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Supersmile Review (2024)

You only need a toothbrush and specially formulated toothpaste to help whiten and strengthen teeth.
By Julie PantingBy Julie Panting -
Last Updated: Oct 20, 2023
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From $25
Treatment duration
Two minutes of brushing twice a day
Money-back guarantee
30-day returns

Our Verdict

Is Supersmile Worth It? 

Supersmile simplifies teeth whitening with its range of oral care products and whitening toothpaste. Forget about strips and whitening trays—Supersmile makes it easy to get whiter teeth by replacing your regular toothpaste with their Professional Whitening paste. While this works well on its own, Supersmile suggests that, on average, six to nine shades whiter can be achieved by adding its Professional Whitening Accelerator.  

From $25
Treatment duration
Two minutes of brushing twice a day
Money-back guarantee
30-day returns

SuperSmile at a Glance

Editorial Score


Products range from $25 to $191, free shipping on orders of $75+

Whitening Method

Whitening Toothpaste, Whitening Toothpaste with Caffeine, Rinse/Mouthwash, Whitening Bolt, Toothbrushes

Dentist Recommended

New Beauty awarded them Best Overall Whitening Toothpaste and Best Breath Freshener

Application Time

Two minutes of brushing twice a day

Money Back Guarantee

No guarantee or return on opened goods

SuperSmile Pros & Cons


Backed by 40 years of industry experience
Gentle, safe ingredients
Cleans without causing sensitivity


No guarantee or return on opened goods
Return shipping is not free

How do I know I can trust this SuperSmile review?

Top10.com authors, contributors, and editors are serious about research. We combine our own experience with the services we recommend, with reviews that come from verified users–just like you! Together, with reviews from industry experts, we find the Top 10 best products and services to make sure you can choose with confidence and ease.

SuperSmile SuperSmile Visit Site


Supersmile at a Glance

Best For: Anyone looking for an extremely simple-to-use teeth-whitening treatment.

Starting Price: $25 

Treatment Duration: Two minutes of brushing twice a day

How long to see results: Typically, within a month

LED Technology: No

Money-Back Guarantee: 30-day returns

What Is Supersmile?

The Supersmile brand was the brainchild of Dr. Irwin Smigel, who started the company in 1987. Known as the “father of esthetic dentistry,” Smigel was already an eminent cosmetic dentist, having created the tooth bonding technique and brightened the smile of numerous celebrities in the 70s. Consequently, when he came out with a line of whitening products, people took notice.

Aside from its signature product, Professional Whitening Toothpaste, which contains Supersmile's exclusive Calprox formula, customers can choose from various shop-curated systems and sets for whitening and general tooth care. 

What sets Supersmile apart from other teeth-whitening brands? For us, it's the fact that while many systems claim to be scientifically based, Supersmile was designed by a dentist. Dr. Smigel developed the treatments to help people get whiter teeth at an affordable price without damaging them. Plus, its treatment is very hassle-free and takes only minutes a day.

What Comes in the Supersmile Whitening Kit?

In this review, we'll take a closer look at one of Supersmile’s best-selling products, its simple, toothpaste-based Professional Teeth Whitening System. Read on to find out what you get for your money with this whitening package, how it works, how to use it, and whether it’s safe.

What’s in the box?

The package contains one tube of Professional Whitening toothpaste plus one tube of whitening accelerator, which Supersmiles claims will whiten teeth within 30 days while fighting plaque and remineralizing tooth enamel. 

Supersmile Whitening Kit Ingredients

The ingredients in the whitening toothpaste and accelerator paste are said to be safe, vegan-friendly, and cruelty-free. 

The active ingredients in the whitening toothpaste are Calprox, a proprietary peroxide whitening agent, and sodium mono fluorophosphate, a type of fluoride designed to help prevent cavities. Other ingredients include the following.

For the whitening toothpaste: 

  • Calcium carbonate – a mild abrasive

  • Dicalcium phosphate – helps to remineralize tooth enamel 

  • Sodium bicarbonate – helps remove plaque

  • Cellulose gum – gives the toothpaste its consistency

  • Sodium lauryl sulfoacetate – loosens surface deposits

  • Sodium saccharin – sweetener 

For the whitening accelerator:

  • Hydrogen peroxide – a bleaching agent

  • Potassium hydroxide – eliminates acids and increases PH levels

  • Glycerin – for texture and smoothness

Other Supersmile Products

The Whitening BOLT

Stop stains before they start!

