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In a Nutshell
B12 Pros & Cons
Pros
Cons
B12 at a Glance
Easy-to-use
Website Packages
Reliability
Customer Service
Integrations
B12 Features and Tools
B12 provides an end-to-end platform that leverages AI to help you build, manage, and grow your online presence. Its features are designed to take you from your initial idea to a fully functional business website with integrated client management tools.
AI Website Generation & Visual Editing
The process begins with B12's AI, which generates a complete, tailored website draft in seconds based on your business description. From there, you can refine your site using a visual editor that integrates chat functionality. Simply click on any section and instruct the AI to rewrite text, adjust the layout, or refine your messaging.
Chat-Assisted Updates & Guidance
Beyond editing content, you can use the integrated chat to get "how-to" guidance for managing your site. This includes step-by-step directions for connecting third-party tools, allowing you to seamlessly integrate platforms for analytics (like Google Analytics), email marketing, or customer relationship management (CRM).
Client Conversion & Engagement Tools
B12 includes a suite of built-in tools focused on converting visitors into clients. You can engage potential customers with custom forms and pop-ups, manage leads with a full contact manager, and streamline bookings with an integrated appointment scheduler. Depending on your plan, you can also leverage email marketing features to nurture leads.
Getting Paid & Managing Work
The platform extends to core business operations, helping you manage client work and get paid efficiently. Higher-tier plans include features for creating and sending professional invoices, accepting online payments, and securing client agreements with legally-binding contracts and eSignatures.
Mini Web App Creation
B12's capabilities go beyond standard marketing pages, supporting the creation of lightweight web app experiences. This allows you to build more dynamic sites like client portals, resource directories, and interactive dashboards, centralizing your business tools into one professional hub.
How to Create a Website with B12
Getting started with B12 is designed to be a fast, AI-driven process. You begin by describing your business, and B12’s AI instantly generates a complete website draft, including copy and images.
From there, you enter the visual editor to refine the design. Instead of a traditional template library, you customize the AI-generated draft. You can click into any specific section of your site and request edits via an integrated chat interface. For example, you can ask the AI to rewrite a paragraph, change an image, or adjust a layout. Edits are shown in real time, and you can easily switch between desktop and mobile views to ensure your site looks great on all devices. Once you're satisfied, you can publish your site with a single click.
After publishing, you can optionally enable a suite of built-in business tools or add mini web app elements to enhance your site's functionality. It's important to note that while the editor is powerful, it is only available on desktop devices, so you cannot manage your site on the go. Additionally, be aware that once your site is built on B12, it is not possible to migrate it to another platform.
Adding Multimedia to Your B12 Website
B12’s multimedia tools are straightforward. You can upload images directly from your computer and access the entire Unsplash stock photo library from within the editor. For videos, you can add them to your site by embedding links from platforms like YouTube or Vimeo. However, there are minimal built-in media editing tools, and you cannot directly import media from social media or cloud storage accounts.
Marketing Functionality: A Client Acquisition Toolkit
B12 is designed as a comprehensive toolkit for client acquisition and conversion, moving far beyond basic marketing features. The platform integrates a full suite of tools to help you attract, engage, and manage clients.
Lead Capture & Conversion: You can create custom intake forms and pop-ups to capture visitor information.
Scheduling & Contact Management: An integrated appointment scheduler lets clients book time with you directly, and a built-in contact management system helps you track your leads and clients.
Email Marketing: The platform includes email marketing and newsletter tools to nurture your audience and drive engagement.
Getting Paid: You can streamline your business operations by sending invoices and accepting online payments directly through your website.
Analytics & Integrations: B12 provides its own analytics to track performance and also allows for seamless integration with third-party tools like Google Analytics for deeper insights.
Blogging: While the native blogging tool is basic, you can easily connect an external blog from platforms like Medium to publish content.
SEO Functionality
B12 provides a solid foundation of SEO tools to help your website rank in search engines. All plans include the essential features needed to manage your on-page SEO, such as editing meta titles and descriptions. The platform is built with SEO best practices in mind, giving you clear information about your site's SEO health.
For those on higher-tier plans like Professional and Advanced, B12 offers more advanced SEO assistance, including personalized guidance to help you develop an effective SEO strategy, optimize your content, and improve your search engine rankings over time.
Ecommerce
Online selling is enabled with all B12 plans, including the DIY option. There are numerous payment gateways to choose from, and the B12 team can help you develop the exact store you require. On top of this, they will help you ensure that everything is working the way it should before you launch your site.
