Best Online Store Builders of 2020

Amanda BradleyByAmanda BradleyDec. 02, 2019

There’s no question that the future of commerce is shifting to online. With our phones readily available every minute of the day, the ease of browsing, shopping, comparing, shipping, and even returning, are making online shopping just about everyone’s first choice today.

So, the question for any forward-thinking business owner becomes, how do I get online? That’s the easy part. There are thousands of Ecommerce website builders that you can find with a simple Google search. The hard part comes with choosing the right one for your business. A website builder has to be easy to use, offer the right combination of features, and all fit within your budget. A little daunted? Don’t be; here are 10 of the best Ecommerce site builders on the market for businesses with their eye on expansion in 2020.

Fast, easy, and beautiful website design
Businesses seeking scalability
Selling on the go via mobile app
Professional site design, top quality & tools
Superfast website launch and top SEO tools
WordPress businesses
SMBs, startups seeking advanced features
SMBs seeking an easy-to-use platform
SMBs that want all-inclusive plans
Multichannel selling
From $13per month, or free plan
From $29.95per month
From $29per month
From $12per month
From $9.50per month($19per month after promo)
From $6.95per month
From $29per month
From $12per month
From $10.95per month
From $8.75per month, or free plan
14 days
15 days
14 days
Yes
15 days
30 days, 90-day money-back guarantee
14 days
No, 30-day money-back guarantee
No free trial
Forever free trial
500+
100+
45
100+
50+
1000s
70+
63
100s
800+
Wix Payments, PayPal, credit/debit, in person
40+ of your choice
Dozens including PayPal and in-house CCP
Stripe, credit cards, Apple Pay, PayPal
100+ payment providers
PayPal, Stripe, PayFast, Amazon, etc.
100 external payment gateways
Square and other 3rd party providers
Credit card payments, PayPal
30+ gateways, PayPal, Stripe, etc.
Multichannel including Facebook, Instagram
Multichannel, Amazon, eBay, Pinterest
Multichannel, Amazon, Facebook, more
Fully integrated for multichannel
Multichannel including Facebook
Fully compatible for multichannel selling
Multichannel with Facebook, Instagram, eBay
Not available
Not available
Fully integrated w/ huge variety of channels

A Closer Look at the Top 10 Ecommerce Website Builders

  • 1

    Wix

    Free website builder with so much more
    Wix
    • Best forFast, easy, and beautiful website design
    • PriceFrom $13per month, or free plan
    • Free trial14 days

    It's hard to not get excited about building your business when working with an Ecommerce site builder pro like Wix. It’s got all the right features in all the right places to make your online store boom. Hundreds of templates to choose from, a customized domain name, and an easy drag-and-drop editor really help kick things off nicely. All site designs are mobile responsive, so they look great on any device. Wix even has artificial design intelligence to help you tweak your site.

    There’s no doubt about it. Wix is probably the best option for ease of use, and user-friendly design and editing options. You can literally do it without any design knowledge whatsoever. But then Wix does even more. This website builder offers advanced features like blogs, SEO tools, and dropshipping with Modalyst.

    Pros
    • Easy design and edit tools for anyone
    • Tons of features included in the price
    • Rich product galleries
    Cons
    • Locked into a template after launch
    • So many choices can be daunting
    Read Wix Full Review
  • 2

    BigCommerce

    Best in class Ecommerce builder tools & features
    BigCommerce
    • Best forBusinesses seeking scalability
    • PriceFrom $29.95per month
    • Free trial15 days

    BigCommerce is one of the biggest and most reputable Ecommerce builders on the market today. This is because of the wide range of features, sales tools, and integrations available through its service. The easy-to-use system lets you quickly and efficiently set up an online store, sell products, and accept payments. BigCommerce also goes the extra mile, though, with tools that actually help improve your business. Things like analytics, SEO tools, and next-level shipping allow online stores to move products faster.

    While not all templates are responsive, most will work well on mobile devices. And with features like abandoned cart recovery, SSL security certificate, and the ability to sell on multiple channels like Amazon, Pinterest, Facebook, and more, it’s worth testing out a few templates to reap the benefits of working with BigCommerce.

