Klaviyo At a Glance
- Best for: B2C e-commerce businesses seeking a unified platform for marketing automation, customer service, and analytics.
- Key uses: Personalized email and SMS marketing, customer segmentation, AI-driven insights, and integrated customer service.
- Price: Free for up to 250 contacts; paid plans start at $20/month for 251-500 contacts.
- Free trial: Offers a free plan with limited features for up to 250 contacts.
Tools for Sales Teams
Klaviyo is specifically designed for B2C e-commerce brands. It integrates natively with platforms like Shopify, BigCommerce, WooCommerce, and Magento, allowing for real-time syncing of customer data, order histories, and browsing behaviors — enabling hyper-personalized campaigns that drive conversions.
Comprehensive Customer Profiles
Klaviyo consolidates customer data, including browsing behavior, purchase history, and engagement metrics, into unified profiles, providing a holistic view of each customer.
Its platform creates detailed, centralized profiles for each customer. These profiles include:
- Purchase history
- Email/SMS interactions
- Site behavior (e.g., products viewed, cart abandonment)
- Location and predicted CLTV (Customer Lifetime Value)
You can use this data to identify high-value customers, tailor outreach, or inform retention strategies.
Integrated Customer Service
The Customer Hub feature provides a centralized platform for customers to manage orders, initiate returns, and communicate with support, improving the overall customer experience.
Automated Flows
Klaviyo allows the setup of personalized workflows such as:
- Abandoned cart reminders
- Back-in-stock alerts
- Win-back campaigns
- VIP customer thank-you sequences
Sales-oriented messages can be triggered without manual involvement, allowing your sales team to focus on closing high-value opportunities.
AI Features
Klaviyo leverages AI to enhance marketing efforts, including predictive analytics for customer behavior, automated content generation, and optimization of send times. These features can help you deliver more relevant and timely communications.
Customizations & Integrations
Klaviyo lets you build dynamic segments based on user behavior (e.g., cart abandonment, product views, purchase frequency). It features automated flows like welcome sequences, win-back campaigns, and replenishment reminders that are easy to deploy with visual builders.
The platform's segmentation capabilities allow you to create highly targeted audience groups based on various criteria, such as purchase history, engagement levels, and demographic information.
Extensive Integrations
Klaviyo offers a robust ecosystem of over 300 integrations specifically tailored for e-commerce businesses. These integrations are designed to sync customer data, automate workflows, enrich personalization, and connect all major parts of your marketing and sales stack.
Kaviyo’s deep native integrations leverage real-time data sync and cross-platform targeting. In addition, they can be customized thanks to access to Klaviyo’s API.
Below is a breakdown of Klaviyo’s core integration categories:
E-commerce Platforms
These integrations are native and allow for real-time data syncing of orders, products, customer profiles, and more.
- Shopify
- WooCommerce
- Big Commerce
- Magento
Email Capture & Lead Generation
These integrations help expand your email lists and segment users early in the funnel.
- Privy
- Justuno
- Typeform
Customer Support & Help Desk
Klaviyo’s integration with customer support platforms helps unify support and marketing, allowing transactional behavior to influence marketing.
- Zendesk
- Gorgias
Subscriptions & Loyalty
These integrations enhance retention campaigns and repeat-purchase flows.
- Recharge
- LoyaltyLion
Analytics & Business Intelligence
Klaviyo’s integration with analytic tools helps you feed performance data or segmentation into your workflows.
- Segment Ninja
- Daasity
Payment Gateways & Subscriptions
These tools help integrate transactional data to trigger follow-ups and retention flows.
- Skio
- Stripe
Social Media & Advertising
Integration with social platforms allows you to sync email audiences and engagement tracking.
- TikTok
- Google Ads
Custom Integration Options
Open API Access: Developers can use Klaviyo’s API to create custom apps or integrations, sync proprietary databases, or connect unique systems.
Zapier: Easily connect Klaviyo with 5,000+ apps for custom workflows.
Reporting and Dashboards
Klaviyo offers reporting and dashboard features designed specifically for e-commerce and DTC brands. These features help marketers, sales teams, and leadership track performance, identify customer trends, and make informed decisions in real time.