B12 also offers a variety of ways to present your products and services online. Templates are available to create pages for pricing, products, services, and tickets, or to book appointments online. Plus, there’s no limit to the number of products or services you can offer. It’s also possible to embed third-party integrations from platforms like Shopify, Ecwid, Calendly, and more.
How much does B12 cost?
B12 offers several subscription tiers designed to scale with your business, with options for both monthly and discounted annual payments. For those who want to test the platform, B12 has an introductory offer of $1/month for the first three months, allowing you to be absolutely sure of the tool before committing fully.
| Plan | Monthly Price | Annual Price (per month) | Key Features |
|---|---|---|---|
| Starter | Free | N/A | Build a website with basic appointment scheduling and online payment acceptance. |
| Basic | $49 | $42 | Essentials for a professional website, including scheduling and invoicing tools for one user. |
| Professional | $199 | $169 | Advanced tools for one user, including email marketing, contact management, contracts, and e-signatures. |
| Advanced | $399 | $339 | Designed for teams (up to five users), streamlining online operations and client interactions. |
Add-On Expert Setup:
For businesses that prefer a hands-off approach, B12 offers a "Do-It-For-You" setup service. For a one-time fee of $1,999, their team of design and copywriting experts will build and launch your entire website for you.
B12 Help and Support
B12 offers several avenues for customer support. Users can access a comprehensive Support Center for frequently asked questions and tutorials. For direct assistance, the Customer Success team is available via chat, email at hello@b12.io, or a scheduled call. Support hours are Monday–Friday from 6 am to 9 pm ET, and Saturday–Sunday from 9 am to 6 pm ET.
How B12 Compares to Other Website Builders
| Feature | B12 | Wix | WordPress.com | IONOS |
|---|---|---|---|---|
AI Site Generation | Very Fast. Generates a complete, unique draft in seconds from a business description. | Fast (with Wix ADI). Asks questions to generate a site, which takes a few minutes. | No direct AI site generation. Relies on selecting and customizing a theme. | Fast. Offers an AI builder that generates a site based on industry and style choices. |
Editing Experience | Visual editor with chat-based updates. Click any section and use chat to request edits from the AI. | Two options: Wix ADI for structured editing or the Wix Editor for total drag-and-drop freedom. | Block-based editor. Offers deep customization but has a steeper learning curve. | Section-based editor. Straightforward but less flexible than drag-and-drop. |
| Built-in Client Tools | Excellent. A fully integrated suite for client intake, scheduling, invoicing, payments, and contracts. | Excellent. A comprehensive set of business tools (Bookings, Events, CRM) available through apps. | Good. Functionality is added via plugins, which can vary in quality and integration. | Good. Offers a booking tool and some e-commerce features, but less integrated than B12. |
| Customization Depth | Good. Strong section-level customization guided by AI, but less free-form than "design-first" builders. | Excellent. Near-total design freedom with the classic editor, but can be overwhelming. | Excellent. Almost limitless customization possible, especially with custom code and plugins. | Moderate. Customization is generally constrained within the selected template's structure. |
| Best Suited For | Service-based businesses, professional portfolios, and creating interactive lead magnets. | Creative professionals, eCommerce brands, and users wanting total design control. | Bloggers, publishers, and businesses needing a highly scalable, content-heavy site. | Small local businesses and users looking for a simple, affordable, all-in-one package. |
Bottom Line
B12 is more than just a website builder; it's an AI-powered platform designed to launch and grow a service business online. Its key differentiator is the AI-first creation process, which generates a complete website draft in seconds. This is followed by a unique editing experience where you can refine your site using a visual editor and conversational, chat-assisted updates.
The platform truly shines as a comprehensive business toolkit. It comes equipped with integrated tools for client intake, scheduling, invoicing, and payments, making it an excellent choice for service-based businesses looking to manage their entire client lifecycle in one place.
Furthermore, B12's capabilities extend to creating mini web-app experiences, allowing businesses to build interactive tools like client portals or resource directories directly on their site.
Ultimately, B12 is a powerful option for businesses that want to leverage AI for rapid creation and then scale with a robust set of integrated business tools. While prices for higher tiers reflect its advanced functionality, the combination of AI efficiency and an all-in-one business toolkit makes it a compelling solution.
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Daniel Blechynden writes for Top10.com and specializes in tech, with a focus on web hosting and website building, personal finance and investing, the sciences, and digital marketing. He holds degrees in Chemistry and Marine Science from the University of Western Australia and has written for a number of leading publications.