    Pros
    • Scales easily with your business growth
    • Multichannel selling made easy
    • Huge assortment of tools and features
    Cons
    • Not all designs are responsive
    • Tough learning curve at the beginning
    Read BigCommerce Full Review
  • 3

    Volusion

    Industry veteran with loads of first-class se...
    Volusion
    • Best forSelling on the go via mobile app
    • PriceFrom $29per month
    • Free trial14 days

    Launched way back in 1999, Volusion is another big name in the Ecommerce website builder industry. It offers some impressive features to help you build your website, sell your products, and keep tabs on your business overall. Volusion also has some useful add-ons like the ability to create discounts and reports, ROI tracking for more accurate and pinpointed marketing, and admin social management for fast automation.

    Volusion has quick website builder tools that make the process quick and painless. You can choose from a wide variety of templates—though not as many as you'd find elsewhere—that are beautifully designed. You can also edit these templates using an Easy Editor tool and CSS editor. But best of all, Volusion offers multichannel selling opportunities. So, businesses can sell their products on a number of popular sites, including Amazon, eBay, and Facebook, to increase sales and profit.

    Pros
    • Strong selling features like shipping, security, and CCP
    • Easy website builder with full customization
    • Multichannel selling options
    Cons
    • Plans get pricey when you start adding in features
    • Not as many templates to choose from as competitors
    Read Volusion Full Review
  • 4

    SquareSpace

    Seriously professional Ecommerce design tool
    SquareSpace
    • Best forProfessional site design, top quality & tools
    • PriceFrom $12per month
    • Free trialYes

    Squarespace is a smaller name, which is funny because, in our book, it's probably the best option for really professional Ecommerce building. The quality of design templates and built-in features make Squarespace stand out from the competition. And you can customize designs to your liking. There are also plenty of important features from this online store builder like inventory management and unlimited products, and video uploads included in your plan. It’s not as cheap as Wix, for example, but when you see the finished product, you’ll know that you got exactly what you paid for.

    Squarespace is also a leader in marketing and promotion. Online stores can grow their business with social media integration tools, built-in SEO tools, and email marketing campaigns that you can set and forget. Design banners and create promotions to highlight and sell specific items, and check analytics even while you’re on the go with the Squarespace mobile app.

    Pros
    • Strong marketing tools, email campaigns, SEO, and more
    • Most professional designs on the market
    • Inventory management and abandoned cart recovery included
    Cons
    • No app store for integrations
    • Shallow sub-navigation
    Read SquareSpace Full Review
  • 5

    3D Cart

    Strong SEO tools and fast website design
    3D Cart
    • Best forSuperfast website launch and top SEO tools
    • PriceFrom $9.50per month($19per month after promo)
    • Free trial15 days

    Here’s a name you probably haven’t heard as often as the other names on this list. 3D Cart has actually been around since 2001, and it’s slowly been building a name for itself. Focused on the 3 dimensions of Ecommerce—store owners, shoppers, and search engines—this online store builder aims to create a smooth and powerful platform for anyone to sell on. According to the website, you could have your own store built and ready to sell in 5 minutes. An impressive claim! 

    3D Cart offers 50+ responsive themes for a variety of industries and the ability to sell on multiple channels, including Amazon, Google, and eBay. It’s nice that 3D Cart doesn’t charge any transaction fees and that everything is fully hosted. That means you don’t have to deal with installations. But where 3D Cart really shines is in the area of SEO. Things like customizable page titles and URLs, canonical URLs, easy 301 redirects, social wish lists, gift certificates, coupons and discounts, and MailChimp integration make sales and marketing simpler and more effective via this platform.

