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Customer Reviews

ActiveCampaign Review

30 customer reviews
Top10.com StaffByTop10.com StaffFeb. 19, 2020

In a Nutshell

ActiveCampaign is best for small- to medium-sized businesses looking for a comprehensive online marketing solution. It provides businesses with robust marketing automation and includes a sales customer relationship management (CRM).

pros

  • Wide set of integrations
  • 14-day free trial

cons

  • Form tool is difficult to use
  • No proposal integration with its CRM

ActiveCampaign ActiveCampaign Visit Site

Why Choose ActiveCampaign

ActiveCampaign offers an email marketing service that boasts unique features for a SaaS or Ecommerce business. The automation system is one of its primary selling points and it’s a market leader in regards to in-depth reporting and analysis, with event tracking, purchase automations and smart email content.

It providers users with unique ways to increase sales, such as dynamic content and a deep sales CRM that integrates with email marketing and automation efforts. 

And if it doesn’t actively support a feature, the API integration can complete the process. The ActiveCampaign team is always adding new features and is extremely proactive with updating the platform. 

Standard Features: 

  • Automation systems
  • Sales CRM
  • Email marketing
  • Site messaging
  • SMS capabilities
  • Analytic reporting
  • API integrations
  • Training and support

Templates

ActiveCampaign starts with 29 templates to choose from, covering Ecommerce, events, newsletters, personal emails, seasonal and simple designs that can be customized. Users can build their own or purchase specific ones as well.

The templates are well-designed and easy to customize with a drag-and-drop editor. This program is really intuitive. By combining the power of the editor with a program like Canva to make custom images, businesses will be well on their way to more effective email marketing.

Pricing

ActiveCampaign’s pricing is simple and offers 4 tiers: Lite, Plus, Professional and Enterprise. They are offered in a monthly model, and there are no setup or cancellation fees. Every tier offers unlimited sending, but users won’t get the sales CRM until they’re at the Plus level. 


Monthly price
Users
Special feature
Lite
$17
3
Unlimited sending
Plus
$49
25
CRM
Professional
$129
50
Site messaging
Enterprise
$229
Unlimited
Dedicated account rep

*Prices last updated May 2018

Considering the feature set provided, ActiveCampaign’s pricing is fiercely competitive with large outfits like Hubspot. At 1,000 contacts, it’s $50 a month for the majority of necessary features. It’s not as cheap as other email marketing providers such as Constant Contact, but considering the feature set it provides, it can offer much more.

Ease of Use

etting started on ActiveCampaign is quick and easy. Just enter your name, email and company, and answer a few questions on how you’d like to use the service. It’s free to hop into the tool, add lists, and look around. The dashboard doesn’t feel overwhelming, and it’s simple to know where to click. For those who’ve used another email marketing tool before, it should feel pretty natural.

The advantage of ActiveCampaign is the depth it offers without being overwhelming. Businesses can get complex with their marketing efforts via the event tracking and dynamic content, but they don’t have to use those features until they’re ready, and these features don’t get in the way of simpler marketing actions.

It’s worth noting the ease of contractual obligations with ActiveCampaign. Many providers of services this robust require contracts and only become affordable by signing up for 6–12-months. Some platforms even require users to give notice of a substantial contact change 3 months in advance (e.g. dropping from 6,000 to 4,000 contacts), and if the user is not diligent, they can get charged for contacts they’re not even using. ActiveCampaign avoids all of that mess with a simple monthly system.

Features

ActiveCampaign’s automation system is bar none for the price. It can go as in-depth as you want, and the builder portrays the logic steps easily and should feel familiar to Infusionsoft users. The system has event tracking, Ecommerce autoresponders, conditional statements, if/then branches, complete segmentation integrated with the CRM, auto imports, smart content, social analysis—the list goes on and on. For a business with a variety of products for a diverse audience, this is the perfect solution.

Dynamic Content

ActiveCampaign also offers dynamic content. Dynamic content allows users to determine what CTAs, banner images and other content pieces consumers see depending on their previous behavior. 

This gets very advanced. 

For example, if one of your customers purchased a previous course from you, instead of showing an ad or banner image of that course again, it could upsell a complementary product. Or if a reader had viewed 5 blogs on a particular subject, you could advertise a related course that is more contextual, rather than a blanket approach.

Sales CRM

On the sales CRM side, ActiveCampaign offers lead scoring and internal notification features. So if a prospect goes on a download spree, users can have an automatic email sent to the sales owner with a notification of what pages the prospect is viewing and when. The sales rep can take that information and reach out with much more context, addressing the exact subject the prospect is researching.