Starting price: $45

Treatment duration: Three times a day 

Results: Locks out stains for six hours 

Prevention is better than cure, and with the Supersmile Whitening BOLT whitening pen, you can apply a paste to your teeth to prevent staining before consuming stain-inducing beverages and foods. It's a great way to indulge in your favorite foods and still maintain a white smile. 


  • Locks in whitening and shine

  • Removes coffee, tea, and red wine stains

  • Rejuvenates a dull smile 


  • Messy to use

  • Packaging difficult to open


A fresher smile on the go

Starting price: $18

Treatment duration: Works in minutes

Results: A fresh, just-brushed feeling 

When you haven't got time to brush, Quickee offers a discreet solution. It's a convenient way to keep your breath smelling fresh and your smile brighter. Dab it on the teeth and wipe it across with your tongue to circulate the polish. 


  • Zero sensitivity

  • Portable and convenient

  • Makes smiles look shiny


  • Not a lot for the money

  • Caused sensitivity in some customers

Is Supersmile Safe?

Supersmile was designed to be effective without harming the teeth. Calprox ® is safer and less abrasive than silica, which is often used in other whitening toothpaste. According to Supersmile, its products are 75% to 94% less abrasive than the limits set by the ADA (American Dental Association). 

Not only is the system meant to brighten and whiten the teeth, but it remineralizes the tooth enamel to make it stronger. Supersmile also avoids harmful ingredients such as sulfates, parabens, silica, charcoal, animal by-products, and other toxins and replaces them with enamel-safe gentle ingredients.

However, be aware that if your teeth are stained from the antibiotic Tetracycline, Suresmile products will not work. 

How Supersmile Works

It's actually very simple. The “magic” ingredient in the whitening toothpaste is Calprox ®, a proprietary substance created by Dr. Smigel and his team that gently whitens and cleans without any sensitivity.

Calprox is a proprietary form of calcium peroxide that whitens teeth by gently dissolving the thin layer of protein that forms on the tooth enamel, attracting stains, bacteria, and plaque. Brushing leaves the teeth feeling and looking cleaner for longer. 

On top of that, baking soda freshens breath while phosphate and calcium remineralize and strengthen the teeth. The professional teeth whitening toothpaste removes surface stains on the teeth and is safe to use with artificial tooth surfaces such as bonding, veneers, and dentures.

How to Use Supersmile’s Whitening Kit

The Supersmile Professional Teeth Whitening System is quite easy to use. 

  1. Place a pearl-sized drop of both the whitening toothpaste and the whitening accelerator onto a dry toothbrush. (Using a wet toothbrush will dissolve the Calprox, making it less effective.) 

  2. Brush your teeth in a circular motion for two minutes. 

  3. Repeat this procedure once in the morning and again before going to bed.

Supersmile suggests that once the teeth have reached the desired level of whiteness, the color can be maintained with its Professional Whitening Toothpaste without the accelerator. 

Because the toothpaste uses Calprox, a whitening ingredient gentle on teeth, it can be used daily without harming or scratching the tooth enamel or causing sensitivity. This is backed by customer reviews, which state that they felt little or no sensitivity.  

Does Supersmile Work?

According to most of the customer feedback we found on sites like Amazon, the Supersmile Professional Teeth Whitening System works. While some people reported a visible difference in color within a week, others said they used it for over a month before seeing results, suggesting that it may not work quickly. 

On the other hand, one reviewer mentioned that they had used the product on stained veneers, and it had worked to restore them to their original color. This may be good news for some, as many whitening products cannot be used on artificial teeth.

Unlike some of its competitors, the company doesn’t offer any kind of money-back guarantee. However, all evidence points to the fact your results should last as long as you continue to use Supersmile Professional Whitening Toothpaste.

Supersmile Pricing

How Much Does Supersmile Cost?

Supersmile products range from $25 for a Professional Whitening Toothpaste tube to $191 for its Awake, Relax, + Accelerator Set. Currently Supersmile does not offer free or international shipping. 

