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B12 Review 2022

Website building with professional assistance

Daniel Blechynden

In a Nutshell

B12 is a relatively unique website builder that combines a DIY site-creation platform with a team of design and development experts. Its editor is a little confusing, but you can create your own site or have the B12 team create it for you. Prices are high, but the level of support and design assistance on offer is great. With numerous advanced tools, this is a decent option worth considering if you require professional help.

pros

  • Great design assistance
  • Impressive range tools included
  • Streamlined setup process

cons

  • Very expensive
  • Confusing editor

B12 B12 Visit Site

B12 Features and Tools 

B12 is quite a unique website builder that boasts a neat editor and support from a team of design and development experts. A number of its other tools and features stand out as excellent, and we’ve listed a couple of the best below. 

Creative Services

B12 offers a number of professional creative services that you can use to add functionality and aesthetics to your website. You will have access to a range of designers, copywriters, and SEO experts whenever you need assistance. 

Client Management Tools

You will also benefit from a selection of tools that are designed to help you land more clients and boost your business’s profitability. These include a tidy appointment scheduler, a full contact manager, and a complete toolkit to create and implement banners and pop-ups. 

Third-Party Integrations

B12 boasts streamlined integrations with a selection of third-party platforms. Connect with tools like Google Analytics, Drift, Medium, and numerous others to add advanced functionality to your site. 

How to Create a Website with B12

Once you’ve worked through the initial questionnaire and created an account, B12 will present you with a small number of themes that have been tailored to your responses. It doesn’t have a template library as such, and you will only ever be able to select from the designs that you’re provided with. 

Despite this, you will benefit from a decent level of design flexibility. You can edit virtually every aspect of your site if you so desire, enabling you to create the exact appearance you’re going for. However, the section-based editor is a little confusing, and you will have to spend a decent amount of time familiarizing yourself with it before you can use it to full effect. 

If you don’t want to spend the time customizing your own site—or would simply like a little help with a specific component or page—you can select the option to have B12’s expert team do it for you. This is quite a simple process for you and involves consultations with designers and copywriters to ensure you’re getting exactly what you want. 

All B12 themes are fully responsive and functional on both mobile and desktop devices. However, the editor itself is only available on desktop devices, and there’s no way to manage your site on the go. 

The editor’s built-in design assistance is a little basic, but you can access complete guides within the B12 support center. Your edits will be shown in real-time, so you can always preview your site and see how it’s going to look. On top of this, you can switch between different desktop and mobile views to ensure that your site will look good on all devices. However, be aware that once your site has been created, it’s not possible to migrate it to another platform. 

All things considered, the B12 website builder is a decent option, particularly for those who require professional design assistance. It’s relatively easy to use, if a little complicated, and there’s a great selection of resources to guide you on your journey. 

Adding Multimedia to Your B12 website

B12’s multimedia management tools are fairly limited. You can upload multiple image files from your computer, but videos can only be added by embedding a link. There are minimal media editing or management tools, and you can’t import images from your social media or cloud storage accounts. On the plus side, you can easily search the entire Unsplash stock media library directly from the editor. 

Marketing Functionality with B12 Websites

B12 offers an integrated blogging tool, but it’s quite basic. However, you can connect blogs from external sites such as Medium or WordPress. Decent email marketing and newsletter tools are available, and you can connect to the majority of the major social media platforms. Basic analytics is available, but don’t expect anything too fancy. 

SEO Functionality & Add-Ons with B12 Websites

Basic SEO tools are available with all plans. The Basic and Standard plans come with full keyword research and assistance with on-page and off-page optimization. The Premium plan adds even more tools to help you rank well, including a customized content calendar.’

Keyword-informed content is available for up to 2 pages per month with the Premium Plan, and you will benefit from a full SEO evaluation every 6 months. What’s more, B12 provides clear information about the state of your site’s SEO and search engine rankings. 

Ecommerce

Online selling is enabled with all B12 plans, including the DIY option. There are numerous payment gateways to choose from, and the B12 team can help you develop the exact store you require. On top of this, they will help you ensure that everything is working the way it should before you launch your site. 

B12 also offers a variety of ways to present your products and services online. Templates are available to create pages for pricing, products, services, and tickets, or to book appointments online. Plus, there’s no limit to the number of products or services you can offer. It’s also possible to embed third-party integrations from platforms like Shopify, Ecwid, Calendly, and more. 

How much does B12 cost? 

B12 is quite expensive compared to the competition, with its cheapest DIY plan starting at $29 per month. This includes full editor functionality and access to most basic tools, but you won’t be able to access assistance from the B12 development team. You can, however, create a draft of your website, prior to publication, for free. 

For help creating your website, you will need to upgrade to at least the Basic package ($149 per month). This includes expert web design, photos and images, professional copywriting and copyediting, and on-page and off-page SEO for up to 15 pages. It also adds a selection of analytics tools and phone support.

The more advanced Standard plan ($249 per month) adds email marketing and a contact manager, while the top-end Premium plan ($599 per month) includes a selection of powerful SEO tools. 

