In a Nutshell
- Deep link analysis
- Identify competitor keywords
- Identify referring domains’ authority
- Traffic predictions not always accurate
- API access restricted to the Guru level
SEMRush Marketing Tools at a Glance
Guru and Business are priced upon request.
SEMRush contains a number of features for assessing the performance of websites and suggesting ways to optimize their ranking in search engines.
To assess websites’ current performance, SEMRush provides a traffic estimate for the website under consideration and can also conduct a backlink audit. The backlink audit provides a complete list of backlinks (websites linking back to the web property). Users can identify “toxic links” which they may wish to displace by creating content that targets and outperforms on the same keywords.
The Audit, when complete, displays a color-coded presentation of backlinks and can integrate with Google Search Profile to build a complete picture of the profile’s health.
If you’re looking for creative ways to position your brand’s content higher in the search rankings, then you’re probably interested in exploring imaginative keyword ideas. SEMRush features a Keyword Magic Tool that will do just that, saving you brainstorming time by polling from a library of over 20 million keyword ideas to come up with suggestions that could help find creative ‘ins’ for your content. The tool allows you to create 50 target keyword lists and export keyword lists into other SEMRush tools.
If you’re managing a Pay Per Click (PPC) digital advertising campaign, then you’ll want to be keeping a very close eye on Cost Per Click (CPC) for your target keywords. SEMRush is designed to help those planning major campaigns straddling multiple geographies to derive rich insights into which keywords to target. To facilitate this, it features a CPC geolocation function that shows the average CPC in various regions around the world. US advertisers can view CPC by state and also receive information about the average search volume in that geography. Knowing these 2 metrics can help campaign planners build advertising initiatives that fit within their budget and which will yield positive return on investment.
SEO Writing Assistant
SEO marketers understand that getting users onto their web properties is only half the battle won. In order to generate ROI, the content needs to convert and get users to take action—such as buying their product or service or completing a lead generation form. SEMRush includes an SEO Writing Assistant that assesses inputted copy for:
- Consistency with brand tone of voice
- Keyword density
Additionally, the SEO Writing Assistant can integrate with Google Docs and Wordpress via a plugin. Alternatively, users can write copy directly within the SEMRush interface.
Content Marketing Topic Researcher
In addition to the keyword suggestion tool, SEMRush features a tool specifically for coming up with content marketing ideas. The Content Marketing Topic Research module is trained to hone in on competitors’ content marketing assets in a certain niche and identify potential topics. Additionally, it will present the total shares, Facebook engagements, and backlinks, so marketers can focus on developing content marketing pieces that are likely to engage their audiences. Results can be presented in list and mind map formats and the topic list can be exported in XLSX format for analysis in a spreadsheet program.
SEMRush also features a Marketing Calendar functionality for teams to keep track of deliverables and assess progress toward common goals. The Marketing Calendar functionality features collaboration and reporting tools./ Users can view a history log for open tasks, see all marketing tasks overlayed on a calendar, and leverage a Google Analytics integration to see previous campaigns’ effect upon search traffic volumes.
Competitor Traffic Analytics
SEMRush allows users to do due diligence on competitors’ web properties—enabling them to identify their traffic sources, SEO metrics, and identity where audiences are overlapping.
The traffic metrics which SEMRush compares are believed to be among the most accurate predictions customers can acquire from external measuring sources. By honing in on where competitors are getting their traffic from and which countries are accessing their websites, users can devise their next set of marketing tactics to try to capture some of that traffic and land new business.
SEMRush is a paid-only tool although all plans do come with a free 7-day trial.
The company’s main product is Pro which costs $99.95 per month (or $83.28 per month when billed annually, a 16% cost saving.
Pro offers access to more than 40 advanced Search Engine Marketing (SEM) and SEO tools designed to help users optimize their SEO positioning and keyword usage.
Guru users (pricing by request) gain access to the Content Marketing platform, branded reports, historical data, and can avail of extended limits.
Those on the top Business tier (pricing by request) get API access, can white label reports, and can use an integration with Google Data Studio.
SEMRush has a dedicated Customer Support Team that is happy to assist customers with queries both by ticket-based support and by live chat. Additionally, the company mans toll-free support numbers in the US, the UK, and Australia—so customers can dial in from their nearest location and receive support during these countries’ business hours.
The company has also put together a well-populated knowledge base containing plenty of tutorials and videos to help customers resolve common issues.
SEMRush is one of the most popular digital marketing tools around and one that data-focused marketers would be foolish to try live without. It features a rich library of more than 40 tools that can do everything from generate conversion-friendly website copy to estimate how much traffic competitors’ websites are receiving—and from where. SEMRush is a worthy tool in every well-equipped marketing team’s arsenal