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Capsule CRM Review

Marth Kendall Custard

In a Nutshell

Capsule CRM is a very easy to use CRM that will appeal to any user that wants to get up and running without having to play around with a lot of configuration changes. Capsule CRM makes it easy to create records and assign tags on-the-fly, without having to populate custom fields in the administration area first.


  • Very easy to use
  • Easy to share leads with other team members
  • Attach unlimited documents to lead records


  • Some key integrations, like Slack, are missing
  • Lacking some advanced features

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Best For
Businesses seeking a CRM they can get up and running on quickly—with minimal required training.
Key Use
Visual pipeline tracking

$18 per user per month for Professional tier

$36 per user per month for teams

Free trial
Free 30 day trial


If your organization is looking for a CRM that everybody can get up to speed on by the end of the workday, then Capsule CRM is just about the best choice on the market. It’s extremely uncluttered user interface can all be accessed from the top bar menu where users can create leads, opportunities, or track deal flow throughout the pipeline. It also has a good basic set of integrations and users can easily annotate documents to accounts. It’s not the most full-fledged offering on the market but it should be enough for the vast majority of businesses.

Tools for Sales Teams

Sales teams have all the basic CRM functionalities they might need in Capsule CRM, including the ability to capture leads and schedule follow-up activities such as account check-ins and prospecting calls.

In order to keep track of sales performance it’s important to keep a close eye on the sales pipeline to see how many leads are nearing maturity — and what the total expected deal volume might be from them. 

Keeping to its tradition of simplicity-first, Capsule also makes it simple to export and import data. Users can quickly export a Vcard (electronic business card) format for any lead stored in the CRM — or import contacts from a spreadsheet, as a CSV, or through an integration with Gmail or outlook. The multiple options available make it quick and easy for the team to get their leads in one place.

Likewise, when creating an opportunity, users are able to easily assign it to a lead via a dropdown that auto populates. Users can also automatically annotate additional details to the opportunity by sending email to an address which is unique to that prospect.

If users want to annotate documentation to a lead, then they can simply click on the ‘files’ tab and upload a PDF. The PDF can be viewed directly online within the browser

Tools for Customer Support Teams Teams

Capsule CRM isn’t intended as a support tool but some do use it to keep ‘cases’ associated with leads. This can be information related to a specific task or project that is ongoing and connected to a certain lead or account in the system.

Additionally, Capsule can be integrated with the following support tools to allow helpdesk staff to have complete access to the sales department’s accounts:

  • Zendesk
  • Help Scout
  • SupportBee
  • Enchant

Tools for Marketing Teams

Capsule CRM does not contain any marketing-specific features such as email campaigns and landing page generators. However, when used in conjunction with one of its integration partners, such as Mailchimp and Mad Mimi, it contains all the tools needed to merge contacts and drive them down the sales funnel. 

MPZ Mail can also be used to generate rich emails and send them to CRM prospects—or groups of them. 

Customizations and Integrations

Capsule CRM comes with a library of customization and integration options—although the list isn’t quite as extensive as what you might find with other providers.

For customization, users can associate custom fields with various CRM records. These can range in type, from dates to lists and automatically generated links.

There are over 50 supported integrations — including with marketing automation toolkit which enables users to connect the CRM with additional services. Some notable support options include:

  • The UnifiedVU business dashboard
  • Email marketing programs
  • GSuite and Google Data Studio

To integrate with other apps-- like Slack, for example, Capsule suggests using Zapier CRM integration.

Reporting and Dashboards

The ‘Reporting’ module is one of the four key parts of the CRM and allows users to generate detailed reports about sales activity. Color coded graphics and charts make it visually easy to determine how much of the pipeline is taken up by deals at various stages of lead maturity.

The free plan gives access to customized filtered lists and the sales pipeline dashboard. The professional plan has these features along with activity reporting. In addition to these features, the Teams and Enterprise plans also offer custom activity types, advanced sales reporting, reporting by team, and custom reports via google data studio.

Plans and Pricing

Capsule has a free tier and three paid tiers.

