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SEMRush Review

Top10.com Staff

In a Nutshell

SEMRush is a perennial favorite among content and inbound marketers looking to develop content that more than simply strings together words. SEMRush features a rich library of tools designed to hone in on the right keywords for content marketing, display advertising, and to check out what the competitors are doing.

pros

  • Deep link analysis
  • Identify competitor keywords
  • Identify referring domains’ authority

cons

  • Traffic predictions not always accurate
  • API access restricted to the Guru level

SEMrush SEMrush Visit Site

SEMRush Marketing Tools at a Glance

Best for
Marketing teams that want an integrated analytics tool to support their digital marketing efforts
Key Use
Keyword planning; backlist analysis; traffic analysis
Price
Basic level (Pro) is $99.95/month.
Guru and Business are priced upon request.
Free trial (or Guarantee)

7 days

SEO

SEMRush contains a number of features for assessing the performance of websites and suggesting ways to optimize their ranking in search engines. 

To assess websites’ current performance, SEMRush provides a traffic estimate for the website under consideration and can also conduct a backlink audit. The backlink audit provides a complete list of backlinks (websites linking back to the web property). Users can identify “toxic links” which they may wish to displace by creating content that targets and outperforms on the same keywords. 

The Audit, when complete, displays a color-coded presentation of backlinks and can integrate with Google Search Profile to build a complete picture of the profile’s health. 

Keyword Researcher

If you’re looking for creative ways to position your brand’s content higher in the search rankings, then you’re probably interested in exploring imaginative keyword ideas. SEMRush features a Keyword Magic Tool that will do just that, saving you brainstorming time by polling from a library of over 20 million keyword ideas to come up with suggestions that could help find creative ‘ins’ for your content. The tool allows you to create 50 target keyword lists and export keyword lists into other SEMRush tools. 

CPC Map

If you’re managing a Pay Per Click (PPC) digital advertising campaign, then you’ll want to be keeping a very close eye on Cost Per Click (CPC) for your target keywords. SEMRush is designed to help those planning major campaigns straddling multiple geographies to derive rich insights into which keywords to target. To facilitate this, it features a CPC geolocation function that shows the average CPC in various regions around the world. US advertisers can view CPC by state and also receive information about the average search volume in that geography. Knowing these 2 metrics can help campaign planners build advertising initiatives that fit within their budget and which will yield positive return on investment.

SEO Writing Assistant

SEO marketers understand that  getting users onto their web properties is only half the battle won. In order to generate ROI, the content needs to convert and get users to take action—such as buying their product or service or completing a lead generation form. SEMRush includes an SEO Writing Assistant that assesses inputted copy for:

  • Readability
  • Consistency with brand tone of voice
  • Keyword density

Additionally, the SEO Writing Assistant can integrate with Google Docs and Wordpress via a plugin. Alternatively, users can write copy directly within the SEMRush interface. 

Content Marketing Topic Researcher

In addition to the keyword suggestion tool, SEMRush features a tool specifically for coming up with content marketing ideas. The Content Marketing Topic Research module is trained to hone in on competitors’ content marketing assets in a certain niche and identify potential topics. Additionally, it will present the total shares, Facebook engagements, and backlinks, so marketers can focus on developing content marketing pieces that are likely to engage their audiences. Results can be presented in list and mind map formats and the topic list can be exported in XLSX format for analysis in a spreadsheet program. 

Marketing Calendar

SEMRush also features a Marketing Calendar functionality for teams to keep track of deliverables and assess progress toward common goals. The Marketing Calendar functionality features collaboration and reporting tools./  Users can view a history log for open tasks, see all marketing tasks overlayed on a calendar, and leverage a Google Analytics integration to see previous campaigns’ effect upon search traffic volumes. 

Competitor Traffic Analytics

SEMRush allows users to do due diligence on competitors’ web properties—enabling them to identify their traffic sources, SEO metrics, and identity where audiences are overlapping. 

The traffic metrics which SEMRush compares are believed to be among the most accurate predictions customers can acquire from external measuring sources. By honing in on where competitors are getting their traffic from and which countries are accessing their websites, users can devise their next set of marketing tactics to try to capture some of that traffic and land new business. 

