AWeber Review

ByTop10.com StaffOct.21, 2018

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In a Nutshell

AWeber email marketing services are best suited to small companies or individuals looking to grow their audience through email campaigns and landing pages. It allows users to track everything using analytics, and offers award-winning customer support – including phone, email, and chat.

pros

  • Award-winning support staff
  • Easy-to-use mobile app

cons

  • No free pricing plans
  • Some template designs outdated

Why Go With AWeber

The AWeber platform is simple to use, and allows you to both send and track email marketing campaigns. It offers a massive selection of templates, autoresponder capabilities, and a split testing feature to optimize email titles, subject, and content. Though not all templates are as smooth as some competitors, they are are fully customizable. To improve email design and the strength of content, AWeber offers several courses, such as an email course, which teach users how to write effective email content in just 6 days.

AWeber also offers excellent customer support – so good, that it won the 2017 Stevie Award for Customer Service. Representatives can be reached by phone, email, or chat, and all questions are responded to promptly.

Standard Features:

  • Build templates using HTML, RSS, or the drag-and-drop editor
  • Automate your email campaigns for a more hands-off approach
  • Import lists or use signup forms to grow your subscribers
  • Analyze and improve your emails using email deliverability and open rate data
  • Manage and segment subscribers
  • Connect campaigns with 3rd-party integrations like Salesforce and PayPal
  • Create landing pages
  • Join free educational webinars for email sending tips

Templates

Compared to other email marketing services, AWeber has one of the largest template selections around, with more than 700 available. While some are more aesthetically-pleasing than others, they’re all completely customizable. You can use the drag-and-drop editor to change fonts, colors, the layout, and even add and take away elements or text boxes. Once you’re done creating your email, you can schedule a send time, which is ideal to optimize your campaigns. 

It’s important to note the you can’t use web fonts within AWeber’s templates, something that you can do in other platforms. You’re limited to classic fonts like Times New Roman and Arial, which holds you back quite a bit as far as design goes. The reason for this is that emails that stick strictly to the classic fonts appear more consistently across platforms and devices, and are more reliable across all computers and systems. This might seem frustrating—but it’s actually to your benefit.

If you don’t like the templates on offer and have coding knowledge, you can code your own email from scratch. All templates are mobile responsive, so they’ll look great on screens of all sizes.

Pricing

AWeber offers monthly, annual, and quarterly plans. They all offer the same features; the only difference being the amount of subscribers.

If you have more than 25,000 subscribers you’ll need to contact the sales team for a quote. These prices are pretty reasonable and in-line with what competitors are charging, the only downside being that there is no free option. Every plan comes with the same useful tools like automation, segmentation and analytics. Unlike many other email companies, AWeber allows its clients to send as many emails as they want without a cap limit, so what will help you decide on a plan is simply the amount of people you’ll be sending emails to.

Before signing up for a plan, you can try out the service for free for 30 days. All you need to do is enter some contact information such as username, name, and email address, as well as payment details. Though you are required to enter payment details, you aren’t charged for the first 30 days.

Ease of Use

Not only is it simple to send emails with AWeber, it’s also easy to optimize them as well. The drag-and-drop editor makes it simple and quick to design emails. You can change anything from layout to color in a few clicks and send it shortly after. After creating an email, you can either choose to send it right away or schedule it to send at a later time. If an email is scheduled, it will send automatically after selecting a time and date.

AWeber also keeps track of email stats, such as deliverability and open rates. This includes the numbers of emails delivered, bounced, or sent to spam. Users can see the number of contacts, out of the total amount sent to, that opened any specific email. There is also a split testing feature to try out different subject lines, images or content. Depending on the analytics, you can optimize and perfect your emails.

Features

AWeber’s top features include the autoresponder function, and the many 3rd-party apps it supports. Building automation flows within your emails help save time and maximize opportunities with prospects and customers. You can use the drag-and-drop editor to drag specific triggers to go off at specific times. 

Users can also keep their campaigns organized and track every conversation by integrating with a large selection of 3rd-party apps. One of the most popular apps is Salesforce. 

This comes in handy for the sales team, because often times they will want to know the prospects’ past actions and clicks to know what to offer them next. Integrating with Salesforce means you can store all the emails, responses, and conversations with leads and customers. Contacts will also be shared, making it easy to send specific emails to specific contacts.

AWeber promotes learning and constant improvement. It has a fantastic blog that offers information on email marketing tactics, tips and tricks, as well as marketing in general. With a range of helpful blogs, your emails are sure to improve and please your subscribers. There is also a video library and an incredibly in-depth knowledge base, which lists topics and articles from account setup to template creation, to get you started sending emails. For even more marketing tips, you can sign up for AWeber’s free webinars. If you can’t make the live version, you can receive the recording.

Customer Support

The company’s customer support team is so strong that it won the 2017 Stevie Award for Customer Service. If you haven’t found the answer to your question in AWeber’s in-depth FAQs page or video library, you can rely on a live customer support representative to help you out. You can reach customer service by phone, either through the toll-free US number or the international number (not toll-free), chat, or email. When choosing the chat option, you simply input some details like your name, email address, and question, and depending on the number of people in front of you in line, you will be responded to by a representative. We gave it a shot and got help within 4 seconds of opening the chat. If the wait time is more, you’ll be offered the option to email support, who will then respond to your matter.

Though there are many options to reach support, they’re not all available 24/7, so if you’re sending a last minute email campaign late one night, you may be out of luck. Support is available on Monday to Friday 4am-8pm ET, and Saturday to Sunday 9am-5pm ET.

Conclusion

AWeber offers a suite of email marketing tools such as autoresponders, list segmenting, and follow ups, to help you grow your business. You can create emails from HTML or simply using the drag-and-drop editor, which requires no tech or coding skills at all. You can also customize your template exactly as you want it, personalize it any way you want, and even test multiple subject lines with its A/B testing feature to get the best possible open rates.

The company is trusted by hundreds of thousands of companies, from small to large, bloggers and freelancers, as well as nonprofits. It also offers a great selection of educational material to ensure you are sending the best possible emails you can send, both aesthetically and content wise. It’s an award-winning company that makes email marketing simple and efficient.

About AWeber

Founded in 1998 and based in Pennsylvania, AWeber works with over 100,000 entrepreneurs, small businesses, bloggers and nonprofits, to grow with its suite of web-based email marketing tools. It has won multiple awards including the 2016 PC Magazine Business Choice Award for Best Email Marketing Service, and the 2015 Best Places to Work in Pennsylvania award.