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Sendinblue Review

Top10.com Staff

In a Nutshell

Sendinblue is best for Ecommerce businesses looking for an email marketing solution that has transactional email options, SMS capabilities and the ability to send and report on email campaigns.

pros

  • Low cost options for dedicated IP
  • Text-messaging capabilities

cons

  • Occasional delay in sending & receiving messages
  • Not user-friendly for beginners

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Why Choose Sendinblue

The ability to combine Ecommerce email marketing solutions with automations and general email marketing is the true benefit of Sendinblue. For an online business that sells a variety of products, Sendinblue can help manage and create optimized email marketing campaigns. Combining SMS reminders with transactional follow-ups is a powerful asset for any digital business.

Sendinblue’s pricing is affordable and appropriate for the number of features offered. Its free plan caps at 300 emails per day, but the paid plans start at only $25 per month for up to 40,000 emails and no daily sending limit.

Standard Features:

  • Transactional emails
  • SMS messaging
  • Mobile-responsive templates
  • API Integrations
  • Plugins
  • Autoresponders
  • Automation
  • List segmentation

Templates

Sendinblue offers 60 templates, however they aren’t segmented into industry or use like many other services, and it’s a bit difficult to switch back and forth between the different pages to choose a template.  

With that said, all of the templates are mobile-responsive. It is apparent that Sendinblue puts more effort into the flexibility of the email editor to customize campaigns, rather than in providing a large number of templates.

The drag-and-drop editor isn’t as intuitive as some other services. It comes off as a bit complicated and it’s not friendly to email beginners when compared to other services like Constant Contact.

Pricing

Sendinblue offers a free option of up to 9,000 emails/month (300 max per day), with unlimited contacts. Users can get a feel for the program via the free option, but will need to get a paid version to take full advantage. This basic option is inexpensive at only $25 for 20,000 emails per month. The only downside is that Sendinblue branding will still be on all of the emails, and that doesn’t go away until the $39 per month plan.

Even at its most expensive listed option - $66/month for 120,000 emails, unlimited contacts, SMS features, Ecommerce integrations and advanced reporting - Sendinblue is a solid value. The company must be contacted for prices above 120,000 emails per month.

Pricing Plans
Starting Price 
Number of Emails
Includes
Free
$0/month
300/day
Unlimited contacts
Lite
$25/month
20,000/month
No daily limits
Essential
$39/month 
60,000/month
Advanced stats
Premium
$66/month 
120,000/month
No automation limits
Enterprise
Custom
Custom
Dedicated account manager

*Prices last updated May 2018

Ease of Use

Sendinblue’s interface is not as easy to use as services like Constant Contact or Mailchimp. It presents its features and options in a more esoteric fashion, which is fine for those who are tech-savvy. However, for absolute beginners, it takes a while to get used to the platform. The layout and overall user interface (UI) are simple, but once you dig into the individual tools, it can be a bit overwhelming.

Setting up Sendinblue takes slightly longer than other services. It’s stricter on proving identity authentication (phone verification, more form fields), and it will take some time hooking up the SMS service and connecting Ecommerce solutions to the program. However, users will find that the end product is well worth the effort.

The plugins and integrations are easy to use, and a lot of Sendinblue’s added value comes from the ability to seamlessly integrate itself with the user’s digital Ecommerce platform. If SendinBlue is trying to be the best email marketing platform for Ecommerce businesses, it has succeeded in that mission.

Features

The SMS messaging, transactional emails and wide variety of Ecommerce plugins and integrations are unique to Sendinblue. There is not a better platform for integrating email marketing with an online store. In addition, the ability to segment lists based on who opens what product emails is a very useful tool.

One downside is that while Sendinblue excels at Ecommerce marketing, it falls short in a few key email marketing areas, including RSS feeds, good A/B testing and a robust automation system. It has an automation system that is in beta at the moment, so it’s working on that feature, but for those looking for more of a CRM/marketing tool, Constant Contact or ActiveCampaign should be considered. Consider how important the transactional emails and SMS messaging systems are to your business, and use that as the basis for you decision.