Customer Support

ActiveCampaign’s support is prompt. It offers live chat during business hours, and users can always send an email to the support team. Users will see a response within an hour or 2 most days, and the reps are knowledgeable and helpful. For those who prefer to fast-track learning the program, you can sign up for complimentary 1-on-1 training on the site.

ActiveCampaign also has a number of training videos for those who don’t like the hands-on style, covering everything from email marketing best practices to automation walkthroughs. The community forum, Facebook group and Slack channel are active as well, allowing users to connect with fellow business owners there.

That’s one of the best aspects of ActiveCampaign — the activeness of its business and community. It’s always listening and responding to feedback, releasing new training videos and updating the tool. If users do find something they don’t like, chances are it will be fixed soon enough.

ActiveCampaign ActiveCampaign Visit Site

Conclusion

ActiveCampaign is an all-in-one email marketing, marketing automation and sales CRM tool for businesses of all sizes. It’s easy to use and offers enough depth for any level of marketer. With event tracking, site messaging, split testing, conditional automations, dynamic content and much more, there is not a more complete tool for the price, and its feature set is extremely competitive.

Essentially, ActiveCampaign offers enterprise depth at small business pricing. Features like dynamic content and event tracking are typically reserved for the most expensive CRM/email marketing tools, but ActiveCampaign has managed to provide them at affordable prices.

About ActiveCampaign

Founded in 2003 by Jason Vandeboom, Chicago-based ActiveCampaign was originally a set of 8 separate marketing solutions. After realizing it would be much more effective to consolidate, Vandeboom combined all of the products and transitioned the company from a more traditional software company to one complete SaaS solution. After bootstrapping for 13 years, ActiveCampaign raised $20 million in 2016 and has been growing rapidly ever since.

Top10.com StaffByTop10.com StaffAug. 18, 2019
Our editorial staff is comprised of writers who are knowledgeable about business services. We specialize in simplifying the process of choosing the right email marketing system for your business.

ActiveCampaign customer reviews

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Top reviews

J**h, NJ
5 months ago

Ease of use

Brand satisfaction

Value for money

Service quality

They can be a bit pricy but I would recommend to family and friends because it's worth it for sure

J******n, PA
2 months ago

I use ActiveCampaign because I work for an online bussies right, they help us reach our customers and improve our numbers.

L***a, IL
6 months ago

ActiveCampaign is a very good site, easy to use and information is good and site is set up good and positive information.

O***J, MO
2 months ago

Easy and help me a lot with set and the customer service was very helpful, and the cost is not to expensive,

P*t, NY
2 months ago

It is an excellent product that deserves a tremendous rating. They have only improved our email campaigns and offer innovative designs/templates.

B*b, FL
6 months ago

I used to use constant contact. ActiveCampaign is easier to use and easier to update the work.

K****a, FL
2 months ago

They are a very resourceful company. They have helped my company out with a lot of different services. The services are not a very expensive for what they provide. I think we pay only $49 a month for our package.

J****a, MI
2 months ago

I like this service, as it is a good marketing tool for my business. I am very satisfied with the good value for the money.

R***y, NY
4 months ago

We had an easy time setting up the system. We got our emails out in a timely fashion, and they gave us reports. I wish the reports were more detailed.

S***n, GA
6 months ago

Very happy with the email solution. Always have what I need. Easy to use and navigate. Very user friendly.

R***r, OH
3 months ago

Great company, great customer service and business. I would offer more idk could honestly.

B*a, MD
6 months ago

I like the customer service and the product. They can be a bit steep on the price if you want all the features.

J**n, NY
4 months ago

It works well and suits our needs. I have seen ROI improved using it and sales have increased by 10 percent.

A******a, TX
5 months ago

I think if it was easier to use, I would like ActiveCampaign better. I think the current system that have can be improved, but the rest of the features are good.

A***r, CA
a month ago

It's easy to use and they have good consumer service. I had a problem with something not working right away and they helped me through it.

L*u, PA
5 months ago

Active Campaign has more than 1 service. The results vary depending on the product you're using. You have to follow through systematically.

N***, MI
5 months ago

Very easy to use ActiveCampaign. Not hard to teach other new employees how to use it. Cost versus benefit is good also.

M**e, CT
5 months ago

I like it very much. It's very easy to use and helps my company a lot. The prices are affordable

S***h, GA
3 months ago

It was easier to use than Mailchimp, as I had customer service available to help when I couldn't figure something out.

N***A, CA
6 months ago

I found the free trial useful and knew I would be able to get a lot out of ActiveCampaign. I like how it focuses on growing a small company.

30 customer reviews