortably schedule emails at your convenience. Email marketing is an easy and fast way to connect directly with customers and prospects. It is far more personal than any other kind of online advertisement, arriving directly to a customer’s inbox, and is therefore beneficial for any type of business. Let’s face it. If you're still sending your newsletter via snail mail, you’re simply behind the times!
Choosing the Best Email Marketing Service
All of the email marketing services listed above have been rated and evaluated on a number of important factors. The first criteria we evaluate is value. Obviously, all businesses want to keep costs low and profits high. This is why we work hard to break down the value of each service by comparing what you pay against what you get. We also consider the feature set. What exactly does the specific software offer? The best email marketing services should all include industry standards such as email templates, subscription forms to put on your site in order to add people to your list, tracking tools, tools to manage your various lists, and HTML coding features.
Our evaluation continues with other factors. We look at how user-friendly the interface is and what type of support is included. Finally, we evaluate the marketing analysis tools included (reports, graphs, other tools). To provide you with as much information about email marketing and email marketing services as possible, we invite you to take advantage of all of the following resources on our site:
- Email Marketing Reviews Through and methodical reviews by our own editorial staff of the most popular and highly rated email marketing services. Each review is based entirely on the personal experiences of the author and outlines the various features and tools that contribute to its effectiveness.
- Customer Reviews Genuine customer reviews submitted by visitors like you. These are given by ordinary people, just like you, who are currently, or have previously used these services. Who should know better what exactly is offered and how good it is?
- Informational Articles For anyone new to email marketing and email marketing campaigns, these articles are designed to help you get started. You’ll find a plethora of helpful advice written by marketing professionals in the industry. This will give you plenty of ideas and ways to integrate and implement email marketing into your particular business marketing plan.
- Feature Comparison A side-by-side comparison of the essential features offered by each company. This is a handy way to compare and contrast the top services on our site.