Customer Support

Sendinblue does not offer 24/7 support or live chat. The best way to get in touch is either via phone or through the contact form. While Sendinblue doesn’t have as many industry-specific materials as Benchmark Email or Constant Contact, it does have a general FAQ/walkthrough section that covers the majority of basic questions and best practices for succeeding on the platform.

The phone support system is efficient and connects you to a real person, without having to go through an automated system. During weekdays, it usually takes about  3 minutes to get your call answered, and the staff is happy to advise on both platform use and best practices. 

Users would be well advised to take advantage of the support staff’s knowledge as they’re getting used to and setting up the platform. For those who would rather not phone, the email support typically responds within a few hours.

Sendinblue Sendinblue Visit Site

Conclusion

Sendinblue offers the best email marketing platform for small- to medium-sized Ecommerce businesses. With a large variety of plugins and integrations that allow Sendinblue to seamlessly integrate itself with a user’s existing Ecommerce platform, it’s the obvious choice for online stores offering a variety of products.

With transactional emails, SMS messaging, automation capabilities and effective list segmentation, Sendinblue succeeds in hitting all the aspects of Ecommerce email marketing.

About Sendinblue

Founded in 2012 by Armand Thiberge with offices in Paris, Berlin, Seattle, Toronto, & New Delhi, Sendinblue is an all-in-one marketing platform that serves more than 175,000 customers in 160 countries and sends more than 70 million email/SMS messages each day. Sendinblue offers Ecommerce transactional emails and integrations, which is different from many other email marketing platforms. In 2016, Forbes chose Sendinblue as one of the must-follow startups of the year, and Sendinblue is currently continuing its international expansion efforts by launching capabilities in English, French, Spanish, Portuguese, German and Italian.

Top10.com's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.

Sendinblue customer reviews

Based on 34 reviews

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Top Reviews

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5 months ago

I love SendinBlue. You can send any amount of emails plus they scrub against the DNC registry and they look for non deliverable emails.

5 months ago

Set up was easy with a step by step procedure that was clear and comprehensive.

5 months ago

Sendinblue has a low price and very easy too use I have no real complaints at all with it and there is more included in their non premium packages.

6 months ago

Comprehensive function, universal. Use time is longer, habitually feel good.

6 months ago

It was easy to set up and use. I was able to easily set up my campaign and launch. Account registration is very easy to set up. There is great customer service as well if you hit a snag.

6 months ago

They were very nice and honorable and I am very excited to say that they did an amazing job with the markeing. I use them almost daily.

6 months ago

Because it's a great company, and they had a high quality, and good service.

7 months ago

We use Sendiblue mostly for our email marketing program. We tend to do facebook ads directly through Facebook vs. through the platform.

2 years ago

They are the best platform for email marketing. I get instant results, and I feel like this is the best platform.

5 months ago

Our company works with them. They have always done well in our company. The price is a little too high I think.

6 months ago

Overall it is good but sometimes it creates errors. Maybe it could be more user friendly and offer more choices.

6 months ago

Because is a tool that allow me manage my email marketing campaigns in the right way.

6 months ago

I've had no trouble. It's easy and effective to use. Worth the money and has great customer service.

6 months ago

Good price for service, not as full featured as some competitors but their basic service covers the needs of any campaign.

6 months ago

Sendinblue is very easy to use and has a free account with them, very effective. Used it for campaigns, events, email marketing all for free.

6 months ago

It's a good product and I really enjoy using it when I get the opportunity.

7 months ago

I enjoy their services but they could still work on a few of their features and pricing models.

7 months ago

It is a service with a good rating from the professional raters and it is well known overall.

7 months ago

They have a lot of great tools for marketing purposes and they integrate with a lot of other software companies.

7 months ago

Sendinblue app has a great features and it's very friendly to use.

Sendinblue