In a Nutshell
pros
- 200,000+ users and counting
- Free to get started and try
cons
- No portfolio of previous work
- Designer experience is hard to gauge
Value for Money
Tailor Brands has built a service focusing on offering super-fast and affordable logo and brand identity services. In fact, its whole ethos is about making design simple, and this of course goes for the pricing packages, too. The logo maker allows you to design an entire brand logo and corporate look and feel across various products, in an instant. It also lets you preview how things are looking before you even part with your money. Everything is made to be as straightforward and convenient as possible.
here are a lot of design-based products and services available. Tailor Brands goes way beyond logos. You can choose everything from brand books and business decks, to business stationery and letterheads to social media covers. In fact, whatever you’re looking for it’s there, and if it isn’t, then it’s very easy to get in touch with the team to give them details of any specific, custom requirements.
There are 2 packages to choose from. Both are priced clearly and display what’s included. Whichever option you choose, you can download a free sample to see what you’re getting, and you’re guaranteed 24/7 support from the team.
*Prices last updated May 2018
Portfolio/Experience
It’s refreshing to see a logo and brand identity company that isn’t large and faceless, or completely automated. This site gives a real impression that when you use Tailor Brands, it’s a tailored, bespoke service. And when you visit the team page, it’s exactly that, a team of names and faces who form the company and highlighting those who will be working on your designs.
The only downside is that there are no full biographies of each individual designer. It would be great to read more about them, how they work and their overall experience. It would give that extra little personal touch to the customer experience. It would also be great to get a more detailed history or backstory of the company in general.
Contract Terms
Although there isn’t a single page where all the contract information is laid out in one place, you can quickly find out all the information you need, by using the customer service page that is essentially a detailed knowledge hub, and the terms of contract page. The general tab in this section covers everything from design rights and logo use, to trademarks and use of fonts. If you want a more comprehensive picture of every nook and cranny of the service, the “contract of terms” page covers everything you’d expect, including user responsibilities, terms of use, cancellations, and refunds.
Customer Service
Tailor Brands clearly prides itself on offering a smart, efficient, intuitive service. It’s reassuring to know that although part of the process is intelligently automated, this isn’t a faceless organization. In fact the whole site seems really warm, and all the packages from basic to premium, offer very responsive 24/7 help and support around the clock.
There is also a comprehensive knowledge hub full of answers to the most frequently asked questions, as well as a simple search to go straight to what you’re looking for. There are free samples to download in the products section, so it’s easy to see what you’re getting before you order.
Design Process
Everything about the Tailor Brands’ experience is simple and straightforward from start to finish. The site is instantly warm and welcoming, and it’s clear what you need to do and where to click from the very get-go. In fact, everything is geared to pointing you in this direction, and getting your logo/brand identity journey started. There are various entry points around the site to start creating, the most obvious being the very top section of the site upon landing on the homepage. This takes you through each stage of the process, step by step, from naming to detailing what your business does.
You then get a choice of the type of logo you’d like; icon-based, name-based, or initial based. Whichever you choose, you’re then taken through various options to creating the logo in that style. This includes a machine-learning system, where you choose from a series of examples what you like or dislike, which obviously all goes into the mix when creating a logo you love. You then see your logo options that have been created based on your preferences, and how these can be applied.
Conclusion
Tailor Brands isn’t your run-of-the-mill automated logo creation site. It offers a knockout range of custom logo and brand identity products and a machine-learning, personal logo creator, wrapped in a range of affordably priced packages to suit your needs, whether you’re an individual, or part of a bigger team. The customer service is top-notch, and the design process is straightforward, inspiring, and fun.