Pricing

SEMRush is a paid-only tool although all plans do come with a free 7-day trial.

The company’s main product is Pro which costs $99.95 per month (or $83.28 per month when billed annually, a 16% cost saving.

Plan
Pro
Guru
Business
Price
$83.28/month billed annually
Upon request
Upon request

Pro offers access to more than 40 advanced Search Engine Marketing (SEM) and SEO tools designed to help users optimize their SEO positioning and keyword usage. 

Guru users (pricing by request) gain access to the Content Marketing platform, branded reports, historical data, and can avail of extended limits. 

Those on the top Business tier (pricing by request) get API access, can white label reports, and can use an integration with Google Data Studio. 

SEMrush SEMrush Visit Site

Customer Service 

SEMRush has a dedicated Customer Support Team that is happy to assist customers with queries both by ticket-based support and by live chat. Additionally, the company mans toll-free support numbers in the US, the UK, and Australia—so customers can dial in from their nearest location and receive support during these countries’ business hours.  

The company has also put together a well-populated knowledge base containing plenty of tutorials and videos to help customers resolve common issues.

Bottom Line

SEMRush is one of the most popular digital marketing tools around and one that data-focused marketers would be foolish to try live without. It features a rich library of more than 40 tools that can do everything from generate conversion-friendly website copy to estimate how much traffic competitors’ websites are receiving—and from where. SEMRush is a worthy tool in every well-equipped marketing team’s arsenal

Top10.com's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.

SEMrush customer reviews

Based on 38 reviews

Ease of use

Brand satisfaction

Value for money

Service quality

Top Reviews

Ease of use

Brand satisfaction

Value for money

Service quality

a year ago

Ease of use and simplicity. I like that it's very user friendly and has a very simple user interface.

a year ago

They have an excellent variety of products and solutions that helped deliver results.

a year ago

It is easy to access and use. It makes it easy to understand a lot of data in a way that is useful to the owner of the website.

a year ago

They have a great real time monitoring service for their users, they pricing is very appealing and affordable.

a year ago

It has a variety of tools and great visualizations in the reporting. It's useful for a lot of applications.

a year ago

I always have a sense of satisfaction each time I use the brand. They are simply good at what they do. Thumbs up!

a year ago

I gave semrush a 5 star rating because I have always found it to be very useful for my company. As the member of my team who handles PPC ads, semrush is valuable in determining the best keywords and most profitable keywords to incorporate in ads.

a year ago

Best tool I have experienced until now and very helpful for marketing purpose and also provides 99% correct information. Also they have offered a good price range and I like that they have three different offers to choose from.

a year ago

It does everything that I need it to and gets the job done every time. This is my go to software for SEO.

1 years ago

It's a reputable brand and it features a comprehensive list of features on its platform.

1 years ago

It was simple to use, and gave us the results we needed when it came to looking up rankings and performance for our content.

1 years ago

I remember that whatever they did worked. It worked and it was rather easy. Search engine optimization is not an easy task to get a grasp on but they made it very simple. Traffic to my site escalated.

1 years ago

Semrush is a really solid SEO tool that gives you all the key data you will need for successful SEO project.

1 years ago

I am an deep- experienced user. From the beginning to now, I have opened the door of a new world, learned a lot of things that I could not learn on other platfroms and have improved many of my own business capabilities.

1 years ago

I have only used the freemium part of the app myself, but colleagues have used the paid version and find it very useful to their work.

a year ago

It's a great tool if you want to make some research about some websites. Sometimes It's difficult to use and sometime they don't find the website I'm looking for.

a year ago

Works well, is easy to understand, and helps me build out effective plans. I like the insight it gives me and my team.

a year ago

Semrush helps me with my SEO and keywords a lot and is a really good service.

a year ago

They have an excellent product for what they do and in my mind are in a league of their own.

a year ago

It's a dynamic tool and offers a lot of data resources and analytics on search engines and has nearly all your strategic marketing info you need to make informed decisions.

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