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IONOS Ecommerce Website Builder Review

very good Staff

In a Nutshell

The IONOS Ecommerce website builder is a good solution for companies that want a quick and affordable means of getting an online storefront set up. Featuring tools for setting up discounts, creating coupons, and sending newsletters, the Ecommerce builder features all the tools that those selling online need to get set up—without the hassle.


  • Template-based designs
  • Template-based designs Coupon management tools
  • Newsletter sending engine


  • No free tier
  • Not totally customizable

1&1 IONOS 1&1 IONOS Visit Site

Ideal for

Like most website builder products, IONOS’s site builder is really designed for organizations that don’t want to get under the hood editing code. This website builder is also a great choice for companies that want a builder that has specialist Ecommerce features. Using IONOS, users can get their Ecommerce site online quickly—without investing a lot of time getting wrapped up in small technical details. 

Why Go With IONOS

IONOS’s tool is a good middle ground option for those that want an easy to set up Ecommerce website but don’t want the hassle of a custom setup. 

There are some advanced features such as fraud detection and bulk invoice printing. The Ecommerce websites that it can build still aren’t going to be as customizable as ones that are hand-coded. But for those without development resources, this could be a great compromise solution. 

Features such as

Fraud Checker

Any major Ecommerce website can be subject to fraudulent purchasing activity. Store owners need to do everything in their power to prevent such transactions from processing. IONOS features a fraud detection engine which helps store owners to identify fraudulent transactions. Users can receive warnings if transactions trigger certain conditions like originating from certain IP addresses that are known to be botnets or represent malicious activity. 

Sales Tax Calculator

Tax rate changes are determined automatically. Additionally, users can set up their business as sales tax nexuses and mark specific customers as exempt from tax. 

Other features include:

Multilingual shop: Users can roll out various versions of their online stores in different languages. 

Wide inventory management: Online Store Advanced subscribers can add up to 10,000 products and eGoods to their stores. The limit is raised to one million for those on the top tier (Online Store Expert). 

Wish lists: Wish lists are a vital online store functionality that allow customers to save items for purchasing later. Those on the top 2 tiers are able to offer customers this functionality. 

Amazon / Ebay: Online Store Expert subscribers can sell through Amazon and eBay thanks to an integrated app solution. 

B2B support: Online Store Expert subscribers can also set up websites that are designed for business to business selling. Business customers can see pricing exclusive of VAT when browsing the store.


Template Based

IONOS website builder designed stores are built based on an expert designed template. 

All templates feature:

  • Drag-and-drop sections

  • Video and image widgets which can be drag and dropped

  • Automatic labelling for sales items

This means that they’re totally beginner-friendly. No technical skills are needed to register online sales inventory and merchandise them online.

Equally, it’s true that users will not generally be able to achieve pixel perfect customization levels. Therefore, Ecommerce site owners with more advanced customization requirements might be better off going for a dedicated Ecommerce CMS or building their site completely from scratch with proprietary systems.  

Payment Processing

Stores built using the builder can accept payments processed via Paypal as well as all major credit cards. Additional payment gateways can be configured depending upon the location of the store.  Some users may prefer to configure options such as Stripe and Bitcoin.

SEO Tools

If you’re planning on selling online, then your customers are going to need to find your website.  IONOS comes with SEO pre-baked into all its templates. Additionally, the program contains SEO fields in which people can set up individual fields in order to create fields that will boost search engine visibility. 

Secure Hosting

Typically those that need to get websites onto the internet need to worry about 2 components: hosting and buying and renewing a domain name. The good news for IONOS customers is that the hosting component is completely taken care of with the Ecommerce site builder package. 

In addition to receiving the hosting required to store the website’s files, users also receive a free SSL certificate. This means that those browsing the store will receive the padlock symbol in their browser indicating that the connection is secure and encrypted. This is practically a requirement for anybody thinking about selling online these days.

Customer Support Services

Website builder customers get full access to IONOS’s suite of customer support resources. This includes access to the IONOS Customer Support 24/7 contact options which include:

  • Support through a phone number. For expedited identification, customers provide agents with a temporary phone PIN and their customer ID

  • Ticket based support for email resolution

  • Access to the IONOS Help Center

The Help Center is a veritable trove of information about IONOS’s various products. By accessing this page, users can consult detailed tutorials outlining how to make maximum use of the features that are available including setting up websites and changing SEO configurations.

Bottom Line

IONOS’s website builder tool for Ecommerce is a quick and easy way for users to build and design Ecommerce websites. Although the basic design interface is drag and drop, there are some surprisingly powerful features under the hood including a fraud detection system and support for up to one million products. Users can choose between 3 subscription tiers according to their needs.  

About the Company

Founded in Germany and now based in the US, IONOS is a web hosting company that offers a variety of online services, including domain names, hosting packages, and website builder subscription products. 

1&1 IONOS 1&1 IONOS Visit Site's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.

1&1 IONOS customer reviews

Based on 23 reviews

Ease of use

Brand satisfaction

Value for money

Service quality

Top Reviews

Ease of use

Brand satisfaction

Value for money

Service quality

a year ago

I use Ionos1&1 since 2014. Reliable, consistency, good value, excellent customer service. I have never had any technical issue. I am hosting a website as well as I am using to receive emails.

a year ago

I liked the program, and after I learned it it was a nice complete package. The sales person was a tad miss leading on ease of use, as I am a beginner.

a year ago

Ionos 1&1 is a very cool and great company for hosting a E-commerce website because they have varieties of products and services which are of premium service to help customers achieve their goals.

a year ago

We use to just use have an Etsy site but we wanted to expand and have our own platform. We use Ionos to build our ecommerce solution. It works fine for our needs.

1 years ago

I like everything about them. They've been almost perfect with their service, except one instance of downtime that hindered business for a couple of hours. They made it up though.

1 years ago

Ecommerce platform has been around for a long time and has lots of positive customer reviews.

1 years ago

Because of my experience and the quality. Great products and from my experience.

1 years ago

I consistently have excellent experiences using Ionos 1&1. Easy, fast, reliable. Never any problems.

1 years ago

Lonos 1&1 is trustworthy. It provides best customer service. It is environment friendly and it has unique services. It is easy to use and the quality of service is best. It is flexible, it is also modern. It is smart also and it is sustainable.

1 years ago

It worked well with a blog I created so we expanded and used it for our current business.

1 years ago

Cheap but definitely hard to use if you don't know how to build a website.

a year ago

I've just signed up, but their services are easy to use. All that I need to run my website is available and extremely easy to use.

a year ago

For the most part it was a good program, however I feel like it was overpriced just like all the others.

a year ago

I liked their service and everything but not satisfied with their customer service. When I did my research, they are cheaper as compared to other ecommerce platforms like Shopify.

1 years ago

This is something I like. Colleagues like it, too. The family and children also like it.

1 years ago

Pretty ease to use and simple to understand. Pretty good overall with friendly support. Service seems in-line with competitive services. Some of the setup can get somewhat confusing.

1 years ago

It is a little pricey but overall usage was easily understandable and user friendly even to a less experienced user. Customer service was slightly lacking, but acceptable.

1 years ago

All in all it was ok to use. I just don't get along with the platform setup but I liked how easy it was to sign up.

1 years ago

Easy to work with. Customer service is relatively responsive to our requests. Responds to issues in a timely manner.

1 years ago

I use them for my dot com only. I tried to use it to build a website but it was too complicated.

23 reviews
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