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Which Ecommerce Builder Is Right for You?

Top10.com Staff
How to Create a Website: The Ultimate Guide
If you plan on building a shopping website and you aren’t a techno-geek, here are 2 options for quickly and easily setting up your own Ecommerce site.

We're here to share and discuss 3 of the best options for quickly and easily setting up your own Ecommerce site.

Wix, BigCommerce and Square are each user-friendly to the newbie, and also answer to the needs of large Ecommerce stores.

Option #1 – Shopping Page on Larger Shared Shopping Site

If you want to put up a shopping website quickly and easily, one option is to add your shopping page to an existing shared shopping site. To research options, try searching on keyword such as:

  • Ecommerce site
  • Ecommerce site builder
  • Online store builder

This means your site will show up as www.BigShoppingSite.com/mysite instead of www.mysite.com. Some of the benefits of going this route include:

  • Easy to design your own store
  • Secure shopping already in place
  • Hosting included in monthly price
  • No need to purchase domain
  • No need to configure your domain, DNS, etc.
  • No need to install software

On the other hand, some of the cons of going this route include:

  • You can lose sales to other stores on the platform
  • You don't gain much brand recognition
  • Your products could be perceived as less-valuable 
  • Any SEO value you bring to the platform, you lose when you grow out of it

Option #2 – Shopping on Your Website

If you want shopping available on your own website, many hosting companies offer an auto-installer for various Ecommerce applications. Different hosting companies offer different software, so you’ll need to find a provider that offers the software of your choice. Try these keywords when researching hosting companies, in addition to the name of any shopping cart software that you like:

  • Ecommerce hosting
  • Shopping cart hosting
  • Easy Ecommerce
  • Easy shopping cart for website

Some of the benefits of going this route include:

  • Hosting companies offer an auto-installer
  • Only takes a few clicks and minimal input to install
  • Shopping is on your own website (domain)
  • You have more freedom to modify the design

Whichever option you choose, there are a couple more important things to consider before making your final selection: Features and Pricing.

Wix Wix Visit Site

Shopping Cart Features

There are hundreds of Ecommerce applications on the market today. All of these applications will have most of the same basic features, such as the ability to list an item with photo and description, the ability for a consumer to purchase the item and provide payment. Beyond the basics, applications vary widely in their ease-of-use and features offered. Make a list of the features you want before starting your search. For example, you may want the ability to:

  • Offer your customer coupons
  • Accept credit cards directly through your website
  • Use a payment service, such as PayPal
  • Duplicate an item to more easily list similar items
  • Offer downloadable products
  • Offer wholesale pricing and/or discounts
  • Track inventory
  • Input product variables, such a size or color.

How Much Does it Cost?

One of the most important questions to consider when researching an Ecommerce solution, is the cost.

  • Free: There are many free options available, which often need some kind of configuration. Most of the free software is fairly easy to setup, but each one is different. So be sure to demo or test-drive the software during your research.
  • One-Time Fee: Some Ecommerce applications have a one-time purchase price. This payment option is most often used when the software is hosted on your own website.
  • Monthly fee: If you opt to setup a shopping cart through an existing website, instead of setting up your own website, there will most likely be a monthly fee.

Make sure you understand the pricing structure before committing to a selection.

Best Online Store Builders

1. Wix

Wix provides small business owners with a variety of website building and Ecommerce tools and services. It provides retailers with a host of template options, SEO strategies and payment options. You can choose from 500+ professional templates, an easy-to-use drag-and-drop builder, an affordable pay structure and 200+ apps for your site.

It’s easy to customize the free templates without any coding experience, making it an affordable option for any sized business. The Ecommerce plan starts at $16.50 per month and includes 20GB of storage and 10GB of bandwidth, with an option for unlimited bandwidth.

Wix Wix Visit Site

2. BigCommerce

BigCommerce has made it easy to start your store online with unlimited bandwidth, storage, products and zero transaction fees. On top of all that, you’ll have access to highly-customizable templates, PayPal One Touch and access to hundreds of apps and integrations.

High-volume retailers can take advantage of BigCommerce Enterprise for advanced security, real-time analytics and much more specifically for large, growing businesses. It boasts a 99.99% average uptime, and once you set up your domain you can integrate your own SSL certificate to keep customer data encrypted.

BigCommerce BigCommerce Visit Site

3. Square

Square is one of the most popular online store builders on the market today, and a lot of that is due to its ease of use and versatility. Square assists with the building of an eCommerce site from start to finish, beginning with choosing a URL and all the way to payment processing and reporting. Moreover, it’s suitable for a wide variety of businesses, from restaurants to service providers to retailers and more. 


Square comes with powerful marketing tools so business owners can focus on what they do best while Square’s platform promotes their brand. Additional features include allowing online merchants to sell online, including through Instagram, Facebook, and Pinterest. Merchants can ship orders and offer curbside pickup or local delivery. 

Square offers a free plan with no setup or monthly fees, but a flat charge of 2.9% +$.30 per transaction. There are 3 other paid plans: Professional for $12/month plus the same transaction fee, Performance for $26/month plus the transaction fee, and Premium for $72/month plus a transaction fee of 2.6% + $.30 per transaction.

Square Square Visit Site

Almost Done

All you have to do now is choose an Ecommerce provider and get started. Which is it going to be?

Top10 reccomends Wix.com.

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Top10.com Staff
Top10.com's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.