Supersmile Product


Supersmile Whitening Sets and Systems  


Supersmile Professional Whitening Toothpaste  


Supersmile Extra Whitening Toothpaste


Supersmile Awake Whitening Toothpaste with Caffeine


Supersmile Toothpaste + Accelerator 


Supersmile Rinse/Mouthwash


Supersmile Whitening Bolt 


Supersmile Toothbrushes


If you're planning to purchase a few products, it's worth checking out the bundles, as you can save money buying them together. You can save even more money when you sign up for a subscription. Supersmile products can be purchased on subscription on 1, 2 and 3 monthly intervals and cover a variety of products including toothpaste, mouthwashes, on-the-go whitening etc.

Supersmile accepts payment with major debit and credit cards, gift cards, and Amazon Pay.

The products are relatively pricey compared with other brands in the industry, but discount codes are occasionally offered. 

Supersmile Alternatives

How Does Supersmile Compare to Other Whitening Kits?



Smile Brilliant

Dr. Brite

Starting Price





Treatment Type

Whitening Toothpaste

LED Light + whitening pens + whitening strips

Whitening gel with custom mouth trays

LED + PAP gel  

Treatment Duration

Two times daily for up to 30 days

15 minutes a day for 24 days

Seven to 14 sessions

15 minutes a day for two weeks


Ongoing with regular touch-ups 

Can last up to six months

Can last up to a year 

Can last up to three months     

Money-back Guarantee


30-day money-back guarantee provided packaging is unopened

45-day money-back guarantee for US customers; 50-day money-back guarantee for users outside the US


Supersmile vs Zimba

The key differences between these two brands are the price and the whitening process. Supersmile offers a less-expensive, quicker gradual whitening with toothpaste and an accelerating paste. Zimba achieves faster results with a comprehensive kit that contains whitening strips, gel, and a LED mouthpiece to accelerate the results.

Supersmile vs Smile Brilliant

Whereas Supersmile's professional whitening treatment is essentially just toothpaste and can be used continually, Smile Brilliant adopts a more personal approach, with customized whitening trays that offer a snug fit for even whitening. It can take up to 14 days of treatment with Smile Brilliant’s whitening gel to reach the desired effect, but results can last up to a year. 

Supersmile vs Dr. Brite 

Dr. Brite's advanced teeth whitening system utilizes LED light technology and is peroxide-free, lowering the risk of gum irritation or sensitivity. According to customer reviews, some people noticed results within one or two sessions. Supersmile's whitening toothpaste is also kind to tooth enamel and takes less time per day, but results could be slower and may take months to achieve.  

SuperSmile SuperSmile Visit Site

Bottom Line  

Supersmile can help you achieve a whiter smile with practice as simple as brushing your teeth twice daily. While the results are gradual, there's no need to set time aside for whitening, no need to deal with messy mouth trays, and a low likelihood of sensitivity or damage given the dentist-developed, enamel-safe, calcium-peroxide-based formula. Some customers even report that it can help keep veneers whiter. 

So, for those seeking ultimate simplicity, Supersmile will be worth it, even if the prices can be higher than some competitors. 

Frequently Asked Questions
Is Supersmile safe to use?+-

Yes, Supersmile is safe for the whole family to use. All products have been rigorously tested and are clinically proven to whiten teeth. The key ingredient in Supersmile's toothpaste, Calprox, is less abrasive than the silica contained in many types of whitening toothpaste and will not scratch or harm tooth enamel.

Is Supersmile safe for sensitive teeth?+-

Yes, Supersmile uses gentle, safe ingredients that don't cause irritation or sensitivity. Other tips to help prevent sensitivity include not overbrushing your teeth, avoiding acidic foods and beverages, cutting back from teeth bleaching, and stopping grinding your teeth.

Is Supersmile ADA approved?+-

While all the ingredients are FDA-approved, the Supersmile brand is not. This is common practice and not unique to Supersmile.

Julie has been writing dental-related content for over 12 years. She is the co-founder of Dental Writers, a team of dental professionals and writing specialists dedicated to creating informative and engaging content to help those seeking information about oral health. Besides writing for Top10, Julie has written over 3000 articles, blog posts and treatment/service pages for dentists and dental businesses across the UK, US and Australia.

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