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Last Updated: Oct 2025

Get closer than ever to your customers

Compare the Best CRM Software of 2025

Whether a small business or enterprise-level corporation, the right CRM software can boost your company's profits by almost 100% through customer retention.

What is CRM software and why do I need it?
CRM (Customer Relationship Management) software helps businesses organize and manage customer information, track interactions, and improve sales and customer service. It keeps everything in one place for easier management.
Can I customize a CRM to fit my business?
Yes, most CRM software allows you to customize fields, workflows, and reports so it matches the specific needs of your business.
Top CRM Services for Your Business
Editor's Choice
monday sales CRM
Exceptional
9.7
Trusted by 100,000+ teams
View Plans
Pipedrive
Excellent
9.2
Powering 100K+ companies
View Plans
HubSpot
Excellent
9.1
Join 135,000+ customers
View Plans
1
Award-Winning Softwareicon
monday sales CRM
monday sales CRM
3,359 reviews
by
Free TrialFree Trial
Improve efficiency at every stage of the customer journey
  • Save resources with no-code customization
  • Build dashboards for better predictability
  • Powerful integrations
  • Close faster with AI tools at every stage
9.7
Exceptional
Visit Site
2
14-Day Free Trial
Pipedrive
Pipedrive
Free TrialFree Trial
Top-rated CRM software that transforms the way you manage leads
  • Full access, no credit card required
  • AI powered automations that save time
  • Easily schedule & customize sales actions
9.2
Excellent
3
HubSpot
HubSpot
Cloud-based CRM software for collaboration between sales and marketing
  • Logical, user-friendly interface
  • Up-to-the-minute sales updates
  • A top CRM system for fast growing businesses
9.1
Excellent
4
Free 30-day trial
Salesforce US
Salesforce US
Transform how you run your company with an AI CRM for growing businesses
  • Set up in minutes
  • No credit card required or installation needed
  • Acquire, sell-to & serve your customers
Coming Soon
5
QuickBooks
QuickBooks
All-in-one business platform
  • Get 50% OFF QuickBooks Online for 3 months
  • Multiple AI-powered automations
  • Free expert assistance included
8.9
Very good
6
Capsule
Capsule
An easy-to-use CRM for building stronger customer relationships
  • Manage sales through a visual sales pipeline
  • Multiple user-friendly sales dashboards
  • Free 14-day trial
8.2
Good
7
ClickUp
ClickUp
A CRM that makes it easy to organize & grow customer relationships
  • Easily track sales and leads
  • Customize & automate your sales pipeline
  • Analyze data for customer insights
8.9
Very good
8
HoneyBook
HoneyBook
Client-centered CRM, tailored for marketing experts & wedding vendors
  • All-in-one tool with invoicing, payments & AI
  • Great for service-based small businesses
  • 7-day free trial
8.3
Good
Show more

Check out our top accounting software pick:

1
Our Top Pickicon
QuickBooks
New FeaturesNew Features
Comprehensive invoicing & accounting solution for growth-focused businesses
  • New! AI-powered tools in every plan
  • PCMag's best accounting software
  • Seamless transition from books to taxes
  • Integrates with Mailchimp, payroll & more
  • Get 50% off for 3 months
9.9
Exceptional
Most Commonly Asked Questions About CRM Software
1. What is the best inexpensive CRM with automation?
Look for entry-level plans under $15/user/month that include task automation, visual pipelines, and integration options. Tools like Zoho CRM and Agile CRM are commonly recommended.
2. Can CRM software integrate with Google Workspace?
Yes. Many CRMs offer native integration with Gmail, Calendar, and Drive, enabling real-time syncing and better workflow efficiency.
3. How does CRM support marketing efforts?
CRM tools centralise campaign data, segment contacts, automate follow-ups, and provide marketing analytics to refine future outreach.
4. Is setup time shorter for cloud or on-premise CRMs?
Cloud solutions are faster to deploy and maintain. On-premise systems may take weeks and require dedicated IT resources.
5. Which CRMs are best for small businesses?
Look for CRMs with a low-cost entry plan, user-friendly interface, and essential features like contact management, email integration, and reporting.
6. What features help with customer retention?
Contact history, feedback logging, and smart alerts for follow-ups improve the chances of long-term customer satisfaction.

What Is CRM Software and Why You Need It for Your Business

CRM (Customer Relationship Management) software is a digital solution designed to manage and analyze customer interactions and data throughout the customer lifecycle. It centralises contact details, automates routine sales and marketing tasks, and generates real‑time insights to help businesses grow. By organising customer information—across email, phone calls, meetings, and social media—a CRM platform gives sales, support, and marketing teams the tools they need to build stronger relationships and close more deals.