    Pros
    • 200+ built-in features
    • All designs are responsive
    • Zero transaction fees
    Cons
    • No mobile app
    • Not as crisp as other website builders
    Read 3D Cart Full Review
  • 6

    WooCommerce + Bluehost

    Reliable, affordable WordPress site builder
    WooCommerce + Bluehost
    • Best forWordPress businesses
    • PriceFrom $6.95per month
    • Free trial30 days, 90-day money-back guarantee

    When you sign up for Bluehost powered by WooCommerce, you really get the strength of 3 huge brands supporting your online store. WooCommerce is an open-source online shop builder specifically designed for WordPress sites, and it’s known for being simple to use while packing a powerful punch at the same time. BlueHost is an all-inclusive hosting service that gives you an SSL certificate, free domain name, and 1-click WordPress installation with every plan.

    So, you know you’re getting a powerful and reliable service with this dynamic duo. In terms of website design itself, WooCommerce is a great choice. It takes minutes to choose and design your site from one of the templates. Then you can configure your online store with the many extensions provided. Add your products, create coupon codes, and set up tax and payment rules to fit your shopping cart. The combo team isn’t as good for scaling up or down with your business, but if you’re looking for easy migration, intuitive setup, and lots of features, it’s just a more efficient, self-explanatory, and easy-to-use system than you’ve probably dealt with in the past.

    Pros
    • Get all your hosting requirements included
    • 1-click WordPress setup
    • Unlimited bandwidth and storage
    Cons
    • Not as scalable as other options
    • Very WordPress-focused
    Read WooCommerce + Bluehost Full Review
  • 7

    Shopify

    All the right features in one place
    Shopify
    • Best forSMBs, startups seeking advanced features
    • PriceFrom $29per month
    • Free trial14 days

    Shopify might well be the most popular Ecommerce platform around today. It's easy to work with, has more features built-in than you'll know what to do with, and even supports multichannel selling and social media integration. Shopify has great features like inventory management and abandoned cart recovery. You can also use more than 100 payment gateways for worry-free transactions.

    The one downside to this versatile Ecommerce site builder is the transaction fee that gets charged for each transaction. You can skip this payment by using Shopify Payments, but if you are dedicated to your processor, expect to get charged. Shopify provides 24/7 support, 12,000 third-party apps to install, and more than 50 beautifully designed themes with an easy editor to give your website a customized look and feel.

    Pros
    • Industry-reputation for excellent features suite
    • Extremely simple to use
    • 100+ payment gateways
    Cons
    • Have to reformat content when switching templates
    • Applies a transaction fee unless using Shopify Payments
    Read Shopify Full Review
  • 8

    Weebly

    Mobile-friendly website building tool
    Weebly
    • Best forSMBs seeking an easy-to-use platform
    • PriceFrom $12per month
    • Free trialNo, 30-day money-back guarantee

    Weebly is another big name in Ecommerce website builders, and it's a great choice for small businesses and startups that are only just getting off the ground. Easy to use with a drag-and-drop editor, intuitive design options, and straightforward uploading process, Weebly definitely takes the complications out of website design.

    Weebly offers dozens of mobile-responsive templates that automatically sync, so whatever you do to the desktop site, will carry over to your mobile site as well. There’s also an app center that you can access to get more sophisticated tools for everything from design and customization to SEO, metrics, and marketing. Weebly allows you to enable Google Analytics, so you can do things like track visitors and review user activity data. Multichannel selling isn’t supported, which is a big drag, but all in all, Weebly is a solid platform that will get your online store up and running fast.

    Pros
    • Really simple to use
    • Can switch between templates
    • Unlimited storage
    Cons
    • Limited in your design customization choices
    • Multichannel selling not supported
    Read Weebly Full Review
  • 9

    Yahoo

    Cloud-based all-inclusive Ecommerce builder
    Yahoo
    • Best forSMBs that want all-inclusive plans
    • PriceFrom $10.95per month
    • Free trialNo free trial

    Around for over a quarter of a decade and one of the largest web services providers in the world, Yahoo doesn't play games. So, when it launched an Ecommerce website builder for its small business venue, we knew it was going to be something to see. An all-inclusive website builder with responsive templates, customizable templates, drag-and-drop editor, and several integrations, Yahoo small business website builder, was worth the wait.

