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GoDaddy Marketing Tools Review

Top10.com Staff

In a Nutshell

GoDaddy is definitely one of the biggest names in website hosting and building today. So, it was only natural that GoDaddy would get around to adding a marketing element to its lineup eventually. Website+Marketing is GoDaddy's marketing tool kit, and it comes fully loaded with email marketing, SEO, social media, and more, all in one convenient dashboard. The goal is to be an all-in-one service for businesses to create, manage, market their brands

pros

  • Excellent website builder and design features
  • Email and social management tools
  • SEO and analytics wizard

cons

  • Customization is not as deep as competitors
  • SEO not available with basic plan

GoDaddy GoDaddy Visit Site

GoDaddy Marketing Tools at a Glance

Best for: SMBs

Key uses: Email marketing, SEO, social media management, analytics

Price: From $10 per month

Free trial: 1-month free trial

SEO

SEO is the cornerstone of all marketing campaigns, and GoDaddy has tools to streamline your search engine optimization efforts. It’s got all of the regulars like tags and keyword suggestions to boost your search rankings, but GoDaddy digs a lot deeper. You’ll also get tools to track your rankings in the SERPs and sitemap submission.

But the best part of this feature is that it’s an SEO wizard. GoDaddy analyzes your site and then walks you through every step of the SEO optimization process, so you know what’s going on, why it’s made the suggestions it’s made, and how it will improve your search rankings on the big engines. It’s very comprehensive and breaks things down so that anyone can understand it.

And since no marketing campaign would be complete without it, GoDaddy adds an analytics element into the mix as well. Called GoDaddy Insights, this unique tool works with anonymized data to give businesses a real-world ranking on how well their site is doing in the realms of online presence and marketing when compared to competitors.

GoDaddy then takes things one step further, offering a plan of action for what steps businesses should take next to improve their rankings. This is pure gold for marketers and one of the best tools of its kind in the industry.

Email Marketing

Another important marketing angle is email, and GoDaddy has you covered on this front. The system is designed so that you can easily and quickly create and track emails, and there are plenty of tools, including clickable buttons, authentication tools (protects against spam), and an entire gallery of high-quality stock images you can use within your emails. GoDaddy also offers custom reporting, so you can see which emails were opened, clicked, and shared by your leads/customers.

GoDaddy starts you off by providing a signup form builder to catch leads as soon as they come to your website. Then, you can use features like the HTML email creator, ready-made email templates, and themes to quickly design your emails and messages. Designs are all responsive, so they’ll look good on any device. You can turn your blog posts into email newsletters, set up event-triggered email responses, and schedule special events or promotion emails.

Social Media Marketing

The final leg of the marketing trifecta, social media integration, is a must-have for businesses today. GoDaddy lets you integrate with social media accounts, put up posts, and even schedule posts for the future. You can also respond to the customer reviews left on your social media channels directly from your GoDaddy website, a convenient way to stay connected to your customers. Currently, GoDaddy lets you sync websites with Facebook, Instagram, Yelp, and Google My Business accounts.

Website Design

As one of the biggest website hosting platforms in the industry, it wasn’t a far leap for GoDaddy to add a website builder and design element to its list of offerings. And it’s really gone all the way with this one. GoDaddy has pre-made themes for a quick design start and dozens of theme filters, so you can customize things to look however you want. And the click-and-drag editor makes it easy to reorganize your pages.

The Site Makeover feature is a great way for businesses to quickly see what their content will look like with all of the templates at a glance (instead of clicking on each template, adding the content, and previewing, you can use this tool to see how content looks on all the templates at once).

GoDaddy also has a lot of elements that you can add to your website design for added value. Things like promo banners for special events, members-only pages for exclusivity, and drop-down menus for better organization are small but important pieces of your marketing strategy. So, it’s great that GoDaddy includes them since not all website builders will.

Content Management System

If your site is going to be more professional or content-heavy, GoDaddy has a separate WordPress website plan for a full content management system. The tool includes a convenient Quick-Start Wizard for easy launching, responsive designs, and SEO tools bundled into it. You can get unlimited storage with the upper plans, free business email, and automatic daily malware scans (a nice touch).

Chatbot and Live Chat Software

GoDaddy has live chat software integration. What’s more, the service has a really easy tutorial to teach you how to set up your live chat software to show up on your webpages. You can integrate with popular live chat software brands like Pure Chat, LiveChat, and ArtiBot by just cutting and pasting the HTML code into your website’s backend.

