Differences aside, there are several good options for getting your own online store up and running. So how do you know which is the right Ecommerce site builder for you? Comparing features that are important to you will help reveal the best solution for your specific situation. Here are a few non-negotiable features that every business should look for while on their search:
First impressions are important. So you want your online store to make a good one. That’s only going to happen with a fresh, crisp, clean, and responsive website design. Look for a website builder with attractive and industry-relevant templates to use. And unless you want your site looking like every other online store, you need a unique look. That either means having a lot of templates to choose from or having an excellent editor tool that will allow you to customize the design to perfection.
More and more consumers are shifting toward mobile purchases and research. That means your online store needs to be mobile-responsive. A poor mobile experience will spell disaster for a website, so don’t make that mistake.
Processing payments is another area your store needs to have down pat. Because if a customer runs into a hiccup while trying to checkout, most likely, they'll just leave your store altogether and shop somewhere else. Look for an online store builder that has multiple payment processing options, offers free or affordable transaction fees, and makes it easy for your customers to check out.
No website builder has it all, but the smart ones allow you to integrate with external apps, so they don't have to. Accessing other applications within your website expands your functionality, providing more power and flexibility in every area of your business.
This is debatable, but we think it’s important. The ability to sell across channels automatically increases your sales potential exponentially without having to do any additional work. Some Ecommerce platforms are confident enough that their site will bring in enough revenue for you (think Amazon) without the complications of multichannel selling, but most sellers prefer to have the choice.
Additional features that will make for a more attractive package include things like inventory management, customer management system, and SEO capabilities.
In terms of functionality, decide what your business’ needs are, how much product-selling you intend to do (and can handle), and what your budget is to determine which Ecommerce platform is right for you. For example, Volusion is a good option if you’re looking for cheaper processing rates, but WooCommerce is hands down the best choice if you are working with WordPress. Squarespace is great for really small businesses, while Shopify is just a great all-around product. Figure out your needs and choose accordingly.