Completely free

The Professional tier is intended for smaller sales teams and includes basic sales reporting, unlimited cases, and file storage of 10GB.

The Team plan, by contrast, can hold up to 100,000 contacts (Professional’s limit is 50,000) and provides up to 20GB of storage. It also allows users to export custom reports via Google Data Studio and to take advantage of Advanced Sales Reporting, including modules not included in the basic reporting feature.

The Enterprise plan can hold 200,000 contacts, 40GB of storage, and also comes with implementation support, import assistance, custom training, a dedicated customer success manager, and ongoing priority support.

Ease of Implementation and Use

Capsule CRM is one of the easiest CRMs to use on the market. The entire CRM is contained within a few modules: leads, calendar, reporting, cases and reports.

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Customer Service

Capsule Support is available during US business hours between Monday and Friday via email or Twitter.

These tutorials feature text and screenshot based instructions and help users resolve a wide variety of issues. Live chat and telephone support are available depending on the plan.

What Users Say About Capsule CRM

“Great CRM for small business”

Verified C-level executive user.

“As usual, Capsule go over and beyond to help with any query.”

Sian Carter, Director of Commercial Operations, User Company

“After a tough day, my team can log into Capsule, see their pipeline of orders. It shows their personal impact on the business and on our producers around the world. It’s a big morale boost!”

Dale Harris / Director of Wholesale / Hasbean

Martha Kendall Custard writes for and is a conversion-driven marketer and B2B content creator who improves brand authority while making sales. She works with SaaS and software companies as well as digital advertising agencies to write strategic blog posts that drive traffic and convert.

Capsule customer reviews

Based on 39 reviews

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09 May 2021

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Top Reviews

Elaine, NC
1 months ago

Ease of use

Brand satisfaction

Value for money

Service quality

Great customer service always available when I need them and great prices and functions too

Sue, WV
2 months ago

Capsule keeps me well organized within my online work with customer accounts. The program stays updated, and staying on top of our convoluted tasks in our working world.

2 months ago

It is a simple yet powerful CRM it is so easy to use, it offers a great deal for the money and the support is so good too.

Baruwa, NY
2 months ago

Capsule serves as one of the best brand that offers great and quality services.

Deborah, FL
3 months ago

Exceed my expectations for what our company needed it to do. It's perfect for business use.

j, NC
3 months ago

It is good and it is so easy to use. It works great and there is nothing bad about it

Marion, NC
3 months ago

Ease of use, good pricing, positive customer reviews and my family also endorses it.

Cody, NY
3 months ago

Organized and easy to use and understand, simple makes it easy to complete job performances

jake, CA
3 months ago

I have had a very good experience with capsule, it has a very good interface

Kali, CA
4 months ago

I absolutely love it! Although sometimes it is very difficult to use and for other new brand users some dislike or find it the same (hard to use).

Kayleen, OH
4 months ago

I don't always have a ride so having my prescriptions sent to my home is easy to use. They dont cost much extra then a ride would cost to send to my home and easy to use.

Karen, VA
1 months ago

It's a great resource for us to use. It's easy to use, user friendly and it works with other software

1 months ago

It is really difficult to use and it is pricy but I like how I use it for work and the quality is good as well.

Gerald, NY
2 months ago

I've used them for whiles now and it is extremely satisfactory. I had no regrets using them. I love it.

Penelope, CA
2 months ago

I remembered the service being amazing for a company I just began to use, but I know other people who've tried Capsule who weren't satisfied with the service.

Nithanth, TN
2 months ago

Great value for the products that they provide. Love the customer service as well.

louis, WA
2 months ago

Because the value for money is fair it is simple but at the same time very complete

Michael, CA
2 months ago

No negative standpoint in my opinion. It has met all my expectations since the beginning.

Tahir, CT
2 months ago

It's solid, easy to use solution for small and medium size companies, especially those getting into business as newbee.

vijitha, MN
2 months ago

Because it helps our company's database stay organized and easy to manage

39 customer reviews