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Last Updated: Apr 2024

Get closer than ever to your customers
Compare the Best CRM Software of 2024

Close more deals and retain customers by using the right CRM software for your business. Compare top CRM systems below and get started today.

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Top CRM Services for Your Business
Editor's Choice
HubSpot
HubSpot
exceptional
9.8
Join 135,000+ customers
View Plans
Pipedrive
Pipedrive
excellent
9.2
Powering 100K+ companies
View Plans
monday sales CRM
monday sales CRM
excellent
9.0
Trusted by 100,000+ teams
View Plans
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We find the 10 best options, so you can make informed decisions on tons of products and services.

Why Your Business Needs CRM Software

  1. Increasing Sales
    ∙ Streamlined client contact boosts sales.
    ∙ Collaborative tools helps salespeople close the deal.
  2. Improving Customer Retention
    ∙ Effective feedback logging keeps customers around longer.
    ∙ Integrated “360 degree” views of customer data help you serve them more effectively.
  3. Streamlining Your Sales Funnel
    ∙ A CRM makes it easy to visualize your funnel.
    ∙ Granular reporting helps identify pipeline weak points.
  4. Easy Online Marketing Tools
    ∙ CRMs help marketers plan and track email campaigns.
    ∙ Easily integrate sales and marketing data for better results and a higher conversion rate.

How to Choose the Right CRM Software for Your Business

  1. Setup Time
    ∙ Cloud-hosted solutions can be deployed faster than on-premises ones. 
    ∙ Look for a CRM with good support and a large user community to easily resolve setup difficulties.
  2. Ease of Use
    ∙ Many CRMs put a strong emphasis on ease of use. 
    ∙ Find a tool with good data visualization and that provides streamlined apps to help your salespeople enter and access data on the go.
  3. Price 
    ∙ Most CRMs offer a free trial, to help your team evaluate the tool at no cost. CRMs range in price from “free” to “high-ticket enterprise sales”; find one that works within your budget.
  4. Add-ons
    ∙ What does the CRM offer besides lead capture and outreach? Consider looking for a tool with a rich integration library to take advantage of connections with other services you may use.
  5. Customer Service
    ∙ What hours is the support team available? Look for a support team accessible in your time zone and which provides more than simple ticket support.
  6. Interface
    ∙ Is the CRM you’re considering visually pleasing? Opt for a tool that makes it easy for your salespeople to visualize their diary and priority appointments.

Our Top 3 Picks

  • 1
    HubSpot

    HubSpot

    HubSpot’s CRM software is free and therefore best suited to small businesses that only need the core essentials. That said, it’s earned high reviews and offers a solid line-up of tools that make it worth considering for SMBs looking to increase sales.

    HubSpot CRM has a clean dashboard that lets you sort deals and track all pertinent information which can be sorted by lead status, name, amount, or by custom filters, all so businesses can view their sales funnel in real-time. The software syncs up with Gmail and Outlook and includes tons of free communications tools such as live chat, cross-team emails, and a central inbox for sales, marketing, and customer service teams to manage conversations.  

    Most notably, HubSpot allows an unlimited amount of users and storage that can reach up to a million contacts. While limited for clients with advanced needs, HubSpot exceeds what you’d expect for free software and is a capable solution for small businesses looking to improve organization and productivity.

    Pros
    • Free software
    • Up to 1 million contacts
    • Unlimited users
    Cons
    • Basic software
    • No statistics or forecasting tools
  • 2
    Pipedrive

    Pipedrive

    Great for - First-time CRM users

    Price - Starting at $14.90

    Free trial - 14 days

    Another accessible CRM tool, Pipedrive fills in the gaps left by Monday and other competitors in its field, namely with lead-tracking and other sales-based reporting tools.

    Pipedrive offers a simple yet sophisticated interface that more than makes up for it with its ability to represent the sales process in graphic form. It is a worthy tool for keeping track of contacts, improving communication both within and outside of the team, and keeping close tabs on sales and possible deals. Add in automated call tracking, a popular chatbot feature, and a ready-to-use platform, and you have a CRM tool that offers a solution to most of the needs of small- to medium-sized businesses. 

    Pros
    • Great for lead tracking
    • Popular chatbot tool
    • Strong mobile capabilities
    Cons
    • Not ideal for larger businesses
    • No native helpdesk creator
  • 3
    monday sales CRM

    monday sales CRM

    Great for - No-code fully-customizable CRM

    Price - $8 per seat per month (3 seat minimum)

    Free trial - 14 days

    It's easy and intuitive to get set up with monday sales CRM. You can customize almost anything to your needs–no IT needed. The seamless Gmail/Outlook integration means you can communicate with clients in one place, as well as log and track all your activities with them. But there’s more underneath the surface, making it surprisingly capable both for those who only utilize its core features as well as those who need more advanced tools.

    The platform is super intuitive but also capable of handling complex sales processes. You can manage your post-sales too, like client onboarding and client projects. monday sales CRM saves you time by automating manual work.

    Pros
    • Integrates with most tools you already use
    • Automations eliminate manual work
    • Handles post-sales processes & projects
    Cons
    • Price can be an obstacle
Editorial ReviewsRead all reviews
Editorially researched
Unbiased information
Highlights, pros & cons
HubSpot
HubSpot
HubSpot
Read Review
Pipedrive
Pipedrive
Pipedrive
Read Review
monday sales CRM
monday sales CRM
monday sales CRM
Read Review
Read all reviews