MailerLite Review

Sarah Badani

In a Nutshell

MailerLite is an email marketing solution that provides professional tools for businesses of all types and sizes. It is particularly good for email automation, with strong tools like auto-resend, segmentation, and tailored triggers. The built-in drag-and-drop editor makes creating customized messages and newsletters simple. MailerLite offers features like A/B split testing and RSS campaigns. Plus, there’s a free plan with up to 12k monthly sends.

pros

  • Highly customizable email automations
  • 24/7 live tech support
  • Generous freemium account option

cons

  • Not much by way of other marketing tools
  • Not as many templates as other email marketing tools

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MailerLite Marketing Tools at a Glance

Best for: Email automation, customized, analytics & testing

Key uses: Email marketing, promotions, testing & analytics

Price: Free-$50

Free trial (or guarantee): Free account, 14-day premium trial

Outstanding Marketing Features

MailerLite is a tool for email marketing. Its email automation feature makes the entire process fast, clean, and smooth. MailerLite keeps things simple so every aspect is designed to be user-friendly. We found it very intuitive to use. What’s great about the software is that the automation can be tailored to fit your business needs. This means that rather than working with a generic set of automations, you can pick and choose which commands, actions, triggers, etc. are put in motion for a customized workflow that suits your company.

Email automation

MailerLite has a lot of features to automate the email process. You can set up automatic delivery of emails based on common triggers like new subscribers (send a warm welcome email), anniversary dates (send out a congratulations message or coupon), and updates on sales for regular subscribers.

MailerLite also lets you set up automated messages to encourage purchases. For example, if a customer abandons their shopping cart, you can set up an automated message to remind them that those items are still waiting or offer a discount to encourage them to complete the purchase. There’s also an auto-resend campaigns option. This feature automatically resends an email to subscribers who haven’t responded to your first attempt at contact. 

Segmentation

MailerLite is also good for group segmentation based on customer behavior. We really liked how easy MailerLite makes it to send out personalized content according to specific interactions. Segmentation can be as simple as a loyalty reward or as complex as a follow-up to a purchase.

Templates and editing tools

MailerLite also offers great editing tools. You can use the drag-and-drop editor to create eye-catching newsletters that support video, social media connections, and other dynamic content. Not the type to design content on your own? MailerLite has several useful templates you can use, though not as many as some of its competitors offer. What’s great is that you can connect MailerLite to your Ecommerce site to include products, sales, and other site information directly into your emails and newsletters. This is particularly helpful for purchase follow-ups, product recommendations, and relevant blog posts.

Landing Pages & Website Builder

MailerLite also has a free landing page and website builder. You can get 5 free landing pages or pay $10 for unlimited pages and sites. You’ll automatically get unlimited traffic, SSL encryption, GDPR compliance, double opt-in, and surveys and quizzes for your subscribers. The website builder also has some helpful built-in features like mobile-optimization, analytics, custom code injection, and customizable favicon.

You can create newsletters with integrated social media posts, personalized salutations, location-pegs, and other personal details to connect with your subscribers. And if you love what you’ve created, MailerLite will let you save the design as a newsletter template for future use.

Tracking & Analytics 

While this isn’t specifically a marketing tool, even the best marketing campaigns would be dead in the water without solid tracking and analytics tools. MailerLite has real-time reporting to help you track customer behavior, engagement, and growth. It’s also got an activity tool that tracks and maps out where your leads or customers stand in the automation process. What a cool feature! The automation history feature also gives you a bird's-eye view of the entire journey. MailerLite lets you set up A/B split testing campaigns to optimize your emails even more. 

Other noteworthy features MailerLite offers are RSS campaigns, rich click maps, integrations, and the fact that all designs are responsive.

Pricing

MailerLite has a free version, a great option if you aren’t constantly sending tons of emails. The free plan generously covers up to 1,000 subscribers and allows you to send out 12,000 emails a month. You won’t get 24/7 tech support and some other features with the free plan. But if you’re an SMB on a budget, the freemium version is a great way to send out your emails without breaking the bank. 

If you’re looking for more advanced features or have a larger subscription base, the premium plan is a better option. Here are the key differences between the 2 plans:

Freemium Plan
Premium Plan
Price
Free
$10-$50/month
Emails per month
12,000
Unlimited 
Knowledge base, video tutorials, email support
Live chat, 24/7 support
X
MailerPro priority support
X
$100 add-on
Drag-and-drop editor
Rich-text editor
Built-in photo editing
File manager
Mobile-friendly newsletters
Remove logo
X
Custom HTML editor
X
Newsletter templates
X
Landing pages
Embedded signup forms
Pop-up subscribe forms
Subscriber management
Unsubscribe page builder
Use custom domains
X
Promotion pop-ups
X
Email automation
Advanced segmentation
Interest groups (tagging)
RSS campaigns
A/B testing
Auto resend
X
Deliver by time zone
X
Dedicated IP
X
$50 add-on
Email campaign reports
Surveys
Click map
X
Opens by location
X
Domain authentication
Multi-user accounts
User permissions
Integrations 
API
Free website
Free 5 landing pages
Unlimited websites and landing pages
$10 add-on
$10 add-on
Unlimited traffic
25+ customizable templates
SSL encryption
GDPR compliance
Double opt-in
Surveys and quizzes
MailerLite pop-ups integration
Custom code injection
Mobile-optimized landing pages
Analytics
Customizable favicon
X
Create templates
X
A/B split testing
X
Unlimited domains
X
Additional analytics (click heatmap)
X

All add-ons are billed per month. The free plan is packed with tons of functionality, and the premium plan offers even more bang for your buck while still being reasonably-priced.

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Customer Service

Possibly the best part of all is MailerLite’s comprehensive customer service. You get 24/7 live tech support even at the basic Premium Plan level. This includes live chat and email support (whichever you prefer). The free plan also comes with some great support options, including a comprehensive knowledge base, 24/7 email support, and video tutorials to walk you through every step of the process.

Bottom Line

MailerLite has a great customer satisfaction model and a very solid work ethic. MailerLite has made it their mission to provide customer-friendly marketing tools that are powerful, user-friendly, and effective. The tools are clean and intuitive by design. MailerLite puts the customer first with 24/7 support and in-depth email automations and customizations, allowing users create email campaigns that are truly their own.

Sarah Badani has extensive research and review experience in the finance industry. With a degree in psychology and education, she brings a level of depth and understanding to her writing along with her own flavor to spice up each topic in a unique and inviting way.

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28 Sep 2020

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