You could boost your company's profits by almost 100% by retaining just 5% more of your customers. That’s where CRM software comes into play. CRMs are a critical way for small businesses to build and improve relationships with their customers.
CRMs are geared toward improving the success of small businesses, but they can act as a central nervous system for your company as a whole, keeping customer information, calendars, task assignments, and more into a central location. From sales tracking and calendar management tools to lead capturing, funneling, sales insights, and forecasting, these tools offer small businesses both macro and micro views of their tasks and needs.
The question isn’t whether your small business needs CRM, but rather, which CRM is best for your small business. Here’s a look at our top 10 CRM software picks and a guide to help you decide which is best for you.