On top of this, there’s a $999 setup fee for the Basic, Standard, and Premium plans. This pays for the initial design, SEO, and copywriting for your site.


DIY
Basic
Standard
Premium

One-time setup fee

N/A

$999

$999

$999

Price per month

$29

$149

$249

$599

Unlimited storage and bandwidth

Yes

Yes 

Yes

Yes

Custom domain 

Yes

Yes

Yes

Yes

SEO tools

No

Yes

Yes

Yes

Email marketing

No

No

Yes

Yes

B12 Help and Support

B12’s customer service team is only available from 9am to 5pm (ET), Monday to Friday. You can reach out directly via live chat or email, or you can request a callback at a time that’s convenient. 

On top of this, there’s a decent selection of articles and tutorials that you can take advantage of. You will also find a large resource center containing a variety of eBooks and other informational resources, along with guides to help you with everything from email marketing to troubleshooting technical errors. 

How B12 Compares to Other Website Builders


B12
IONOS
Wix
WordPress.com

Pricing

$29 to $599 per month

$5 to $35 per month

$14 to $49 per month

$7 to $59 per month

Hosting included?

Yes

Yes

Yes

Yes

Number of templates

Custom AI themes

18

950+

31,000+

Blogging functionality

Good

Good

Good

Advanced

Ecommerce functionality

Good

Great

Advanced

Good

Email marketing functionality

Great

Basic

Good

Limited

Responsive design

Yes

Yes

Yes

Yes

Analytics & Reporting

Good

Good

Basic

Basic

B12 vs IONOS

B12’s assisted website-creation services stand out for those who need assistance putting their site together. But if you want to create your own website, IONOS offers two separate builders with tools for all skill levels, along with decent ecommerce and marketing tools. 

B12 vs Wix

Wix is known as one of the most advanced website builders in the world, and it offers excellent drag-and-drop design flexibility. It’s much more powerful than B12, although B12’s assisted design services may appeal to some users. 

B12 vs WordPress.com

WordPress.com is an overly basic platform that has become outdated over the past few years. It remains a decent option for those who are on a tight budget or want to create a simple blog, but B12’s overall toolkit is much more advanced. 

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Bottom Line

B12 is far from the most powerful website builder we’ve used, but its assisted design solutions stand out as great—if you can afford the high prices. With it, you will have full freedom to edit your own website while taking advantage of professional design, SEO, and copywriting services from the B12 team. 

To make the process easier, B12 has a great support center packed with decent resources. Basic ecommerce and marketing tools are included, and you can integrate various third-party platforms to add functionality. 

Ultimately, B12 is a decent option if you want a professional touch for your website, although its high prices and the somewhat confusing editor may put some people off.

Frequently Asked Questions
Is B12 website builder easy?
-
+
The B12 website builder is slightly more complex than many of its competitors, but it remains a viable option for beginners. There’s a great selection of resources to help you familiarize yourself with the editor, and you shouldn’t have too many problems if you’re willing to put the effort in to learn the platform.
Are B12 templates mobile-friendly?
-
+
All of B12’s generated themes are fully responsive and mobile optimized. You can view the appearance of your site on various devices to ensure it renders well across the board.
Is there a free version?
-
+
You can test the B12 builder and start designing your website for free, but you will need to upgrade to a premium subscription before you can publish your site.
Contributing to many popular websites, Daniel’s writing focuses on technology, science, and dependable reviews. He holds degrees in Chemistry and Marine Science from the University of Western Australia and has been a regular critic of software, web hosting, website builders, and a variety of other tech products and services for several years, leaning on his academic background for rigor in research and writing.

B12 customer reviews

Based on 10 reviews

Ease of use

Brand satisfaction

Value for money

Service quality

Top Reviews

Ease of use

Brand satisfaction

Value for money

Service quality

2 years ago

Great customer service. Super easy to use. Very affordable. Quality service and products without comparison.

2 years ago

With B12 website Builder, building a website is convenient and easy. A reasonable price.

2 years ago

Very easy to use and gives very well-written instructions. Template looks great and customer service is very good

2 years ago

Another awesome website builder to further help me and my business.

2 years ago

It has good graphics. The mechanics and the user face is easy to use. I haven't had to contact anyone.

2 years ago

B12 really helped me with what I needed in terms of a website. It made sure that I was 100% happy with the final website recommendation.

2 years ago

Excellent value for the money. Now my small business can spend money on other important things.

2 years ago

You cannot see any of the website options without signing up online. I had to answer a questionnaire and they provided a design. Unfortunately, the design wasn't what I was looking for. I found a bit inflexible. However, the idea is neat and it is extremely quick setup to create a website.

2 years ago

This website builder was very confusing to use for a beginner. I didn't like trying to learn everything, not intuitive.

2 years ago

I thought I had found the web builder I needed until I got to the end of the process. They want not only a large amount of monthly payment but also want part of your profit each month and not just a little well 30% is high way robbery to me.

10 reviews