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1
Constant Contact
Constant Contact
An all-in-one email platform for small- to medium-sized businesses
  • 97% inbox delivery rate
  • Award-winning customer support
  • 60-day free trial
  • 97% inbox delivery rate
  • Award-winning customer support
  • 60-day free trial
Read Review
2
Benchmark
Benchmark
Simple email delivery management for data-driven email marketers
  • Google Analytics integration
  • 24/7 customer support options
  • Free up to 2,000 contacts
  • Google Analytics integration
  • 24/7 customer support options
  • Free up to 2,000 contacts
Read Review
3
ActiveCampaign
ActiveCampaign
A complete email marketing, automation and sales CRM tool
  • 150+ apps and integrations
  • Complimentary 1-on-1 training
  • 14-day free trial
  • 150+ apps and integrations
  • Complimentary 1-on-1 training
  • 14-day free trial
Read Review
4
Oracle Bronto
Oracle Bronto
Comprehensive software and services designed for the commerce arena
  • Easily integrates with online stores
  • Award-winning, in-house support
  • Free price quote on request
  • Easily integrates with online stores
  • Award-winning, in-house support
  • Free price quote on request
Read Review
5
AWeber
AWeber
Simple online service to create, track and optimize email campaigns
  • Supports 25,000+ subscribers
  • Award-winning customer support
  • 30-day free trial
  • Supports 25,000+ subscribers
  • Award-winning customer support
  • 30-day free trial
Read Review
6
VerticalResponse
VerticalResponse
Software made to create, send and track both email and social media posts
  • Easy API integrations
  • Professionally-designed template
  • Free up to 300 contacts
  • Easy API integrations
  • Professionally-designed template
  • Free up to 300 contacts
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7
ActiveTrail
ActiveTrail
Service to easily automate email marketing and SMS campaigns
  • Landing page builder
  • Support via phone and live chat
  • 30-day free trial
  • Landing page builder
  • Support via phone and live chat
  • 30-day free trial
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8
Get Response
Get Response
Email marketing services tailored to your specific industry
  • iStock integration for 1,000+ images
  • 24/7 support via live chat
  • 30-day free trial
  • iStock integration for 1,000+ images
  • 24/7 support via live chat
  • 30-day free trial
Read Review
9
MailChimp
MailChimp
Services made for businesses of any size, online stores and nonprofits
  • Integrates with apps like Shopify
  • Walkthrough for crafting email campaigns
  • Forever-free plan
  • Integrates with apps like Shopify
  • Walkthrough for crafting email campaigns
  • Forever-free plan
Read Review
10
SendinBlue
SendinBlue
Low cost email marketing with Ecommerce builder capabilities
  • Multi-channel campaigns
  • Support in 6 languages
  • Free up to 18,000 contacts
  • Multi-channel campaigns
  • Support in 6 languages
  • Free up to 18,000 contacts
Read Review
Email Marketing
We find the 10 best options, so you can make informed decisions on tons of products and services.

Key Facts About Choosing an Email Marketing Service

What Is an Email Marketing Service?

An email marketing service helps businesses manage and use email effectively as a marketing tool. Basic features include the ability to create and send email messages to large contact lists, to design attractive emails using email templates, to create and format newsletters, and to gather the contact information of people interested in your offers.

When reviewing email marketing services, we carefully test all features including customer support, statistical & analytical tools, and user-friendliness. Additionally, customer reviews are also taken into consideration. This detailed analysis ensures that a comprehensive rating of each and every one of the services you see featured here.

The Benefits of Email Marketing

Email marketing is one of the best investments a business owner can make. Perhaps the most important benefit is the sheer value. Basic email marketing services are almost always free. Of course, it will cost money to build your list of customers and prospects, but sending an email costs nothing, but can earn you a substantial consumer following. It's an online advertising channel that's almost free, so for most businesses it's a no-brainer.  

Another excellent benefit is the ability to track almost everything. This includes being able to see who opens your email, which links are being clicked, who has forwarded your email, how many have bounced (not delivered) and how many unsubscribed.

You can also automate your marketing, to comfortably schedule emails at your convenience. Email marketing is an easy and fast way to connect directly with customers and prospects. It is far more personal than any other kind of online advertisement, arriving directly to a customer’s inbox, and is therefore beneficial for any type of business. Let’s face it. If you're still sending your your newsletter via snailmail, you’re simply behind the times!

Choosing the Best Email Marketing Service

All of the email marketing services listed above have been rated and evaluated on a number of important factors. The first criteria we evaluate is value. Obviously, all businesses want to keep costs low and profits high. This is why we work hard to break down the value of each service by comparing what you pay against what you get. We also consider the feature set. What exactly does the specific software offer? The best email marketing services should all include industry standards such as email templates, subscription forms to put on your site in order to add people to your list, tracking tools, tools to manage your various lists, and html coding features.

Our evaluation continues with other factors. We look at how user-friendly the interface is and what type of support is included. Finally, we evaluate the marketing analysis tools included (reports, graphs, other tools). To provide you with as much information about email marketing and email marketing services as possible, we invite you to take advantage of all of the following resources on our site:

  • Email Marketing Reviews Through and methodical reviews by our own editorial staff of the most popular and highly rated email marketing services. Each review is based entirely on the personal experiences of the author, and outlines the various features and tools that contribute to its effectiveness.
  • Customer Reviews Genuine customer reviews submitted by visitors like you. These are given by ordinary people, just like you, who are currently, or have previously used these services. Who should know better what exactly is offered and how good it is?
  • Informational Articles For anyone new to email marketing and email marketing campaigns, these articles are designed to help you get started. You’ll find a plethora of helpful advice written by marketing professionals in the industry. This will give you plenty of ideas and ways to integrate and implement email marketing into your particular business marketing plan.
  • Feature Comparison A side-by-side comparison of the essential features offered by each company. This is a handy way to compare and contrast the top services on our site.

As you are taking a look at these lists, reviews, comparisons and article to explore and expand your knowledge base. We do our best to provide you with the most valuable information that you need to avoid hours of consumer research and frustration. Feel free to use this valuable resource we have provided and return to check for updates.

Editorial Reviews

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