You could boost your company's profits by almost 100% by retaining just 5% more of your customers. This is all the more important in the challenging times brought on by the pandemic and the resulting economic fallout. That’s where CRM software comes into play. CRMs are a critical avenue for small businesses to build and improve relationships with their customers.
CRMs are geared toward improving the success of small businesses, but they can act as a central nervous system for your company as a whole, keeping customer information, calendars, task assignments, and more all in a central location. From sales tracking and calendar management tools to lead capturing, funneling, sales insights, and forecasting, these tools offer small businesses both macro and micro views of their tasks and needs.
Instead of asking whether or not your small business needs CRM, you should be deciding which CRM is best for your small business. Now is a good time to consider implementing a CRM so you can hit the new year with an efficient and organized process in place to reach your 2021 goals. Here’s a look at our top 10 CRM software picks, along with a guide to help you decide which is best for your business.