    When you sign up for a plan, you’ll get almost everything you need included like domain name, email addresses, SSL certificate, and shopping cart. You’ll also get useful tools like order management. But the thing Yahoo users really appreciate the most from this service is the customer support. Available around the clock, Yahoo’s supportive customer care team means you have someone to turn to whenever anything goes wrong.

    Pros
    • Excellent customer support
    • Easy payment buttons add-ons
    • Best-in-class SEO tools
    Cons
    • Multichannel selling not available
    • Limited features compared to more dedicated services
    Read Yahoo Full Review
  • 10

    Ecwid

    Multichannel selling made simple
    Ecwid
    • Best forMultichannel selling
    • PriceFrom $8.75per month, or free plan
    • Free trialForever free trial

    Ecwid is definitely the Ecommerce site builder for millenials. It’s cool, it’s fresh, and it’s easy to use. While you can get advanced features like order management, pricing editor, and hundreds of third-party integrations, this extremely stylish (just look at the website to see what we mean) site builder really excels at multichannel selling. You can set up an online store and start selling across a variety of channels, including other websites like Amazon and eBay, social media sites like Facebook and Instagram, and even in-person.

    Ecwid incorporates marketing tools like Google ads that you can analyze for better results. And what ambitious business owners will love about this platform is that everything can be controlled with just a few swipes on your smartphone via a mobile app dashboard.

    Pros
    • Forever free trial
    • Manage everything on your mobile device
    • Sell anywhere with multichannel sync
    Cons
    • Some manual coding required for certain features
    • Only the most expensive plan gets you all the POS features
    Read Ecwid Full Review

How to Choose the Right Ecommerce Store Builder

Differences aside, there are several good options for getting your own online store up and running. So how do you know which is the right Ecommerce site builder for you? Comparing features that are important to you will help reveal the best solution for your specific situation. Here are a few non-negotiable features that every business should look for while on their search:

Templates

First impressions are important. So you want your online store to make a good one. That’s only going to happen with a fresh, crisp, clean, and responsive website design. Look for a website builder with attractive and industry-relevant templates to use. And unless you want your site looking like every other online store, you need a unique look. That either means having a lot of templates to choose from or having an excellent editor tool that will allow you to customize the design to perfection.

Mobile-responsive 

More and more consumers are shifting toward mobile purchases and research. That means your online store needs to be mobile-responsive. A poor mobile experience will spell disaster for a website, so don’t make that mistake.

Payment gateways/solutions

Processing payments is another area your store needs to have down pat. Because if a customer runs into a hiccup while trying to checkout, most likely, they'll just leave your store altogether and shop somewhere else. Look for an online store builder that has multiple payment processing options, offers free or affordable transaction fees, and makes it easy for your customers to check out. 

Third-party integrations

No website builder has it all, but the smart ones allow you to integrate with external apps, so they don't have to. Accessing other applications within your website expands your functionality, providing more power and flexibility in every area of your business.

Multichannel selling

This is debatable, but we think it’s important. The ability to sell across channels automatically increases your sales potential exponentially without having to do any additional work. Some Ecommerce platforms are confident enough that their site will bring in enough revenue for you (think Amazon) without the complications of multichannel selling, but most sellers prefer to have the choice.

Additional features that will make for a more attractive package include things like inventory management, customer management system, and SEO capabilities.

In terms of functionality, decide what your business’ needs are, how much product-selling you intend to do (and can handle), and what your budget is to determine which Ecommerce platform is right for you. For example, Volusion is a good option if you’re looking for cheaper processing rates, but WooCommerce is hands down the best choice if you are working with WordPress. Squarespace is great for really small businesses, while Shopify is just a great all-around product. Figure out your needs and choose accordingly.

Amanda BradleyByAmanda BradleyAug. 15, 2019
Amanda Bradley's interests and experience stretch from business to tech, via marketing, hi-tech and travel. Amanda uses her research and writing skills, together with her curiosity about every field and industry, to understand each topic from the inside and share it in an engaging, enticing way.