CRM software is now indispensable for businesses of all sizes, from startups to large enterprises. With growing customer expectations and increasingly digital engagement, companies need a single source of truth that enables personalised experiences and faster response times. In short, CRM software helps teams work smarter, not harder.


Key Insights

  • If the system is easy to use, your team will actually want to use it—and keep using it.

  • Cloud-based CRMs offer faster setup, lower costs, and automatic updates.

  • Integration with tools like Google Workspace enhances daily workflow.

  • Choose platforms that scale with your business growth and offer modular pricing.


What Are the Benefits of CRM Implementation

1. Driving More Sales

  • Centralised contact logs make follow‑ups more seamless and timely.

  • Automated task reminders prevent leads from going cold.

  • Collaborative tools and shared dashboards improve team alignment and close rates.

2. Boosting Customer Retention

  • CRM platforms enable teams to record and track feedback efficiently.

  • Access to a full view of the customer journey allows for more informed support.

  • Consistent communication fosters trust and long-term loyalty.

3. Streamlining Your Sales Funnel

  • Visual sales pipelines allow real-time tracking of deal progress.

  • Customisable stages let teams tailor funnels to different customer journeys.

  • Reporting features help identify bottlenecks and improve conversion rates.

4. Powering CRM Marketing

  • Built-in email marketing tools support segmentation and A/B testing.

  • Campaign metrics like open and click-through rates are readily available.

  • Aligning sales and marketing data enables targeted messaging and better ROI.

5. Enhancing Team Productivity

  • Automation of repetitive tasks like data entry or follow-ups frees up time.

  • Mobile CRM apps let reps update records on the go.

  • Integration with calendar and scheduling tools simplifies meeting planning.

6. Improving Forecast Accuracy

  • Predictive analytics provide data-backed sales forecasts.

  • Managers gain visibility into sales team activity and pipeline health.

  • Real-time dashboards support faster, better-informed decisions.

Compare With Top10.com, Choose the Best for You

At Top10.com, we recognize the importance of thorough and accurate product and service reviews in guiding your choices. Our team, comprising editors and industry experts, conducts extensive research to provide comprehensive insights. Our content is continually updated to reflect the latest market trends, offering current information.

We provide a range of services including comparison lists and in-depth reviews, all tailored to meet your specific needs. Our goal is to empower you to make confident and informed choices.

Logo

How to Choose the Right CRM for Your Business

  1. Plan Ahead: Setup Time
    Cloud-based CRMs are quick to set up—sometimes in just hours or days. They don’t need special hardware and often include guides and support to help you get started. Look for a vendor with helpful documentation and responsive customer support.

  2. Make Sure It’s Easy to Use
    A CRM should make work easier, not harder. Pick one with a simple interface, drag-and-drop features, and a mobile app. If your team struggles to use it, they probably won’t.

  3. Stay Within Budget
    Many CRMs offer free trials or basic free plans—great for small businesses or startups. As you grow, choose one with flexible pricing so you only pay for what you need.

  4. Check for Integrations
    A good CRM should connect easily to your email, calendar, invoicing, and other apps. If you use tools like Google Workspace, make sure it syncs well with Gmail, Calendar, and Drive.

  5. Customer Support Matters
    Pick a CRM that offers live chat, phone support, and online forums. Fast, helpful support saves time and makes getting started easier.

  6. Look at the Interface
    A clean, organized interface helps your team manage tasks better. Features like drag-and-drop pipelines, color-coded calendars, and quick filters make daily work faster and simpler.


monday sales CRM

monday sales CRM

Comparing the Top CRM Software

CRM PlatformMost Recommended For

HubSpot

Best CRM software overall — great all-in-one platform for sales, marketing, and service

Pipedrive

Best for salespeople who want a clean pipeline, automation, and deal tracking

monday sales CRM

Best for teams needing full customizability in workflows, dashboards, and integrations

Salesforce US

Best for relationship management and enterprise-grade customer service features

HoneyBook

Best for freelancers and solo entrepreneurs managing bookings, invoices, and clients

ClickUp

Best for integrating CRM and project management in one visual platform

Capsule

Best for users seeking a simple, lightweight CRM with strong contact management


After conducting a thorough comparison of today’s top CRMs, we identified Monday Sales CRM, Salesforce, and HubSpot as the front-runners. Each brings a unique approach—whether you're seeking flexible workflow customization, enterprise‑grade customer management, or an all-in-one growth platform. Use this quick comparison to decide which CRM system fits your business best.

monday vs Salesforce

In the monday vs Salesforce comparison, monday shines for its intuitive, drag-and-drop customization, making it ideal for startups and growing teams who want full control over pipelines, dashboards, and tasks without complex setup. Salesforce is better suited for large organizations needing scalable CRM architecture, advanced automation, and powerful integrations with deep customer relationship capabilities.

