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IM Creator Website Builder Review 2024

Affordable Ecommerce, white-labeling, and unlimited hosting

Ritoban Mukherjee Author Image

In a Nutshell

IM Creator offers a website builder for professional and Ecommerce sites. It’s fairly affordable, but the site editor has a steep learning curve. IM Creator is best for professional web designers who take advantage of unlimited licenses and white-labeling to build websites for any number of clients.


  • Free for students, artists, and nonprofits
  • Modern, well-designed themes
  • Unlimited licenses and white-labeling for resellers


  • Few marketing features
  • Steep learning curve

ImCreator ImCreator Visit Site

What Is IM Creator?

IM Creator is a website builder launched in 2011 by a former employee of Wix. It currently powers 11 million websites around the world.

IM Creator’s unique selling point is that it offers low-cost plans for Ecommerce and white-label licensing. So, it’s a great option for designers or agencies looking to build websites for clients. However, IM Creator’s page editor complicated compared to other website builders.

IMCreator homepage screenshot

IM Creator Features and Tools

Web Hosting

All IM Creator plans include web hosting with unlimited storage and bandwidth. Every site also includes an SSL certificate.

Multilingual Websites

IM Creator lets you have multiple versions of the same website without buying more than one license, which is great if you want to create a multilingual website. It even features a dedicated guide on how to set up multiple-language websites on the platform.

Agency White-labeling

If you’re a freelancer, an agency, or a reseller offering website building services to clients, IM Creator offers unlimited white-label licenses. This means that you can create an unlimited number of websites for your clients with IM Creator, and there won’t be any IM Creator branding on the site you deliver.

Gallery of IMCreator website themes

How to Create a Website with IM Creator

The process of creating a website with IM Creator starts with choosing a template. There are more than 70 mobile-responsive templates available. The designs are very modern, with plenty of empty space to emphasize your content.

You can customize your template using IM Creator’s site editor. This isn’t a drag-and-drop editor. Rather, you can add and remove full-width page sections from your site, with relatively few options for changing the layout of individual sections.

While that limits IM Creator’s flexibility to a significant extent, there are 20 different types of sections available to display galleries, text, testimonials, services and pricing, and more. For each type of section, you can choose from several different layouts.

The more frustrating aspect of IM Creator’s site editor is that it’s difficult to customize the look and feel of your template. For example, changing background colors and images must be done section by section. There’s also no way to standardize fonts across your whole website. When you add new sections, you must tell IM Creator that you want the section to match your site’s current style, or it will default to a completely different set of colors and fonts.

The page sections are well-designed and offer plenty of layout options, but the lack of drag-and-drop functionality and the difficulty of standardizing styles were headaches.

Adding Multimedia to Your IM Creator Website

To add multimedia in IM Creator, you have to click through two different menus simply to replace an existing image, and there’s no media library to reuse images you’ve already uploaded to your site. You also can’t upload multiple images simultaneously when designing galleries. IM Creator does offer hundreds of stock images.

Importantly, IM Creator doesn’t support audio, PDFs, or text files. If you want to add videos, you must embed them from YouTube or Vimeo as they cannot be uploaded to your site.

The good news is that IM Creator includes a built-in image editor. You can crop images, add filters, change opacity, and add overlays. 

Screenshot of ImCreator's gallery

Marketing Functionality with IM Creator Websites

There’s no email marketing or newsletter functionality available in IM Creator. While you can have a blog, there’s no central dashboard for managing blog posts. To create and edit a post, you first have to add a blog page section to one of your pages and then click on the link to the post to edit it. There’s no way to schedule, tag, or search posts, which makes it pretty unappealing to host a blog in the first place.

Built-in social media functions are limited to Facebook follow and comment widgets. Thankfully, you can embed various social media buttons using third-party widgets. There’s no way to track social media engagement within IM Creator, so you’ll have to rely on third-party widgets for that, too. 

SEO Functionality and Add-Ons with IM Creator Websites

SEO functionality with IM Creator is very limited. You can set the meta title, description, and social media image for your entire website, but not for individual pages. You can also add alt text for images or add a favicon to your site.

IM Creator also doesn’t have any built-in traffic analytics tools. You’ll need to use Google Analytics or another third-party tool to see how many people are visiting your website.


IM Creator is one of the most affordable Ecommerce website builders we’ve found. All sites can sell an unlimited number of digital and physical products, and you have the option to create discounts and sales.

When adding products to your site, you can only have 1 image per product and a plain-text description. There are no notifications for new orders placed through your site, it’s not easy to access the dashboard where unfulfilled orders are displayed. More advanced features like abandoned cart recovery, inventory management, and shipping management are also missing.

Example of a product description on ImCreator

How Much Does IM Creator Cost?

IM Creator offers 3 plans: a free plan for students, artists, and nonprofits; a paid plan for individual users; and an unlimited plan for professional web designers and agencies. All plans offer full access to IM Creator, including the ability to sell an unlimited number of products. The only difference is in how many websites you can create.

Students, Artists & Nonprofits
Premium Account
Unlimited LIcenses & Whitelabel

Price per month








Number of sites




IM Creator Help and Support

IM Creator offers customer support by live chat and email. The company responded to our questions within a few hours. There’s also an online knowledge base that includes dozens of tutorials with animated images. It’s put together well and serves as a valuable resource when getting started with the site editor. 

How IM Creator Compares to Other Website Builders

IM Creator


$7.95 per month

Free-$26 month

Free-$49 per month

$2.99-$39.99 per month

Hosting included?





Number of templates





Blogging functionality





Ecommerce functionality





Email marketing functionality





Responsive design





Analytics & Reporting

Google Analytics

Built-in and Google Analytics

Built-in and Google Analytics

Google Analytics

ImCreator ImCreator Visit Site

Bottom Line

IM Creator is an affordable website builder with modern templates and support for Ecommerce. The site editor has a complicated layout, making adding multimedia to your site slightly difficult. That said, IM Creator can work well for professional web designers or design agencies since it has an affordable white-label plan that enables you to create unlimited websites for clients.

Frequently Asked Questions
Is IM Creator safe?+-

Yes, IM Creator is safe to use. The platform uses encryption to keep your account secure, and all websites include an SSL certificate.

What is the use of IM Creator?+-

IM Creator is a website builder that enables you to design, build, and launch a professional website or online store. IM Creator is especially suitable for professional designers since you can purchase a reseller license that lets you create an unlimited number of websites.

How much does IM Creator cost?+-

IM Creator costs $7.95 per month for individuals or $350 per year for resellers. It’s free for students, nonprofits, and artists.

Ritoban Mukherjee is a tech journalist, web designer, and content marketer with bylines in Quartz, Gizmodo, OneZero, Techradar, and Tom's Guide. He's a huge fan of no-code web development and believes it to be the future of online work. Mukherjee shares his insights on all things tech through his contributions on Top10.com. When he's not writing, he designs and develops websites using Figma, Webflow, Wordpress, and more.

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