Here’s a breakdown of Klaviyo’s reporting and dashboards.
Home Dashboard
When you log into Klaviyo, you're greeted with a customizable account-wide dashboard that displays revenue performance, recent campaign results, top-performing flows (automations), signup form data, and key engagement metrics (open rate, CTR, conversions)
This dashboard helps provide at-a-glance performance checks. You can see what’s working across campaigns and flows without digging into individual reports.
Campaign Performance Reports
For every email or SMS campaign, Klaviyo generates a real-time, in-depth performance report, including deliverability (messages sent, delivered, and bounced), engagement (open rates, CTRs, unsubscribe rates), revenue, link activity (click maps and heatmaps), and even A/B test comparison, if applicable.
You can quickly compare campaign effectiveness, test variables, and tweak messaging strategies.
Automation Performance Reports
Each automated flow — like abandoned cart or welcome series — has its own analytics section, which includes, conversion per email/sms per step, revenue attributed per step, drop-off and engagement data, and time delays and trigger performance.
You can optimize each message within a flow and spot underperforming steps.
Revenue Attribution & Source Tracking
Klaviyo’s revenue analytics assign attribution using last-click attribution, first-click attribution, and view-through attribution. Metrics you have access to include, revenue per campaign/flow, revenue per segment, and revenue by acquisition source.
You can measure ROI per channel or campaign with e-commerce-focused logic.
Segment-Specific Reporting
You can build reports based on custom segments and answer questions like:
- How much revenue came from VIPs?
- What is the churn rate for subscribers over six months?
- Who viewed a product but didn’t purchase in the last 14 days?
Custom Dashboards
Further, Klaviyo allows you to build custom dashboards by dragging and dropping widgets that include email engagement, revenue by campaign, signup form conversion, and product-level analytics.
These dashboards can be filtered by date range, channel (email/SMS), campaign or flow, and segment.
Klaviyo offers the following visualization tools: line graphs, bar charts, funnel graphs, and percentage change metrics.
Ease of Implementation and Use
Klaviyo has an intuitive interface and offers one-click integration with some of the top e-commerce platforms, including Shopify, WooCommerce, and BigCommerce. Upon connecting a store, Klaviyo automatically syncs customer profiles, order history, and product catalog.
Standard installation doesn’t require coding, but you might need developer support for advanced customization — e.g., custom events and API integrations.
Klaviyo offers a guided onboarding wizard and video tutorials inside the dashboard. It also features pre-built flows, like welcome series, abandoned cart, win-back, and post-purchase, that can be edited and deployed immediately. Additionally, Klaviyo comes with onboarding emails and in-app checklists that can help new users get up to speed quickly.
How Much Does Klaviyo Cost?
Klaviyo has a range of different pricing tiers, including a free plan, based on the number of contacts:
- Free Plan: Up to 250 contacts and 500 email sends per month.
- Email Plan: Starts at $20/month for 251-500 contacts, includes 5,000 email sends.
- Email & SMS Plan: Starts at $35/month for 251-500 contacts, includes 5,000 email sends and 1,250 SMS credits.
You can add extra features to your plan, including product reviews, marketing analytics, and Klaviyo’s Advanced Data Platform, which unlocks advanced data capabilities.
- Product reviews: Starts at $25/month for up to 250 orders per month.
- Marketing analytics: Starts at $100/month for up to 251 active profiles.
- Advanced Klaviyo Data Platform: Starts at $500/month for up to 100,000 profiles.
Bottom Line
Klaviyo offers a comprehensive CRM solution for B2C e-commerce businesses, integrating marketing automation, customer service, and analytics into a single platform. Its robust features, including advanced segmentation, AI-driven insights, and extensive integrations can empower you to deliver personalized customer experiences. Klaviyo offers a free plan with limited features and several paid plans based on the number of contacts on your mailing list and your needs. You can even unlock advanced data capabilities, but these features cost extra.
Disclaimer:
AI was used in the creation of this content, along with human validation and proofreading.