Best for:

  • monday: Teams needing flexible workflows and visual project management

  • Salesforce: Enterprises needing deep CRM automation and customer service tools

monday vs HubSpot

The monday vs HubSpot matchup focuses on customization vs ecosystem. monday is ideal for users who want to build custom sales processes, combining CRM and project tracking in one visual platform. HubSpot offers a fully integrated suite for sales, marketing, and customer service—with robust free tools, automation, and reporting baked in.

Best for:

  • monday: Teams who want CRM + project management in one platform

  • HubSpot: Businesses seeking a unified marketing + sales ecosystem with built-in growth tools

Salesforce vs HubSpot

Salesforce vs HubSpot is a battle between enterprise power and scalable simplicity. Salesforce offers unmatched CRM depth, especially for larger sales teams and support operations. HubSpot provides a more accessible entry point with a free CRM, plus seamless marketing and service features that scale with your business.

Best for:

  • Salesforce: Enterprise sales organizations with complex data and service needs

  • HubSpot: SMBs and growing teams looking for an all-in-one platform that’s easy to adopt

To compare features, pricing, and best-fit use cases in more detail, scroll down to explore our Top 3 CRM Software Picks, where we break down the platforms side by side.

*AI was used in the creation of this content, along with human validation and proofreading.

Our Top 3 Picks

  • 1
    Exceptional
    9.7
    Monday The Best CRM Software
    Customizable CRM option for businesses
    Visit Site
    Mypath.20251002074717
    Free Trial
    Customizable CRM option for businesses
    Mypath.20251002074717
    Free Trial
    Visit Site

    Great for - No-code fully-customizable CRM

    Price - $8 per seat per month (3 seat minimum)

    Free trial - 14 days

    It's easy and intuitive to get set up with monday sales CRM. You can customize almost anything to your needs–no IT needed. The seamless Gmail/Outlook integration means you can communicate with clients in one place, as well as log and track all your activities with them. But there’s more underneath the surface, making it surprisingly capable both for those who only utilize its core features as well as those who need more advanced tools.

    The platform is super intuitive but also capable of handling complex sales processes. You can manage your post-sales too, like client onboarding and client projects. monday sales CRM saves you time by automating manual work.

    Read monday sales CRM Review

    monday sales CRM Pros & Cons

    PROS

    Integrates with most tools you already use
    Automations eliminate manual work
    Handles post-sales processes & projects

    CONS

    Price can be an obstacle
    monday sales CRM
    Visit Site
  • 2
    Excellent
    9.2
    Pipedrive The Best CRM Software
    All-purpose CRM to support businesses
    top10_badge_icon_dollar.20221107162730
    Free Trial
    All-purpose CRM to support businesses
    top10_badge_icon_dollar.20221107162730
    Free Trial

    Great for - First-time CRM users

    Price - Starting at $14.90

    Free trial - 14 days

    Another accessible CRM tool, Pipedrive fills in the gaps left by Monday and other competitors in its field, namely with lead-tracking and other sales-based reporting tools.

    Pipedrive offers a simple yet sophisticated interface that more than makes up for it with its ability to represent the sales process in graphic form. It is a worthy tool for keeping track of contacts, improving communication both within and outside of the team, and keeping close tabs on sales and possible deals. Add in automated call tracking, a popular chatbot feature, and a ready-to-use platform, and you have a CRM tool that offers a solution to most of the needs of small- to medium-sized businesses. 

    Read Pipedrive Review

    Pipedrive Pros & Cons

    PROS

    Great for lead tracking
    Popular chatbot tool
    Strong mobile capabilities

    CONS

    Not ideal for larger businesses
    No native helpdesk creator
  • 3
    Excellent
    9.1
    HubspotCRM The Best CRM Software
    Free CRM for startups and small businesses
    Free CRM for startups and small businesses

    HubSpot’s CRM software is free and therefore best suited to small businesses that only need the core essentials. That said, it’s earned high reviews and offers a solid line-up of tools that make it worth considering for SMBs looking to increase sales.

    HubSpot CRM has a clean dashboard that lets you sort deals and track all pertinent information which can be sorted by lead status, name, amount, or by custom filters, all so businesses can view their sales funnel in real-time. The software syncs up with Gmail and Outlook and includes tons of free communications tools such as live chat, cross-team emails, and a central inbox for sales, marketing, and customer service teams to manage conversations.  

    Most notably, HubSpot allows an unlimited amount of users and storage that can reach up to a million contacts. While limited for clients with advanced needs, HubSpot exceeds what you’d expect for free software and is a capable solution for small businesses looking to improve organization and productivity.

    Read HubSpot Review

    HubSpot Pros & Cons

    PROS

    Free software
    Up to 1 million contacts
    Unlimited users

    CONS

    Basic software
    No statistics or forecasting tools

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