
- Set up in minutes
- No credit card required or installation needed
- Acquire, sell-to & serve your customers
- Trusted by 150K+ companies

- Full access, no credit card required
- AI powered automations that save time
- Easily schedule & customize sales actions



- Logical, user-friendly interface
- Up-to-the-minute sales updates
- A top CRM system for fast growing businesses

- Save resources with no-code customization
- Build dashboards for better predictability
- Close faster with AI tools at every stage



- Multiple AI-powered automations
- Over 750 integrations
- Free expert assistance included

- Create marketing campaigns fast with AI
- 350+ industry-leading integrations
- Grow faster with multi-channel segmentation



- Manage sales through a visual sales pipeline
- Built-in calendar management
- Free 14-day trial

- All-in-one tool with invoicing, payments & AI
- Great for service-based small businesses
- 7-day free trial
Why Your Business Needs CRM Software
Implementing CRM software empowers your team to increase sales, improve retention, streamline funnels, and enhance online marketing efforts - even when you're leveraging free lead generators or posting on free ad sites. Its integrated approach drives conversion and efficiency while fitting into any budget.
1. What is a CRM?
Customer Relationship Management (CRM) software is a centralized platform that stores customer and lead information, enabling teams across sales, marketing, and support to collaborate and automate workflows efficiently.
2. Why it matters now
Modern businesses rely on a range of online channels—free lead generators, ad posting sites, and DIY tools like “how to make a website for free”—to attract prospects. Without CRM, these leads often get lost in spreadsheets. CRM ensures every lead is tracked and followed up smoothly.
Key Benefits of CRM for Your Business
Increase Sales Effectiveness
- Centralized client database streamlines follow-ups.
- Insight-sharing tools help sales reps close deals faster.
Boost Customer Retention
- Store actionable feedback to foster loyalty.
- Access a “360‑degree” view of accounts to personalize service.
Streamline the Sales Funnel
- Visual pipeline dashboards clarify deal stages.
- Granular funnel analytics pinpoint where leads drop off.
Enhance Online Marketing ROI
- Plan and monitor email campaigns in one platform.
- Track leads sourced from free ads posting sites or free life insurance leads for agents—all integrated with sales data to improve conversions.
Key Takeaways
- CRM centralizes all your free leads—from generators, ads, websites—in one place.
- Choose a cloud-hosted, free-tier CRM with automation, integrations, and intuitive dashboards.
- Always confirm you can capture real-time leads from your free website and ad tools.
- Support and community are critical for smooth setup and ongoing usage.
- Start simple, then scale features—custom fields, workflows, and analytics—as your lead volume grows.
Our Top 3 Picks
- 1exceptional9.9Top customer service and relationship toolsTop customer service and relationship toolsRead Salesforce US Review
A fully packed, cloud-based, scalable CRM with market recognition and a loyal user base, Salesforce has plenty going for it already. And it keeps evolving, which is one of the reasons it sees little turnover in companies once they embrace it. This powerhouse CRM offers a substantial advantage and many appealing features, one of them being the slate of add-ons that allow it to grow with whatever business is using it.
Salesforce offers every sales tool you can think of as well as a dynamic web of products that essentially allow you to customize your experience and scale the technology with your company’s growth. It features AI-backed lead scoring, a built-in communication tool called Chatter, and integrated invoicing, as well as the capacity to connect clients’ custom apps via Heroku cloud to the market. Add that to the array of standard sales, CS, and marketing tools and you can see why Salesforce is often the go-to CRM for larger companies.
Salesforce US Pros & Cons
PROS
Extensive featuresAdaptive and customizable softwareAll-in-one solution for marketing, sales, and commerceCONS
High plan pricesInadequate implementation support - 2excellent9.1All-purpose CRM to support businessesFree TrialRead Pipedrive Review
Great for - First-time CRM users
Price - Starting at $14.90
Free trial - 14 days
Another accessible CRM tool, Pipedrive fills in the gaps left by Monday and other competitors in its field, namely with lead-tracking and other sales-based reporting tools.
Pipedrive offers a simple yet sophisticated interface that more than makes up for it with its ability to represent the sales process in graphic form. It is a worthy tool for keeping track of contacts, improving communication both within and outside of the team, and keeping close tabs on sales and possible deals. Add in automated call tracking, a popular chatbot feature, and a ready-to-use platform, and you have a CRM tool that offers a solution to most of the needs of small- to medium-sized businesses.
Pipedrive Pros & Cons
PROS
Free trial available for 14 daysComprehensive customer supportExtensive features plus apps and integrationsCONS
Live chat only available for paying customersAdditional costs when you add more integrations - 3excellent9.2Free CRM for startups and small businessesFree CRM for startups and small businessesRead HubSpot Review
HubSpot’s CRM software is free and therefore best suited to small businesses that only need the core essentials. That said, it’s earned high reviews and offers a solid line-up of tools that make it worth considering for SMBs looking to increase sales.
HubSpot CRM has a clean dashboard that lets you sort deals and track all pertinent information which can be sorted by lead status, name, amount, or by custom filters, all so businesses can view their sales funnel in real-time. The software syncs up with Gmail and Outlook and includes tons of free communications tools such as live chat, cross-team emails, and a central inbox for sales, marketing, and customer service teams to manage conversations.
Most notably, HubSpot allows an unlimited amount of users and storage that can reach up to a million contacts. While limited for clients with advanced needs, HubSpot exceeds what you’d expect for free software and is a capable solution for small businesses looking to improve organization and productivity.
HubSpot Pros & Cons
PROS
Free CRMUnlimited users1160 app integrationsCONS
Advanced features only in the premium versionsCostly premium options