Pricing

One of the reasons people love using GoDaddy for hosting and website building is because it’s so affordable. The trend continues with its Website+Marketing tool. GoDaddy offers three basic plans and a WordPress plan if you need something even more advanced. Here’s what you can expect from these plans:


Basic
Standard 
Premium
Price per month
$10
$15
$20

The Basic Plan comes with an SSL certificate, custom domain name, mobile-friendly site, on-the-go editing, PayPal button, and GoDaddy InSights. You can list only one social media platform, though, use five responses per month, and send out 100 emails per month. This is good for really small businesses that want an online presence.

The Standard Plan offers everything from the Basic Plan plus SEO tools. It also increases your social media listing platforms to three, posts and responses to 20 per month, and emails to 500 per month.

Finally, the Premium Plan includes everything we already mentioned plus unlimited social media listing platforms, unlimited social posts and responses, and up to 5,000 email sends monthly. For $20, GoDaddy packs a ton into this plan. What's really nice about this service is that it's an all-in-one package. You get all of the design aspects along with hosting and account management.

GoDaddy GoDaddy Visit Site

Customer Service

GoDaddy really excels at customer service. There's a tremendous knowledge base with every question and answer under the sun (well, almost) on the website. You can browse and locate answers to common questions. Alternatively, GoDaddy offers phone and live chat support that's manned by GoDaddy Guides (a catchy name for customer service reps). The really impressive part of it all is that help is available 24/7/365. So, you're never alone.

Bottom Line

According to the Senior Director of Product Management at GoDaddy, Heidi Gibson, the company aims to "empower businesses, helping them manage their entire presence online (by) centralizing the management." With the introduction of Website+Marketing, GoDaddy has done just that. Offering everything a business needs to create and stay on top of their online presence, GoDaddy delivers the marketing tools that you need to succeed. From fast email marketing to unique design elements, smart analytics, and responsive templates, GoDaddy has really outdone itself on this one.

Top10.com's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.

GoDaddy customer reviews

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26 May 2022

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Top Reviews

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Value for money

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4 months ago

It is very easy to use and very effective. It doesn't cost much. Customer service very helpful.

4 months ago

Incredible hosting company with excellent features and benefits as well, wonderful company. Also the only one I trust.

4 months ago

GoDaddy is always what I end up using for websites because it is so easy and they improve the quality all the time.

4 months ago

I love this website for creating a professional website. It is very user friendly and anyone can use it. Love this site.

4 months ago

Since I use them for hosting it came in handy to be able to use them for marketing too. They are a large company and always have great customer service.

4 months ago

It has been the most helpful to my company and business and is easy to use.

5 months ago

None that I cannot think of at this point. It is a very great service to use.

5 months ago

I have used them for years and never had a problem. One year I logged in to see amount due but did not pay. They reached out to me to let me know I had not finished and to be sure there were no problems.

5 months ago

The company had helped me be more successful with my company and has great customer service employees.

6 months ago

They host my domain name and even suggest when new ones become available that I may like to have. It is also done at a good price.

6 months ago

GoDaddy.com has a very fun name. This site is super easy to use no matter how old you may be. This is highly recommended.

4 months ago

I don't use it much but it was good . No complaints. I didn't use it enough to complain. It's okay no flips to turn.

4 months ago

I got all of the web tools I needed to get my site up and running from one place and I choose them.

5 months ago

Because no one is perfect. They do come really close to perfect a couple more things to change.

5 months ago

It was very easy to use, convenient and reliable. It was exactly what I was looking for in marketing tools. I will definitely be using more of GoDaddy's products in the future.

5 months ago

When I needed to build a website I was referred to GoDaddy and I love how easy it was.

5 months ago

Easy to use has great features. The price is a bit high but definitely worth its cost. Offers lots of services that are very helpful.

5 months ago

It was a very useful process. There are many statistics, that lead us to this choice. For us, it had a presence if results.

5 months ago

Easy, easy! This helps make your website and anything else online so much easier and organized. For the low price you can have a company and or store set up in hours.

6 months ago

I used GoDaddy for my online marketing and publications. It was very reasonably priced and easy to use. However, I found that Facebook, LinkedIn and Twitter better served my needs. I used these in my courses that I taught at the Defense Information School at Fort Meade, MD., for over 7 years with students located both in the U.S and around the globe.

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