Semrush Review

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Semrush at a Glance

SEO

Semrush is a comprehensive tool for SEO, offering features for keyword research, competitor analysis, and site audits. Users can identify high-performing keywords, analyze competitors' strategies, and track keyword rankings. The platform provides insights into backlinks, helps optimize on-page SEO, and detects technical issues affecting site performance. Semrush also supports content creation with topic research and optimization tools, ensuring content aligns with SEO best practices. Additionally, it offers features to monitor website performance across devices and locations, enabling businesses to enhance their online visibility and search engine rankings effectively.

Keyword Researcher

If you’re looking for creative ways to position your brand’s content higher in the search rankings, then you’re probably interested in exploring imaginative keyword ideas. Semrush features a Keyword Magic Tool that will do just that, saving you brainstorming time by polling from a library of over 20 million keyword ideas to come up with suggestions that could help find creative ‘ins’ for your content. The tool allows you to create 50 target keyword lists and export keyword lists into other Semrush tools. 

CPC Map

If you’re managing a pay-per-click (PPC) digital advertising campaign, then you’ll want to keep a very close eye on cost-per-click (CPC) for your target keywords. Semrush is designed to help those planning major campaigns straddling multiple geographies to derive rich insights into which keywords to target. It features a CPC geolocation function that shows the average CPC in various regions worldwide to facilitate this. US advertisers can view CPC by state and receive information about the average search volume in that geography. Knowing these 2 metrics can help campaign planners build advertising initiatives that fit within their budget and which will yield a positive return on investment.

SEO Writing Assistant

SEO marketers understand that getting users onto their web properties is only half the battle won. To generate ROI, the content needs to convert and get users to take action—such as buying their product or service or completing a lead generation form. Semrush includes an SEO Writing Assistant that assesses inputted copy for:

• Readability
• Consistency with brand tone of voice
• Keyword density

The SEO Writing Assistant can also integrate with Google Docs and WordPress via a plugin. Alternatively, users can write copy directly within the Semrush interface. 

Content Marketing Topic Researcher

In addition to the keyword suggestion tool, Semrush features a tool specifically for developing content marketing ideas. The Content Marketing Topic Research module is trained to hone in on competitors’ content marketing assets in a certain niche and identify potential topics. Additionally, it will present the total shares, Facebook engagements, and backlinks so marketers can focus on developing content marketing pieces that are likely to engage their audiences. Results can be presented in list and mind map formats, and the topic list can be exported in XLSX format for analysis using a spreadsheet program. 

Marketing Calendar

Semrush also features a Marketing Calendar functionality for teams to keep track of deliverables and assess progress toward common goals. The Marketing Calendar functionality features collaboration and reporting tools./  Users can view a history log for open tasks, see all marketing tasks overlayed on a calendar, and leverage a Google Analytics integration to see previous campaigns’ effect on search traffic volumes. 

Competitor Traffic Analytics

Semrush allows users to do due diligence on competitors’ web properties—enabling them to identify their traffic sources, SEO metrics, and identity where audiences are overlapping. 

The traffic metrics that Semrush compares are believed to be among the most accurate predictions customers can acquire from external measuring sources. By honing in on where competitors are getting their traffic from and which countries are accessing their websites, users can devise their next marketing tactics to capture some of that traffic and land new business. 

Pricing

Semrush is a paid-only tool, however as part of a special offer exclusive to Top10.com, you can enjoy a 14-day free trial if you sign up for the Pro plan. The Guru plan also offers a 7-day free trial.  

Semrush Try For Free

Semrush offers three subscription plans: Pro, Guru, and Business. Pro is the basic plan, ideal for individuals or small teams. Guru, the most popular choice, caters to SMBs and growing agencies with additional features for content and performance analysis. Business is the advanced plan for large agencies, E-commerce projects, and businesses with substantial online operations.

The Pro plan includes tools for competitor analysis, keyword research, link building, and technical optimization. Guru adds content audits, topic research, and historical data. Business includes all Guru features, API access, PLA analytics, and support for large website crawls. Each plan also varies in project, keyword, and reporting limits.

Customer Service 

Semrush has a dedicated Customer Support Team that is happy to assist customers with queries through ticket-based support and live chat. Additionally, the company has toll-free support numbers in the US, Canada, the UK, Germany, France, Italy, Spain, and Australia—so customers can dial in from their nearest location and receive support during these countries’ business hours.  On Semrush's customer support page, you can see whether the support agents are online or offline, making it simple to dial them up and find solutions.

The company has also created a well-populated knowledge base containing tutorials and videos to help customers resolve common issues.

You can get help from Semrush at the following phone numbers and hours:

If you need greater help navigating the platform, you can even schedule a live session with a Semrush expert to get an overview of Semrush tools. During the session, you can meet a dedicated expert who will guide you through using Semrush to achieve your marketing goals. After the demo, you'll receive a follow-up email with additional resources tailored to your needs.

Bottom Line

Semrush is one of the most popular digital marketing tools data-focused marketers would be foolish to try to live without. It features a rich library of over 40 tools that can generate conversion-friendly website copy to estimate how much traffic competitors’ websites receive—and from where. SEMRush is a worthy tool in every well-equipped marketing team’s arsenal